Leslie Greenwood

Chief Evangelist, Community Strategist, Co-Founder of Wednesday Women, Startup Advisor, Ex-Stay-At-Home Mom

I'm the Co-Founder of Wednesday Women and the Founder of Chief Evangelist Consulting: two ventures grounded in a core belief: community isn’t a tactic, it’s a force.

Wednesday Women began as a ripple in 2023 as a small, intentional effort to elevate executive women. We amplify women’s voices on LinkedIn, on stages, on podcasts, not as polished personas, but as their real, remarkable selves (the woman behind the title). Our public platform is for everyone, and we’ve built a private membership for executive women who want to go deeper with that mission and create connections both help unlock challenges but also are their biggest cheerleaders. 

Through Chief Evangelist Consulting, I help companies design community strategies that create lasting engagement. With 20+ years in customer-facing leadership roles, I approach community as a strategic lever, rooted in trust, value, and connection.

At the heart of everything I do is a belief in the power of evangelism, authenticity, and shared momentum.

And yes — I run on coffee, dark chocolate, trying (and failing) to keep me very vocal dog in check and talking loudly about diversity in tech.

Ambassador

Advocating for Pavilion’s mission of helping every leader and their team achieve their professional potential through community-powered learning. I will be supporting key initiatives, developing and teaching curriculum for Pavilion University and providing over 10,000 members with leadership advice. Join us at joinpavilion.com.

Author & Speaker @ Buyer First | Founder @ Unbound Growth

I grew up in a family of business owners, entrepreneurship is in my DNA. Despite that, I struggled to bring on new clients because I hated the idea of sales. I saw it as pushy, slimy and sleazy and wanted nothing to do with it. I believed that technology would make salespeople obsolete. At least, this was my hope when I was in my freshman year of college in 1993 and saw email for the first time.

Through a lot of trial and error, I learned the hard way (is there any other way?) that we still need sales to help us connect problems and solutions. Today's buyer demands the type of salesperson who puts them first, listens to them, and asks the questions that helps them look at their problems and options differently. 

As I worked on my own sales mindsets, I was able to develop the skills to sell with my buyers in ways they they preferred to interact, and as a result- grew my business.

Today, I am on a mission to help others change the way we think about sales, and therefore the way we sell, using research, behavioral science, and data. I believe that by doing so, we can shift the negative perception of sales in the same way the medical profession did during the Renaissance. Someday, children will say "I want to be a salesperson when I grow up!" Can you imagine what those Halloween costumes will look like?

Now, with nearly two decades of experience as an author, speaker, coach, and trainer, I help entrepreneurs, founders, salespeople and sales leaders increase their revenue with a collaborative and science-based sales formula. My book, Buyer First™: Grow Your Business with Collaborative Selling, reveals the revolutionary sales-success method that I use with my clients every day, drawing on data from 2.3 million salespeople.

As the Chair of the Boston Emblaze chapter, I also lead a global community of sales professionals who are dedicated to raising the level of respect and performance in the sales profession.

When clients tell me how this work has changed their life, personal relationships, and belief in themselves- it feels like Christmas morning.

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The Battle

Leslie Greenwood

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