I am a YouTube strategist behind some of YouTube’s rising superstars and successful brands. Work(ed) with creators & brands like Golden Kobe Family, WeAreNoCode, Jeremy Ethier, FastGoodCuisine, Disney, Lovable, and many more.

I've been on YouTube since 2008 both as a creator and behind the scenes.  

I built two businesses with co-founders until a some years back on the brand side of the table. 

The urge to get back on the creator side was massive, and I missed it so, so much!

So. I went back. With 10+ years of experience under my belt, and started my solo adventure as a YouTube strategist.

Since then, I've developed my IDEAL Framework used by thousands of beginner YouTubers, and generated over a 2 billion views for my clients.

If you are obsessed with YouTube like I am, say hi! I’d love to connect :) 

Leroy Braak

Most people don’t lack ambition or intelligence. 
They live in a way that doesn’t align with who they really are. 

I work with high-capacity people who feel they have more in them and are hungry to uncover their potential. 

Driven individuals. Highly creative. Full of ideas, ambition, and vision — yet frustrated because their life doesn’t reflect what they know they’re capable of. 

I know that place well. 

In my twenties, I worked at a bank. On paper, everything looked right. 
In reality, I felt disconnected, empty, and deeply unfulfilled. 
That misalignment led to unhealthy habits — and ultimately, a complete breakdown. 

It forced me to confront a hard truth: 

𝐈 𝐰𝐚𝐬𝐧’𝐭 𝐛𝐫𝐨𝐤𝐞𝐧 𝐨𝐫 𝐮𝐧𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐞𝐝. 
𝐈 𝐰𝐚𝐬 𝐥𝐢𝐯𝐢𝐧𝐠 𝐢𝐧 𝐚 𝐰𝐚𝐲 𝐭𝐡𝐚𝐭 𝐝𝐢𝐝𝐧’𝐭 𝐟𝐢𝐭 𝐰𝐡𝐨 𝐈 𝐫𝐞𝐚𝐥𝐥𝐲 𝐰𝐚𝐬.

I quit my job — and that decision marked the beginning of a complete transformation. 

What I learned then still guides everything I do today: 

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐰𝐡𝐨 𝐲𝐨𝐮 𝐚𝐫𝐞 — 𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐚 𝐥𝐢𝐟𝐞 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐭𝐡𝐚𝐭 — 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. 

For over a decade, I’ve studied and applied principles from peak performance coaching, personal development, and high-performance lifestyle design. 

All of that now comes together in Maxyourlife.today. 

A practical environment where I help you translate self-knowledge into structure, habits, and consistent execution. 

Inside the Maxyourlife community, we help ambitious people to: 

🎯 Get clear on what they truly want (beneath the noise, expectations, and “shoulds”)
🔁 Turn ambition and ideas into focused, consistent action
🧱 Build habits, routines, and structure that actually support follow-through
⚖️ Perform at a high level without sacrificing health or fulfillment
📆 Stay aligned, grounded, and moving forward — week after week

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝐡𝐮𝐬𝐭𝐥𝐢𝐧𝐠 𝐡𝐚𝐫𝐝𝐞𝐫 𝐨𝐫 𝐟𝐢𝐱𝐢𝐧𝐠 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟. 

𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐚 𝐥𝐢𝐟𝐞 𝐭𝐡𝐚𝐭 𝐟𝐢𝐭𝐬 𝐲𝐨𝐮𝐫 𝐜𝐚𝐩𝐚𝐜𝐢𝐭𝐲, 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞𝐬 — 𝐚𝐧𝐝 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐡𝐨𝐰 𝐭𝐨 𝐥𝐢𝐯𝐞 𝐢𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲.

This community is not for everyone. 

But if you feel a deep yes while reading this — 
if you’re tired of spinning your wheels and ready to live what you know is in you — 
you may have just found your people. 

🌱 Curious if Maxyourlife.today is a fit? 

Send me a message or explore the community. 

Not yesterday. 
Not tomorrow. 
But today.

taplio

The Battle

Leroy Braak

Shorombo Mooij

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