Dreamdata

- Team coaching
- Forecasting
- Pipeline Management
- Direct sales to target accounts

Sales Director, US

Leading the US sales team:
- Outbound practices
- Sales excellence
- Team coaching
- Forecasting

Sales Manager - US

Closed the largest deals with Dreamdata enterprise clients.
Going upmarket - building sales processes, coaching junior AEs

Senior Account Executive

The first sales person in the team to close non-founder led deals.
Closed over € 200K in the first year at the early startup days for Dreamdata.
Closed over 50% of all deals in the second year including crushing the largest deals & fattest quarters.

Actively building Linkedin thought leadership about Marketing and Sales alignment. 
Grew Linkedin followers from 2000 to 8000 within a year. 
Most of my own sourced leads come from inbound -> Linkedin. 

Sales Pathfinder: Building Dreamdata sales practices from scratch: processes, measurements, sales decks.
Experimenting and testing the practices while building those.

Account Executive

ValueOrbit

Advising the founders team on growth strategies through marketing, sales and thought leadership strategies.

- bringing in potential prospects for founders to meet
- posting LinkedIn content about companies services
- advising founders about their social content on Linkedin and other platforms

Advisor

Commsor 🦕

Sendspark

Strategic Advisor

Limelight

Strategic Advisor for Limelight platform development to enable: 
- B2B companies to find the right Influencers
- B2B Influencers to find and manage partnerships with companies

Variance

Coaching Variance Sales on outbound practices and quality outreach.

Sales Advisor

Gartner

Overachieved the yearly target with 130%.

Worked with the C and VP level leaders at the Danish Enterprise clients. Mostly with CIO's and CTO's

I helped them navigate and buy the right Gartner solutions that were used for building organizational restructuring and further innovation during COVID. 

During this hard time of all business slowing down, I was the first AE in the team to land a NewBiz deal 6 months from COVID start!

Enterprise Account Executive

DigiPippi

We at DigiPippi are working with the two UN goals to transform the world through quality education (4) and gender equality (5).
DigiPippi operates through workshop events run and coordinated by the fantastic female rolemodels. 

We are changing the world through young women in tech.

Board Member

Red Hat

Sold complicated OpenSource solutions to Danish Enterprise clients. Closed some of the largest Nordic deals. 

Overachieved sales targets with 120%

I was spearheading the NewBiz deals, upsells and renewals. All the sales engagements were tightly coordinated with marketing, pre-sales, tech teams and management.

Enterprise Account Manager

An active member of the Global Diversity and Inclusion team Globally representing the Nordic region. Members were chosen and rotated for 2 or 3 years periods within the various D&I subjects.
I was responsible for bringing the Diversity and Inclusion subjects to the Red Hat team in the Nordic and driving the necessary actions.

Diversity and Inclusion Advisor

Awarded as Nordic Inside Sales Person of the year - 2017
Over achieved Inside Sales targets by 130%

Translating customer business needs into the further innovation and partnership plans with Open Source technologies.
- Key client management,
- Business development,
- Subscription renewals,
- Pricing.

Main customers within: FSI, Public Sector, Manufacturing.

Enterprise Inside Sales Specialist

DXC Technology

- Aligning and simplifying general business processes in the Digital Applications organization
- Analyzing financial reporting 
- Ensuring ongoing clear communication in the organisation

Business Process Analyst

Leader of a highly skilled Application Business Analysts & Graduates

- People Management
- Delivery coordination in the respective accounts personnel is assigned to
- Education planning
- Coaching
- Reporting

Manager - Application Development 

- Building a University Relations organization in CSC Nordic
- Talent Relationship Management
- Running and delegating Employer Branding and recruitment activities at the universities to the team members in CSC Nordic 
- Supporting CSC Nordic Graduate Program initiatives

Graduate Program Manager

Knowledge Management

- Mastering CSC internal knowledge management tools for the knowledge share and reuse in the European Architecture group.
- Building educational plans for the Architecture group coordinated with the Global Architecture organization.
- Enabling knowledge share and reuse culture in the large group of IT Architecture professionals.
- Coordinating IT Architecture Talent program
- Establishing local and virtual Lunch & Learn events culture in CSC Nordic which are acknowledged globally.
- Planning and managing partner led Technology events in the Nordic

Nordic Transformation Program coordination

- Supporting the employee retention planning throughout the CSC Nordic Organization.
- Translating Global business needs to specific project requirements. Tracking and ensuring that the program is anchored and executed in the various Business Units.
- Supporting the financial Transformation execution.

Transformation recruitment project lead in the Nordic

- Leading a Technical Trainee program.
- Recruiting over 50 Technical Trainees in Denmark.
- Selecting recruitment partners, negotiating contracts.
- Building communication campaign for the Trainee program.
- Leading education and knowledge transfer planning for all the newcomers.

Nearshoring recruitment project lead

- Planning nearshoring possibilities in the organisation.
- Leading hiring initiatives in Lithuania.
- Coordinating knowledge transfer initiatives in the separate business units.

Knowledge Management Consultant

Resource Management in the Nordic Architecture organization:

- Effective management of over 100 resources in the Nordic Architecture group. 
- Assigning the right resources to the right projects within the requested time, budget and skills requirements. 
- Tracking and forecasting resourcing situation in the organization, focusing on resourcing process improvement.

Resource Manager

Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

Thomas J. Armitage

MVP Health Care

◾️Oversee the digital marketing team as we carry out website management, content, digital ads, email, automation, and analytics efforts with the primary goals to improve conversions and drive net new leads.

◾️Lead, coach, and mentor four full-time team members, two contractors, two agencies, as well as provide strategic cross-functional support to all departments across the enterprise.

◾️Own the entire digital marketing annual budget and all parts of our marketing tech stack.

Leader of Digital Marketing & Analytics

Smith.ai

◾️ Developed content marketing strategies that created interest and demand for our scaling startup brand - including blogs, landing pages, one-sheeters, presentations, and webinars.

◾️ Managed a team of three direct reports, SEO agency, graphic design consultant, freelance writer, and website development contractor. 

◾️ Over a 12 month period, organic qualified traffic increased 63% YOY, generating $227,000 MRR, as a result of our team’s content and SEO efforts. 

◾️ In that same time period, in collaboration with our Partnerships team, we added 87 new reseller partners and hosted 15 webinars with an average registration count of 70.

Senior Marketing Manager

Site-Seeker, Inc.

◾️ Generated new business for the agency through outbound, content marketing, and sponsorship opportunities including speaking gigs, contributed content, and webinars.

◾️ Led presentations, created proposals, and negotiated deals to sell digital marketing services to clients.

◾️ Managed a team of three direct reports along with outside vendors and software partnerships including Hubspot, Yext, Lead Forensics, AccessiBe, and Wrike.

Sales Executive and Demand Generation

◾️ Developed and ran strategic digital marketing programs for various clients to drive conversions and meet important business goals including PAR Technology, CoreLife Eatery, Wagner CAT, Mohawk Valley Health System, and Resindek.

◾️ Directed $2+ million in digital media buys over six years. 

◾️ Quarterbacked CoreLife Eatery’s digital marketing efforts, growing from 0 to 60 stores in five years, including social strategy, website build, franchise brand management, creative production, and quarterly reporting.

Senior Digital Marketing Team Lead

◾️ Led workshops and performed live consultations for a variety of brands including SUNY Poly, Oneida, Northland Communications, MACNY, and Empower Federal Credit Union.

◾️ Attended various industry conferences for career development including Gartner's Digital Marketing Symposium, Huspot's INBOUND, Content Marketing World, and the Digital PM Summit. 

◾️ Brainstormed, strategized, wrote, and produced SEO content for clients, carried out paid media efforts on Google Ads, LinkedIn, and Facebook, and ran reports and analyses to constantly improve performance.

Digital Marketing and Content Specialist

Hootsuite Academy

◾️ Featured instructor inside of Hootsuite's "Advanced Social Media" Certification, which has been taken by hundreds of thousands of marketing professionals including leaders from Procter & Gamble, Safeway, Pfizer, and Legg Mason.

◾️ Built course material to educate users on the art and science of social media objectives.

Course Instructor

Utica University

◾️ Instructed more than 150 students over eight years from freshmen students through graduate-level professionals.

◾️ Taught master's level BUS 631 on qualitative and quantitative market research, in a hybrid format, as part of the university's MBA program.

◾️ Developed curriculum from scratch and taught PRL 408 on social media marketing for businesses.

Adjunct Instructor

Self Employed

◾️ Consulted with small business brands and developed PPC and SEO strategies

◾️ Copywriting and content management for Wordpress, Squarespace, and Shopify sites

Freelance Digital Marketing

Overit Media

◾️ Carried out public relations work for a variety of national tech startup brands including Wifarer, Core Outdoor Power, Clarizen, and Wanova.

◾️ Secured coverage in top-tier media outlets including Forbes, USA Today, VentureBeat, ZDNet, and PCWorld.

◾️ Researched journalist, blogger, and editor contact information using industry-leading PR tools to build ongoing, accurate media lists.

Public Relations Manager

Sovena

◾️ Managed online web presence for retail brand Olivari and publicized “Product of the Year” win. 

◾️ Enabled the sales team with resources to better nurture distributor leads for foodservice line GEM and planned and activated industry events including the Pizza Expo and National Restaurant Association Show. 

◾️ Worked with outsourced market research firm to study cooking oil usage habits and consumption among our target audience.

Marketing Associate

Upstate Cerebral Palsy

◾️ Coordinated media relations efforts while helping produce company newsletter, maintained corporate website and all of its content, and created and managed all social media channels.

Community Development Specialist

Boilermaker Road Race

◾️ Directed all media efforts for the Boilermaker 15k and other related events, produced email marketing campaigns, and launched and directed all social media channels.

Media Coordinator

Digital Marketing Leader | MVP Health Care 🍎 | Content, SEO, Analytics

15+ years experience in digital marketing with a focus on omnichannel campaigns, content/SEO, tech stack research and implementation, and marketing automation setup and support. Notable industries include B2B SaaS, enterprise POS, multi-unit restaurant, heavy equipment, manufacturing, and healthcare. 

👔 PROFESSIONAL DETAILS 👔

Supported 100+ businesses with digital marketing
Non-profit, corporate, agency, academia, freelance, startup
Taught 150 students over 8 years
Spoke on the national stage 
Contributed to dozens of publications
"Best podcast guest of all time" - one podcaster
My mom still doesn't know what I do...

🎲 PERSONAL DETAILS 🎲

Catholic Faith and family first
Husband + dad to three great kids 
ESTJ personality type
StrengthsFinder: Context, Focus, Belief, Discipline, Maximizer
Free speech, anti-censorship
Dallas Cowboys 🏈 fan
Top 2% of Spotify users based on hours listened

Let's connect! 🤙


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Experience with a ton of marketing technologies including:

AccessiBe,  Active Campaign, Ahrefs, AzureDev Ops, Basecamp, BrightEdge, BrightLocal, Buffer, Calendly, Call Rail, Cision, Clickup, Data Studio, Figma, Freshpaint, Front, Google Ads, Google Analytics, Heap, Hotjar, Hootsuite, Hubspot, Jira, Lead Forensics, LiveChat, Loom, MailChimp, Meltwater, Miro, Optimizely, Outgrow, PandaDoc, Pollfish, PR Newswire, Printful, Restream, Review Push, Salesforce, Scanova, ScreamingFrog, Scribe, SEMrush, Sitecore, Slack, Smith.ai, SproutSocial, StackAdapt, Stripo, SurveyMonkey, Tag Manager, Termly, Trymata, TypeForm, Unbounce, Vidyard, Webflow, Wishpond, Wordpress, Wrike, Yext, Zapier, ZoomInfo


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𝘛𝘩𝘦 𝘷𝘪𝘦𝘸𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘱𝘢𝘨𝘦 𝘢𝘳𝘦 𝘮𝘺 𝘰𝘸𝘯 𝘢𝘯𝘥 𝘥𝘰 𝘯𝘰𝘵 𝘳𝘦𝘧𝘭𝘦𝘤𝘵 𝘵𝘩𝘦 𝘷𝘪𝘦𝘸𝘴 𝘰𝘧 𝘮𝘺 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳/𝘔𝘝𝘗.

Develop content marketing strategies that create interest and demand for the brand. Support the team with advertising, social, and writing projects. Host webinars and act as a featured guest on podcasts. Manage a team of three reports as well as outsourced agency, dev & design.

taplio

The Battle

Laura Erdem

Thomas J. Armitage

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