Dreamdata

- Team coaching
- Forecasting
- Pipeline Management
- Direct sales to target accounts

Sales Director, US

Leading the US sales team:
- Outbound practices
- Sales excellence
- Team coaching
- Forecasting

Sales Manager - US

Closed the largest deals with Dreamdata enterprise clients.
Going upmarket - building sales processes, coaching junior AEs

Senior Account Executive

The first sales person in the team to close non-founder led deals.
Closed over € 200K in the first year at the early startup days for Dreamdata.
Closed over 50% of all deals in the second year including crushing the largest deals & fattest quarters.

Actively building Linkedin thought leadership about Marketing and Sales alignment. 
Grew Linkedin followers from 2000 to 8000 within a year. 
Most of my own sourced leads come from inbound -> Linkedin. 

Sales Pathfinder: Building Dreamdata sales practices from scratch: processes, measurements, sales decks.
Experimenting and testing the practices while building those.

Account Executive

ValueOrbit

Advising the founders team on growth strategies through marketing, sales and thought leadership strategies.

- bringing in potential prospects for founders to meet
- posting LinkedIn content about companies services
- advising founders about their social content on Linkedin and other platforms

Advisor

Commsor 🦕

Sendspark

Strategic Advisor

Limelight

Strategic Advisor for Limelight platform development to enable: 
- B2B companies to find the right Influencers
- B2B Influencers to find and manage partnerships with companies

Variance

Coaching Variance Sales on outbound practices and quality outreach.

Sales Advisor

Gartner

Overachieved the yearly target with 130%.

Worked with the C and VP level leaders at the Danish Enterprise clients. Mostly with CIO's and CTO's

I helped them navigate and buy the right Gartner solutions that were used for building organizational restructuring and further innovation during COVID. 

During this hard time of all business slowing down, I was the first AE in the team to land a NewBiz deal 6 months from COVID start!

Enterprise Account Executive

DigiPippi

We at DigiPippi are working with the two UN goals to transform the world through quality education (4) and gender equality (5).
DigiPippi operates through workshop events run and coordinated by the fantastic female rolemodels. 

We are changing the world through young women in tech.

Board Member

Red Hat

Sold complicated OpenSource solutions to Danish Enterprise clients. Closed some of the largest Nordic deals. 

Overachieved sales targets with 120%

I was spearheading the NewBiz deals, upsells and renewals. All the sales engagements were tightly coordinated with marketing, pre-sales, tech teams and management.

Enterprise Account Manager

An active member of the Global Diversity and Inclusion team Globally representing the Nordic region. Members were chosen and rotated for 2 or 3 years periods within the various D&I subjects.
I was responsible for bringing the Diversity and Inclusion subjects to the Red Hat team in the Nordic and driving the necessary actions.

Diversity and Inclusion Advisor

Awarded as Nordic Inside Sales Person of the year - 2017
Over achieved Inside Sales targets by 130%

Translating customer business needs into the further innovation and partnership plans with Open Source technologies.
- Key client management,
- Business development,
- Subscription renewals,
- Pricing.

Main customers within: FSI, Public Sector, Manufacturing.

Enterprise Inside Sales Specialist

DXC Technology

- Aligning and simplifying general business processes in the Digital Applications organization
- Analyzing financial reporting 
- Ensuring ongoing clear communication in the organisation

Business Process Analyst

Leader of a highly skilled Application Business Analysts & Graduates

- People Management
- Delivery coordination in the respective accounts personnel is assigned to
- Education planning
- Coaching
- Reporting

Manager - Application Development 

- Building a University Relations organization in CSC Nordic
- Talent Relationship Management
- Running and delegating Employer Branding and recruitment activities at the universities to the team members in CSC Nordic 
- Supporting CSC Nordic Graduate Program initiatives

Graduate Program Manager

Knowledge Management

- Mastering CSC internal knowledge management tools for the knowledge share and reuse in the European Architecture group.
- Building educational plans for the Architecture group coordinated with the Global Architecture organization.
- Enabling knowledge share and reuse culture in the large group of IT Architecture professionals.
- Coordinating IT Architecture Talent program
- Establishing local and virtual Lunch & Learn events culture in CSC Nordic which are acknowledged globally.
- Planning and managing partner led Technology events in the Nordic

Nordic Transformation Program coordination

- Supporting the employee retention planning throughout the CSC Nordic Organization.
- Translating Global business needs to specific project requirements. Tracking and ensuring that the program is anchored and executed in the various Business Units.
- Supporting the financial Transformation execution.

Transformation recruitment project lead in the Nordic

- Leading a Technical Trainee program.
- Recruiting over 50 Technical Trainees in Denmark.
- Selecting recruitment partners, negotiating contracts.
- Building communication campaign for the Trainee program.
- Leading education and knowledge transfer planning for all the newcomers.

Nearshoring recruitment project lead

- Planning nearshoring possibilities in the organisation.
- Leading hiring initiatives in Lithuania.
- Coordinating knowledge transfer initiatives in the separate business units.

Knowledge Management Consultant

Resource Management in the Nordic Architecture organization:

- Effective management of over 100 resources in the Nordic Architecture group. 
- Assigning the right resources to the right projects within the requested time, budget and skills requirements. 
- Tracking and forecasting resourcing situation in the organization, focusing on resourcing process improvement.

Resource Manager

Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

We are hiring and I want YOU to join our team! 

Here are the current roles we are hiring, but this is just a start, if you have been following us and love what we do - let us know!

- Product Marketing Manager,
- Senior UX Researcher,
- Head of Account Management,
- Analytics Engineer,
- Data Engineer,
- Director, Sales Development,
- Customer Success Manager,
- Paid Marketing Specialist,
- Student Product Specialist
- Technical Support Engineer 

We work from the office and we want you to be here too.
Check out the descriptions and locations on our website.


The picture was taken during our last team trip to Lisbon. We want you to join one of the jeeps for the ride!

B2B Attribution & Activation◾️ Dreamdata◾️ Sales director with a crush on marketing

LeadSmart Technologies

I am excited to be the co-host and co-creator of the industry leading Live Show and Podcast Around the Horn in Wholesales Distribution along with lifelong friend Kevin Brown.  Each week we (along with our expert guests) explore the latest news, insights and technologies in the world of wholesale distribution with a focus on uncovering the "story behind the story".   Learn more, access past episodes and subscribe at aroundthehornpod.com.

Co-Host

In 2018 I co-founded and invested in LeadSmart Technologies.  LeadSmart is a unique SaaS company that has created an affordable yet powerful suite of CRM, marketing automation and partner collaboration tools designed specifically for small and mid-sized businesses that go to market through channels and partner ecosystems.   

LeadSmart is growing rapidly especially in the industrial distribution space with manufacturers, sales agents and distributors and is a preferred CRM supplier for Affiliated Distributors and NetPlus Alliance. 

LeadSmart also has a strong partnership with Salesforce.com.

Co-Founder and COO

The Revenue Zone

In May 2022 I released my first book The Revenue Zone - The Ultimate Playbook for the Next Generation of Sales, Marketing and Predictable Revenue Growth.   Over 2 years in the making, The Revenue Zone provides a step by step approach and playbook for successfully converting more prospects into more customers in a world where the prospect is in control of their own buyer journey.

Author

Sunwest Ventures & Sunwest Channel Tech Fund

In 2014 I was invited to become a Partner in Sunwest Ventures.   Sunwest is a boutique investment and advisory firm that helps companies that go to market using channels and partner ecosystem to strategize, align and execute on growth and business expansion initiatives.  

In 2021 we launched the Sunwest Channel Tech Fund which invests in Innovative software and e-commerce technologies that drive sales growth and collaboration with suppliers, manufacturers, sales agents, wholesalers, distributors, dealers, VARs, MSPs and other members of the global channel ecosystem.

Partner

Social Marketing Noise

In late 2012 I co-founded Social Marketing Noise, a digital marketing agency that provides training and digital agency services to B2B and B2C businesses both at the local and national level.   The primary charter of Social Marketing Noise is to leverage technology and digital platforms to generate qualified leads and then (more importantly!) convert these leads into buyers and revenue.  

In 2018 Social Marketing Noise merged with LeadSmart Technologies.

Co-Founder

Buy It Installed, Inc.

Board Advisor

Pacsoft

Responsible for the development of corporate and growth strategies for the launch of Pacsoft's new mobile POS and Inventory Management solutions in North America including oversight of sales, marketing, professional services and customer service.

VP of Marketing and Interim President, North America

Spark Interactive, Inc.

Driven by my interest in digital and technology-enabled marketing, in 2009 I co-founded and invested in Spark Interactive.   Spark Interactive developed online communities using unique digital marketing and artificial intelligence strategies for media companies, celebrities and innovative businesses.   

As the CEO I merged multiple companies into Spark as well as raised VC capital but unfortunately Spark was a bit ahead of its time and was closed in 2012.

CEO, Investor

Intuit

As part of the Net Reach acquisition I joined Intuit in 2009 as a senior executive and was responsible for the development and launch of professional service solutions for emerging product offerings within the Intuit Real Estate Solutions division.   

It was at Intuit where I was first exposed to Digital Marketing and I immediately became enamored with the opportunities and possibilities of using digital platforms and technology to drive marketing and sales results.

Principal, Emerging Product Solutions

Net Reach, Inc.

In 2007 I invested in and acted as the Chief Strategy Officer for Net Reach Solutions.   
Net Reach developed a unique, state of the art software system for managing complex commercial real estate transactions and financial models. 

As the Chief Strategy Officer I developed and implemented the company positioning, branding and go-to-market strategy. I also facilitated and managed the acquisition of the company to Intuit within 30 days of launching the company’s product line.

Principal, Investor, Chief Strategy Officer

InRoads Technology

In 1997 I co-founded InRoads Technology where I was the CEO until 2008.   InRoads Technology provided software tools and professional services to Fortune 1000 companies implementing large enterprise software systems including ERP, CRM and other IT systems.   

During this period InRoads had rapid growth due to a successful strategic partnership with Computer Associates and developing a patented product line for automating large software implementations.

Co-founder, CEO

I have over 35 years of experience building and running technology businesses as well as consulting with many different businesses ranging from Fortune 500 companies to early-stage startups.   

No matter the size of the company there is one common challenge that I have seen with every business I have worked with – 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗶𝗻𝘁𝗼 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.  

I have a unique combination of business skills and technical skills (including a BS degree in Computer Science) so I have always looked to solve this challenge through a combination of technology and streamlined business processes.  

Currently, I am the co-founder at LeadSmart Technologies and I recently released my first book titled The Revenue Zone: The Ultimate Playbook for the Next Generation of Sales, Marketing and Predictable Revenue Growth. 

→ THE REVENUE ZONE: therevenuezone.com (or on Amazon)
 
At LeadSmart, we have developed a unique and special CRM and business intelligence solution that is designed specifically for the distribution ecosystem of manufacturers, sales agents and distributors.   Over 75% of worldwide commerce flows through this ecosystem yet this industry has been totally underserved with suitable technologies that align with their unique needs and requirements.

→ LEARN MORE ABOUT LEADSMART: leadsmarttech.com
     
The Revenue Zone book focuses on the marketing and sales processes and strategies that are required to succeed in today’s B2B world of younger buyers and decision makers.  Today’s buyer wants to be in control of their own buying process (in the same they are with personal purchases) and are not tolerant of “old school” sales techniques.  

I love to talk about this topic (you know, converting more leads and prospects into more customers) and have been featured on many leading podcasts and online talk shows including:

-	The Predictable Revenue Podcast with Sarah Hicks and Collin Stewart
-	Your Digital Marketing Coach with Neal Schaffer
-	Salesman on Fire with Carson Heady
-	The Digital Influence Show with Brandon Lee
-	Daily Sales Tips with Scott Ingram
-	The Sales Whisperer with Wes Schaeffer 
-	The Business Growth Accelerator with Isar Meitis
-	The Eye Openers Podcast with Brittany Drozd
-	The Entrepreneur’s Enigma Podcast with Seth Goldstein
-	The Essential B2B Webcast Series with Lead Forensics

Please follow or connect with me here on LinkedIn.   I post relevant (and hopefully valuable) news and updates several times per week.  Look forward to connecting!

taplio

The Battle

Laura Erdem

Tom Burton

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taplio

The Battle

Laura Erdem

Tom Burton

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Erdem's LinkedIn Performance

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