Dreamdata

- Team coaching
- Forecasting
- Pipeline Management
- Direct sales to target accounts

Sales Director, US

Leading the US sales team:
- Outbound practices
- Sales excellence
- Team coaching
- Forecasting

Sales Manager - US

Closed the largest deals with Dreamdata enterprise clients.
Going upmarket - building sales processes, coaching junior AEs

Senior Account Executive

The first sales person in the team to close non-founder led deals.
Closed over € 200K in the first year at the early startup days for Dreamdata.
Closed over 50% of all deals in the second year including crushing the largest deals & fattest quarters.

Actively building Linkedin thought leadership about Marketing and Sales alignment. 
Grew Linkedin followers from 2000 to 8000 within a year. 
Most of my own sourced leads come from inbound -> Linkedin. 

Sales Pathfinder: Building Dreamdata sales practices from scratch: processes, measurements, sales decks.
Experimenting and testing the practices while building those.

Account Executive

ValueOrbit

Advising the founders team on growth strategies through marketing, sales and thought leadership strategies.

- bringing in potential prospects for founders to meet
- posting LinkedIn content about companies services
- advising founders about their social content on Linkedin and other platforms

Advisor

Commsor 🦕

Sendspark

Strategic Advisor

Limelight

Strategic Advisor for Limelight platform development to enable: 
- B2B companies to find the right Influencers
- B2B Influencers to find and manage partnerships with companies

Variance

Coaching Variance Sales on outbound practices and quality outreach.

Sales Advisor

Gartner

Overachieved the yearly target with 130%.

Worked with the C and VP level leaders at the Danish Enterprise clients. Mostly with CIO's and CTO's

I helped them navigate and buy the right Gartner solutions that were used for building organizational restructuring and further innovation during COVID. 

During this hard time of all business slowing down, I was the first AE in the team to land a NewBiz deal 6 months from COVID start!

Enterprise Account Executive

DigiPippi

We at DigiPippi are working with the two UN goals to transform the world through quality education (4) and gender equality (5).
DigiPippi operates through workshop events run and coordinated by the fantastic female rolemodels. 

We are changing the world through young women in tech.

Board Member

Red Hat

Sold complicated OpenSource solutions to Danish Enterprise clients. Closed some of the largest Nordic deals. 

Overachieved sales targets with 120%

I was spearheading the NewBiz deals, upsells and renewals. All the sales engagements were tightly coordinated with marketing, pre-sales, tech teams and management.

Enterprise Account Manager

An active member of the Global Diversity and Inclusion team Globally representing the Nordic region. Members were chosen and rotated for 2 or 3 years periods within the various D&I subjects.
I was responsible for bringing the Diversity and Inclusion subjects to the Red Hat team in the Nordic and driving the necessary actions.

Diversity and Inclusion Advisor

Awarded as Nordic Inside Sales Person of the year - 2017
Over achieved Inside Sales targets by 130%

Translating customer business needs into the further innovation and partnership plans with Open Source technologies.
- Key client management,
- Business development,
- Subscription renewals,
- Pricing.

Main customers within: FSI, Public Sector, Manufacturing.

Enterprise Inside Sales Specialist

DXC Technology

- Aligning and simplifying general business processes in the Digital Applications organization
- Analyzing financial reporting 
- Ensuring ongoing clear communication in the organisation

Business Process Analyst

Leader of a highly skilled Application Business Analysts & Graduates

- People Management
- Delivery coordination in the respective accounts personnel is assigned to
- Education planning
- Coaching
- Reporting

Manager - Application Development 

- Building a University Relations organization in CSC Nordic
- Talent Relationship Management
- Running and delegating Employer Branding and recruitment activities at the universities to the team members in CSC Nordic 
- Supporting CSC Nordic Graduate Program initiatives

Graduate Program Manager

Knowledge Management

- Mastering CSC internal knowledge management tools for the knowledge share and reuse in the European Architecture group.
- Building educational plans for the Architecture group coordinated with the Global Architecture organization.
- Enabling knowledge share and reuse culture in the large group of IT Architecture professionals.
- Coordinating IT Architecture Talent program
- Establishing local and virtual Lunch & Learn events culture in CSC Nordic which are acknowledged globally.
- Planning and managing partner led Technology events in the Nordic

Nordic Transformation Program coordination

- Supporting the employee retention planning throughout the CSC Nordic Organization.
- Translating Global business needs to specific project requirements. Tracking and ensuring that the program is anchored and executed in the various Business Units.
- Supporting the financial Transformation execution.

Transformation recruitment project lead in the Nordic

- Leading a Technical Trainee program.
- Recruiting over 50 Technical Trainees in Denmark.
- Selecting recruitment partners, negotiating contracts.
- Building communication campaign for the Trainee program.
- Leading education and knowledge transfer planning for all the newcomers.

Nearshoring recruitment project lead

- Planning nearshoring possibilities in the organisation.
- Leading hiring initiatives in Lithuania.
- Coordinating knowledge transfer initiatives in the separate business units.

Knowledge Management Consultant

Resource Management in the Nordic Architecture organization:

- Effective management of over 100 resources in the Nordic Architecture group. 
- Assigning the right resources to the right projects within the requested time, budget and skills requirements. 
- Tracking and forecasting resourcing situation in the organization, focusing on resourcing process improvement.

Resource Manager

Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

B2B Revenue Attribution | Cofounder at Dreamdata.io

I believe great marketing happens where data, intuition, and teamwork meet. Data shows what’s working. Intuition helps you take bold steps. And teamwork keeps it all together. Without it, everything falls apart.

Over the years, I’ve helped scale businesses and build marketing teams at companies like Upwork and Airtame - and now Dreamdata. 

Along the way (I think) I've learned a thing or two: 

Growth isn’t just about numbers. It’s about making smart decisions and balancing data with creativity. And no team succeeds unless the people on it are thriving.

Today, as co-founder and Chief Marketing Officer at Dreamdata, I'm passionate about helping B2B companies figure out what’s working and do more of it.

Why?

Because B2B customer journeys are... Complicated. They’re long, complex, and practically impossible to track without the right tools. 

Luckily, Dreamdata fixes this. In fact, I can proudly say the Dreamdata has become the tool I always needed in past B2B marketing roles. But we're not done yet.

We give you a clear view of your go-to-market efforts. You can see every touchpoint, prove ROI, and know what drives revenue. 

However that's not all. We also help you act on it. Build audiences, automate campaigns, identify buying signals with AI and focus your efforts on what works.

Great decisions aren’t about guesswork. They’re about knowing what works and having the confidence to act. 

That’s what Dreamdata helps you do. 

And it’s what I’ve spent my career helping marketers figure out.

Steffen Hedebrandt

The AI almost got everything right. 😅

After 3 prompts I gave up on getting the logo right.

Anyway - We're hiring B2B marketers for our team in Copenhagen right now.

Let me know if you are interested!

AI-Driven Activation & Attribution for B2Bs | Cofounder at Dreamdata.io

Today I am giving a presentation to 50 B2B marketing leaders about something I think every CMO (and B2B company) needs to internalize:

Your personal brand and your company brand are the same growth lever.

In B2B, trust compounds long before buyers are “ready.”

The context is brutal:

- Average journey is 211 days to revenue. 

- Buyers rack up ~76 touches across ~3.7 channels. 

- Deals involve ~6.8 stakeholders. 

And marketing owns more of the journey, which makes the 95–5 rule (most buyers are out of market) impossible to ignore. 

So if you’re a CMO, the play isn’t just “capture demand.”

It’s to stay memorable while people aren’t buying yet.

You do that by consistently planting seeds through thought leadership. 

What’s worked for us at Dreamdata:

- Social selling is a team sport.

- People > logos: personal profiles outperform company pages. 

- Teach what prospects care about, be human, and don’t overthink formats. 

- Measure full-funnel impact, not vanity metrics. 

When we fully committed and trusted the proces things really took off - because trust had time to stack up. 

CMOs: build your voice.

Your company’s future pipeline is listening months before it shows up in your CRM.

Steffen Hedebrandt: The Role of Thought Leadership in B2B

Tis the season - Dreamdata socks in the making! 😄 🧦

Would you like to do marketing to B2B Marketers?

Now is your chance.

We're hiring a Performance Marketing Lead.

The role is based in Copenhagen.

More info below:

Open article: Performance Marketing Lead - Dreamdata by apply.workable.com

Hey B2B Marketers! (Who need their company to hear this)

In B2B, website visitors do not equal pipeline.

Last week we had our biggest pipeline creation so far this year 🥳

Website traffic?

Middle of the road. 

Pretty average.

The B2B marketing game is a lot other things than pouring more traffic onto a website.

ICP definition.

Positioning.

Messaging.

Account selection.

Audience creation.

Stellar creatives.

BECOME ONE WITH YOUR CUSTOMERS.

Ruthless clean up of LinkedIn Campaigns.

Constant exclusion of irrelevant "phrase matches" in Google search.

Repeat ♻

This is where the real B2B value is created.

I say it again;

In B2B, website visitors do not equal pipeline.

#b2bmarketing

Coming up through the ranks in marketing one of the most important things you can do is to find piers that are as curious and hungry to learn as yourself.

Marketing Connect is a Copenhagen-community that greatly help marketers find other marketers. 

It's run by super friendly people and their events are always full. 

Start following them and sign up for their events if you are looking to find the people that can help your career accelerate.

Global Marketing at Ørsted | Co-Founder of Marketing Connect | Driving Brands and Professional Communities

Season 6 already?
What started as a simple idea to connect marketers for sparring has now created over 300 mentorship matches and continues to help the marketing community in CPH grow 

Tonight we gathered mentors and mentees at Dreamdata to kick off the start of Marketing Connect Growth Season 6, built on curiosity, ambition, and shared learning 💡

This year 👇
32 mentors stepped in
took on 48 mentees for a 6-month journey and offered 20+ one-off coffee sessions to marketers looking for sparring and direction!

Over 6 seasons, that’s now more than 300 mentorship matches created through this initiative. 

I’m so grateful to all the mentors who have helped so many people in their journeys 💛

This kick-off reminded us that mentorship isn’t about hierarchy or advice-giving, it’s about partnership, trust, and reflection.

As Valeria Kadelski, one of the speakers of the night, said:

> “The mentee is the astronaut. The mentor is Ground Control.”

She shared the three essentials for meaningful mentorships: shared ownership, curiosity over advice, and reflection built on trust.

Christie H. Kristensen, another speaker of the night, encouraged everyone to choose your direction, and when needed, make your own. 

She spoke about building identity beyond titles, investing in personal branding, and asking better questions to move forward.

The message was clear: growth happens on both sides, mentors and mentees alike, when both show up with openness and ownership.

A huge thank you to all mentors for sharing your time, knowledge, and perspective with so many ambitious, growth-minded mentees.

And to all mentees for showing up ready to learn and grow — you are the reason this community keeps moving forward.

Big thanks to Steffen Hedebrandt and the Dreamdata team for hosting us and for supporting this program year after year.

Here’s to another season of connection, bold questions, and growth that benefits both sides 🌟

Cannot wait to hear all the stories of growth at the closing event in May.

Season 6, let’s gooo! 🚀

This wouldn’t be possible without all these wonderful mentors 💛👇

Alexander Boilerehauge Asmussen, Aaron Mitchell, Abisola Olusanya, Andreas Obel  📈, Anne Sofie Falcke Hansen, Casper Emil Sciuto Rouchmann, Christian Hüttemeier, Christie H. Kristensen, Christine Camilla Danielsen, Denica Stoyanova, Edyta Tomaszewska, Egle Eidukeviciute, Fanny Lundgreen, Gaspard Strauss, Gemma Figueras, PhD, eMBA, Gus Murray, Jennifer Montague, Karen Helweg-Larsen, Kent Holm, Lasse Lund, Lasse Bjerre, Laurence Paquette, Sabarinath Karoor, Sarah Kelleher, Simona Lazeu, Steffen Hedebrandt, Steffen Buhl Borgstrøm, Thomas Bille, Mia Salling 👋

taplio

The Battle

Laura Erdem

Steffen Hedebrandt

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taplio

The Battle

Laura Erdem

Steffen Hedebrandt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steffen Hedebrandt's LinkedIn Performance

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Performance ScoreSteffen Hedebrandt's LinkedIn Performance