Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

I'm hiring Account Executives to join my team at Dreamdata

If you are in New York or always dreamed to work in New York, this is your chance!

- Product Market Fit
- Inbound leads that close
- Fantastic team
- Central location

And all the startup perks + competitive pay. 

Joining?

B2B Attribution & Activation◾️ Dreamdata◾️ Sales director with a crush on marketing

B2B Revenue Attribution | Cofounder at Dreamdata.io

I believe great marketing happens where data, intuition, and teamwork meet. Data shows what’s working. Intuition helps you take bold steps. And teamwork keeps it all together. Without it, everything falls apart.

Over the years, I’ve helped scale businesses and build marketing teams at companies like Upwork and Airtame - and now Dreamdata. 

Along the way (I think) I've learned a thing or two: 

Growth isn’t just about numbers. It’s about making smart decisions and balancing data with creativity. And no team succeeds unless the people on it are thriving.

Today, as co-founder and Chief Marketing Officer at Dreamdata, I'm passionate about helping B2B companies figure out what’s working and do more of it.

Why?

Because B2B customer journeys are... Complicated. They’re long, complex, and practically impossible to track without the right tools. 

Luckily, Dreamdata fixes this. In fact, I can proudly say the Dreamdata has become the tool I always needed in past B2B marketing roles. But we're not done yet.

We give you a clear view of your go-to-market efforts. You can see every touchpoint, prove ROI, and know what drives revenue. 

However that's not all. We also help you act on it. Build audiences, automate campaigns, identify buying signals with AI and focus your efforts on what works.

Great decisions aren’t about guesswork. They’re about knowing what works and having the confidence to act. 

That’s what Dreamdata helps you do. 

And it’s what I’ve spent my career helping marketers figure out.

Steffen Hedebrandt

Attribution Isn’t bad. You’re Just Using It Wrong. 🏀

Every few weeks, another marketer declares attribution “useless.” 

It’s the LinkedIn version of Groundhog Day. Guaranteed engagement bait. 

And look, some of their critiques do make sense… if you only take the strawman version:

- The “Look, Ma, I’m Valuable!” Report – treating attribution like a vanity scoreboard instead of a decision-making tool.
- Channel Fight Club – as if LinkedIn and Google are rivals in a boxing ring, when in reality they’re bandmates in a jazz ensemble.
- The 30-Day Memory Loss Model – pretending B2B buyers make million-dollar decisions in a neat 30-day cycle.
- One Lead to Rule Them All – ignoring the 6–10 other people actually signing the contract.
- MQLs Gone Wild – chasing cheap leads that look pretty on paper but vanish in the pipeline.

Funny? Sure. 

True? Only partly. 

Conveniently oversimplified? Definitely.

Here’s the problem: 

This “attribution is useless” rant gives marketers a free pass to avoid accountability. 

A path where you don’t need to explain what you did, why you did it, or what impact it had.

Yes, marketing is probabilistic. (Thanks for the reminder, Liam)

Action A + B won’t always equal C. But that doesn’t mean we stop measuring.

At Dreamdata, our goal isn’t to make attribution linear or perfect. Our job is to make all your customer data available, unified, and useful.

Think of it this way:

Instead of journeys hidden in silos (CRM, ad platforms, your website, review tools), we bring them into one place.

Every account. Every user. Every touchpoint.

No, we won’t capture everything. But it’s a hell of a lot more illuminating than siloed guesswork.

And here’s what Dreamdata customers actually do with this unified view — every single week:

- Pull up complete customer journeys to have objective conversations with sales about what drives wins.
- See which campaigns are consistently creating ICP demo calls.
- Study what content is consumed by accounts that actually close.
- Identify which Google keywords are profitable — and which are wasting budget.
- Send offline data back to ad platforms to train smarter algorithms.
- Validate whether ABM activities are actually reaching the right accounts.

That’s not “bragging rights.” That’s actionable clarity.

Should you follow attribution blindly? No.

That’s the whole point.

Attribution is directional, probabilistic guidance. 

When combined with gut feel and team context, it’s one of the most powerful growth tools B2B marketers have.

The rants might get the engagement.

But the insights? They get the revenue. 💰

#b2bmarketing

AI-Driven Activation & Attribution for B2Bs | Cofounder at Dreamdata.io

We’ve started doing a simple monthly ritual on our marketing team:
A 1-hour “AI in Marketing” session.

Nothing fancy. No big strategy decks.

Just people showing each other what they’re actually doing with AI: 
What worked, what didn’t, and where it saved (or wasted) time.

The rule that matters most:
Everyone does a live demo.

One slide is fine.

But then you actually click the buttons, show where the feature lives, what the input looks like, and what comes out the other side.

That’s what makes AI feel tangible instead of abstract.

Some of the things people demoed this time:

Enriching accounts and contacts using HubSpot Breeze

Creating simple video cases with Google Vids

Letting OpusClip do the heavy lifting on video snippet creation

Analyzing customer calls with NotebookLM

And yes… using Nano Banana to bring my son’s Pokémon figure to life digitally 😄

None of this is groundbreaking on its own.

That’s kind of the point.

The real value unlock is that someone else on the team might be sitting with the perfect use case --> they just haven’t seen how simple it can be when it’s demoed live.

AI adoption doesn’t happen because of big vision statements.

It happens when a teammate says:

“Aha. That button. I can use that tomorrow.”

If you’re a marketing leader (or just someone curious):

I’d strongly recommend a recurring, low-pressure session like this.

Show, don’t tell.
Demo, don’t explain.
Small wins compound fast.

How are you getting your company to embrace the powers of AI?

taplio

The Battle

Laura Erdem

Steffen Hedebrandt

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Performance ScoreLaura Erdem's LinkedIn Performance

Performance ScoreSteffen Hedebrandt's LinkedIn Performance

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taplio

The Battle

Laura Erdem

Steffen Hedebrandt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Erdem's LinkedIn Performance

Performance ScoreSteffen Hedebrandt's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLaura Erdem's LinkedIn Performance