Dreamdata

- Team coaching
- Forecasting
- Pipeline Management
- Direct sales to target accounts

Sales Director, US

Leading the US sales team:
- Outbound practices
- Sales excellence
- Team coaching
- Forecasting

Sales Manager - US

Closed the largest deals with Dreamdata enterprise clients.
Going upmarket - building sales processes, coaching junior AEs

Senior Account Executive

The first sales person in the team to close non-founder led deals.
Closed over € 200K in the first year at the early startup days for Dreamdata.
Closed over 50% of all deals in the second year including crushing the largest deals & fattest quarters.

Actively building Linkedin thought leadership about Marketing and Sales alignment. 
Grew Linkedin followers from 2000 to 8000 within a year. 
Most of my own sourced leads come from inbound -> Linkedin. 

Sales Pathfinder: Building Dreamdata sales practices from scratch: processes, measurements, sales decks.
Experimenting and testing the practices while building those.

Account Executive

ValueOrbit

Advising the founders team on growth strategies through marketing, sales and thought leadership strategies.

- bringing in potential prospects for founders to meet
- posting LinkedIn content about companies services
- advising founders about their social content on Linkedin and other platforms

Advisor

Commsor 🦕

Sendspark

Strategic Advisor

Limelight

Strategic Advisor for Limelight platform development to enable: 
- B2B companies to find the right Influencers
- B2B Influencers to find and manage partnerships with companies

Variance

Coaching Variance Sales on outbound practices and quality outreach.

Sales Advisor

Gartner

Overachieved the yearly target with 130%.

Worked with the C and VP level leaders at the Danish Enterprise clients. Mostly with CIO's and CTO's

I helped them navigate and buy the right Gartner solutions that were used for building organizational restructuring and further innovation during COVID. 

During this hard time of all business slowing down, I was the first AE in the team to land a NewBiz deal 6 months from COVID start!

Enterprise Account Executive

DigiPippi

We at DigiPippi are working with the two UN goals to transform the world through quality education (4) and gender equality (5).
DigiPippi operates through workshop events run and coordinated by the fantastic female rolemodels. 

We are changing the world through young women in tech.

Board Member

Red Hat

Sold complicated OpenSource solutions to Danish Enterprise clients. Closed some of the largest Nordic deals. 

Overachieved sales targets with 120%

I was spearheading the NewBiz deals, upsells and renewals. All the sales engagements were tightly coordinated with marketing, pre-sales, tech teams and management.

Enterprise Account Manager

An active member of the Global Diversity and Inclusion team Globally representing the Nordic region. Members were chosen and rotated for 2 or 3 years periods within the various D&I subjects.
I was responsible for bringing the Diversity and Inclusion subjects to the Red Hat team in the Nordic and driving the necessary actions.

Diversity and Inclusion Advisor

Awarded as Nordic Inside Sales Person of the year - 2017
Over achieved Inside Sales targets by 130%

Translating customer business needs into the further innovation and partnership plans with Open Source technologies.
- Key client management,
- Business development,
- Subscription renewals,
- Pricing.

Main customers within: FSI, Public Sector, Manufacturing.

Enterprise Inside Sales Specialist

DXC Technology

- Aligning and simplifying general business processes in the Digital Applications organization
- Analyzing financial reporting 
- Ensuring ongoing clear communication in the organisation

Business Process Analyst

Leader of a highly skilled Application Business Analysts & Graduates

- People Management
- Delivery coordination in the respective accounts personnel is assigned to
- Education planning
- Coaching
- Reporting

Manager - Application Development 

- Building a University Relations organization in CSC Nordic
- Talent Relationship Management
- Running and delegating Employer Branding and recruitment activities at the universities to the team members in CSC Nordic 
- Supporting CSC Nordic Graduate Program initiatives

Graduate Program Manager

Knowledge Management

- Mastering CSC internal knowledge management tools for the knowledge share and reuse in the European Architecture group.
- Building educational plans for the Architecture group coordinated with the Global Architecture organization.
- Enabling knowledge share and reuse culture in the large group of IT Architecture professionals.
- Coordinating IT Architecture Talent program
- Establishing local and virtual Lunch & Learn events culture in CSC Nordic which are acknowledged globally.
- Planning and managing partner led Technology events in the Nordic

Nordic Transformation Program coordination

- Supporting the employee retention planning throughout the CSC Nordic Organization.
- Translating Global business needs to specific project requirements. Tracking and ensuring that the program is anchored and executed in the various Business Units.
- Supporting the financial Transformation execution.

Transformation recruitment project lead in the Nordic

- Leading a Technical Trainee program.
- Recruiting over 50 Technical Trainees in Denmark.
- Selecting recruitment partners, negotiating contracts.
- Building communication campaign for the Trainee program.
- Leading education and knowledge transfer planning for all the newcomers.

Nearshoring recruitment project lead

- Planning nearshoring possibilities in the organisation.
- Leading hiring initiatives in Lithuania.
- Coordinating knowledge transfer initiatives in the separate business units.

Knowledge Management Consultant

Resource Management in the Nordic Architecture organization:

- Effective management of over 100 resources in the Nordic Architecture group. 
- Assigning the right resources to the right projects within the requested time, budget and skills requirements. 
- Tracking and forecasting resourcing situation in the organization, focusing on resourcing process improvement.

Resource Manager

Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

We are hiring and I want YOU to join our team! 

Here are the current roles we are hiring, but this is just a start, if you have been following us and love what we do - let us know!

- Product Marketing Manager,
- Senior UX Researcher,
- Head of Account Management,
- Analytics Engineer,
- Data Engineer,
- Director, Sales Development,
- Customer Success Manager,
- Paid Marketing Specialist,
- Student Product Specialist
- Technical Support Engineer 

We work from the office and we want you to be here too.
Check out the descriptions and locations on our website.


The picture was taken during our last team trip to Lisbon. We want you to join one of the jeeps for the ride!

B2B Attribution & Activation◾️ Dreamdata◾️ Sales director with a crush on marketing

Obsidian Digital

As the Director of Social Media, I lead a dynamic team of 30+ social media professionals, overseeing their strategic initiatives and ensuring the delivery of impactful campaigns. My role extends beyond management to actively driving the growth and product development within the department. As an active contributor to Obsidian's inbound marketing strategy, I engage as a speaker and thought leader, shaping our brand's narrative in the competitive digital landscape.

Director of Social Media

In my role as Co-Head of Social at Obsidian Digital, I provided leadership and management to a team of 25 social media professionals. My responsibilities included recruiting, mentoring, and capacity planning to ensure the team was delivering high-quality work for our clients.

As part of my role, I developed the commercial profile of the department, helping to increase revenue and win new business. I also hosted conferences, external speaking engagements, and several webinars to position our agency as a thought leader in the social media marketing industry.

Co-Head of Social

As a Consultant at Obsidian Digital, I specialized in developing social media strategies in collaboration with my clients across all platforms. I was also responsible for managing the execution of campaigns for my largest clients. In addition, I took on a role in recruitment and being a front-person of the team. I helped our agency establish itself as a better positioned agency withing social media advertising.

Consultant

During my time as an Associate Consultant, my primary focus was to develop an in-depth understanding of the various ad platforms within paid social media, including Facebook Business Manager, LinkedIn Campaign Manager, Snap Ads Manager, Pinterest Ads, Twitter Ads, Reddit Ads, and TikTok For Business. In addition, I was responsible for managing a portfolio of 10+ SME clients, ensuring their advertising campaigns were successful and meeting their business goals.

Associate Consultant

As an Analyst, my role encompassed a blend of on-page and technical SEO responsibilities. Specifically, I was responsible for implementing SEO strategies for several highly-trafficked affiliate marketing websites in Denmark, including both product review and comparison sites.

Analyst

Copenhagen Business Academy

As a Guest Teacher at Copenhagen Business Academy, I share my expertise in social media advertising with students in the marketing program. My focus is on providing real-world examples and practical advice that can help students understand the challenges and opportunities of advertising on social media.

Through my role as a Guest Teacher, I am able to share my passion for social media advertising with the next generation of marketers. It is a privilege to be able to help students develop the skills and knowledge they need to succeed in today's competitive digital landscape.

Guest Teacher

Ejendomstorvet.dk 

During my tenure, I led the development and implementation of a new SEO strategy that included a focus on improving the site's internal link structure, optimizing content for target keywords, and building high-quality backlinks. As a result of these efforts, we achieved over 30% organic growth in SEO, and the top 100 keywords had an average ranking of 2.4.

In addition to improving keyword rankings, I also worked to improve the site's overall visibility in search engine results pages. Our visibility increased by over 15%, and we surpassed our competitors to become the leading SEO performer in our market.

SEO Koordinator

SEO & Support

Director of Social Media | Public Speaker | Co-Host of Social Ads Conference | Specialized in Social Media Advertising

As the Director of Social Media at Obsidian Digital, I lead a team of 30+ talented professionals dedicated to driving business growth through social media channels. 

I am passionate about setting the standards in digital marketing and helping businesses navigate and excel in the ever-evolving digital landscape. 

I am committed to fostering a positive and supportive work environment that empowers my team to reach their full potential. Our success is a result of our team's hard work and dedication, and I am proud to lead such a talented group of individuals.

Morten Bie

Her er videoen, som du gerne vil se.

Da Halfdan Moth Timm så den første gang, var feedbacken:

“Noget af det bedste, vi har lavet - og jeg er ikke engang med i den.”

Den store videodyst fik premiere på den store scene i torsdags, hvor 403 deltagere så den, inden Social Ads Conference blev skudt i gang.

Reaktionerne var præcis som vi havde håbet på.

Salen blev fyldt med grin.

Vi havde længe ledt efter et underholdningselement til konferencen - og med højkant (Steven Feraru & Samson Blay Steiner) og Mia Franck Nersting fik vi alt, hvad vi drømte om.

Skud ud til GDPR, CSR og brand guidelines.

Det Johnson, baby.

Engagement Partner | M Talent 2025 | Co-Host of Social Ads Conference & Marketing Bio | Digital Marketing Specialist

Vækkeuret ringede kl. 05:45. Min puls har ikke været under 80 siden - og først kl. 18:30 kunne jeg slappe lidt af igen.

En hurtig monne-mad - og så afsted mod Hangaren.

Velmødt kl. 07:00. Klar til at åbne dørene for 403 deltagere kl. 08:00.

19 oplæg. En masse forbrændte kalorier. Og en kartoffelmos-hjerne senere...

Social Ads Conference 2025 er overstået.

Den største dag for Obsidians marketingteam.

Den største dag for annoncering på sociale medier.

Udsolgt en måned før afholdelse.

Det er 6. gang, vi afholder konferencen - og jeg tør godt smide røven i klaskehøjde og sige:

Det her er vores stærkeste version til dato.

Men det forstår jeg edermandme også godt, når dagen består af de her oplægsholdere:
Morten Münster, Jacob Holst Mouritzen, Mads Poulsen Jefsen, Mette Thøgersen, Emil Nørager Christensen, Steven Feraru, Samson Blay Steiner, Michael Aagaard, Celina Izabella Skjerning, Michelle Weis, Mikkel Groth Nielsen, Susanne Boysen, Mette Will, Rasmus Bruun, Edwin von Krusenstjerna, Santana Beutter, Christopher Rohs, Kasper Løndal, René Tingskov, Gitte Cilius, Mia Franck Nersting, Søren Bo Steendahl, Nikolai Skouv Pedersen, Gabriela Ventura, Adam Bjergvang, Nadia Mughal Guldbrandsen.

Se lige de navne. Læs dem igen. Det er toppen af poppen.

Kæmpe tak til jer alle!

Kæmpe tak til alle Obsidianere, men en særlig stor high-five til Line Uldum Lyhr, Jelena Vasiljević, Halfdan Moth Timm og Nicolaj Bach J..

Sidst, men størst tak til de 403 deltagere. Hvert grin, smil og klap betød alt for os.

Der kommer flere opslag om konferencen og oplæggene (inkl. mit eget), men først, når jeg har sovet 12 timer.

Nu skal der knaldes brikker.

Morten møg-træt siger godnat.

“Velkommen til swingerklubben.”

Sådan blev et billede af Kristian, Halfdan og mig introduceret på scenen af Morten Münster.

Billedet var fra podcasten MarketingPod.

Morten fortalte, at han havde været ude og løbe en tur, hvor han lyttede til en af vores episoder - den om 14x content-formater, der printer penge på Facebook Ads.

Hans kommentar:
“Hold kæft, det var edermandme godt indhold.”

Den her 28-årige, relativt ukendte Morten, sad på bagerste række og følte, han kunne gå på vandet.

1) Jeg er "med" i hans præsentation
2) Han har lyttet til episoden - og fremhæver den, hvor jeg er med
3) Han siger, indholdet var godt

Det var sgu ret vildt. Tak til Morten - fra Morten.

Men det, han faktisk fremhævede, var ikke episoden i sig selv.

Det var pointen: 
"Med sådan en 60-minutters episode er der læring til et halvt år.”

Vi lader som om, vi mangler information.

Men sandheden er: ingen af os mangler information.

Vi har al information til rådighed.

Det, vi mangler, er handling.

Alligevel finder vi på undskyldninger som:
“Vi kan ikke bruge format 7, fordi vi er fra Varde.”

Hold nu op. Der er 14 formater.

Du skal bare i gang.

Er du træt for tiden? 

Det er jeg i hvert fald.

Q4 er tilbage med klassisk Q4-energi.

Det er koldt, mørkt, og solen er basically på ferie til marts.

Mine dage kører på en blanding af hvid Monster, D-vitamin supplement og en kalender, der griner mig direkte op i ansigtet. 

Garmin-uret bakker op. 

Mine tindinger ligeså.

Men...

Og det er det mærkelige ved det her - det er også der, det bliver ekstra sjovt. 

Tempoet, presset, energien. 

I en begrænset periode.

Det er kaotisk… men det er godt kaotisk.

I morgen står jeg på scenen i Malmø til konferencen ‘Internet i fokus’. 

400 deltagere. 800 øjne. 12.800 tænder (cirka). 

Så er det op til mig, om jeg kan få smilene, grinene og pointerne frem.

Godnat og sov godt.

Deadlines approaching? Monster approaching faster.

Det er ingen hemmelighed, at der bliver kørt en del konsulenttimer for tiden.

Mit kreative afbræk er som regel at lave content til Instagram og TikTok.

Nogle gange er det 2-3 minutter lange videoer, hvor jeg bare tømmer hovedet.

Og andre gange… er det en video som denne.

Der bare handler om, at jeg elsker Monster.

Især den hvide - men jeg er ikke kræsen.

Mvh
Morten Monster

Her kommer en live-rapport fra forfesten til Social Ads Conference.

Altså det, man i pænere tale kalder speaker dinner. 

Men i morgen er en festdag. 

Der er udsolgt. 403 deltagere. 

Så aftenens middag kalder vi passende for en forfest.

Det er en fornøjelse at se størstedelen af oplægsholderne samlet. 

Stemningen er fyldt med grin, lidt nervøsitet og en god portion spænding til i morgen (dulmes med rødvin).

Dørene åbner kl. 08, og første oplæg starter 08:30.

Vi ses til Danmarks største konference om annoncering på sociale medier.

PS: Hvis du ikke fik købt en billet, så vær klar til at blive ramt af FOMO i dit LinkedIn feed. 

Shit hvor bliver det altså en fed dag.

Obsidian afholder Black Week i næste uge.

Undskyld, men ikke på vores konsulentydelser.

Men på vores AI Marketing Conference.

Billetsalget åbner næste uge i en begrænset periode.

I det vindue giver vi den bedste pris, vi kan.

Urgency, scarcity og alt det der.

Konferencen er blevet udsolgt på under 14 dage de sidste to år, så nu har vi opgraderet til en større venue.

Jeg står for hele baduljen.

Det er godt for de 400 deltagere.

Det er lidt mindre godt for vores budget.

Nå, men skriv dig op her og få besked, når vi sælger billige billetter: https://lnkd.in/g53NDddd

Eller som en e-com ville sige:

Join VIP-listen.

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Morten Bie

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taplio

The Battle

Laura Erdem

Morten Bie

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Erdem's LinkedIn Performance

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Ready to grow your LinkedIn presence?

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