Dreamdata

- Team coaching
- Forecasting
- Pipeline Management
- Direct sales to target accounts

Sales Director, US

Leading the US sales team:
- Outbound practices
- Sales excellence
- Team coaching
- Forecasting

Sales Manager - US

Closed the largest deals with Dreamdata enterprise clients.
Going upmarket - building sales processes, coaching junior AEs

Senior Account Executive

The first sales person in the team to close non-founder led deals.
Closed over € 200K in the first year at the early startup days for Dreamdata.
Closed over 50% of all deals in the second year including crushing the largest deals & fattest quarters.

Actively building Linkedin thought leadership about Marketing and Sales alignment. 
Grew Linkedin followers from 2000 to 8000 within a year. 
Most of my own sourced leads come from inbound -> Linkedin. 

Sales Pathfinder: Building Dreamdata sales practices from scratch: processes, measurements, sales decks.
Experimenting and testing the practices while building those.

Account Executive

ValueOrbit

Advising the founders team on growth strategies through marketing, sales and thought leadership strategies.

- bringing in potential prospects for founders to meet
- posting LinkedIn content about companies services
- advising founders about their social content on Linkedin and other platforms

Advisor

Commsor 🦕

Sendspark

Strategic Advisor

Limelight

Strategic Advisor for Limelight platform development to enable: 
- B2B companies to find the right Influencers
- B2B Influencers to find and manage partnerships with companies

Variance

Coaching Variance Sales on outbound practices and quality outreach.

Sales Advisor

Gartner

Overachieved the yearly target with 130%.

Worked with the C and VP level leaders at the Danish Enterprise clients. Mostly with CIO's and CTO's

I helped them navigate and buy the right Gartner solutions that were used for building organizational restructuring and further innovation during COVID. 

During this hard time of all business slowing down, I was the first AE in the team to land a NewBiz deal 6 months from COVID start!

Enterprise Account Executive

DigiPippi

We at DigiPippi are working with the two UN goals to transform the world through quality education (4) and gender equality (5).
DigiPippi operates through workshop events run and coordinated by the fantastic female rolemodels. 

We are changing the world through young women in tech.

Board Member

Red Hat

Sold complicated OpenSource solutions to Danish Enterprise clients. Closed some of the largest Nordic deals. 

Overachieved sales targets with 120%

I was spearheading the NewBiz deals, upsells and renewals. All the sales engagements were tightly coordinated with marketing, pre-sales, tech teams and management.

Enterprise Account Manager

An active member of the Global Diversity and Inclusion team Globally representing the Nordic region. Members were chosen and rotated for 2 or 3 years periods within the various D&I subjects.
I was responsible for bringing the Diversity and Inclusion subjects to the Red Hat team in the Nordic and driving the necessary actions.

Diversity and Inclusion Advisor

Awarded as Nordic Inside Sales Person of the year - 2017
Over achieved Inside Sales targets by 130%

Translating customer business needs into the further innovation and partnership plans with Open Source technologies.
- Key client management,
- Business development,
- Subscription renewals,
- Pricing.

Main customers within: FSI, Public Sector, Manufacturing.

Enterprise Inside Sales Specialist

DXC Technology

- Aligning and simplifying general business processes in the Digital Applications organization
- Analyzing financial reporting 
- Ensuring ongoing clear communication in the organisation

Business Process Analyst

Leader of a highly skilled Application Business Analysts & Graduates

- People Management
- Delivery coordination in the respective accounts personnel is assigned to
- Education planning
- Coaching
- Reporting

Manager - Application Development 

- Building a University Relations organization in CSC Nordic
- Talent Relationship Management
- Running and delegating Employer Branding and recruitment activities at the universities to the team members in CSC Nordic 
- Supporting CSC Nordic Graduate Program initiatives

Graduate Program Manager

Knowledge Management

- Mastering CSC internal knowledge management tools for the knowledge share and reuse in the European Architecture group.
- Building educational plans for the Architecture group coordinated with the Global Architecture organization.
- Enabling knowledge share and reuse culture in the large group of IT Architecture professionals.
- Coordinating IT Architecture Talent program
- Establishing local and virtual Lunch & Learn events culture in CSC Nordic which are acknowledged globally.
- Planning and managing partner led Technology events in the Nordic

Nordic Transformation Program coordination

- Supporting the employee retention planning throughout the CSC Nordic Organization.
- Translating Global business needs to specific project requirements. Tracking and ensuring that the program is anchored and executed in the various Business Units.
- Supporting the financial Transformation execution.

Transformation recruitment project lead in the Nordic

- Leading a Technical Trainee program.
- Recruiting over 50 Technical Trainees in Denmark.
- Selecting recruitment partners, negotiating contracts.
- Building communication campaign for the Trainee program.
- Leading education and knowledge transfer planning for all the newcomers.

Nearshoring recruitment project lead

- Planning nearshoring possibilities in the organisation.
- Leading hiring initiatives in Lithuania.
- Coordinating knowledge transfer initiatives in the separate business units.

Knowledge Management Consultant

Resource Management in the Nordic Architecture organization:

- Effective management of over 100 resources in the Nordic Architecture group. 
- Assigning the right resources to the right projects within the requested time, budget and skills requirements. 
- Tracking and forecasting resourcing situation in the organization, focusing on resourcing process improvement.

Resource Manager

Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

Teak & Twine

I manage a team of nine and oversee the execution of all multi-channel campaigns, which include digital advertising, content marketing, SEO, email marketing, social media marketing, and sales enablement, all working together to grow pipeline. (Pipeline is the sum value of all the deals that reach the first sales stage). 

Achieving wins like:
• Growing pipeline by 3 million YoY three years in a row. 
• Growing the company's revenue by 2x.
• Developing a content strategy that grew organic pipeline by 4x.

Launched Sidekick Kitting
• Tested two new product verticals (swag and fulfillment services) responsible for 25% of the new customer acquisition in its first quarter. 
• Based on the success of the fulfillment services tests, launched a new brand, Sidekick Kitting. A kitting and logistics company bringing in multi-million dollar revenue in its second year. 
• The process included collaborating with the Sales and Operations team to define the new ICP, developing a messaging framework for product marketing, creating a new visual identity, refining paid ads, and launching the website. 

I report directly to the CEO, so along with day-to-day marketing responsibilities, I’m also managing budgets, tracking revenue attribution, and presenting metrics during our weekly leadership meetings.

Corporate Gifting (B2B Services) | Ready-to-Ship Gifts (E-commerce) | Kitting & Fulfillment (B2B Logistics)

Director of Marketing

MKTG WMN

MKTG WMN is a community of 1300+ women in marketing. I served on the first Board of Directors collaborating with other board members on projects to grow the community and better serve its members, including partnership pitches and the first virtual summit.

Member of the Board of Directors

Future Food Institute

At the Future Food Institute, an international innovation consulting agency, I led a team of three researchers to develop product innovation opportunities for a billion-dollar company with global reach.

Senior Strategist

Freelance Consulting

Developed brand strategy, consumer insights, and market trend research for startups and small businesses. 

Example Projects:
• Developed a report for a craft spirit client analyzing three direct competitors and market data to define their target customer and inform GTM strategy.
• Conducting user research through phone interviews and surveys to develop a brand and marketing strategy for an upcoming rebrand.
• And for the first year of consulting, I also offered graphic design services focusing on visual identities and marketing assets.

Brand Strategist

Coral Labs 

• At this seed-stage startup, my two main responsibilities were user research and market research. I led interviews and product demos with beta users and incorporated the learnings into product design direction and pitch presentations.
• Developed insights based on research involving 15 D2C companies in beauty and hardware to identify marketing opportunities.

IzzaPops

This experience is what I call my real-world MBA. As the Head of Design and Marketing I focused on all things brand management. As Co-Founder, I also contributed to distribution, production, and sales decisions. This was the foundation of how I approach marketing today - thinking as a business owner forces you to consider not only of marketing opportunities but of the larger business opportunities as well.

• Founded a food product business and grew it from concept to 50 retail accounts within a year.
• Led strategic marketing initiatives to drive brand awareness and grow distribution accounts by 3x in three months. Initiatives include field marketing events, buyer and distributor sales enablement materials, website, and social media.
• Managed production logistics and created a tool that connected distributor orders, inventory levels, and daily production goals which increased manufacturing efficiency by 30%.

Co-Founder | Head of Marketing and Design

The North Face, a VF Company

Responsible for 50+ running and training products each season. While primarily responsible for the design of the garment, this also required organization and collaboration with a cross-functional team to determine factors like construction, sourcing, and merchandising.

Designer Men’s and Women’s Running

Designer Men’s Logowear

Assistant Designer Women’s Summit Series

Assistant Designer Outerwear and Equipment

Revista Exclama

Identified emerging trends and wrote several articles for a Spanish publication focused on art, design, and culture.

Intern

➡️ My marketing approach is "think like a business owner and understand how everything connects to revenue." It's a view shaped by what I call my real-world MBA (launching a product business earlier in my career).

📈 At Teak & Twine, I lead a fantastic team of nine, and together we've driven multi-million-dollar pipeline growth thanks to our effective content strategies and successful product launches. Including launching Sidekick Kitting, an independent brand offering warehouse logistics services, which is on track to be a multi-million dollar business by the end of the year. 

🤓 I'm a huge data nerd. I truly enjoy sitting down and analyzing numbers to find trends and opportunities. This data-driven approach led to wins like improving the lead quality of an advertorial partnership by 2x and reducing paid search cost per lead by 45%.

🙋‍♀️ While I LOVE working in B2B marketing now, my experience spans B2C and B2B marketing, design, and positioning. Given the constant change in marketing and business, that background has proven to be a real superpower! It makes it that much easier to adapt, pivot, and feel comfortable with the unknown. 

📣 And here's a snapshot of some of my speaking engagements and awards.
Webinar: Panelist at Pitchfire's Conference Con for the GTM Crisis Management Game
Webinar: Moderated the Revenue-Driven Marketing talk at MKTG WMN's virtual summit
Podcast: B2B Growth: A Culture of Learning with Lisa Cox
Podcast: Pipeline Meeting: Think and act like an owner with Lisa Cox at Teak & Twine
Award: Top 15 Marketing Experts in Portland
Award: Runner up in Mutiny and Metdata's EMYs (Experimental Marketer of the Year) for "Testing ABM with Gifts"

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The Battle

Laura Erdem

Lisa Cox

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