Dreamdata

- Team coaching
- Forecasting
- Pipeline Management
- Direct sales to target accounts

Sales Director, US

Leading the US sales team:
- Outbound practices
- Sales excellence
- Team coaching
- Forecasting

Sales Manager - US

Closed the largest deals with Dreamdata enterprise clients.
Going upmarket - building sales processes, coaching junior AEs

Senior Account Executive

The first sales person in the team to close non-founder led deals.
Closed over € 200K in the first year at the early startup days for Dreamdata.
Closed over 50% of all deals in the second year including crushing the largest deals & fattest quarters.

Actively building Linkedin thought leadership about Marketing and Sales alignment. 
Grew Linkedin followers from 2000 to 8000 within a year. 
Most of my own sourced leads come from inbound -> Linkedin. 

Sales Pathfinder: Building Dreamdata sales practices from scratch: processes, measurements, sales decks.
Experimenting and testing the practices while building those.

Account Executive

ValueOrbit

Advising the founders team on growth strategies through marketing, sales and thought leadership strategies.

- bringing in potential prospects for founders to meet
- posting LinkedIn content about companies services
- advising founders about their social content on Linkedin and other platforms

Advisor

Commsor 🦕

Sendspark

Strategic Advisor

Limelight

Strategic Advisor for Limelight platform development to enable: 
- B2B companies to find the right Influencers
- B2B Influencers to find and manage partnerships with companies

Variance

Coaching Variance Sales on outbound practices and quality outreach.

Sales Advisor

Gartner

Overachieved the yearly target with 130%.

Worked with the C and VP level leaders at the Danish Enterprise clients. Mostly with CIO's and CTO's

I helped them navigate and buy the right Gartner solutions that were used for building organizational restructuring and further innovation during COVID. 

During this hard time of all business slowing down, I was the first AE in the team to land a NewBiz deal 6 months from COVID start!

Enterprise Account Executive

DigiPippi

We at DigiPippi are working with the two UN goals to transform the world through quality education (4) and gender equality (5).
DigiPippi operates through workshop events run and coordinated by the fantastic female rolemodels. 

We are changing the world through young women in tech.

Board Member

Red Hat

Sold complicated OpenSource solutions to Danish Enterprise clients. Closed some of the largest Nordic deals. 

Overachieved sales targets with 120%

I was spearheading the NewBiz deals, upsells and renewals. All the sales engagements were tightly coordinated with marketing, pre-sales, tech teams and management.

Enterprise Account Manager

An active member of the Global Diversity and Inclusion team Globally representing the Nordic region. Members were chosen and rotated for 2 or 3 years periods within the various D&I subjects.
I was responsible for bringing the Diversity and Inclusion subjects to the Red Hat team in the Nordic and driving the necessary actions.

Diversity and Inclusion Advisor

Awarded as Nordic Inside Sales Person of the year - 2017
Over achieved Inside Sales targets by 130%

Translating customer business needs into the further innovation and partnership plans with Open Source technologies.
- Key client management,
- Business development,
- Subscription renewals,
- Pricing.

Main customers within: FSI, Public Sector, Manufacturing.

Enterprise Inside Sales Specialist

DXC Technology

- Aligning and simplifying general business processes in the Digital Applications organization
- Analyzing financial reporting 
- Ensuring ongoing clear communication in the organisation

Business Process Analyst

Leader of a highly skilled Application Business Analysts & Graduates

- People Management
- Delivery coordination in the respective accounts personnel is assigned to
- Education planning
- Coaching
- Reporting

Manager - Application Development 

- Building a University Relations organization in CSC Nordic
- Talent Relationship Management
- Running and delegating Employer Branding and recruitment activities at the universities to the team members in CSC Nordic 
- Supporting CSC Nordic Graduate Program initiatives

Graduate Program Manager

Knowledge Management

- Mastering CSC internal knowledge management tools for the knowledge share and reuse in the European Architecture group.
- Building educational plans for the Architecture group coordinated with the Global Architecture organization.
- Enabling knowledge share and reuse culture in the large group of IT Architecture professionals.
- Coordinating IT Architecture Talent program
- Establishing local and virtual Lunch & Learn events culture in CSC Nordic which are acknowledged globally.
- Planning and managing partner led Technology events in the Nordic

Nordic Transformation Program coordination

- Supporting the employee retention planning throughout the CSC Nordic Organization.
- Translating Global business needs to specific project requirements. Tracking and ensuring that the program is anchored and executed in the various Business Units.
- Supporting the financial Transformation execution.

Transformation recruitment project lead in the Nordic

- Leading a Technical Trainee program.
- Recruiting over 50 Technical Trainees in Denmark.
- Selecting recruitment partners, negotiating contracts.
- Building communication campaign for the Trainee program.
- Leading education and knowledge transfer planning for all the newcomers.

Nearshoring recruitment project lead

- Planning nearshoring possibilities in the organisation.
- Leading hiring initiatives in Lithuania.
- Coordinating knowledge transfer initiatives in the separate business units.

Knowledge Management Consultant

Resource Management in the Nordic Architecture organization:

- Effective management of over 100 resources in the Nordic Architecture group. 
- Assigning the right resources to the right projects within the requested time, budget and skills requirements. 
- Tracking and forecasting resourcing situation in the organization, focusing on resourcing process improvement.

Resource Manager

Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

Building Instagram Brands for Midsize Companies | Company Founder scaled to 8.6 M views in 180 days + 40 leads/month - How?

I help brand-driven companies grow through strategy, automation, and standout messaging.
For 18+ years, I’ve helped brands across tech, finance, and hospitality connect strategy to execution and profit to purpose.
I’ve led global teams, built my own agency, and now advise founders who want to scale without losing clarity.
My focus is simple: make your marketing human again! Strategic, efficient, and aligned with what actually matters.

📍 Based in Mallorca | ✉️ hi@jgmetzger.com

Key Achievements:

Scaled Aspire Marketing into a full-service agency, generating 50M+ client views and 40+ qualified leads/month per client via integrated campaigns (SEO, paid/organic social, email).

Launched 100+ multi-touch campaigns blending inbound/outbound strategies, achieving 60% client retention via anti-fail frameworks.

Revitalised brands into market leaders by aligning marketing with business goals, including securing partnerships with global hotel chains for 20% revenue growth.

Cultivated a reputation for turning challenges into growth: Revamped brands into industry leaders by aligning marketing with core business objectives.

Spearheaded digital transformation at a leading pharmaceutical brand. Developed an integrated, multi-channel strategy that expanded membership from 400 to 1,200 paying professionals, fostered brand ambassadors, and drove a 35% revenue increase within 12 months.

Core Strengths:
- Omnichannel Strategy (Paid/Organic Social, SEO, Email, Web)
- Team Leadership & Agency Management
- Brand Positioning & Market Expansion
- Customer Lifecycle Optimization
- Budgeting & ROI-First Execution
- Beyond the boardroom, I’m a family-first leader who believes in balancing ambition with purpose.

James Metzger

I spend about 4 hours a day talking to the Padel ecosystem. 
Honestly? I’m worried.

I talk to club owners, tech founders, brand directors, and event organizers every single day. 

And looking at the "Crash" in Sweden... I see the exact same pattern repeating in the DACH region.

It’s important to say this out loud: We are building supply faster than demand.

Investors and founders are looking at the "boom" and assuming it’s infinite. So we get thousands of new courts. Dozens of new apps. But when the novelty wears off, 
AND IT ALWAYS DOES, 
that over-exuberance turns into a correction.
When that happens, the "build it and they will come" model dies. The only businesses that survive are the ones that stop operating in a silo.

Right now:
- Clubs are disconnected from corporate revenue.
- Tech providers are building tools but missing the adoption.
- Brands are stuck behind gatekeepers.
- Events are treating sponsors like donors.

Everyone is reinventing the wheel in isolation. And you cannot survive a saturated market on an island.

That is why we built Padel Pipeline. We don't just "do marketing." We build the commercial infrastructure that connects these dots: Clubs, Tech, Brands, and Events. 

We fix the fragmentation so the ecosystem is actually sustainable.

Don't wait for the correction to find out your business model was just a hobby.

Strategic Marketing Advisor | Helping brands grow through smarter strategy and standout messaging.

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Laura Erdem

James Metzger

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