Dreamdata

- Team coaching
- Forecasting
- Pipeline Management
- Direct sales to target accounts

Sales Director, US

Leading the US sales team:
- Outbound practices
- Sales excellence
- Team coaching
- Forecasting

Sales Manager - US

Closed the largest deals with Dreamdata enterprise clients.
Going upmarket - building sales processes, coaching junior AEs

Senior Account Executive

The first sales person in the team to close non-founder led deals.
Closed over € 200K in the first year at the early startup days for Dreamdata.
Closed over 50% of all deals in the second year including crushing the largest deals & fattest quarters.

Actively building Linkedin thought leadership about Marketing and Sales alignment. 
Grew Linkedin followers from 2000 to 8000 within a year. 
Most of my own sourced leads come from inbound -> Linkedin. 

Sales Pathfinder: Building Dreamdata sales practices from scratch: processes, measurements, sales decks.
Experimenting and testing the practices while building those.

Account Executive

ValueOrbit

Advising the founders team on growth strategies through marketing, sales and thought leadership strategies.

- bringing in potential prospects for founders to meet
- posting LinkedIn content about companies services
- advising founders about their social content on Linkedin and other platforms

Advisor

Commsor 🦕

Sendspark

Strategic Advisor

Limelight

Strategic Advisor for Limelight platform development to enable: 
- B2B companies to find the right Influencers
- B2B Influencers to find and manage partnerships with companies

Variance

Coaching Variance Sales on outbound practices and quality outreach.

Sales Advisor

Gartner

Overachieved the yearly target with 130%.

Worked with the C and VP level leaders at the Danish Enterprise clients. Mostly with CIO's and CTO's

I helped them navigate and buy the right Gartner solutions that were used for building organizational restructuring and further innovation during COVID. 

During this hard time of all business slowing down, I was the first AE in the team to land a NewBiz deal 6 months from COVID start!

Enterprise Account Executive

DigiPippi

We at DigiPippi are working with the two UN goals to transform the world through quality education (4) and gender equality (5).
DigiPippi operates through workshop events run and coordinated by the fantastic female rolemodels. 

We are changing the world through young women in tech.

Board Member

Red Hat

Sold complicated OpenSource solutions to Danish Enterprise clients. Closed some of the largest Nordic deals. 

Overachieved sales targets with 120%

I was spearheading the NewBiz deals, upsells and renewals. All the sales engagements were tightly coordinated with marketing, pre-sales, tech teams and management.

Enterprise Account Manager

An active member of the Global Diversity and Inclusion team Globally representing the Nordic region. Members were chosen and rotated for 2 or 3 years periods within the various D&I subjects.
I was responsible for bringing the Diversity and Inclusion subjects to the Red Hat team in the Nordic and driving the necessary actions.

Diversity and Inclusion Advisor

Awarded as Nordic Inside Sales Person of the year - 2017
Over achieved Inside Sales targets by 130%

Translating customer business needs into the further innovation and partnership plans with Open Source technologies.
- Key client management,
- Business development,
- Subscription renewals,
- Pricing.

Main customers within: FSI, Public Sector, Manufacturing.

Enterprise Inside Sales Specialist

DXC Technology

- Aligning and simplifying general business processes in the Digital Applications organization
- Analyzing financial reporting 
- Ensuring ongoing clear communication in the organisation

Business Process Analyst

Leader of a highly skilled Application Business Analysts & Graduates

- People Management
- Delivery coordination in the respective accounts personnel is assigned to
- Education planning
- Coaching
- Reporting

Manager - Application Development 

- Building a University Relations organization in CSC Nordic
- Talent Relationship Management
- Running and delegating Employer Branding and recruitment activities at the universities to the team members in CSC Nordic 
- Supporting CSC Nordic Graduate Program initiatives

Graduate Program Manager

Knowledge Management

- Mastering CSC internal knowledge management tools for the knowledge share and reuse in the European Architecture group.
- Building educational plans for the Architecture group coordinated with the Global Architecture organization.
- Enabling knowledge share and reuse culture in the large group of IT Architecture professionals.
- Coordinating IT Architecture Talent program
- Establishing local and virtual Lunch & Learn events culture in CSC Nordic which are acknowledged globally.
- Planning and managing partner led Technology events in the Nordic

Nordic Transformation Program coordination

- Supporting the employee retention planning throughout the CSC Nordic Organization.
- Translating Global business needs to specific project requirements. Tracking and ensuring that the program is anchored and executed in the various Business Units.
- Supporting the financial Transformation execution.

Transformation recruitment project lead in the Nordic

- Leading a Technical Trainee program.
- Recruiting over 50 Technical Trainees in Denmark.
- Selecting recruitment partners, negotiating contracts.
- Building communication campaign for the Trainee program.
- Leading education and knowledge transfer planning for all the newcomers.

Nearshoring recruitment project lead

- Planning nearshoring possibilities in the organisation.
- Leading hiring initiatives in Lithuania.
- Coordinating knowledge transfer initiatives in the separate business units.

Knowledge Management Consultant

Resource Management in the Nordic Architecture organization:

- Effective management of over 100 resources in the Nordic Architecture group. 
- Assigning the right resources to the right projects within the requested time, budget and skills requirements. 
- Tracking and forecasting resourcing situation in the organization, focusing on resourcing process improvement.

Resource Manager

Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

Ashley Faus

Kogan Page Publishing

My book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" features three frameworks to help marketers build trust and attract, convert, and retain customers.

Key messages:

-	Trust is the key: People buy from people they trust, and people trust people like themselves. As marketers, we need to build trust with our audience to win and re-win their hearts, minds, and wallets.

-	The human connection becomes more important in the age of AI, because more technology makes it harder to find people you can trust and make authentic connections.

-	The Playground mindset shift: Marketing needs to evolve to match the modern journey. It’s no longer about rushing people to a purchase, it’s about building trust and rapport for long-term value exchange.

-	The Social Media Spectrum (communication, conversation, community): Social media continues to evolve, but too many brands are still focused on driving and participating in conversation about the brand, instead of meeting the audience where they are and fostering community.

-	4 Pillars of Thought Leadership (credibility, profile, prolific, depth of ideas): Thought leadership helps build trust, but it’s not the only type of content or creator that you need in the marketing mix.

Author, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI"

Atlassian

Head of Lifecycle Marketing, Portfolio

Director of Integrated Product Marketing

Product Marketing Lead, Software Teams Content 

Sr. Manager, Integrated Media

Sr. Corporate Communications Manager

Skyport Systems

Skyport Systems, acquired by Cisco, provides secure, hyperconverged infrastructure to modernize the DMZ, protect Active Directory, and secure legacy applications and remote branch operations.

Sr. Product Marketing Manager and Content Strategist

Palerra

Palerra, acquired by Oracle, pioneered the API-based Cloud Access Security Broker (CASB).

Sr. Manager, Content Strategy and Marketing Communications

Duarte, Inc.

Strategy and execution for all things marketing.

In addition to previous duties, manage budget, forecast, and annual planning for marketing strategy.

Sr. Marketing Manager

Manage a team of creative experts
Marketo integration, strategy, and execution
Analytics/KPI reporting and analysis
IP launches - Resonate multimedia, Slidedocs, Persuasive Presentations eCourse
Email campaigns, social media, and ad campaigns
Website branding and content updates
Editorial content strategy and execution
Executive presentations

Marketing Manager

Killick Aerospace

Killick Aerospace encompasses several companies that provide engine maintenance, accessory maintenance, airframe support, and parts and engine sales to the aviation industry. I oversaw the marketing activities for all companies in the Killick Aerospace portfolio. My duties include, but are not limited to:

Work with management and IT department for requirements gathering, implementation and documentation of CRM strategy 

Manage 3rd party programmer to update company websites, content manager for company websites

Manage relationships with outside vendors including designers and promotional representatives 

Coordinate all aspects of trade show exhibits, including marketing collateral, shipments, promotional items, and travel logistics

Co-creator and co-manager for print advertising budget

Track and measure success of marketing activities, including website traffic/SEO, referral lead source, and email campaigns

Marketing Coordinator

UserTesting.com

I helped research and implement a social media strategy, including Twitter and reaching out to bloggers. I also helped with customer service.

Independent Contractor

Solar Designs, Inc

Account manager for the company’s largest project, a commercial solar installation, worth $150,000

Improved profit margin by 5% through bulk-price negotiations with supplier

Grew affiliate partnerships from 2 to over 50 within 8 months, used direct Marketing to offer qualified leads and guaranteed revenue to new partners

Increased revenue opportunity by creating a training package for installers

Strategic analysis of customer and installer needs, led to over-hauling information-gathering form and presentation of final customer proposal

Wrote proposals with details about solar system design, environmental impact, and financial implications including up-front costs, rebates, ROI, and payback

OpenTech Media, Inc.

Research, layout, and copy for corporate brochure and website to present a more cohesive message to customers

Virion Interactive Agency

Competitive analysis, post-project analysis, client invoicing and work order processing

Account Management Intern

Director of Integrated Product Marketing, Atlassian

Marketer, writer, speaker by day... singer, actor, fitness fiend by night!

I've handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. I love telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels.

My writing has been published on TIME, Forbes, The Journal of Brand Strategy, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

Visit https://ashleyfaus.com/ for more information about my book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI".

(Views are my own)

"When a measure becomes a target, it ceases to be a good measure." - Goodhart's Law

I've been on a bit of a metrics and attribution kick lately, and I talked a bit about Goodhart's Law in my conversation with 🍁 Glenn Schmelzle on the Funnel Reboot podcast.

The heart of it is something that marketers continually struggle with...

We know we gotta measure.
But we know we can't measure everything.
And without everything, it kinda feels like we have nothing.

The problem is that we're so focused on capturing every. little. detail. in a way that we can easily show in a dashboard, but we miss the big opportunities that actually help people move through a buying process.

We talked about the core frameworks in my book that help you do just that: create a journey that helps the HUMANS make decisions, take action, and solve their problems (and yep, drive revenue for your business)!

Hear the full episode: https://lnkd.in/emxHSDgk

Grab a copy of the book: https://amzn.to/480QQLI

Head of Lifecycle Marketing, Portfolio at Atlassian

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Laura Erdem

Ashley Faus

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