Dreamdata

- Team coaching
- Forecasting
- Pipeline Management
- Direct sales to target accounts

Sales Director, US

Leading the US sales team:
- Outbound practices
- Sales excellence
- Team coaching
- Forecasting

Sales Manager - US

Closed the largest deals with Dreamdata enterprise clients.
Going upmarket - building sales processes, coaching junior AEs

Senior Account Executive

The first sales person in the team to close non-founder led deals.
Closed over € 200K in the first year at the early startup days for Dreamdata.
Closed over 50% of all deals in the second year including crushing the largest deals & fattest quarters.

Actively building Linkedin thought leadership about Marketing and Sales alignment. 
Grew Linkedin followers from 2000 to 8000 within a year. 
Most of my own sourced leads come from inbound -> Linkedin. 

Sales Pathfinder: Building Dreamdata sales practices from scratch: processes, measurements, sales decks.
Experimenting and testing the practices while building those.

Account Executive

ValueOrbit

Advising the founders team on growth strategies through marketing, sales and thought leadership strategies.

- bringing in potential prospects for founders to meet
- posting LinkedIn content about companies services
- advising founders about their social content on Linkedin and other platforms

Advisor

Commsor 🦕

Sendspark

Strategic Advisor

Limelight

Strategic Advisor for Limelight platform development to enable: 
- B2B companies to find the right Influencers
- B2B Influencers to find and manage partnerships with companies

Variance

Coaching Variance Sales on outbound practices and quality outreach.

Sales Advisor

Gartner

Overachieved the yearly target with 130%.

Worked with the C and VP level leaders at the Danish Enterprise clients. Mostly with CIO's and CTO's

I helped them navigate and buy the right Gartner solutions that were used for building organizational restructuring and further innovation during COVID. 

During this hard time of all business slowing down, I was the first AE in the team to land a NewBiz deal 6 months from COVID start!

Enterprise Account Executive

DigiPippi

We at DigiPippi are working with the two UN goals to transform the world through quality education (4) and gender equality (5).
DigiPippi operates through workshop events run and coordinated by the fantastic female rolemodels. 

We are changing the world through young women in tech.

Board Member

Red Hat

Sold complicated OpenSource solutions to Danish Enterprise clients. Closed some of the largest Nordic deals. 

Overachieved sales targets with 120%

I was spearheading the NewBiz deals, upsells and renewals. All the sales engagements were tightly coordinated with marketing, pre-sales, tech teams and management.

Enterprise Account Manager

An active member of the Global Diversity and Inclusion team Globally representing the Nordic region. Members were chosen and rotated for 2 or 3 years periods within the various D&I subjects.
I was responsible for bringing the Diversity and Inclusion subjects to the Red Hat team in the Nordic and driving the necessary actions.

Diversity and Inclusion Advisor

Awarded as Nordic Inside Sales Person of the year - 2017
Over achieved Inside Sales targets by 130%

Translating customer business needs into the further innovation and partnership plans with Open Source technologies.
- Key client management,
- Business development,
- Subscription renewals,
- Pricing.

Main customers within: FSI, Public Sector, Manufacturing.

Enterprise Inside Sales Specialist

DXC Technology

- Aligning and simplifying general business processes in the Digital Applications organization
- Analyzing financial reporting 
- Ensuring ongoing clear communication in the organisation

Business Process Analyst

Leader of a highly skilled Application Business Analysts & Graduates

- People Management
- Delivery coordination in the respective accounts personnel is assigned to
- Education planning
- Coaching
- Reporting

Manager - Application Development 

- Building a University Relations organization in CSC Nordic
- Talent Relationship Management
- Running and delegating Employer Branding and recruitment activities at the universities to the team members in CSC Nordic 
- Supporting CSC Nordic Graduate Program initiatives

Graduate Program Manager

Knowledge Management

- Mastering CSC internal knowledge management tools for the knowledge share and reuse in the European Architecture group.
- Building educational plans for the Architecture group coordinated with the Global Architecture organization.
- Enabling knowledge share and reuse culture in the large group of IT Architecture professionals.
- Coordinating IT Architecture Talent program
- Establishing local and virtual Lunch & Learn events culture in CSC Nordic which are acknowledged globally.
- Planning and managing partner led Technology events in the Nordic

Nordic Transformation Program coordination

- Supporting the employee retention planning throughout the CSC Nordic Organization.
- Translating Global business needs to specific project requirements. Tracking and ensuring that the program is anchored and executed in the various Business Units.
- Supporting the financial Transformation execution.

Transformation recruitment project lead in the Nordic

- Leading a Technical Trainee program.
- Recruiting over 50 Technical Trainees in Denmark.
- Selecting recruitment partners, negotiating contracts.
- Building communication campaign for the Trainee program.
- Leading education and knowledge transfer planning for all the newcomers.

Nearshoring recruitment project lead

- Planning nearshoring possibilities in the organisation.
- Leading hiring initiatives in Lithuania.
- Coordinating knowledge transfer initiatives in the separate business units.

Knowledge Management Consultant

Resource Management in the Nordic Architecture organization:

- Effective management of over 100 resources in the Nordic Architecture group. 
- Assigning the right resources to the right projects within the requested time, budget and skills requirements. 
- Tracking and forecasting resourcing situation in the organization, focusing on resourcing process improvement.

Resource Manager

Revenue Attribution◾️ Dreamdata◾️ Sales leader with a crush on marketing

👩🏻‍💻 Professionally :
- Sales leader with a flavour for Marketing 🤝 
- Sales Pathfinder
- Doubling my LinkedIn followers base each year through content creation here.
I generate all my sales leads inbound from Linkedin Social Selling.
How do I know that Linkedin delivers Revenue?
Follow my Linkedin course on how to measure Linkedin Social Selling to Revenue: 

https://www.linkedin.com/learning/how-to-measure-linkedin-social-selling-to-pipeline/[…]g-and-adjusting-strategies-based-on-performance?


💃 Personally:
- Interested in B2B Influencer marketing.
- Morning 5K runner
- Appointed as an upcoming talent in Denmark u34
https://www.berlingske.dk/karriere/til-kamp-for-kvinder-i-it

Currently testing out the hypothesis: 
If you want to work in the past - join an enterprise.
If you want to work in the future - join a startup.

Fun fact: I was a weekend radio DJ for 2 years in my teen years 🎧

Laura Erdem

Prolific

Marketing The Growth Firm to high-vision, high-values founders & CEOs.

What I do:
• Architect GTM strategies and sales enablement to accelerate pipeline velocity
• Shape brand perception through content, creative, PR, social, and events
• Oversee digital and website strategy to drive engagement 
• Lead strategic partnerships and sponsorships that amplify our market presence
• Provide fractional marketing support across our portfolio companies

About Prolific:
Prolific is a growth strategy and capital firm. We help visionaries unlock new revenue and scale faster through strategy, marketing, and capital. Our fleet of agencies—JDA Worldwide, Conquer, and Chernoff Newman—has fueled growth for 200+ brands, earning us a place on the Inc. 5000 eight years running.

Director of Marketing

Cisco

Demand Generation, Webex

Joined Socio as marketing employee #4 (team of 20 one year later). Acquired by Cisco July 2021.
-Generated 41% ($3M) of Webex Events' marketing-sourced revenue from paid search, social, YouTube, & review site campaigns  
-Cut PPC spend by 26% YoY and still delivered same number of SQLs (YoY)
-Created & launched ABM program that influenced $1.4M pipeline & 3 CW deals in 6 months from $60K spent on LinkedIn video & lead gen campaigns
-Pivoted paid social (LI & FB) strategy to create demand & impact down funnel results. Aug 2022 - present results:
          -Influenced over 1K opps, $12M pipeline, $3M closed won
          -Triggered 240 net new opps, $3.3M pipeline, $800K CW

Lead demand generation strategy & execution across:
-Paid Search
-Paid Social (LinkedIn, Facebook)
-ABM
-YouTube
-Programmatic Display
-Paid Review Sites

-3x paid media spend and achieved 99% marketing sourced goals in first fiscal year.  
-Successfully tested & scaled 4 net-new performance channels
-Trained an additional paid media team member
-Created demand creation strategy & measurement model 
-Rebrand launch (Socio to Webex Events) in March 2022

In addition to paid media responsibilities, I collaborated weekly with marketing ops, content, & sales team members to:
-Develop new ad creatives 
-Create & analyze CRO tests
-Update ABM lists & messaging
-Analyze inbound marketing data - tracking performance channels/campaigns to SQOs & revenue

Head of Paid Media, Webex Events

Webex Events (formerly Socio)

Joined Socio as marketing employee #4 (team of 20 one year later). Acquired by Cisco July 2021.

Senior Paid Media Manager (Acquired by Cisco)

Brainlabs

-Managed $11M annual ad budget across paid search, social, programmatic channels.
-Led client teams across 5 B2B and B2C enterprises
-Responsible for $1M in annual organic revenue

Senior Paid Media Strategist 

Hanapin Marketing

Paid Media Strategist (Acquired by Brainlabs)

Megaputer Intelligence Inc.

Sales And Marketing

Maxim Healthcare Services

Healthcare Recruiter

Enterprise Rent-A-Car

Management Trainee

High Rock Church

Pastoral Intern

Andrew leads marketing at Prolific, a national growth firm based in Indianapolis. His marketing journey has taken him across SaaS startups, creative agencies, and Fortune 100 companies—now shaping the brand of one of America’s fastest-growing private enterprises (8 consecutive Inc. 5000 appearances).

Andrew is a follower of Jesus Christ, a devoted husband, and a proud father of three. He’s passionate about bringing ethical values into business and partners with like-minded investors to back ventures that create meaningful impact in Indianapolis and beyond. Outside the office, he enjoys time with his family, distance running, and (often in vain) cheering on his beloved Minnesota sports teams.

taplio

The Battle

Laura Erdem

Andrew Harder

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