🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

Specsavers

Marketing Media Strategist - (2 Month FTC)

Target Growth

Not currently taking on new clients. Available from June onwards.

Owner

Healthxchange Group

As a pivotal member of the senior leadership team, I have significantly contributed to shaping and executing the strategy for our portfolio's various sub-brands and companies, operating in the UK, ROI and European markets. My role has been central to driving growth and engagement spanning across owned, earned, and paid media marketing channels. I've successfully led marketing team expansion, directly boosted significant D2C sales growth, enhanced customer retention through creation of loyalty programs, innovated in email automations and lead generation campaigns. My skills in project management, website enhancements, detailed website and insights reporting, campaign planning, budget management, A/B testing, content marketing and search engine marketing strategy have been integral towards achieving our business goals

Head of Digital & Ecommerce

Overseeing a D2C portfolio of premium skincare retail sites trading in the UK and Europe.

Head Of Ecommerce

Clicksmith

Head Of Digital Marketing

Oi Group

Head Of Digital

Digital Performance Manager

Digital Optimiser

Creative Marketing Manager

Digital Marketer

Marketing Executive

Wallpark

Founded by Steve Bartlett. Wallpark pivoted into Social Chain, one of the largest social media agencies in Europe.

Seed Investor

Guernsey Map

Founder

With over 8 years of hands-on experience in marketing, I have a track record for driving business growth across diverse portfolio of direct consumer and B2B brands. I have extensive experience of successfully implementing lead generation and retention strategies across a wide spectrum of marketing channels. I have a proven ability to scale campaigns effectively, whether on a global scale with substantial budgets or in smaller markets with limited resources. My approach to leadership and my everyday work is very hands-on, encompassing the full marketing spectrum, from data-driven strategy and media forecasting to direct campaign execution and management. I prioritise seamless collaboration with stakeholders to ensure business goal alignment and success. 

Pierre Le Page

taplio

The Battle

🪐 Leonardo Pizarro

Pierre Le Page

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