🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

Carta Blanca Co

Created agency framework alongside Chief Executive Officer for omnichannel digital marketing plan for B2B & B2C clients in medical aesthetics industry
Secured client contracts and operations handbook for new and existing client digital marketing performance plans, with industry standard metric benchmarking.
Setup business connections with digital marketing channels for search engine optimization, search engine marketing, social media channels and analytics/reporting.

Partner | Director of Digital Marketing

Omnichannel

Built multi-disciplined marketing strategies centralized on performance of Salesforce Commerce Cloud integrated with native and non-native partners in marketing technology (MARTECH).
Directly oversaw all digital marketing department projects in SEO/SEM, as well as client relations for pre/post website migration.
Assisted in project management for client stated goals and future scope projects.

Interim Director of Performance Marketing

Rareview

Partnered and lead the digital marketing strategies for stakeholders and clients. Worked alongside CMO and Head of Media to develop growth and acquisition plans and processes for a variety of campaigns, with a special focus on transitioning clients out of a channel-first approach into a data-backed and paid media mix. Developed and implemented optimized online advertising campaigns to increase brand and project awareness to drive results across lead generation, subscription-based, and retail e-commerce industries.

Director of Digital

VOLCOM

Developed and executed digital marketing strategy across all digital media channels from concept to launch, working closely alongside email and retention marketing.
Lead and managed all aspect of digital marketing, including SEO/SEM, Affiliate, Display Re-Targeting and Acquisition, Shopping Comparison Engines, Social Advertising and Custom Activations for loyalty, partner retail co-marketing or media networks such as Pinterest and Snapchat.
Managed and developed digital marketing partners; set and maintained measurable revenue and time related goals for e-commerce.
Partnered with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
Launched new digital marketing programs to better acquire and retain customers, such as AfterPay and TikTok brand proposals.

Digital Marketing & Analytics Manager

Onestop Internet

Managed multi platform SEM, Display and Paid Social Campaigns for various clients. Worked with account manager and email marketing manager to create and execute digital marketing plans for luxury and near luxury ecommerce brands in retail fashion and beauty.

Paid Media Manager

TRAFFIK, an integrated marketing agency

Lead all digital advertising and marketing efforts. PPC, SEO and SEM for all clients, with paid social activations for select clients. Initiated partnerships with Facebook Business and Google Premiere. Provided paid marketing strategy for a large spectrum of clientele, within verticals including Higher Education, Healthcare, Insurance and Retail.

Digital Campaign Manager

360i

Setup accounts, campaigns and ad groups respecting client goals for paid social and paid search.
Monitored and administered web analytics dashboards, reports, and daily use of reporting, analytics and planning tools.
Monitor trends and best practices to provide recommendations and execute strategies for campaign structuring, targeting and other facets of paid media.

Paid Media Analyst

Inked Portraits

Post-Production Main Editor, social media and marketing manager and second shooter for wedding & event photography company in and around Toronto. Working with Adobe Creative Suite including Lightroom and Photoshop, as well as Apple 's Aperture software. Also webmaster for inkedportraits.com, and graphic designer and business manager.

Co-Founder / Editor

Nexonia

Offered technical assistance over phone and email correspondence to thousands of clients for mobile and web-based applications.
Lead manager for technical assistance over Nexonia's Twitter and Facebook channels.
Ensured client satisfaction through live training, development of features and customized configurations.

Product Support Specialist

Yellow Pages Group / Groupe Pages Jaunes – Canada

Clerical duties for pre-publishing in both print and digital media, including copy editing, streamlining and content management, and optimization for online and mobile advertising.
Assisted in projects to engage department in optimized training, programmed to enhance departmental functions, and served in team building committees.

National Publishing Consultant

Content and strategy creation and execution for performance media and influencer marketing for B2C and e-commerce

taplio

The Battle

🪐 Leonardo Pizarro

Natali J Martinez (She/Her)

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