🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

Tumbledry 

• Campaign Management: Design, implement, and manage PPC campaigns across platforms such as 
   Google, Meta, Taboola and LinkedIn Ads.
• Budget Management: Monitor and optimize campaign budgets to ensure efficient allocation and 
   maximum return on investment.
• Media Plan: Allocate the advertising budget and detail the who, what, when, where, why, and how the 
   brand plans to connect with its target   audience.
• Analytics and Reporting: Utilize Google Analytics to analyse campaign performance, extract actionable 
   insights, and provide regular reports.
• A/B Testing: Conduct A/B testing on ad creatives, landing pages, and other elements to refine and 
  improve campaign effectiveness.
• Script Implementation: Implement Google Ads scripts to automate routine tasks, display placement 
  exclusion, to find Pmax search term, channel wise   Pmax campaign performance.
• Performance Monitoring: Utilize scripting to monitor key performance indicators (KPIs) and automate 
  alerts for deviations from predefined   benchmarks.
• Custom Reporting: Implement custom scripts for generating in-depth reports, providing actionable 
   insights.
• Stay Abreast of Industry Trends: Keep up-to-date with industry trends, algorithm updates, and 
  emerging technologies to implement best practices and   maintain a competitive edge.

Campaign Manager (B2B)

• Campaign Management: Design, implement, and manage PPC campaigns on Google Ads.
• Keyword Research: Conduct thorough keyword research to identify high-performing and relevant keywords for campaign optimization.
• Ad Creation: Craft compelling and engaging ad copies that resonate with target audiences, driving click-through rates and conversions.
• Budget Management: Monitor and optimize campaign budgets to ensure efficient allocation and maximum return on investment.
• Analytics and Reporting: Utilize Google Analytics to analyse campaign performance, extract actionable insights, and provide regular reports.
• Performance Monitoring: Utilize scripting to monitor key performance indicators (KPIs) and automate alerts for deviations from predefined benchmarks.
• Custom Reporting: Implement custom scripts for generating in-depth reports, providing actionable insights.
• Stay Abreast of Industry Trends: Keep up-to-date with industry trends, algorithm updates, and emerging technologies to implement best practices and maintain a competitive edge.

Campaign Manager (B2C)

TYC Communication

Responsibilities included manage a variety of digital media campaigns including( paid search, shopping, display and video) and develop strategies and tactics for small and medium sizes clients.
Selecting appropriate words or phrase per business type, determining appropriate bids to appear on Google's search and search partner's network and Google's display network.
Optimizing and improving the performance of the online campaign based on data and report analysis.
 Developed and implemented sustainable strategies to grow quality traffic to brand-specific client websites.
Build targeting strategies and audience segments to optimize campaign 
performance across channels.
Measured and reported performance of campaign in terms of ROI.
Handling Analytics, tag manager and merchant center issues
Review Analytics data and making strategy accordingly.

Performance Marketer

Anirup Technologies LLP | XtremeAds.in

Handle different lead generation and ecommerce clients from onboarding to reporting.
Onboardinv of new client and suggest website issues and other improvement.
Manage account performance at the end of month to get better ROI.
Creative new campaign according to budget enhancement.
Weekly and monthly reporting in google meet or zoom meet.
Provide complete support from on onboarding to reporting of various national and international client.
Worked with international clients e.g USA, UAE, New Zealand and Hong Kong.
Handle various Indian client businesses related to garment, baby wear, stationery, beauty products.
Handle lead generation client from education, medical, certification courses, law and chartered accounting services.

PPC Executive

Learnt the basic of google adwords.
Keyword research, theme wise ad group making and ad copies writings.
Goal & Objective of different type of campaigns. 
How a particular event has track through google ads.
Conversion tracking through adwords code.
Basic of analytics and tag manager.
Bid adjustment in campaigns of some small accounts to optimize it.
Understand the client query through senior and what should be the best reply to the client for satisfaction.

PPC Trainee

I am a Google Certified SEM Expert, I have been working as a paid campaign manager at Tumbledry, India's largest chain of laundry and dry cleaning services, since January 2023.

At Tumbledry, I manage, review, and optimize Google Ads campaigns across various channels, including search, display, and video. I involve in campaign strategy, optimization, monitor budgets, and analyze metrics to ensure the required business revenue of each across 900+ stores available in 300+ cities. I also use Google Tag Manager and Google Analytics to track and measure campaign performance and provide recommendations for improvement.

Before joining Tumbledry, I worked as a performance marketer at TYC Communication and a PPC executive at Anirup Technologies, where I handled a variety of digital media campaigns for small and medium-sized clients from different industries, such as garment, baby wear, stationery, beauty products, education, medical, and certification courses. I developed and implemented sustainable strategies to grow quality traffic, build targeting segments, and optimize campaign performance across channels.

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🪐 Leonardo Pizarro

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