🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

Mindshare

Paid Search Executive/Digital marketeer
Campaign Management:
- Day-to-day optimisations including: 
Keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, Running A/B Tests, bid management, daily and monthly budgets and spend reconciliation. 
- Reporting by pulling and updating monthly reports from search engines and bid management tools.

Strategy
- Conducting competitor analysis to identify both areas of threat and opportunity.
- Stay up to date with the latest trends and products in the Search universe and discuss potential opportunities with the wider PPC Team

Technology / Reporting
- Generate and send weekly, monthly and quarterly reports to stakeholders and clients with full analysis and commentary
- Prepare, make and lead quarterly account performance PowerPoint presentations for clients and major stakeholders.
- Monthly reporting via Excel, DS3 and Googles DataStudio
- Some basic tag/script management for conversion tracking

Scope
-2022: Solely responsible for all car dealership accounts in the Netherlands participating in the the "Ford dealer project" (+- 25 dealerships) 155k ad spend
- Liaising with individual dealerships to tailor search campaigns towards their needs , make relevant changes to dealer location changes, acquisitions and/or promotions.
- Create executive reports for individual dealerships.
- Allocate and manage the budgets for all paid search campaign
-2023: Solely ran the Czech Republic & Romanian paid search country accounts for Paid Search & YouTube campaigns.
Assisted senior PPC managers with a range of tasks for a range of accounts and languages. 75k ad spend


Global digital platforms have more users than countries have citizens and have united and empowered consumers to demand more from brands – more transparency; more value; more action and more authenticity.

PPC Executive / Digital Marketeer

Dyson

Responsibilities:
Liaising with BE/NL business and consumers clients regarding their direct purchase w. Dyson.

B2C B2B Representative

Omnicom

B2C B2B Representative at Dyson

QS Quacquarelli Symonds

• Translate & construct Dutch PPC & SEO marketing copy.
• High volume outbound calls to increase conversion and recruit students for MBA & Master’s events

Project Marketing Associate

Michael Bailey Associates

Solely responsible for sourcing and finalising hires for IT, Pharma & Finance recruiters in London & Amsterdam
•	Full-cycle: sourcing, interviewing, diary planning, reference checks, feedback and offer negotiation
•	Work closely with senior management & hiring managers from job requisition to onboarding 
•	Developed the growth strategy globally with an emphasis on pipelining talent & succession planning

Accomplishments
•	Helped introducing a new hiring strategy by implementing an assessment-based recruitment model
•	Set up and conducted two graduate interview weeks in the London and Amsterdam offices
•	With L&D introduced an agile approach to applicant tracking, candidate experience & onboarding

Talent Acquisition Lead

Invenia Resourcing

•	Source candidates from associate to director level in the European pharmaceutical industry
•	Market mapping the pharmaceutical sector in the Benelux for business development
•	Headhunting, screening, interviewing and assessing prospective candidates 
•	Negotiating contracts and interview prepping

Accomplishments:
£ 19.252 net billing in clinical research, QA & RA.

360 Recruitment Consultant, Quality Assurance & Regulatory Affairs

ASOS.com

Subject matter expert for the Benelux market, contributing to the customer service success of ASOS.NL
	Handling escalated customer queries via e-mail, social media & live chat in Dutch & English
	Following up on company procedures with Dutch customer care advisors inhouse & abroad
	Streamlining the internal processes for BE/NL and implement these into process diagrams
	Assisted content with Dutch language localisation & translated documents for legal

Accomplishments
•	Co-Created the Dutch tone of voice for internal communication, CRM system & ASOS.nl help-pages
•	Resolved a 4000+ query backlog in WorldPay refunds by streamlining escalation management

Subject Matter Expert (SME) for the Benelux Market

Language localisation for social media marketing & e-mail campaigns for MBA & Masters events, including SEO & PPC.
Source and finalise paid and unpaid partnerships to develop QS's local market student outreach.

Localisation Specialist

Fortnum & Mason

Piccadilly Street F&M store Christmas 2017 window decoration.
Based on a design by Kristjana Williams.

Visual Merchandiser

de Blauwe Hond

•	In-store consultancy to business and private clients providing advice and selling company solutions to aesthetics, functionality and the financial feasibility of the customer's renovation & decoration project
•	Procurement and supply project coordination for businesses on a wholesale level including on-site visits
•	Built and maintained effective relationships with key and potential clients, interacted with business partners and provided expert knowledge on interior renovation and decoration

Accomplishments: 
•	Became a Certified NCS Colour Advisor
•	The Institute of Tropical Medicine & MHKA Museum of Contemporary Art assignment

Interior Design Sales

•	Provide consultancy services to customers to enhance their living quarters & office spaces
•	Achieving the client’s vision that’s both financially feasible and aesthetically pleasing
•	Build and maintain a high level of product knowledge related to renovations and design trends
•	Look after stock and order goods with the suppliers on a wholesale level

Technical Sales Advisor

Experienced in a variety of sectors, excelling at cross-cultural communication. 
Paid Search Executive at Mindshare London.

taplio

The Battle

🪐 Leonardo Pizarro

Kris Peeters

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