🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

Julius Trujillo

GroupM

• Created, managed and executed strategic BtoB marketing plans that met client goals (paid search and paid social).
• Defined campaign structures, an audience strategy and a deliverable plan that exceeded client expectations.
• Created, presented and gained client approval on insertion orders, campaign strategies and tactics.
• Oversaw and delivered on Account Management business processes.
• Monitored, tracked, evaluated, reported and optimized campaign performance to maximize client investment.
• Delivered monthly client reports, verified data accuracy, provided analysis and kept clients updated on account status.

Digital Account Manager

ressac

• Managed all major BtoB accounts and executed media buying campaigns across various platforms (Google Ads, Facebook, DV360, CM360 & Microsoft Advertising).
• Performed regular analysis and optimization of campaigns, while working within budgets. 
• Maintained oversight of performance against targets and optimizing as necessary to ensure success.
• Provided campaign reporting that showcases results in a way that is meaningful for future campaigns, clearly pulling out both the positive results and areas where improvement is needed.

Digital Marketing Manager

360.Agency

•	Created and deployed digital advertising campaigns (Google Search, Display, Youtube, Microsoft Advertising & Facebook) according to budgets and strategy.
•	Monitored and optimized campaigns (ad copy, budget, bidding strategy) to ensure the best performance for clients.
•	Analyzed the results and provided recommendations to the Media Directors so as to adapt the strategy based on results.
•	Continually tested the latest Paid Media practices.
•	Created reports to provide visibility on campaign performance.

Digital Marketing Strategist 

Click & Mortar

•	Gained an understanding of client's business and goals so targeted traffic was driven to their site.
•	Created, deployed and managed PPC campaigns in Google Ads (Search, Display, Shopping & YouTube) and Microsoft Advertising for multiple client accounts in various industries.
•	Conducted keyword research and created lists of targeted search terms that were relevant to the client's websites and business.
•	Wrote effective ad copy.
•	Provided bidding strategies based on the client's business goals and targets.
•	Analyzed PPC campaign results and adjusted advertising tactics so as to improve/expand campaigns by using market research and campaign data.
•	Managed client's search budgets and keep campaigns within these budgets.
•	Communicate with clients on a regular basis to discuss client's expectations/goals and deliver reports
•	Continually researched and tested the latest cutting-edge Paid Search practices.

Immigration.ca

•	Prepared and deployed the social media strategy of the company.
•	Generated traffic and conversions through social ads (Facebook, Linkedin, Instagram & Twitter).
•	Achieved market penetration in Latin America and the USA using a mix of Facebook and Google ads.
•	Devised and managed the implementation of  PPC campaigns (English, French, and Spanish).
•	Identified and implemented opportunities to improve Google Ads campaigns.
•	Managed the Advertising budget and effectively allocated it within platforms, campaigns, and keywords
•	Prepared performance reports to be presented to management.
•	Through social listening and media monitoring, tracked the competition.
•	Managed e-mail marketing campaigns.

Les Technologies Seedbox Inc.

•	Developed and deployed the Social Media strategy.
•	Implemented and managed OpenLife's social media channels. 
•	Worked with all departments to develop online communications campaigns.
•	Prepared and submitted video clips and managed ongoing relations with video sharing sites.
•	Experimented with new and alternative ways to leverage social media activities.

Social Media Coordinator

Talented Frogs Studio

•	Developed and managed the games’ online communities.
•	Established the content calendar for social media channels (blog, Twitter, Facebook).
•	Generated buzz through viral marketing initiatives such as contests, newsletters, blogging.
•	Worked with the development team to deliver game updates and to keep all customer support knowledge up to date.

Social Media Manager

Rock & Social Agency

•Managed communication in online communities.
•Participated in developing strategies and creative promotions.
•Measured the impact of Social Media strategies and reported using tools such as Radian6, Google Analytics, and those of platforms.
•Monitored the evolution of social media practices.

Social Media Marketer & Brand monitoring analyst

Teads

•Prepared a content generation platform (Wikio Experts) and resolved problems identified by the contributors in collaboration with the development team.
•Recruited a community for Wikio Experts using multiple platforms including social networks and any appropriate media.
•Managed and interacted with Wikio Experts community.
•Developed and managed the editorial policy of the platform. 
•Identified and implemented ways in which Wikio Experts can use social networks and social media.

Content & Community Manager

ActenGo Web Agency

•Built ActenGo presence on social media platforms.
•Created and managed the company blog (ActenBlog) and its social media accounts (Facebook Group and Twitter).
•Participated in establishing social media strategies for launching new products.
•Benchmarked competitors’ social media efforts.

Social Media Marketer

Growth Marketing Manager | Paid Search, Programmatic & Paid Social | B2C & B2B Lead Generation | Strategy | CRO | 18K Followers

Results-driven Trilingual Growth Marketing Manager with 10 years of experience crafting successful lead generation strategies for B2B and B2C clients. I leverage Google Ads (Search, Display & YouTube), Microsoft Advertising, Programmatic, Paid Social, and data-driven strategies to optimize conversion rates and drive significant lead growth.

taplio

The Battle

🪐 Leonardo Pizarro

Julius Trujillo

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