🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

Barclays

💼Business Banking 
📈 Wealth & Investments
🦅 Eagle Labs
🖱️Martech
🔧 Unite Representative


🚀 Working closely with and managing our partner agencies on a daily basis to cultivate their knowledge and understanding of our strategic direction, brand, and customers.

🔗 Integrating and aligning NTB digital acquisition efforts with broader Product and Segment Marketing plans and targets, ensuring seamless coordination.

📊 Maintaining an open and transparent dialogue with key stakeholders, keeping them informed about all crucial milestones and outcomes. I'll also provide clear recommendations to enhance performance.

🎯 Overseeing the development and delivery of campaigns, ensuring they are executed on time and within budget.

🌟 Contributing to the development of a solid high-performance culture within our Product and Propositions Marketing Team. This includes actively coaching and mentoring new and junior team members.

🤝 Supporting the development of marketing activities by collaborating with colleagues in our wider Marketing Center of Excellence (CoE), Product, and Channel teams. Ensuring that all marketing activities are closely aligned with our agreed plans.

Performance Marketing Manager

Legal & General

👴Over 50s Life Insurance 

🚀 Leading the day to day delivery of the digital marketing acquisition strategy, plans, and testing roadmaps across all digital channels.

👩💼 Providing task management and ongoing coaching and development around channel knowledge, performance management, and optimization for the Direct Channel Manager(s) to maximize performance.

🔧 Acting as the Digital Marketing lead on any Martech initiatives and effectively managing the adoption of Martech into BAU across the digital channel managers to maximize the opportunity to drive increased value from digital marketing.

📊 Managing, monitoring, and optimizing the performance of the digital channel plans to deliver the agreed commercial targets; NBVA, APE, and Ratio.

💰 Managing the Digital marketing budget, ensuring cost management, adherence to finance processes, including budget tracking, raising PO’s, payment of invoices, and monthly accruals to ensure the delivery of digital channel activity within agreed budgets.

🤝 Building and maintaining effective and collaborative relationships with key stakeholders in the wider Marketing, Digital Sales, Web Analytics, MarTech, Insight & Behavioral Science, Group Digital, Brand, Advertising Standards teams, and external marketing agencies and partners to deliver fully optimized channel plans.

🎯 Ensuring that all digital marketing is appealing, integrated with ATL comms, offline comms, and the customer journey, is within brand guidelines, clear, fair, and not misleading, and can be easily understood by the intended target audience.

🛡️ Ensuring that all digital channel activity adheres to the FCA guidance on Treating Customers Fairly (TCF).

Digital Channel Manager (FTC 12 Months)

Dragon Club

Dragon Club is a safe space for adults in South Wales. It can be used for people new to the area looking to make friends, or for people who are feeling lonely and isolated and might be struggling with their mental health. We are an active Discord channel with over 400 members, regularly running bi-weekly meet-ups. These meet-ups vary from nights out in Cardiff City or taking in the beautiful Welsh landscape in a challenging hike, all while practising Mindfulness and useful mental health techniques.

Owner/Meet Up Organiser

Search Station

•	Search Station sits within Workplace Co and manages internal and external clients. 
•	Started duel role of Head of Search while at the same time building a business (Search Station) with three fellow directors.
•	Achieved premier partner status at Google and elite status at Bing.
•	Created new tools to help the Google Ads community and speed up internal processes. Such as ad creation and budget monitoring. 
•	Managed large budgets for internal and external clients ranging in various sectors.
•	Involved in the day to day running of the business including recruitment and finances.
•	Responsible for managing PPC and SEO and reporting for all clients.
•	Senior to a team of digital marketers helping their own personal development.
•	Gained a number of recommendations and client case studies during this time.
•	Helped local charities with Google Ad grant to give back to our community.
•	Created new tools to help the Google Ads community and speed up internal processes. Such as ad creation and budget monitoring. 
•	Achieved premier partner status at Google and elite status at Bing.

Director Of Search & Co-Founder

Workplace Interiors Co

Launched in August 2020, Workplace Interiors Co. is a parent brand that showcases sub-brands including Ceiling Tiles UK, Contract Interior Systems, Gravity Office Interiors and Glass Partitioning UK. At Workplace Interiors Co. we are proud to be in a position to offer everything you could possibly need for a commercial interior project, together in one place. we cover ceilings, floors, walls, and everything in between.

Head Of Search

promote online - Digitally Different

•	Helped start a brand new agency as the first employee.
•	Directly managed the PPC department with two members of staff.
•	Involved in pitches and reporting for new and existing clients.
•	Helped the company gain 30 new PPC clients in under a year.
•	Gave advice on tools and also helped develop the reporting side of the business.
•	Managed the company's largest PPC clients, achieving record sales and leads.

Head Of PPC

Freshwater UK

• Tasked with helping a traditional PR agency set up a brand new digital department.
• Helped manage a small digital team.
• Lead on some key accounts for the business.
• Worked mainly on Government and legal sector accounts.
• Restructured the reporting systems of thebusiness.

PPC Manager

Liberty Marketing Ltd

Aided the Paid Media Strategist in the creation of paid advertising strategies.
• Aiding the digital Delivery Manager in monitoring the quality ofPPCoutputand providing feedback, along with
recommendations for opportunities and growth.
• Worked on industry-leading gift Ecommerce Company with budgets that would reach £1million per month.
• Helped support large household brands during promotional periods, such as Black Friday, Christmas etc.

Senior PPC Specialist

Leekes & The Vale Resort

• Managing AdWords campaigns for four very different sectors. These includes retail, conservatories, fitted kitchens and leisure. Constantly Analysing and improving while also finding new and interesting techniques. 

• Liaising with Google personally to make sure that Leekes retail & leisure group are always considered for the latest Google updates and add-ons. 

• Tasked with improving search engine positions for each of Leekes retail & leisure groups four websites. 

• Using highly advanced on page and off page optimisation techniques in order to rank for highly competitive keywords. 

• Using tools such as Google Analytics and Moz to help understand the effectiveness of SEO campaigns.

• Create highly technical and detailed reports using excel on all digital marketing activity both weekly and monthly. 

• Tasked with creating marketing plans and budgets.

• Experience of profitably managing a large inventory Google Shopping account

• Understanding and demonstrable experience of current SEO techniques

• Affiliate marketing such as relationship management, strategic input and revenue maximisation

• Online lead generation including content, analysis, optimisation and reporting

• Market research and competitor intelligence

PPC & SEO Executive

Bloc Marketing

• Managed a variety of accounts from different industries and sectors from insurance to travel, with individual monthly budgets ranging from £500 to over £20k.

• Created highly structured campaigns along with their ad groups and keywords, achieving high quality score’s and consistent return on investment. 

• Helped create a number of in-depth and accurate SEO and PPC client reports/proposals.

• Implemented highly advanced pay per click methods such as remarketing, location targeting, A/B multivalent testing, display and product listing.

• Analysed large amounts of data to find areas of improvement using tools such as Microsoft Excel and Access. 

• Involved in training other members of staff in regards to pay per click advertising. 

• Reduced clients advertising costs whilst increasing ROI using highly targeted search terms. 

• Gained a highly commercial approach when it comes to online marketing.

• Point of contact for a number of clients.

PPC Specialist

WHAT I DO: I help businesses create leads and improve revenue using Google Ads, WITHOUT blinding you with jargon and false stats.	

HOW I DO IT: I have worked with Google Ads and businesses for ten years, and I can help you find the right keywords and headlines for your target audience and also show you through your analytics how much profit you can make working with me and how much you are currently losing. 

WHY IT WORKS: Anyone can CLAIM to know PPC. However, very few people do it correctly and honestly and can back up their claims with Jargon-free results. When you work with me, I will show you under the hood of the platform and point out clearly to you the opportunities, mistakes and threats. Make no mistake. If done poorly, you can lose money on Google Ads, and it’s my goal to make sure that is no longer the case for you.

SERVICES I PROVIDE:
•	Google Ads
•	SEO
•	Content 
•	Analytics
•	Social Media
•	Training
•	CRO

WHERE YOU'VE SEEN ME:
💡 Google
💡 Legal and General
💡 Search Station
💡 Liberty Marketing
💡 Promote Online
💡 Freshwater

BIG NAMES: I've personally worked with some leading brands in the digital space, including:

⭐ Legal and General
⭐ Peacocks
⭐ Not on the high street
⭐ Google
⭐ Rolling Stones
⭐ Ed Sheeran 
⭐ The Co-Op
⭐ Ceiling Tiles UK
⭐ Leekes
⭐ The British Army 
⭐ Unilever (Soft & Gentle)
⭐ Bristol Zoo
⭐ Universal Music
⭐ Bifold Shop

WHAT OTHERS SAY:

🗣 "Partnering with David at Search Station has been one of the best decisions we, as a company, have made, and I would have no hesitation in recommending David!" – Martha Mwaisoloka | Sales Team Lead at A & E Fire and Security

READY TO TALK?

Connect with me here on LinkedIn!


#PPC #SEO #Digitalmarketing #Marketing

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The Battle

🪐 Leonardo Pizarro

David Wilkinson 👨🏻‍💻📈💰

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