🪐 Leonardo Pizarro

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Director, Demand Generation

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

The Agency Montréal Agence Immobilière

-Develop and coordinate content for email marketing campaigns and newsletters, ensuring effective audience engagement.
-Plan and execute paid media campaigns (Google Ads, Meta) to meet goals and maximize results.
-Manage the development and launch of our new website. Edit and optimize website content within WordPress to enhance user experience and SEO performance.

Paid Media Coordinator

GroupM

Clients : Psycho Bunny, ALDO

-Developed campaign strategies and deliverables to exceed client expectations.
-Managed account processes and maintained positive client relationships.
-Drove revenue growth through forecasting and identifying client opportunities.
-Optimized campaign performance to maximize client investment.
-Stayed updated on industry trends to recommend account improvements.
-Trained and supported Account Coordinators.

Associate Account Manager

Clients : Couche-Tard & Circle K, Pfizer

-Set up, monitored, and optimized paid campaigns on Google Ads and social platforms to meet client objectives.
-Utilized tools such as Google Analytics, Supermetrics, and Data Studio to track KPIs and optimize campaigns.
-Provided detailed performance analysis and actionable insights to inform client strategies and maximize ROAS.
-Managed daily budgets and bidding strategies to ensure cost-efficiency and foster campaign growth.

Account Coordinator

McDonald's

-Ensured excellent customer service, efficient staff management, and smooth restaurant maintenance.
-Fostered a positive and productive work environment.
-Managed the creation of weekly employee schedules.

Manager

Socially Montreal 

-Created engaging social media content to boost brand awareness across multiple platforms.
-Strengthened digital marketing skills through weekly tasks, including content creation, copywriting, and aligning with the brand's visual tone.

taplio

The Battle

🪐 Leonardo Pizarro

Amanda Petrella

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?