I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

Itaú Unibanco

UX Designer jr.

UX Designer

Como designer, acredito que minha missão é proporcionar uma experiência satisfatória aos usuários em sua interação cotidiana com os produtos em que trabalho.

Minha trajetória inclui a atuação como pesquisador na área de design de informação e, atualmente, desempenho o papel de UX designer na IGA (Itaú Gestão de Ativos). Nessa função, concentro-me na constante otimização da jornada de produtos tanto internos quanto externos da empresa.

Essa vivência tem me permitido desenvolver conhecimento e experiência em todas as etapas do desenvolvimento de produtos digitais.

Se você compartilha da paixão pela criação de experiências impactantes, vamos bater um papo :)

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Leo Massarelli

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