I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

Sou autor da Clima, Comida e Capital, plataforma de conteúdo onde analiso e conecto inovação, investimento climático e sistemas alimentares. A proposta é trazer inteligência estratégica para líderes que buscam alinhar impacto e crescimento em toda a cadeia alimentar.

Como Conselheiro de Crescimento na InoveNow, ajudo startups, empresas e empreendedores a transformarem ideias em modelos de negócio escaláveis, destravando estratégias comerciais e conectando atores de inovação que potencializam ecossistemas de impacto.

No foodservice, lidero a frente comercial da Natural Bot, pioneira na aplicação de inteligência artificial como copiloto de vendas para restaurantes. O impacto da Natural Bot vai além da eficiência: ela ajuda restaurantes a vender mais e se relacionar melhor, construindo relações mais humanas e personalizadas com seus clientes.

Na Nuu, empresa certificada pelo Sistema B, atuo como embaixador de marca, apoiando iniciativas para o foodservice que unem propósito e performance. 

Em todos esses papéis, sigo o mesmo fio condutor: unir inovação, capital e impacto estratégico para abrir mercados, fortalecer conexões e gerar crescimento sustentável no sistema alimentar.

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Leo Massarelli

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