I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

Questtonó

Clients: Google, Youtube, AMBEV, Energisa, Omron, O Boticário, ENNE Engenharia, Moove Lubrificantes.

Director of Research and Strategy.

Sandbox Escola de Estratégia

Professor of qualitative and cultural research

NTT DATA

Projects: qualitative and quantitative research, digital product development, innovation, customer segmentation, and consumer insights. Responsible for NTT DATA's global research on "The Employee of the Future" and the project "The Meaning of Money for Brazilians."

Clients: Nubank, Itaú, Serasa, Compra Agora, Globo, Embraer, CPFL, Unilever, AMBEV.

Head of Innovation, Research, and Strategy at Chazz – an in-house design studio at NTT DATA.

SEL - Histórias de Comportamento

Consulting company - qualitative and quantitative research, branding strategy, consumer insights, and innovation.

Clients: C&A, Chilli Beans, Reserva, Aramis , Riot Games, ifood, Dr. Consulta, Guiabolso, Volkswagen, Ford Motorcraft, Visa, Staples, HP, Faber-Castell, Bauducco, Bunge, Diageo, Gerdau, Stefanini, Orbitall, BMA Advogados, ThinkBBDO, AlmapBBDO, GUT, Suno United Creators.

Founder

Escola São Paulo

Professor of Innovation, Branding, and Research

Box1824

Clients: Grupo Campari, C&A, kero Coco, Skol, Universidade Anhembi Morumbi, Itaú, Reserva, Melissa.

Research Director

AlmapBBDO

Clients: AMBEV, Carrefour, MARS (Twix, Snickers, M&M's, Whiskas), Bayer, Bradesco Seguros.

Manager of Strategic Planning

Claro (mobile company)

I was responsible for the first product for young people in the Brazilian cell phone market and for Viva Claro: relationship program. Viva Claro won a gold award from ABEMD (Direct Marketing Brazilian Association).

I worked in the added value department and was in charge of the concept, launch, and management of “Claro Ideias” (content portal), which became a benchmark among América Móvil Group.

I took care of the strategy and management of partnerships with movie studios, record labels, soccer teams and brands linked to the value proposition of Claro Ideias.

I was also part of the team that consolidated the América Móvil Group companies in Brazil to launch the new brand and the new company.

Marketing - Product manager, partnerships and research.

Federal University of Rio Grande do Sul

Professor

DHB Sistemas Automotivos

Communication Consultant

I'm passionate about research, innovation, design, communication, and strategic planning.

Throughout my life, my ability to easily relate with others has helped me create important bonds, taught me teamwork and management skills, given me opportunities to participate in innovation, brand positioning, and brand strategy projects.

taplio

The Battle

Leo Massarelli

Diego Selistre

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