I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

CPQD

• Research into new emerging technologies
• Construction and validation of innovative business models through Business Design, Strategy Design, Futures Studies and Rapid Experimentation methodologies
• Prospecting for structuring projects, forming strategic partnership networks to explore opportunities in emerging markets

Senior Researcher in R&D and Innovation

Grupo Energisa

• Innovation Partner, promoting innovation projects and initiatives in various business areas of Grupo Energisa
• Innovation Flow Facilitator and support in the promotion, structuring and development of Experimentation, R&D and Industrialization projects in collaboration with POs and stakeholder areas
• Contribution in the process of prospecting suppliers/partners in the Innovation ecosystem (startups, incubators, hubs, universities, Scientific and Technological Innovation Institutions, consultancies, medium/large companies and industries)
• Promoter of a culture of innovation, promoting high-impact strategic themes for team engagement

Innovation Specialist

weme

• Design project leader, responsible for delivering amazing projects, managing design sprints, taking care of its strategy, the alignment between delivery and sales, ensuring deadlines and quality
• User Research, Interview and Testing, Ideation, Journey and Blueprint Creation, Storytelling, Low Fidelity Prototyping, Test and Learning Cards, Business Modeling, OKRs
• Facilitation of workshops in large companies introducing in practice the Design approach to solving complex problems
• Experience in building strategies for Digital Transformation
• Support for commercial proposals
• Opportunity to work with large companies from different sectors, such as Ourofino Agroscience, CTEEP, Starrett, Ingredion, Elo, Alelo, Mars, among others, helping them to become more innovative and with greater impact on their businesses and customers

Design Lead

• Managing the strategic and tactical OKRs of different teams
• Ensuring alignment between employees, leadership and weme's strategy
• Identifying needs and opportunities of employees in different areas and proposing solutions together with the Strategy team
• Monitoring the cadence of the OKR rituals (construction, review, and revision)
• Training the company's teams about OKRs

Strategy Squad Member

• Innovation project designer for co-creation of products, services, strategy and business models for large and medium-sized companies, through the combination of Design Thinking, Lean Startup and Agile approaches, Discovery techniques and systemic thinking

Business Designer

EDP Brasil

Leader of strategic partnerships, responsible for fostering the Open Innovation culture in the company, conducting user-centered projects with the Business Units, and developing and supporting partnerships for the creation of new solutions and businesses, from conception to delivery

• Responsible for understanding the challenges of different BUs and finding innovative startups that can solve these challenges through hypothesis testing, PoCs and pilots, in the different innovation horizons, from incremental to disruptive innovation
• Forming partnerships in innovation networks with research and development institutions and consolidated technology companies in order to explore more complex challenges that help build the future of the company
• Managing project flow, monitoring KPIs and deliverables, facilitating solutions and results, and internalizing strategic innovation opportunities
• Interaction with key areas and strategic players throughout the Brazilian innovation ecosystem
• Expert in recharging infrastructure and impact on the electric grid responsible for representing EDP in the study group for construction of the Concept of Operations (CONOPS) for the future market of Urban Air Mobility in Rio de Janeiro, led by EVE / Embraer
• Responsible for accompanying the execution of R&D project in Green Hydrogen (H2V) of EDP in Pecém, as representative of the innovation and strategy area

Strategy and Innovation Analyst

• Innovation Engineer working in the area of technological solutions for Utilities and Industries;
• RD&I Project Manager | Management of multifunctional teams (hardware, firmware, software, algorithms, mechanics, laboratory, business, etc.)
• Technical coordinator of RD&I Projects in the subjects of Electric Mobility, Renewable Energies, Distributed and Photovoltaic Generation, Energy Storage and Energy Efficiency
• Business Developer, with wide performance in prospecting, structuring and elaboration of Project proposals, considering the formation of partnerships in Innovation Networks and a strong look at Technological, Strategic and Business issues
• Experience in studies of Intelligent Electric Grids, Impact Assessment on the distribution network and Power Quality

Innovation Engineer (RD&I)

CPFL Energia

• Development and Management of Innovation Projects with a focus on Sustainability, Renewable Energies, Distributed and Hybrid Energy Generation, Electric Mobility and Smart Cities
• Development and Project Management of the CPFL Emotive Project in the Metropolitan Region of Campinas
• Prospecting for R&D Projects
• ANEEL interface (audits, legislation, compliance)
• Accounting analysis related to the projects developed

Innovation Intern

Father of Olivia, Felipe and Antonio. Passionate about vinyl, trails and food.

I have a degree in Physics and Engineering, with a Master's degree from UNICAMP. I also have an MBA in Project Management from USP and am currently a PhD student in Administration, also at the University of São Paulo. I have +10 years of experience in innovation projects, shortening the distances between science produced in Brazil and the market, transforming technology into businesses that positively impact people's lives and experiences.

From theoretical to empirical knowledge, from R&D to Open Innovation, from strategy to management, from engineering to design, my career covers a wide spectrum of skills and experiences that make me a distinguished professional in innovation.

My skills allow me to identify business trends and opportunities, assess risks, manage complex projects and lead multidisciplinary teams. My approach is user-centered, combining technology and strategy to create innovative solutions.

Here you will find more details about my training and professional history, however, besides his CV, Daniel is a proactive, organized, communicative guy, with a systemic vision and focused on results, in addition to having a cool life story. and that makes all the difference in the way you approach your professional life, your relationships with people and the constant search for challenges.

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Leo Massarelli

Daniel Robson Pinto

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