I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

BeeCap

Co-Founder

uFund

Beep Soluções Financeiras

Co-Founder / Board Member

Blincast TV

Investidor / Board Member

Origem

Investidor / Board Observer

Seedz

Investidor

Solar21

Where | New Normal Office

i4sea

Atomic Agro

Experiência de 30 anos em atividades de tesouraria, planejamento financeiro, crédito, rating, financiamento de projetos, mercado de capitais (dívida local e externa - com vencimento e perpétua), projetos financeiros e M&A. Mais de R$50 bilhões em operações financeiras estruturadas nos últimos anos. Coordenou operações bem sucedidas de M&A na aquisição de 14 distribuidoras (incluindo a primeira aquisição hostil no ambiente de recuperação judicial no Brasil) e diversos projetos de geração de energia elétrica (buy e sell side). Coordenou processos bem sucedidos em leilões de geração e transmissão de energia. Responsável pela coordenação da oferta pública de ações “deal of the year 2016” (demanda R$10 bilhões). Realizou relevantes operações envolvendo ações preferenciais resgatáveis/quasi equity. Desenvolveu o primeiro FIDC a performar multioriginadores do mercado. Estruturou relevante operação de Leverage by Out para solução de questões societárias. Experiência na realização da primeira oferta hostil para compra de controle de companhia aberta no Brasil. Co-fundador da BeeCap, uma plataforma de desenvolvimento de negócios e investimentos.

Cláudio Brandão Silveira

taplio

The Battle

Leo Massarelli

Cláudio Brandão Silveira

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