I believe in design as a result-driven perspective for businesses and as a tool for positive social impact.

For 19 years, I have been working with Fortune 500 companies as well as with startups, translating human behavior into new businesses, brands, products, and services.
I’ve worked on global and Brazil-based challenges for companies like Ford, Natura, Samsung, LG, Energisa, ABInbev, and PepsiCo.

My creative vision arose upon this array of experiences and a firm conviction of generalistic knowledge — a great ability to connect non-obvious dots and push what I call Creative Pollination.

Over time, I have developed innovation methodologies and this experience has enabled me to help different companies in their innovation executive training efforts and the creation of innovation culture. 

I shared my knowledge as a teacher/mentor in the Master of Strategic Design of IED (European Design Institute).

As recognition, I’ve received multiple awards, including the Red Dot, Good Design Award and more recently IF design award for the LG portable speaker.

Through my design consultancy, I was selected as one of the 100 young global talents of design, portrayed in the Book - & Fork edited by Jannuzzi Smith and published by Phaidon Publishing.

I participated directly in the creation of the design sector policies through the participation in the entities ADP (Association of Product Designers) as well as ABEDESIGN (Brazilian Association of Design Agencies). Still promoting innovation, I’ve curated events, written articles, given public lectures and served as a jury member of different design awards, among them the Cannes Innovation Award.

With offices in SP, RJ and NY I split my time between complex business challenges that involve systemic approach and different skills of our more than 40 employees and lead the expansion of Questtonó with new offerings and business models as the Venture Design program focused on startups.

I believe in more humane futures!


Leo Massarelli

Biscaros Ltda

Support at M&A process, Strategic Plan, and ESG Strategy including Impact Analysis for Social and Environment.
Connect people, companies, Institutes and services providers inspiring and engaging leaders for an Impact Economy 
Specialist at Impact analysis using financial tools to share results. Focus on Social and Environment and Governance applying SROI methodology.

Co-Founder - Finance & ESG

Briyah Institute

Support Briyah Institute’s global outreach with a focus on Brazil by co-designing & helping implement ESG strategies, exchanging knowledge, connecting people, inspiring and engaging leaders through a systems thinking approach, to emerge stronger and more resilient, to unleash & drive innovation, regeneration and positive impact.

Strategic Partner

Sealed Air Corporation

Regional Controller and Latin AmericaFinancial Director 
Responsible for the financial leadership reporting to the Corporate Controller at USA . Key player on a global finance perspective representing Latin America.
Managing Accounting, Taxes and Treasury for all Countries in Latin America leading a team of 60 people. 

•	Proved to be very effective in leading and managing stronger business finance team balancing business needs with intensive corporate requirements.  
•	Lead the strategic model for LATAM building a structure to support the business growth. 
•	Key player at M&A process assisting the Business Division to delivery annual targets. 
•	Leadership at spin off  for LATAM

Main achievement: Tax project implemented for Brazil.

Regional Controller & Finance Director Latin America

Laboratórios Ferring Ltda

Financial Director
Responsible for Finance and Operations  reporting locally to the CEO and dotted line to Area Controller and serving others as member of Global business group's management team. Wholly responsible for developing annual business plan, long term financial plan and business unit strategic decision support.  Managing ten people in  Finance and IT.

•	Assisted the business to deliver the annual budget with margin improvement through selling prices and double digit EBITDA growth. Developed financial framework to track trends, analysis and recommendations on major customer 
•	Lead the implementation of the strategic mapping process supporting the business for long range plan.  
•	Lead the project for VAT taxes optimization 
•	Manage sales based on demand information and marketing evidence

Main achievement: Strategic Plan “5 year plan”, development, implementation and monitoring through balance score card.

Finance Director

Millipore

Controller
Responsible for Finance reporting Financial Director at USA and dotted line to General Manager. 
•	Transfer pricing program development. 
•	Manage subsidiary level of contribution and leading budget and forecast. 
•	Ensure that accounting policies and procedures are in accomplices with brazilian accountancy rules and applicable Society and Federal Income Tax Legislation. 

Main achievement: Transfer Pricing calculation model developed

Controller

Höganäs

Responsible for Finance reporting to the CFO and dotted line to General Manager. Full dedicated for business strategy to guarantee the contribution of Brazil subsidiary.
•	Supervise the internal controls, policies and procedures to attend IFRS
•	Establish financial parameters for P&L and BS analysis and supported the business to drive further costs savings 
•	Manager of  Financial Planning , Accounts Receivable, Credit, Collections and Taxes

Main achievement: costs project development as a key factor for a positive changes on operational results at the first year.  "turnaround"

Equant

Business Finance Controller
Responsible for Finance managing Financial Planning , Accounts Receivable, Credit, Collections and Billing, reporting to local Financial Director.
•	Financial support for business developing  and adopting financial industry concepts to the services.
•	Elaborate financial studies (investments and profitability).
•	Establish financial parameters for Sales and elaborate financial statements.
Main achievement: Business case model developed to take advantage of idle capacity at the “backbone”

Business Controller

Rohm and Haas

Regional Financial Analyst
Responsible for the financial for Latin America of the largest Business group on Brazil (Paint and Coating Materials and Adhesives) reporting to Regional Financial Director and Global Finance Manager. 
•	P&L and Balance Sheet analysis and report  by line of business. 
•	Responsible for local Business Inteligent report. 
Main achievement: Finance evalution of newadhesives  manufacturing.

Latam Business Analyst

Bunge

Responsible for Tax and Accounting

Strong experience strategic, tactical, and analytical, persuasion and problem solving skills.
Experience in the development and implementation of strategic plans in industries and services. 
Proven track record of delivering results as valued business partner. 
Recently acting as a partner in sustainability & innovation at corporate environment. 

taplio

The Battle

Leo Massarelli

Alexandre Biscaro

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