Accelery, Inc.

Accelery is pioneering a new class of AI-powered management tools designed for today’s dynamic, mid-market organizations. We’re dedicated to helping companies discover and activate the hidden strengths, skills, and networks within their teams—enabling greater engagement, agility, and business performance.

Our technology supports forward-thinking organizations in building high-performing, people-centered cultures where talent and collaboration are fully realized. At Accelery, we believe AI should empower people, not replace them—redefining how teams connect, grow, and deliver results in a rapidly changing world.

If you’re interested in shaping the future of work and exploring new ways to unlock your organization’s true potential, let’s connect.

Founder and CEO

DLA ignite

Social media has changed the world. 

DLA Ignite is transforming businesses around the world through social media. 

Their vision and methodology for social strategy, virtual networking and relationship building, and business transformation perfectly complement our expertise in developing virtual growth experiences. 

We believe that the most excellent use of technology is enabling more authentic human-to-human connections.

It is a pleasure to offer DLA Ignite’s proven social enablement programs through best-in-class collaborative learning technology.

Strategic social selling improves the customer experience through authentic and meaningful conversations.

Helping B2B sales leaders create digital culture means that we’re building the social organization, closing the distance between clients, prospects, remote employees, and potential recruits. 

B2B sales leaders must lead sellers across the organization, and sellers must engage in conversations authentically. We’re building the platform that helps you to dominate in this new environment.

Before we dominate, we have to change. Change takes time. 

For traditional B2B sales teams, authentic conversations mean modern buyers help prospects make sense of conflicting information. 

Authentic conversations mean your customer success team listens to the customer after their purchase for increased customer satisfaction and potentially new revenue opportunities. 

Authentic conversations mean employees share your organization’s purpose beyond its produces and services to recruit and retain talent. 

Training your employees to engage on social media and increase their influence through authentic and meaningful conversations means you’re closing the distance between clients, prospects, remote employees, and potential recruits.

Strategic social selling means investing in your people for competitive advantage.

US Partner - Social Strategy, Virtual Relationship Building & Business Transformation

The Half Percent Project

When I was 8, I had a dog. His name was Brutus. One day, I came home from school to find that my mom sent him away to be with Jesus. After 25 years, my trauma ended when we adopted our dog, Sadie, from the shelter. One year later, Sadie was joined by Andy. After 15 years, they're both gone. But my love for them remains.  I'm helping the Half Percent Project, a non-profit to encourage wealthy philanthropists to donate a half percent of their giving to animals because we can do a lot better by them.

Board Member

ET Business Solutions

Joined the family business to help out Dad. We had different ideas. I did what I could to turn it around. Eventually, I increased revenue to seven figures. But, the business model wasn't sustainable. As I struggled with the realities of entrepreneurship, I discovered I needed to level up and find an opportunity where I could build a legacy. That's when a rare opportunity set me on the path to where I am today. That was the best thing that came out of this experience.

Chief Executive Officer

The Children's Place

Lasting growth comes from our greatest challenges. The Children's Place is where I faced some of my most significant struggles as a young executive. The company was in crisis during most of my tenure. During this period of uncertainty, my lack of leadership training revealed the constraints on my ability to go farther in my career. 

Self-awareness, humility, empathy, and growth mindset would have helped me to be a better, more productive teammate. The seeds of my personal and professional transformation were sown here. Today, I reap the rewards.

Participating in hundreds of Board meetings and decision-making at the highest levels, I observed how an inspiring founder could motivate enthusiasm and loyalty, as well as how a self-serving executive could wreak havoc, demoralizing many—a lifetime of lessons learned in a short time frame.

Trusted C- Level Advisor

Kelley Drye & Warren LLP

Kelley Drye is where I got my first real taste of business. 

Our client, a Rustbelt manufacturer in the steel industry supply chain with global operations, was in the process of transforming its operation to modernize and prepare for new applications. The CFO was negotiating a cutting-edge business process arrangement with one of Canada's largest technology providers. But, the negotiations were at an impasse. I was called in to "see what I could do."

It quickly became clear that we needed to overcome cultural differences and a language barrier to finish the deal. I was able to bridge the communication gap by interpreting what the French Canadians meant and not just listening to the words they used.

Both companies offered me jobs. The CFO also recommended a book for me to read called The Goal by Eliyahu M. Goldratt. The principles explained in that book stuck with me so much that I've internalized them and apply them to my worldview.

Life is about overcoming the point of constraint. You can't grow past it no matter how skilled you are in other areas. Focus on removing the most immediate constraint to keep growing.

Midmarket Business Process Outsourcing and General Corporate - Industrial Manufacturing

Pryor Cashman

Delivered essential legal support to the firm’s senior associates and partners focused on advancing the interests of the firm’s corporate clients. Supported senior associates and partners negotiating M&A transactions ranging in size from $50M to $1B and banking transactions ranging in size from $5M to $300M. Prepared annual, quarterly and periodic securities filings including proxy statements, Section 16 filings and 8-K filings.

Midmarket General Corporate and Banking Focus - Legal Industry

Buchanan Ingersoll & Rooney PC

Midmarket General Corporate and Securities Focus - Legal Industry

Monopoly, Charades, and Rummikub -- dominating family game nights for 30 years and counting

After leaving a successful corporate law career, I’ve dedicated more than a decade to deeply understanding behavior change—and helping people transform their habits and performance quickly, at scale. Solving for behavior change is complex, especially within fast-moving organizations. That’s why my work has always focused on one principle: using artificial intelligence to assist and augment people, not replace them.

This commitment drove me to found Accelery, Inc., where we’re building the first AI-powered adaptive management platform for mid-market companies. Our flagship product, IRMA (Intelligently Re-Mapping Assets), uncovers and activates the hidden skills, networks, and motivations that drive real engagement and performance—insights traditional HR tools can’t deliver.

Through agile 90-day sprints, IRMA empowers teams to achieve measurable outcomes—connecting talent and business value with intelligence and empathy. Our approach puts people at the center, leveraging AI to reveal untapped human potential and accelerate meaningful change.

We invite forward-thinking HR and business leaders to join our exclusive early adopter pilot—where you and your teams:

- Access breakthrough AI 
- Directly shape the future of our platform
- Position your organization as an industry innovation leader

If, like me, you’re driven to build high-performing, human-centered organizations—and want to co-create the future of work—let’s connect. My journey, and ours, is just beginning.

Lenwood M. Ross

Effectv

• Lead a team of analysts managing systems, data, and reporting for platforms like xG Linear.
• Deployed and maintained a supply domain portal, incorporating documentation and data dictionaries to enhance data accessibility and governance.
• Partnered with Oasis development teams to document and deploy updated datasets into production, optimizing system performance and user accessibility.
• Collaborated with the Yield team to transition reporting and analysis workflows to the updated xG Linear system, improving operational efficiency.
• Applied Effectv's Data Governance Framework to ensure data accuracy, compliance, and alignment with privacy standards.
• Partnered with product teams to plan and manage current and future offerings, aligning strategies with business priorities.

Senior Manager, Enterprise Data Analytics

Comcast

• Directed data stewardship and measurement initiatives for national marketing campaigns, enhancing data accuracy and efficiency.
• Supported AI/ML pilots, automating data quality measurement processes to reduce manual efforts and error rates.
• Consolidated redundant data assets in collaboration with senior executives, driving improved data consistency and operational efficiency.
• Taught SQL 101 courses to hundreds of internal employees as part of Comcast’s learning acceleration program (Data Practitioner), fostering technical skill development.

Senior Manager, Data Management

• Introduced agile methodologies, improving response times and communication.
• Developed dashboards to deliver actionable insights, including a New Build Summary for construction planning and post-pandemic travel expense tracking.
• Led backend developers to optimize ETL processes, ensuring efficient data integration.

Manager of Business Intelligence

andculture

• Developed SQL Server data warehouses, leveraging technologies like C# and Entity Framework for marketing analysis and revenue growth.
• Designed end-to-end marketing solutions using SAP Business Objects and Salesforce Marketing Cloud.
• Optimized query performance and improved data retention in SQL Server 2019 environments.

Data Engineer/Technical Lead

CM Regent Insurance Company

• Led a team of developers to enhance enterprise applications and implement efficient data migration strategies.
• Introduced Kanban boards to improve task management and team productivity.
• Designed T-SQL scripts for data migration and mandatory statistical reporting, ensuring compliance with regulatory requirements.

Senior Software Developer

Millers Mutual Group

• Designed and implemented a new data warehouse solution in SQL Server, enabling efficient business intelligence reporting.
• Collaborated with business units to define requirements and train stakeholders on leveraging data for decision-making.
• Transitioned to a lead architect role during a system replacement project to resolve regulatory compliance issues.

Senior Business Intelligence Developer

Glatfelter Insurance Group

• Directed external web and social media strategies, managing 21 social media pages and overseeing SEO optimization for all divisions.
• Led a project to redesign and launch responsive websites, achieving increased web traffic and improved user experience.
• Enhanced the CRM system, integrating online leads and improving sales efficiencies, resulting in increased revenue.
• Provided analytics reporting for web traffic, social media engagement, and mash-ups of online and internal data sources.

Director - Digital Marketing and Analytics

• Managed a 10-person team of DBAs, BI Developers, and Analysts, ensuring alignment with enterprise-wide data management strategies.
• Transitioned the company from static monthly reporting to agile, user-driven analytics using OLAP cubes and in-memory models, enabling faster decision-making.
• Led upgrades to the data warehouse environment (SQL Server 2008 R2), introducing PowerPivot and spatial mapping tools to enhance analytics capabilities.
• Oversaw data governance frameworks, ensuring data consistency and quality across the organization.

Director - Enterprise Data Management

Leader of the data warehouse team.

Successfully upgraded the data warehouse environment to SQL Server 2008 R2 to provide new functionality such as Power Pivot and spatial mapping reporting.

Introduced SharePoint to the organization as a new platform for BI and web portal needs.

Data Warehouse Manager

Helped design, architect and implement a new data warehouse, rewritten and moved from a DB2 platform to SQL Server.

Programmer/Analyst II

Kenra Professional

Manage, design and maintain databases in MS SQL 2000 environment
	Manage database security, backup and recovery
	Coding of DTS packages, Stored Procedures and Triggers where needed
	Perform database and query tuning to improve efficiency
	Maintain both internal and external websites written in asp and php
	Maintain Made2Manage Enterprise Resource Planning (ERP) system

Database Administrator/Developer

International Vending Management

Manage and design databases in MS SQL 2000 environment
	Coding of DTS packages, Stored Procedures and Triggers where needed
	Managed database security, backup and recovery
	Performed database tuning to improve efficiency
	Supervise staff and delegate I.T. functions to other members of the department
	Designed new data warehouse and application to be used for data storage and reporting

Database Administrator/I.T. Supervisor

Circle K

Managed and designed databases in MS SQL 2000 environment
Managed database security, backup and recovery
Managed Microsoft Exchange Server
Performed query tuning to improve efficiency
Created and maintained web forms using asp.NET
Participated in annual budgeting process
Designed, managed and implemented data warehouse and Cognos BI (PowerPlay, ReportNet) solution for Midwest division from ground up.
Promoted from Systems Administrator in 2004. Some accomplishments in that position include:
Administration of the PDI/RMS accounting package
Managed Microsoft Exchange Server
Managed user accounts and access in Windows (AD) and UNIX
Tier 3 Help Desk support
Suggest and deploy new systems of automation to aid in the use of PDI
Successfully implemented Remote Payroll system, resulting in annual savings in excess of $500,000.

Prima Marketing

Maintained PDI accounting system at all store locations as well as at the corporate office.
Provided technical help desk support to Store Managers, District Managers and Corporate Personnel.
Maintained network integrity and security.
Managed Microsoft Exchange Server.
Developed and deployed a consistent software platform for 90 locations.

Systems Analyst

Senior Manager with extensive experience in data engineering, data governance, and analytics leadership. Proven track record in designing and implementing data management frameworks, leading cross-functional teams, and driving business strategies through data-driven decision-making. Skilled in leveraging cloud and on-premises platforms, including SQL Server, Databricks, AWS, and Teradata, to optimize data quality and enable business success. Background includes significant experience in marketing analytics, enhancing advertising strategies and customer engagement.

taplio

The Battle

Lenwood M. Ross

David Zapcic

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