Coach to Product Leaders | ex-Facebook, Instagram, Nokia, eBay, Skype, Microsoft

I spent 27 years optimizing products for billions of users at Meta, Microsoft, Skype, and Nokia. We had rigorous frameworks for shipping code, managing KPIs, and scaling tech.

We had few frameworks for managing the human operating system driving it all.

I watched brilliant leaders suffocate under the "Asphalt."

In my book, I define the Asphalt as the "clearer path to lesser goals." It is the artificial layer of safety, optics, and "good enough" that society paves over our true potential. Most leaders don’t lack skill; they lack alignment. They are trapped beneath the weight of expectation, shipping the org chart instead of the product.

I codified the process of breaking through into a structured system: The S.E.P.A.R.A.T.E. Framework™.

This is a proprietary tool I created to help leaders break through the pavement of convention. Today, I serve as an Executive Coach and Consultant for those ready to stop managing friction and start engineering flow. I use this framework to debug performance with the rigor we apply to code. No fluff, just root-cause analysis and architectural repair.

HOW I PARTNER WITH CLIENTS:

1. LEADERSHIP TEAMS: The "Alignment Diagnostic" & Intervention. We identify the 5 signs of "Destructive Discomfort" that are silently draining your capacity and install the protocols to fix them.

2. LEADERS & HIGH-PERFORMERS: 1:1 Alignment Coaching I partner with Execs, Founders, and individuals to audit their professional lives. We identify where you are buried under the "Asphalt" (Safety/Convention) and build the strategy to break through to your "Steeper Path" (Growth/Purpose).

3. THE MANUAL: Breaking Asphalt My book, Breaking Asphalt: Choosing the Steeper Path to Greater Goals, is the tactical documentation of this system. (Available globally).

4. THE STORIES: The Steeper Path. I host The Steeper Path podcast and newsletter, exploring the mechanics of alignment with other industry leaders.

READY TO UPGRADE YOUR OPERATING SYSTEM?

I work comfortably with a small roster of high-impact clients. If you are ready to break through, let’s have a brief conversation to see if we are a fit for each other.

Book an Intro Call: https://app.paperbell.com/checkout/packages/96280

Newsletter: https://lennpryor.kit.com/75a08a3fcf

Podcast: https://thesteeperpath.buzzsprout.com/

Lenn Pryor

Helping high-performers use their unique talent to unlock a life of purpose and meaning. Career & Life Coach

You're posting content. Engaging. Doing "all the right things."

But you're still invisible.

The problem isn't your content. It's that you're building on sand.

You jumped to tactics (posting, optimizing, commenting) without first building the foundation: your positioning.

So you sound like everyone else. Your message doesn't land. And you're stuck in the exhausting on-and-off cycle—creating content, burning out, disappearing, repeat.

I get it. I've been there.

After 12+ years marketing Coca-Cola, IKEA, and Unilever, I left to build my own business. Started from zero. No personal brand, barely posted, spent $0 on ads.

Here's what I've learned after helping 20+ solopreneurs go from ignored to in-demand: LinkedIn success doesn't come from more tactics.

It comes from building from your authentic edge—not someone else's blueprint.

That's why I created the Inside-Out Visibility Framework.

Most LinkedIn advice is outside-in (copy what works for others, chase the algorithm, post daily or die).

My approach is inside-out: Start with WHO you are. Then build everything else from there.

THE FRAMEWORK:

1. Clarify your authentic edge (your unique combination of experience, values, strengths)
2. Craft your Aligned Positioning (who you serve, what makes you different, why you're the obvious choice)
3. Translate it into content that sounds like YOU and attracts your people

THIS WORKS IF YOU:

- Left corporate to build something more meaningful
- Have expertise but struggle to communicate it clearly
- Want visibility without hustle culture or fake tactics
- Are tired of advice that doesn't fit who you actually are

WHAT BECOMES POSSIBLE:

- You stop second-guessing every post
- Ideal clients reach out to YOU instead of you chasing them
- You build sustainable momentum (not exhausting sprints)
- Your LinkedIn presence finally reflects who you actually are

The world needs your expertise. Let's make sure it sees it.

If this resonates, send me a message. I'd love to hear what you're building.

INFJ | Human Design Reflector 4/6 | 35+ countries explored

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