Coach to Product Leaders | ex-Facebook, Instagram, Nokia, eBay, Skype, Microsoft

I spent 27 years optimizing products for billions of users at Meta, Microsoft, Skype, and Nokia. We had rigorous frameworks for shipping code, managing KPIs, and scaling tech.

We had few frameworks for managing the human operating system driving it all.

I watched brilliant leaders suffocate under the "Asphalt."

In my book, I define the Asphalt as the "clearer path to lesser goals." It is the artificial layer of safety, optics, and "good enough" that society paves over our true potential. Most leaders don’t lack skill; they lack alignment. They are trapped beneath the weight of expectation, shipping the org chart instead of the product.

I codified the process of breaking through into a structured system: The S.E.P.A.R.A.T.E. Framework™.

This is a proprietary tool I created to help leaders break through the pavement of convention. Today, I serve as an Executive Coach and Consultant for those ready to stop managing friction and start engineering flow. I use this framework to debug performance with the rigor we apply to code. No fluff, just root-cause analysis and architectural repair.

HOW I PARTNER WITH CLIENTS:

1. LEADERSHIP TEAMS: The "Alignment Diagnostic" & Intervention. We identify the 5 signs of "Destructive Discomfort" that are silently draining your capacity and install the protocols to fix them.

2. LEADERS & HIGH-PERFORMERS: 1:1 Alignment Coaching I partner with Execs, Founders, and individuals to audit their professional lives. We identify where you are buried under the "Asphalt" (Safety/Convention) and build the strategy to break through to your "Steeper Path" (Growth/Purpose).

3. THE MANUAL: Breaking Asphalt My book, Breaking Asphalt: Choosing the Steeper Path to Greater Goals, is the tactical documentation of this system. (Available globally).

4. THE STORIES: The Steeper Path. I host The Steeper Path podcast and newsletter, exploring the mechanics of alignment with other industry leaders.

READY TO UPGRADE YOUR OPERATING SYSTEM?

I work comfortably with a small roster of high-impact clients. If you are ready to break through, let’s have a brief conversation to see if we are a fit for each other.

Book an Intro Call: https://app.paperbell.com/checkout/packages/96280

Newsletter: https://lennpryor.kit.com/75a08a3fcf

Podcast: https://thesteeperpath.buzzsprout.com/

Lenn Pryor

Mike Pilawski

Product and Growth enthusiast | Passionate about Data and ML

I join companies at inflection points and build the operating system to execute.

TRACK RECORD:
→ Tripled Typeform ARR ($18M→$55M), achieved profitability
→ Grew Vungle 5x ($36M→$200M), ~$1B Blackstone exit
→ Scaled Smallpdf to 50M MAU, 300K subscribers, 2x conversion
→ Built Leanplum platform: 30B daily events, 2B devices
→ Shipped Lokalise AI pivot (25%→75% AI-powered)

Currently SVP at Miro, launched Miro Insights, Miro Prototypes, and Miro Portfolios.

WHAT I DO:
- Turn single products into multi-product platforms
- Build PLG engines that convert and retain
- Execute AI transformations (not just strategy decks)
- Scale organizations from 20 to 150+ people

I've led Product, Engineering, Growth, Marketing, Data, and Design teams across companies like Miro, Lokalise, Smallpdf, Typeform, and Leanplum. Earlier in my career, I built ML recommendation systems at Nokia (30M MAU) and hold patents in advertising and entertainment technology.

Wharton MBA | Aalto M.Eng |Wharton MBA | US & EU citizen

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