Lennart Prange

Valuecase

We rethink how B2B sales organizations engage with buyers, helping them to increase their conversion rates and build long-lasting relationships. Our vision at Valuecase is to host every B2B buyer-seller relationship.

Co-Founder

Pavilion

Executive Member

Oliver Wyman

Associate

Senior Consultant

Roland Berger

Consulting Intern

CAPCELLENCE Mittelstandspartner GmbH

Private Equity Intern

- End-to-end web projects for SME clients
- Built a well-known German Blog covering graphic design and product design over three years (sold the project in 2011)
- Build a local news platform with user generated content (sold the project in 2011)

Web Designer / Web Developer

Signal Iduna Asset Management GmbH

Portfolio Management Intern

Commerzbank AG

Interest, Currency and Liquidity Management Intern

Co-Founder @ Valuecase - Accelerate B2B sales through a stellar buying experience.

Hey, I am Lennart, Co-Founder at Valuecase.com.

Valuecase is the new home for sales. We help sales teams build a repeatable, watertight sales and prospect engagement process. From first touch, to onboarding, and beyond.

Let's connect if you want to know more.

Apart from building Valuecase, I love sports, cooking for guests, and great conversations over coffee. I am based in Hamburg, the second-biggest and most beautiful city in Germany. See you around. 👋

salesmotion.io

AI-Powered Account Intelligence for Sales. Research. Signals. Insights. All In One Place.

WHY SALESMOTION?
Stop wasting hours setting up alerts, manually browsing, or prompt engineering. Salesmotion’s AI agents monitor your territory 24/7—scanning earnings, jobs, podcasts, news, and the entire public web—to surface every trigger signal, sales angle, and pain point you need to break into accounts and win more deals.

CUSTOMER QUOTE
"Salesmotion is a no-brainer. It provides my reps with territory signaling capabilities that increase their effectiveness. They can approach every prospect with “Why now?” messaging and align to their strategy."
- Gordon Lindsay, VP of Commercial Sales, Sigma

CEO & Co-Founder

Endeit Capital

Supporting the Endeit Capital team in finding, funding and supporting founders in Europe and beyond.

Venture Partner

Infraspeak

Infraspeak is transforming facilities management. Supporting as a Board Observer after the Series B.

Board Observer

Stage 2 Capital

The Stage 2 Capital Catalyst supports early-stage B2B software companies.

Limited Partner, Stage 2 Capital Catalyst

Clari

Leading global expansion strategy and operations. In charge of SE team and ran PE/VC partnerships as EMEA point of contact.

Head of Global Growth Strategy, Operations & Sales Engineering

Grew international region by supporting APAC launch, winning first 100 customer logos internationally and scaling the global business past $10m ARR.

Senior Manager, Sales Engineering & Operations EMEA

Started scaling in EMEA. Hired full SE team & scaled other teams. HQ liaison for operations and strategy. Total from 5 -> 35 in 2 years. 20+ logos.

Manager, Sales Engineering & Operations EMEA

First hire in the region. Started Clari EMEA from the ground up with the founding team. Won first customers in Europe, hit $1m ARR and hired critical talent in GTM.

Lead Sales Engineering EMEA

Demoboost

Advisor

Guest lecturer on digital transformation and technology innovation.

Guest Lecturer

PreSkale

PreSkale is an all-in-one PreSales intelligence platform.

Minoa

Minoa is a collaborative value management platform.

Angel Investor

Salesforce

Senior Solution Engineer | Einstein AI GTM Program Leader

Solution Engineer | Einstein AI GTM Program Leader

Global Expansion Leader @Clari | 🔔 Follow for daily takes on tech trends & practical sales (engineering) advice. | 📬 Newsletter for B2B leaders morevalue.substack.com | Lecturer @UCL | Advisor

👋 I'm Semir, CEO @ Salesmotion.  Sell more, research less. Salesmotion’s AI scans the entire web 24/7—delivering trigger signals for in-market buyers, deep account intel and ready-to-go POVs. 

Find out more on salesmotion.io

🗣️ Customer Quote: "A huge upgrade to any salesperson’s toolkit. For outbounding, account planning, and meeting prep, all information is housed in Salesmotion."

🔔 Hit "Follow" for more on sales, startup-building and how we bootstrap our business.

Semir Jahic

He's the absolute GOAT of sales tech in my opinion.

- Bootstrapped from $0 for the first 7 years
- Got to $30M revenue before taking PE
- Acquired his biggest competitor
- Took it public in an IPO $GTM
- Returned insane multiples to PE investors
- $1.2BN revenue today
- Still founder-led
- Profitable
- 42 years old

Henry Schuck, CEO of ZoomInfo.

The fireside between Mark Roberge and him at Stage 2 Capital's LP meeting in NYC yesterday about wins, fears, mistakes and what's ahead in sales tech was my highlight.

If we at salesmotion.io get a fraction of that success, I'd be a happy man.

OTHER HIGHLIGHTS

A candid talk on startup M&A. SPOILER: it's not a dirty word. Not every company is a rocketship, and that's ok. VCs place bets, not all work out.

A great panel by the OGs sales leaders from Oracle, Workday, Palo Alto Networks and Google Cloud about getting to the top and scaling from millions to billions in ARR.

A discussion on the $$$ billions flowing into AI, if we're in an AI bubble and if it's even a bad thing if we're in one.

Plus always great catching up with old friends, former colleagues, and other incredible operators in GTM. The kind of conversations that make you want to work harder, achieve more and move faster.

A big “Thank You” to Mark Roberge, Jay Po, Sean Po, Liz Christo, Sakib Dadi, John Boucher, and the whole Stage 2 team for hosting an excellent summit.

My $250,000 deal with Sprinklr for Q4 is suddenly at risk.

Stories like this are what I hear from reps every single week.

THE PROBLEM TODAY

CRM does not warn you when the outside world changes.
Sales tools only reflect what you type in.
None of them surface the actual signals that move deals.

But deals often slip because of external factors.

CASE IN POINT - SPRINKLR

Sprinklr is the perfect example.

Over the last twelve months, they have gone through a major transformation:

- New CEO (Rory Read)
- New CRO (Scott Millard, ex-Dell)
- CFO left, CEO covering finance
- GTM leaders left across Sales, RevOps, Enablement
- Project BearHug started to save ~700 accounts (80% of revenue)
- AI-native product shifts increasing costs and scrutiny on ROI

All of this is happening outside the CRM, 
but it impacts EVERY renewal and every late-stage deal.

NO VISIBILITY

Yet most reps selling into Sprinklr still see green stages in CRM.

A flat renewal coming up.
A “save” win forecasted for Q4.

They do not see: 
- churn remediation
- leadership turnover
- margin pressure

They do not see the new CRO transforming GTM execution and reassessing every major contract and vendor in their stack.

MISSING YOUR FORECAST

Then comes the forecast review.

Suddenly the CRO is grilling you why a “75% commit” slipped.

As an AE you have to explain yourself.
Your VP has to explain themselves.
And the CRO has to explain it again to the board.

All because the key signals were there,
BUT not in the systems that are supposed to be your
“single source of truth”.

MIND THE GAP

This is exactly the gap Salesmotion was built to close.

We monitor what is happening outside your CRM:
- Leadership changes
- Earnings calls
- Pricing shifts
- AI cost signals
- GTM strategy pivots
- Hiring and departures
- Product focus changes
- Churn programs like BearHug
- Regional expansion movements

And we surface it inside your CRM the moment it happens.

This is how sellers prevent a $250,000 surprise.

If you want true visibility into your accounts, let’s talk.

Punching above our weight - yet again! Excited to see salesmotion.io featured in the 11th SalesTech Landscape by Nicolas de Kouchkovsky.

Startup building is hard. 

We're in a crowded and fiercely competitive market.

Countless VC-backed players fighting for customers.

It's like we decided to go to the Olympics because "we like running".

Yet here we are, almost two years in:

lean, bootstrapped, growing, profitable, and happy.

Here's proof: I'm a terrible salesperson.

Luckily, we have customers that speak on our behalf.

“At first it sounded like a simple utility. But once we deployed it, it became clear there’s nothing else like it. Any sales, business development, or client services team should try this. It changes the way you work.”

This is from Andrew Giordano, VP of Commercial Operations at Analytic Partners, a Gartner leader in Marketing Mix Modeling.

I'm grateful that (despite my pitch which made us look like a "simple utility") we have built a strong partnership with the team at AP.  Lots more to come!

TAKEAWAY

I've got some homework.

Improve, refine and practice our pitch.

Salesmotion is so much more than a simple utility.

PS: If you want to know what it's all about, DM me.

Yummy! We just got featured in 👨‍🍳 Elric Legloire's newsletter: Outbound Kitchen. This is a Michelin star level breakdown.

Read this and you'll know more about Salesmotion's sales motion than anyone (me included).

Excellent breakdown with loads of tactical takeaways.

Time to get cooking!

Check it out (linked in comments)

taplio

The Battle

Lennart Prange

Semir Jahic

Followers

Posts

Engagements

Likes

Performance ScoreSemir Jahic's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lennart Prange

Semir Jahic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Semir Jahic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSemir Jahic's LinkedIn Performance