Lena Sesardic

Etsy Store Owner & Artist

Baddie Women's Circle

A bi-weekly virtual circle for the women who are letting go of a life, relationship, career or version of themselves that “makes sense” on paper for something that’s unorthodox but feels fully aligned.

Founder & Facilitator

The Authentic Advantage

AI & ChatGPT Business Coach

Tulum Girlies Group 👯‍♀️

Founder, Community Manager & In-Person Events Host

TikTok

I create funny & educational TikTok videos about the "casual" side of LinkedIn (handle: @contently_lena.)

My TikTok wins:
- Went from 0 to 100k likes and 13k followers in 14 days
- 15M+ views to date on TikTok
-50+ viral videos
-2000+ downloads of my free LinkedIn Profile Scorecard in 2 months from TikTok
- Collaboration with LinkedIn Marketing Partner, Transmission agency


Want me to create an engaging TikTok video for your brand? Email me at hello[at]lenasesardic[dot]com. 💌

Content Creator & Influencer

GrowthMentor

I'm a GrowthMentor helping product managers, marketers & founders with product management, content marketing, LinkedIn marketing, customer discovery & idea validation.

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗺𝘆 𝗚𝗿𝗼𝘄𝘁𝗵𝗠𝗲𝗻𝘁𝗼𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 & 𝗯𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗜 𝗰𝗮𝗻 𝗯𝗲 𝗵𝗲𝗹𝗽𝗳𝘂𝗹. 💜

Growth Mentor

Medium

I contribute my writing on lenasesardic.com to two Medium publications:

Start it Up - the largest Medium publication in the world
Product Coalition - the largest Medium publication for product management

I'm also part of the Medium Partner Program.

Contributing Writer

Aviso Wealth

Managing the new NEI Investments website to make sure all content is up-to-date, on brand, and driving key metrics.

Using my PM mindset to run experiments and find new growth opportunities for the new website.

Senior Content Publisher

Product Owner

Transparent Media Studio

Product management can be a little nebulous if you've never been a PM before. Which is why tech companies hire a PM veteran like me to help them write about the craft in a credible way that converts leads to clients.

With 4+ years experience in the industry, I know the PM principles & concepts like the back of my hand and am familiar with the key thought leaders and schools of thought in the space.

You can hire me to do the following:

◆ SEO-optimized blog posts
◆ Newsletters
◆ Emails
◆ Ebooks
◆ Social media posts
◆ White papers

I also offer ghostwriting services for executives in the PM space.

If you want to work with me, send me an email at hello@lenasesardic.com 💌

--

My clients have included companies like Userpilot.com and Arc.dev. You can check out my writing samples attached here.

Freelance Writer / Ghostwriter

-Mentored/advised venture teams in idea validation, customer discovery and mindset.
-Mentored/advised aspiring product managers in how to break into product management.
-Collaborated with individuals & teams on various startup-related projects or side projects.

Mentor, Advisor & Collaborator

Be your unapologetic self & create epic LinkedIn content that converts 😈 //They call me "the LinkedIn Therapist"

Ready to build your Second Brain? 🧠

The Second Brain Project is a 4-week live cohort to help coaches, creatives, and business owners build a high-functioning network of GPTs that automate their workflows, multiply their time & use AI the way it was meant to be used: as your second brain.

By the end of the 4 weeks, you’ll walk away with:
✅ 5–15 GPTs that think like you
✅ A plug-and-play GPT Playground to use instantly
✅ Systems that actually run without your brain being the bottleneck
✅ Confidence to keep building GPTs that save time, increase capacity, and sound just like you


📌 WHAT'S INCLUDED:

- 4 x live weekly trainings (with replays)
- GPT Builder Pro (your personal GPT-building assistant)
- Playground of plug-and-play GPTs (e.g. Sales Call Decoder, Content Sculptor)
- My 6-Step GPT Your Brain Method
- Second Brain Architecture Template (Google Sheet + Notion)
- Bonus GPT Naming Guide

⏰ FAST PASS BONUS:
If you sign up within 48 hours (by Thursday at 10am PT / 1pm ET / 7pm CEST), you’ll also get:

🔓 Early Access to the GPT Library (April 28)
📞 Bonus Live Q&A Call with Me (May 6)


You're already paying $20/month for ChatGPT Plus, but you're using 5% of what it's actually capable of.

This isn’t just about ChatGPT. This is about you building a real system that:

- Thinks like you
- Speaks in your voice
- Handles work you don’t want to do

A system that scales your business & gives you your brain back.

Join The Second Brain Project: https://natural-temple-f15.notion.site/The-Second-Brain-Project-1d9921c15bdc80d09cb8ef9e0607f1fa?pvs=4

Founder & LinkedIn "Baddie" Business Coach 😈

I can help you confidently sell your 4- or 5- figure offers on LinkedIn and get high-calibre clients so you can generate more revenue for your biz, raise your prices and work less!

I’ve been in Albania the past 3 weeks and here’s what I’ve been up to:

(I left Valencia to explore other cities I may want to live in Europe since my business is 100% remote.)

1. Living in a cash society.

Albania is 90% cash which has made my weekly money ritual where I pull my expenses a nightmare.

I’ve been logging my expenses in the Tricount app to track my expenses accurately.

2. Building out N8N automations.

I’m taking 1-2hrs every day to build out new automations for my business so I can teach my clients to do the same.

This week I ran a temporary Cloudflare tunnel to authenticate Slack with my local N8N instance which was totally new to me (but free.)

3. Running by the beach

I recently went through a medical procedure where I couldn’t work out for 1.5 months so I’m back to moving my body and there’s nothing better than running by the beach.

4. Tonnes of outreach

I’m done doing 100% inbound lead gen and have been doing proactive warm outreach to create more opportunities and it’s been working amazing.

Running a 100% remote business while travelling has been amazing but there’s been a lot of adjustments.

What have you been up to this past month that’s interesting to share? Would love to compare notes in the comments.


P.S. Things are super quiet in Durres, Albania because it’s more of a summer city but we’ve found a fun sheesha bar where 2 Albanian singers are about to come on.

🧠 Build a team of AI employees that think like you & scale as a founder without a big team. //Make AI the operator, you be the visionary 👑 //Ex-product manager in tech 👩‍💻

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Why I proposed using Gemini inside a recent AI pilot I designed for a company instead of building a shiny new AI tool.

A lot of AI consultants want to come into a company guns a’ blazing to build fancy new AI tools because more AI = more ROI, right?

Nope.

With this company, I heard the founder talk about a culture of resistance to AI inside the company. Specifically, a fear of AI taking their jobs.

I also heard him say that the latest procurement of an AI tool got delayed.

So I knew the easiest way to quickly bring in ROI was to train the team to use an AI tool they already were using in their daily workflows, just better.

There’s nothing worse than bloating your organization with more AI tools without first fully leveraging the tools you have at hand.

A Gemini Gem may not be as “fancy” and “impressive” as the latest AI tool on the market, but it’s the perfect way to get a quick ROI lift.

0 friction, 100% adoption.


By the way, if you're a founder, CEO, COO or CPO of a growing company that's looking to unlock revenue by solving for bottlenecks between your CS and/or Product teams, DM me and we can chat about designing a pilot together.

If you think that using AI in your sales means setting up full-blown automations that spam all your connections, let me give you a different perspective.

While yes, there is a lot of that going on LinkedIn (🙄), I want to show you how I use AI in my sales while maintaining a human-centred approach.

Basically, I still write all my outreach messages and DMs myself.

But I use AI as my operator in the background to help me have better conversations.

Here’s what that looked like for me last month:
→ 19 leads generated
→ 9 sales calls booked
→ 6 opportunities generated
→ 3 deals closed, 3 still in the pipeline
→ Every message still written by me

This is what I did behind the scenes with AI:
👉 Used AI to research prospects on LinkedIn to get ideas for potential angles for my outreach messages
👉 Analyzed DM convos to spot buyer intent and guide the convo naturally to a sales convo
👉 Reverse-engineered the posts driving inquiries + profile views to understood why they worked
👉 Prepped for sales calls by uploaded all context into AI + layered in frameworks like Never Split the Difference
👉 Broke down sales call transcripts after to craft sharper follow-ups and spot what I missed in real time

Zero automation I have no control over.
Zero fear that my messages didn't sound like me.
100% confidence I'm still selling as a real human being.

The part I love the most is how using AI as my co-pilot like this allows me to see my blind spots and become way better at sales way faster.

So many of you have been approaching me the past few weeks for help with generating business leads on LinkedIn using AI while maintaining a human-centred approach.

I'm going to be sharing something very soon where I'm not only going to teach you how to elegantly leveraging AI to get clients on LinkedIn (without losing the human touch), but I'm also going to guide you as you implement these strategies alongside other founders just like you.

I'm so excited, I can't wait to share more!

Nov 2024: running a scooter rental business in Tulum, Mexico.

Nov 2025: helping businesses solve revenue bottlenecks with AI systems.

Here's what I've learned about launching & pivoting businesses as a 7x entrepreneur (with lots of failures too.) 👇

1. Move as soon as you sense demand.

I've never waited to have the perfect branding or website to start a business. The moment I detect demand for a service, I take messy action and start serving clients right away.

2. Don't wait until you feel like you know everything.

You learn most things on the job and waiting until you're an "expert" just delays you from getting started.

Remember: there's always someone a few steps behind you and throwing yourself in the deep end is how you're forced to learn quickly.

(Plus, for my scooter rental business I could always ask ChatGPT which handle break controlled which tire so I was good. 🤭)

3. Know that you can always reinvent yourself.

There's nothing more painful than holding onto an old business or old identity. If you've built (or tried to build) a business before, you can totally do it again!

4. Different niches/business models... same foundations.

I thought operating an in-person physical business would be completely different. Like unrecognizably different.

But at the end of the day, it was the same mechanics (pun intended) in the back-end.

5. Pivots can take months to fully complete.

I used to think pivots were something you did in 1-2 months, but this year has taught me that it can take way longer for you to truly settle in your new zone of genius.

Entrepreneurship is such a humbling experience.

Have you launched or pivoted multiple new businesses in your time as an entrepreneur? What have you learned?

Jessica Walrack

Jessica Walrack Copy and Content

I am a professional freelance finance writer and journalist with 11+ years of experience writing and have a background in retail and B2B sales. I specialize in SEO-optimized personal finance articles and write for some of the leading media sites in the U.S. including CNN Underscored, U.S. News and World, Fox Money, and CBS News Moneywatch. 

I am very experienced with all parts of the content development process from SEO research to publishing. I love jumping onto teams and working with editors to create awesome content that drives results.

I am currently only providing freelance writing services for blogs and articles in the finance niche.

Check out my work and the results I drive on my website: https://jessicawalrack.com/

Want to chat about an upcoming project? Send me a DM!

Freelance Finance Writer and Journalist

CBS MoneyWatch

CBS MoneyWatch, a division of CBS News and a property of Paramount Global, is a personal finance website that provides advice on retirement, investing, money, work, and real estate. I provide them with blogs on various personal finance topics.

Freelance Personal Finance Writer

U.S. News & World Report

I’ll be contributing stories on a freelance basis to the money column.

Freelance Contributor

USA TODAY

I review personal finance articles and add insights to them.

Advisory Board Member

Investopedia

Investopedia has been helping readers through its financial news; original studies, research, data analysis; and best-in-class educational content for 21 years. I'm happy to be one of 840 contributors helping more than 44 million monthly readers find answers to empower them to take control and improve their financial lives.

Contributing Personal Finance Writer

All Things Freelance Writing

We are on a mission to create a lively, fun, and empowering freelance writing community that helps solopreneurs build thriving writing businesses they truly enjoy.

We envision a future community of millions of freelance writers helping one another run successful businesses they enjoy that also set them free to achieve other ambitions in life.

Find us on LinkedIn, Instagram, our Blog, our Shop, our FB group, and our podcast!

Founder

Performex Media Inc.

Performex Media is a creative content marketing agency that provides stunning media and engaging written content to drive results for our clients. I run all aspects of the written content side of the agency.

Co-Founder and COO

Forbes

Freelance Writer

Money

I write SEO-optimized personal finance content for the company which are published in newspapers across the U.S.

Personal finance freelance writer

The Balance

The Balance is among the top-10 largest finance properties as measured by comScore, a leading Internet measurement company, and helps over 100 million readers each year. We share in our mission to make personal finance easy to understand so it was a perfect place for me to jump on board and regularly contribute high-quality, search-optimized articles.

Personal Finance Writer

Freelance Finance Writer and Journalist 👩🏻‍💻🧲 | Business and Personal Finance Blogs | On-page SEO is my second language | U.S. News and World, Investopedia, & More | Founder of All Things Freelance Writing

Hi! I’m Jessica, a full-time freelance finance writer and marketing strategist with 10+ years of experience.

If you're looking for blogs, stories, or long-form content on finance-related topics, let's chat!

I cover mortgages, loans, credit cards, investment accounts, insurance, budgeting, and more.

My promise? Great content, no headaches!

You can find my work featured on many authority sites including CBS News MoneyWatch, US News, NewsWeek, USA Today, MSN Money, The Balance, Biz2Credit, The Simple Dollar, Interest, Investopedia, Commonbond, Supermoney, Bankrate, NextAdvisor, Guardian, Personalloans, as well as on hundreds of business websites.

I’ve helped my clients to rank at the top of the SERPs while engaging their human audience to drive specific results.

You can hire me to:

1️⃣ Write content and copy. ✍️

2️⃣ Edit/revamp existing content. ✅

I often work remotely with Founders, CEOs, Agency Owners, and Creative Directors. I love partnering with tight-knit teams!

What my clients are saying...

"Jessica is one of the best writers that we have ever worked with - she is very organized, structured and has great attention to detail. I've been in finance for over two decades and am super particular about what I'm looking for in our articles and writers - she is one of the very few that I've ever worked with where NO rewrites or edits were needed. We highly recommend Jessica!" -Jennifer Lammer, CEO, Founder & Chief Chef @ Diamond NestEgg

“I worked as Jessica's editor on a number of projects at ClearVoice. She is an amazing writer! She has incredible attention to detail, especially with complex subject manner and intricate style guides/briefs. Her copy is easy-to-read, error-free, engaging, and always nails the client's intended tone. She really excelled in the personal finance niche and was always one of my go-to writers for new assignments. I am always happy to send work her way because she makes my job so easy. I hope to keep collaborating in the future!” -Kristy Snyder, Editor at Clearvoice

Want to work together? DM me to see if we're a good fit!

I’m also the founder of All Things Freelance Writing. A community that helps freelance writers build profitable businesses they enjoy. Join 6.7K+ freelance writers who get our free jobs email every Friday!
https://allthingsfreelancewriting.beehiiv.com/

Calling freelance writers! 5️⃣ 6️⃣ new calls for writers from this week are live, including:

🗞️ DUTCH (the magazine) in Canada is looking for freelance writers to write articles and features related to the Netherlands and Dutch culture in North America https://lnkd.in/gY3aGaqK

🗞️ Men’s Health in the UK is looking for pitches on the Six Nations,  supplements, as well as the magazine’s usual content https://lnkd.in/gyw5A9x4

🗞️ Globe and Mail in Canada is looking for business opinion pieces https://lnkd.in/gpQyuYfx

🐬 WWF Protecting Whales & Dolphins Initiative in Australia is looking for a writer/copyeditor for a six-month contract—AUD $40,000 https://lnkd.in/ge3vHpWG

🗞️ Esquire in the US is looking for narrative feature and personal essay pitches https://lnkd.in/gZwSdJgb

+ find 51 more potential freelance writing clients here: https://lnkd.in/gykwkrem

✏️ Happy Friday and good luck!

#AllThingsFreelanceWriting
#WritingJobs #FreelanceWriters

Freelance Finance Writer and Journalist 👩🏻‍💻🧲 | Business and Personal Finance Content | U.S. News and World, CBS MoneyWatch, & More | Founder of the ATFW Community

Calling freelance writers! It's that time again. 5️⃣ 4️⃣  new calls for writers from this week are up, including:

🗞️ MIT Technology Review is seeking pitches on nature (deadline 12/5)—$1 to $2 per word https://lnkd.in/geEtEzDK

🗞️ Late Checkout in the US is looking for pitches on food and drink stories through a cultural lens with a fun, fresh Gen-Z-approved voice—$150 for 200 words https://lnkd.in/gqbZeXPi

🗞️The Economic Hardship Project is looking for stories —$750-$1,500 https://lnkd.in/g6c_jeUi

🗞️Cycling News in the UK is looking for freelance feature writers with ideas about cycling and racing for long-form commissions https://lnkd.in/gqbQQFjX

+ find 50 more potential freelance writing clients here: https://lnkd.in/g7P4t6EC

✏️ Happy Friday and good luck!

#AllThingsFreelanceWriting 
#WritingJobs 
#FreelanceWriters

P.S. These kinds of calls go out to Early Bird members every weekday via Slack and email ➡️🐦 https://lnkd.in/eGXF9ZP9

✏ How to ask for freelance writers on LinkedIn, get great-fit applicants, and save time:

1️⃣: Share the type of freelance writer you are looking for in terms of experience, industry specialization, and writing type specialization. 

For example:
-I’m looking for B2B SaaS freelance copywriters with at least 2 years of experience.
-I’m looking for generalist freelance blog writers of all experience levels who can cover topics in various industries. 

2️⃣: Share location requirements. 🌍 
Are you open to writers worldwide, or do they need to be in a specific country, region, city, etc.?

3️⃣: Share the type of writing you need. 💻 
Describe the work you need in more detail. For example, is it long-form blogs, web copy, branding guidelines, ads, news stories, all of the above? 

Bonus points for sharing details like desired word counts and how many pieces of content you need per month.

4️⃣: Share your company. 
What company are you hiring writers for?

5️⃣: Share the requirements for the role. 
Is there a deadline to apply? Do writers need to have specific experience? Are you looking for them to start right away and be available for a certain amount of work? 

6️⃣: Share an idea of the compensation.💰 
What is the ballpark budget for the role?
If it varies, provide a range or a starting figure. 

7️⃣: How to apply 📩 
How should writers apply? Provide a contact method and what they should send you (e.g., 3 samples, a portfolio link, etc.). Application forms are ideal! DMs on the platform can be difficult/restricted and limit your responses. 

As with most things, a bit of upfront prep will save LOTS of time on the back end!

#FreelanceWriting 
#FreelanceWriters 
#Hiring

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The Battle

Lena Sesardic

Jessica Walrack

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The Battle

Lena Sesardic

Jessica Walrack

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lena Sesardic's LinkedIn Performance

Performance ScoreJessica Walrack's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLena Sesardic's LinkedIn Performance