Lena Sesardic

Etsy Store Owner & Artist

Baddie Women's Circle

A bi-weekly virtual circle for the women who are letting go of a life, relationship, career or version of themselves that “makes sense” on paper for something that’s unorthodox but feels fully aligned.

Founder & Facilitator

The Authentic Advantage

AI & ChatGPT Business Coach

Tulum Girlies Group 👯‍♀️

Founder, Community Manager & In-Person Events Host

TikTok

I create funny & educational TikTok videos about the "casual" side of LinkedIn (handle: @contently_lena.)

My TikTok wins:
- Went from 0 to 100k likes and 13k followers in 14 days
- 15M+ views to date on TikTok
-50+ viral videos
-2000+ downloads of my free LinkedIn Profile Scorecard in 2 months from TikTok
- Collaboration with LinkedIn Marketing Partner, Transmission agency


Want me to create an engaging TikTok video for your brand? Email me at hello[at]lenasesardic[dot]com. 💌

Content Creator & Influencer

GrowthMentor

I'm a GrowthMentor helping product managers, marketers & founders with product management, content marketing, LinkedIn marketing, customer discovery & idea validation.

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗺𝘆 𝗚𝗿𝗼𝘄𝘁𝗵𝗠𝗲𝗻𝘁𝗼𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 & 𝗯𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗶𝗳 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗜 𝗰𝗮𝗻 𝗯𝗲 𝗵𝗲𝗹𝗽𝗳𝘂𝗹. 💜

Growth Mentor

Medium

I contribute my writing on lenasesardic.com to two Medium publications:

Start it Up - the largest Medium publication in the world
Product Coalition - the largest Medium publication for product management

I'm also part of the Medium Partner Program.

Contributing Writer

Aviso Wealth

Managing the new NEI Investments website to make sure all content is up-to-date, on brand, and driving key metrics.

Using my PM mindset to run experiments and find new growth opportunities for the new website.

Senior Content Publisher

Product Owner

Transparent Media Studio

Product management can be a little nebulous if you've never been a PM before. Which is why tech companies hire a PM veteran like me to help them write about the craft in a credible way that converts leads to clients.

With 4+ years experience in the industry, I know the PM principles & concepts like the back of my hand and am familiar with the key thought leaders and schools of thought in the space.

You can hire me to do the following:

◆ SEO-optimized blog posts
◆ Newsletters
◆ Emails
◆ Ebooks
◆ Social media posts
◆ White papers

I also offer ghostwriting services for executives in the PM space.

If you want to work with me, send me an email at hello@lenasesardic.com 💌

--

My clients have included companies like Userpilot.com and Arc.dev. You can check out my writing samples attached here.

Freelance Writer / Ghostwriter

-Mentored/advised venture teams in idea validation, customer discovery and mindset.
-Mentored/advised aspiring product managers in how to break into product management.
-Collaborated with individuals & teams on various startup-related projects or side projects.

Mentor, Advisor & Collaborator

Be your unapologetic self & create epic LinkedIn content that converts 😈 //They call me "the LinkedIn Therapist"

Ready to build your Second Brain? 🧠

The Second Brain Project is a 4-week live cohort to help coaches, creatives, and business owners build a high-functioning network of GPTs that automate their workflows, multiply their time & use AI the way it was meant to be used: as your second brain.

By the end of the 4 weeks, you’ll walk away with:
✅ 5–15 GPTs that think like you
✅ A plug-and-play GPT Playground to use instantly
✅ Systems that actually run without your brain being the bottleneck
✅ Confidence to keep building GPTs that save time, increase capacity, and sound just like you


📌 WHAT'S INCLUDED:

- 4 x live weekly trainings (with replays)
- GPT Builder Pro (your personal GPT-building assistant)
- Playground of plug-and-play GPTs (e.g. Sales Call Decoder, Content Sculptor)
- My 6-Step GPT Your Brain Method
- Second Brain Architecture Template (Google Sheet + Notion)
- Bonus GPT Naming Guide

⏰ FAST PASS BONUS:
If you sign up within 48 hours (by Thursday at 10am PT / 1pm ET / 7pm CEST), you’ll also get:

🔓 Early Access to the GPT Library (April 28)
📞 Bonus Live Q&A Call with Me (May 6)


You're already paying $20/month for ChatGPT Plus, but you're using 5% of what it's actually capable of.

This isn’t just about ChatGPT. This is about you building a real system that:

- Thinks like you
- Speaks in your voice
- Handles work you don’t want to do

A system that scales your business & gives you your brain back.

Join The Second Brain Project: https://natural-temple-f15.notion.site/The-Second-Brain-Project-1d9921c15bdc80d09cb8ef9e0607f1fa?pvs=4

Founder & LinkedIn "Baddie" Business Coach 😈

I can help you confidently sell your 4- or 5- figure offers on LinkedIn and get high-calibre clients so you can generate more revenue for your biz, raise your prices and work less!

I’ve been in Albania the past 3 weeks and here’s what I’ve been up to:

(I left Valencia to explore other cities I may want to live in Europe since my business is 100% remote.)

1. Living in a cash society.

Albania is 90% cash which has made my weekly money ritual where I pull my expenses a nightmare.

I’ve been logging my expenses in the Tricount app to track my expenses accurately.

2. Building out N8N automations.

I’m taking 1-2hrs every day to build out new automations for my business so I can teach my clients to do the same.

This week I ran a temporary Cloudflare tunnel to authenticate Slack with my local N8N instance which was totally new to me (but free.)

3. Running by the beach

I recently went through a medical procedure where I couldn’t work out for 1.5 months so I’m back to moving my body and there’s nothing better than running by the beach.

4. Tonnes of outreach

I’m done doing 100% inbound lead gen and have been doing proactive warm outreach to create more opportunities and it’s been working amazing.

Running a 100% remote business while travelling has been amazing but there’s been a lot of adjustments.

What have you been up to this past month that’s interesting to share? Would love to compare notes in the comments.


P.S. Things are super quiet in Durres, Albania because it’s more of a summer city but we’ve found a fun sheesha bar where 2 Albanian singers are about to come on.

🧠 Build a team of AI employees that think like you & scale as a founder without a big team. //Make AI the operator, you be the visionary 👑 //Ex-product manager in tech 👩‍💻

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Why I proposed using Gemini inside a recent AI pilot I designed for a company instead of building a shiny new AI tool.

A lot of AI consultants want to come into a company guns a’ blazing to build fancy new AI tools because more AI = more ROI, right?

Nope.

With this company, I heard the founder talk about a culture of resistance to AI inside the company. Specifically, a fear of AI taking their jobs.

I also heard him say that the latest procurement of an AI tool got delayed.

So I knew the easiest way to quickly bring in ROI was to train the team to use an AI tool they already were using in their daily workflows, just better.

There’s nothing worse than bloating your organization with more AI tools without first fully leveraging the tools you have at hand.

A Gemini Gem may not be as “fancy” and “impressive” as the latest AI tool on the market, but it’s the perfect way to get a quick ROI lift.

0 friction, 100% adoption.


By the way, if you're a founder, CEO, COO or CPO of a growing company that's looking to unlock revenue by solving for bottlenecks between your CS and/or Product teams, DM me and we can chat about designing a pilot together.

If you think that using AI in your sales means setting up full-blown automations that spam all your connections, let me give you a different perspective.

While yes, there is a lot of that going on LinkedIn (🙄), I want to show you how I use AI in my sales while maintaining a human-centred approach.

Basically, I still write all my outreach messages and DMs myself.

But I use AI as my operator in the background to help me have better conversations.

Here’s what that looked like for me last month:
→ 19 leads generated
→ 9 sales calls booked
→ 6 opportunities generated
→ 3 deals closed, 3 still in the pipeline
→ Every message still written by me

This is what I did behind the scenes with AI:
👉 Used AI to research prospects on LinkedIn to get ideas for potential angles for my outreach messages
👉 Analyzed DM convos to spot buyer intent and guide the convo naturally to a sales convo
👉 Reverse-engineered the posts driving inquiries + profile views to understood why they worked
👉 Prepped for sales calls by uploaded all context into AI + layered in frameworks like Never Split the Difference
👉 Broke down sales call transcripts after to craft sharper follow-ups and spot what I missed in real time

Zero automation I have no control over.
Zero fear that my messages didn't sound like me.
100% confidence I'm still selling as a real human being.

The part I love the most is how using AI as my co-pilot like this allows me to see my blind spots and become way better at sales way faster.

So many of you have been approaching me the past few weeks for help with generating business leads on LinkedIn using AI while maintaining a human-centred approach.

I'm going to be sharing something very soon where I'm not only going to teach you how to elegantly leveraging AI to get clients on LinkedIn (without losing the human touch), but I'm also going to guide you as you implement these strategies alongside other founders just like you.

I'm so excited, I can't wait to share more!

Nov 2024: running a scooter rental business in Tulum, Mexico.

Nov 2025: helping businesses solve revenue bottlenecks with AI systems.

Here's what I've learned about launching & pivoting businesses as a 7x entrepreneur (with lots of failures too.) 👇

1. Move as soon as you sense demand.

I've never waited to have the perfect branding or website to start a business. The moment I detect demand for a service, I take messy action and start serving clients right away.

2. Don't wait until you feel like you know everything.

You learn most things on the job and waiting until you're an "expert" just delays you from getting started.

Remember: there's always someone a few steps behind you and throwing yourself in the deep end is how you're forced to learn quickly.

(Plus, for my scooter rental business I could always ask ChatGPT which handle break controlled which tire so I was good. 🤭)

3. Know that you can always reinvent yourself.

There's nothing more painful than holding onto an old business or old identity. If you've built (or tried to build) a business before, you can totally do it again!

4. Different niches/business models... same foundations.

I thought operating an in-person physical business would be completely different. Like unrecognizably different.

But at the end of the day, it was the same mechanics (pun intended) in the back-end.

5. Pivots can take months to fully complete.

I used to think pivots were something you did in 1-2 months, but this year has taught me that it can take way longer for you to truly settle in your new zone of genius.

Entrepreneurship is such a humbling experience.

Have you launched or pivoted multiple new businesses in your time as an entrepreneur? What have you learned?

Eagranie Yuh Content Consulting

I have over a decade of experience developing and implementing content marketing strategies for B2B companies. 

Clients ask for me by name because I ask tough questions, interrogate their strategy, and pinpoint what they need (not what they want). They trust me to interview subject-matter experts and uncover the story that will connect with customers. They know that I’ll dig into the data, come back with questions, think, and come back with more questions. They know that it all coalesces in work that exceeds their expectations, and that's delivered on time and on budget.

Specialties:
* White papers
* Case studies
* Podcasts

Industries:
* Financial services: Banking, fintech, insurance, risk, insurtech
* Business strategy and management consulting
* Technology, cybersecurity, identity and fraud 
* Human resources, learning & development, employee experience and change management
* Food, hospitality and food safety

My ideal clients understand that the right content drives the right conversations with the right people—and that doing it right requires planning, patience, and process (even while moving at the speed of business). If that sounds like you, email me at hello@eagranie.com and let’s talk.

White Paper Specialist and Thought Leadership Consultant

Stories We Tell on Substack

We are surrounded by wonder, but few of us stop to notice it or ask why it works. In my bi-weekly newsletter, I share a meticulous analysis of something that seems insignificant—a sentence, a song, a movie clip. I take it apart, figure out why it works and what it means for people who make things. 

Subscribe here 👉 https://eagranieyuh.substack.com/

Chief Ponderer and Thinker-Out-Loud

JAR Audio

I researched, produced, and hosted an internal podcast for British Columbia's largest credit union. 

What's an internal podcast? It's when you use a podcast for internal communications--in this case, to accompany a massive change management strategy after the merger of two credit unions.

The challenge was to make a podcast about work...that doesn't feel like work when you're listening to it. Working closely with a cross-disciplinary team from marketing, communications, and strategy, we developed a podcast that shared actual stories, from actual people, that brought the credit union's new values to life.

Podcast Producer, Writer, and Host

ITFO Communications, Inc

For more than a decade, I’ve helped Fortune 500 companies cut through the noise with relevant, timely, and tailored content marketing campaigns. Brand voice? Check. Unique perspectives that position executives as thought leaders? Check. Multi-channel strategies that tie all the pieces together? Check. 

I’ve worked in insurance and risk, financial services, business strategy, human capital & talent management, and media & communications. You name it, I’ve written it: white papers, case studies, blog posts, email campaigns, landing pages, webinars, presentations, speeches, podcasts, social copy, and more.

Highlights:
+ White papers, research reports and case studies. Bespoke research can cut through the noise, but only if it connects with readers. I find the story in the research—and explain why anyone should care. The result? Flagship thought leadership pieces that launch new business offerings, connect with customers, and get media attention. 

+ Marketing strategy. It’s one thing to have a vision and another to execute it well. I help clients identify the pillars of their thought leadership program, create processes to make it happen, and thread the pieces into a seamless, integrated experience—for the people who will make the content and the people who will consume it.   

+ Ghostwriting and executive comms. Effective thought leadership is more than stats—it needs a point of view. I’ve partnered with C-suite executives, global practice leads and managing directors to write blog posts, byline articles, speeches, presentations, and more. I wrote the all-time top-performing blog post on the Accenture Insurance Blog (nearly 30,000 unique views at time of writing).

+ Leadership and mentorship. There’s nothing better than supporting someone's journey into a better version of themselves—more confident, more competent and more creative. I’ve managed several writing teams, supported transitions like onboarding and exits, and fostered collaboration among team members.

Editorial Director

Senior Writer and Content Strategist

Senior Writer

Freelance

I’ve written about food, travel, and parenting for a variety of digital and print publications—and won awards for it. How? By getting past the surface story to find the heart of a person, place or dish and connect it to the bigger story of what it means to be a human. 

Select publications:
The Washington Post, South China Morning Post, National Post, Saveur, The Kitchn, Eater, Edible Vancouver & Wine Country, Vancouver Courier, Vancouver Magazine, Business in Vancouver, Alaska Airlines, Chemistry in Australia

Awards:
2021 M.F.K. Fisher Prize for Excellence in Culinary Content - work of distinction
2018 M.F.K. Fisher Award for Culinary Writing - first prize, Internet category
2016 Eddy Award  - Critics’ Choice for Best Personal Essay
Included in 2014 and 2012 editions of Best Food Writing (Perseus Books)

Award-Winning Journalist

Accenture Insurance Influencers Podcast

The Accenture Insurance Influencers Podcast was ostensibly about seismic shifts in the insurance industry, from evolving customer expectations to the rise of digitally enabled insurtechs. It soon became clear the podcast was actually about change—how it’s perceived and how we choose to respond. We explored topics like how self-driving cars fit (and don’t fit) into regulatory frameworks, how insurtech will (and won’t) change the world, and how to level up leadership in the insurance (and beyond).

I hosted, produced and researched the podcast over seventeen episodes and three seasons. I also developed and implemented the content strategy for the podcast, which included a dedicated landing page, blog posts with full transcripts to optimize for SEO and social sharing, audio and visual assets for social media, and custom assets for guests.

The podcast earned over 400,000 social media impressions in its first season alone and was mentioned in the keynote of InsureTech Connect 2019, a premiere industry conference.

Podcast Host and Producer

Edible Vancouver & Wine Country

Edible Vancouver & Wine Country is a print and digital magazine that celebrates local, sustainable food, publishing 10 issues per year. I wrote and edited countless features and short-form stories; researched, edited, and planned front-of-book pieces; developed, tested and edited recipes; and proofed issues, armed with a stack of sticky notes. I also edited features and mentored freelance writers.

Senior Editor

The Well-Tempered Chocolatier

What started as a curiosity turned into a ten-year career, including a book, countless presentations and press mentions, and a lot of chocolate. As a chocolate educator, I taught people how to appreciate chocolate—where it comes from, how it’s transformed from start to finish, and how factors like provenance and production affect how it tastes. 

I’ve taught chocolate-tasting classes around the world and produced the 2013 and 2014 Canadian competitions of the International Chocolate Awards. 

From 2014–2016, I was the in-house chocolate consultant for Cook Culture, a BC-based cookware chain that sells craft chocolate. I developed and led an in-person professional development course for the staff, advised on merchandising and purchasing, and taught cooking classes. 

Books and notable articles:
The Chocolate Tasting Kit (Chronicle Books, 2013)
Washington Post: “The London Guide for Chocolate Lovers” 
Edible Vancouver: “The Dignity of Chocolate,” included in Best Food Writing 2014 (Perseus Books) 

Selected press:
The Globe & Mail: “A Seven-Step Process for Tasting Chocolate Like a Pro” 
NPR: “Impress Your Valentine With Chocolate-Tasting Tips From A Chef” 
Washington Post: “How to Taste Chocolate, Starting with Locally Made Bars”

Clients:
Project Chef, Raincoast Books, Salt Spring Coffee Company, Society for Canadian Women & Technology, TED Talks barista team, UBC Department of Chemistry, UBC Department of Biology, UBC Science, Xoxolat

Author, Speaker and Chocolate Educator

Vancouver Courier

The Vancouver Courier was the city’s longest-standing community newspaper, sadly shuttered in 2020. I wrote a monthly sweets column that focused on local businesses and the personalities behind them. When I started, I was sure I’d only have enough material for one year of the column. I’m glad I was wrong—not just for the longevity of the gig, but for the benefit of sweet tooths (teeth?) in the city. Many of my columns were syndicated in other Glacier Media publications, such as Business in Vancouver, North Shore News, and Richmond News.

Columnist

Rouxbe Online Culinary School

Today the notion of an online cooking school seems ordinary, but at the time Rouxbe was an outlier. I helped the team pivot from a website with videos—and into a process-driven, cross-functional team developing interactive content for a custom learning management system. That meant knitting together instructional design, user experience, video production, and culinary instruction into a seamless, engaging learning experience.

Together, we launched three certificate courses in plant-based cooking. I developed and wrote a food safety module that is now offered as a standalone course for global hotel chains. As the sole editorial team member, I standardized the Rouxbe process for content development, created and maintained the company styleguide, and translated reams of chef-speak into plain language.

Editor and Content Architect

High-impact white papers for enterprise B2B marketers | Podcasts to make your employee experience sparkle | Insurance, risk & HR | B2B marketing strategy | Fluent in C-suite

What do James Bond, Marie Kondo and jigsaw puzzles have in common? 

They create clarity from chaos. 

Now think about the chaos of content marketing, and the hoops you have to jump through to make a successful white paper or case study.

You need someone who makes it easy to ideate, create, and distribute content that connects with your customers. 

You need someone who can take complex ideas and explain them in accessible and (gasp!) entertaining ways.* 

You need someone who can find the story behind the story, align that with company positioning and messaging, and create something un-ignorable.

You need someone who knows how to develop hero content to fuel your content strategy for the next 6-12 months. 

Spoiler alert: you need me. 

~~~

🏆 “The best writer I’ve ever worked with.”
Eagranie is possibly the best writer I’ve ever worked with. Her general approach of curiosity, learning, being proactive, and striving for utmost quality truly sets her apart and makes her writing—and the experience of working with her—quite exceptional. 
Phil Alampi, Chief Revenue Officer, Aclaimant

🔍 “Uncommon ability.”
Eagranie has the uncommon ability to make potentially "boring," dry, or corporate topics actually interesting to a wider audience. She brings intelligence, curiosity, wit, and sense of humour to her storytelling. She is skilled at grasping and bringing to light what's just under the surface, or "unsaid."
Jen Moss, Chief Creative Officer, JAR Audio

~~~

I make it easy for enterprise B2B SaaS marketers to create compelling comms that connect with the right prospects:

+ White papers that build brand awareness and get your company's unique vision into the marketplace. 
+ Case studies that make it easy for prospects to say yes. 
+ Podcasts that get in your customer's ears, hearts and minds.
+ Strategy consulting to get you off the content marketing hamster wheel.

Industries:
+ Insurance, risk and financial services
+ Human resources, talent, and learning and development
+ Food and hospitality

Email me at hello@eagranie.com with the subject line "Clarity from chaos" to get one step closer to conquering your to-do list.

*Ask me about the time I worked Jay-Z and Beyonce into a white paper about risk management. True story.

taplio

The Battle

Lena Sesardic

Eagranie Yuh

Followers

Posts

Engagements

Likes

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taplio

The Battle

Lena Sesardic

Eagranie Yuh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lena Sesardic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLena Sesardic's LinkedIn Performance