KNNX Corp

Building MQL Pipeline + Marketing + Growth + Go-to Market

~$10 Mil Worth of Lead Generation

Growth and Lead Generation 

RevGenius

Member

Bonfire

Email Marketing + Demand Generation + CRM Setup

Marketing

DL Unify

Building Community + Go-To-Market Strategy + Product Penetration

All Things Growth

IQLECT (BangDB)

MQL - $4.5 Million (in 11 Months)

Partnerships/ Collaborations with - Cisco, HPE, SAP, Jio, Mahindra Satyam, Oracle

Community Building for BangDB

Sales of $750K/ year (3 year contract)

Head Of Marketing (Consultant)

Sambar.one

Marketing |  MQL | Sales | Community Building

Global Marketing Director

Evaa - Touchless AI Front Desk

Advisor

GroundHog (previously rapidBizApps)

Generation MQL and then moving them to SQL

Business Consultant

Tik Tik Trading

Market Research around Vietnam + Building and Managing Community of Fx Traders + Marketing #1 Signal Provider with 60,000 people community and 500 Million Views

Chief Marketing Officer (Consultant)

Blocks and Beyond

Building Startegy, Marketing, Events, Advising, Tokenomics, Fund Raising for 15+ ICOs (Includes FTV Deluxe Coin, Peculium, Clone of Banana Coin, Gold Mine in SA etc.,)

Individual Contributor

Using Expecto Patronum Charm on Businesses | Always in β | Current This and Ex That | 8 Billion Under 8 Billion

Macharayya G

Damco Solutions

Heading the Global Marketing & Strategy for Technology Services and related projects. Responsible for:

— Strategizing and managing demand generation programs for various technology services offerings and solutions.
— Developing content strategy for demand generation campaigns, resulting in a 30% increase in lead conversion rates
— Managing the creation and execution of webinars and virtual events.
— Implementing account-based marketing and intent data-backed campaigns, resulting in a 15% increase in campaign engagement rates
— Working with content and design teams to bring creative and targeted campaign concepts to life
— Developing nurturing and engagement programs to maintain relationships with existing customers
— Overseeing and track campaign development, management, execution, and measurement to ensure optimization across marketing channels
— Collaborating with Subject Market Experts, Content, Design, and Tech Teams to ensure alignment and consistency across campaigns

Associate Vice President Strategic Marketing

Trantor

Managing all corporate marketing initiatives for the brand from concept to development and implementation. Working closely with sales, operations, and engineering, we define product needs, develop new products and create a go-to-market plan across all departments.

Manage all digital marketing efforts for the company and brand, including growing brand presence by launching new social media initiatives involving social listening, keyword research, content creation, and user intent. Responsible for the consumer experience lifecycle, including insights, trends, values, voice, concerns, and retention.

Corporate lead for communication and public relations requirements needed for positioning an iconic brand back into the market after a troubled past.
 
About Trantor
Since 2012, Trantor has helped enterprises across the globe expand their engineering capabilities and build successful technology products. With deep expertise in cloud strategy, cloud-native development, containers, application modernization, AI/ML, and Security/Compliance we help our customers leverage the full capabilities of the AWS cloud to accelerate innovation. 

Trantor’s expertise in AWS cloud services helps customers achieve operational excellence, security & compliance on AWS Cloud. Trantor helps customers to optimize the usage of AWS through Managed DevOps services and commits to accurately forecast migration costs and build a detailed AWS migration plan. Trantor helps customers to take control of cost and continuously optimize spending while building modern, scalable cloud applications to meet their needs.

Trantor leverages the trifecta of Analytics, Automation, and AI to deliver intelligent automation solutions. We enable customers to scale their strategic technology and marketing Initiatives. Our deep experience in Fintech, Martech, E-commerce, and Captive Centers is visible in our comprehensive portfolio and globally spread customer base.

Associate Marketing Manager

Netsmartz

Heading the Marketing for Netsmartz and Envision eCommerce. Created strategic marketing plans, including defining target audience and attributes, establishing positioning, identifying critical activities for success, managing execution, and analyzing results. Collaborated cross-functionally, as well as with internal and external agency partners. Responsible for firm marketing across all channels, including branding, messaging, product positioning, digital and content marketing, creative development, campaigns, and performance analysis.

Overall Responsibilities:
— Marketing plan development and execution
— Meet the lead generation targets for the company
— Monitoring integrated marketing campaigns
— Interface with the sales team and make sure of the alignment between sales and marketing
— Supervising teams: Product Marketing, SEO (Paid marketing), Content (infographics, Case studies), Design (Infographics, Ebook), DM (internal list building)
— Content and Design output from quality and quantity perspective
— Event Planning and Execution
— Company branding and marketing results
— Hands-on experience with running targeted marketing campaigns and strong knowledge of different Online Marketing tactics like SEO/SEM, PPC, Social Media Marketing, and e-Mail marketing will be required.
— Adherence to internal QMS (Quality Management System) procedures & Information Security Controls according to implemented ISMS (Information Security Management System) of the Organization.

Product Marketing Manager

Netsmartz LLC is a CMMi3 & ISO 9001:2008 certified software development company, headquartered in Rochester, New York, with branch offices in Toronto, Canada, Irvine, California, Norway, Singapore, and four development centers in India. With over 18 years of existence, 1000+ employees, experience of successfully executing 2000+ projects, and working with small companies to Fortune 1000 clients, Netsmartz is a premium provider.

Netsmartz LLC is a Gold Certified Microsoft Partner that offers Microsoft Dynamics 365, CRM and ERP implementation (NAV, AX), customization, and support, Build Your Team (BYT), and Fixed Cost Projects in Software Development Services such as Application Development, Mobile Application Development, Salesforce and Healthcare Solutions, Digital Marketing, eLearning Courseware, eMarketing, Technical Support, IT Staff Augmentation and Network Operation Center services. In addition to the services above, we offer high-quality, cost-effective resources on any project following any model that suits your needs, such as On Shore, Off Shore, Near Shore, and Hybrid resource models. 

Some of our clients include Samsung, Kodak, Xerox, Volvo, BMW, Unite Private Networks, Nellie Mae, and Pfizer, to name a few. Visit us online at www.netsmartz.com

Website
http://www.netsmartz.com

Responsible for:

— All aspects of marketing, including demand generation.
— Creating an integrated marketing strategy across all marketing channels.
— Design, Execute and Manage product marketing campaigns for all products and services.
— Market sizing and competitor research exercise for various technology products and services.
— Prioritization of specific target markets and developing marketing execution strategy for the same.
— Manage teams and results from the following functions:
    1. Product and Services Marketing, including content
    2. Branding and design
    3. Email Marketing
    4. Social and Paid advertising
    5. Lead Research

Marketing Manager

Envision eCommerce

Consult for brands such as McAfee and Rolex; develop and manage marketing programs, business strategy development, and tactical plans. Implement web platform selection and development; operations and process improvement; new client/customer acquisition; retention strategies (merchandising, segmentation strategies, personalization, email automation, and other onboarding tools); affiliate marketing, social media; and search engine strategy, both paid and organic. Industries include Consumer Products, Tech Startups, Heath and Fitness, eCommerce, Technology, Web, Retail, Apparel, Consulting Services, Food and Beverage, and more…

Related responsibilities and activities
- Managing Digital Marketing department including the Internet Marketing Professionals, Software Engineers, Ecommerce specialists, UI & UX experts.
- Controlling multiple Digital Marketing projects in the organization for Fortune 500 clients, i.e., Internet/Digital marketing projects (SEO, PPC, and SMO), Mobile Apps Marketing, Affiliate Projects, Email Marketing Projects, Managing online retail stores.
- Responsible for operating the units within a specific cost budget and getting the attrition rates under check for the teams.
- Exploring new sales channels for profitable business acquisition and product marketing.
- Involved in planning, strategizing, and setting processes for the departments.
- Directly acquiring and managing key clients/accounts for the units (typically where billing rate is more than $100K).
Positioning, Marketing Communication, Marcom, Messaging Strategy, Business Planning, Business Strategy, Budgets, Financial Analysis, KPIs, Analytics, E-commerce, Marketing Requirements, Vendor Selection, Vendor Management, Channel Strategy, Digital Marketing Programs, Affiliate Programs, Social Media, Pull Strategies, Marketing Automation, List Segmentation, Merchandising, SEO, SEM, Product Development, Product Marketing, Marketing programs, Omniture, Magento, etc.

CareSmartz360

CareSmartz360 is a Cloud-based, HIPAA compliant Home Care Software Solution that seamlessly integrates Client Intake, Scheduling, Billing & Payroll, HR, Marketing, Training, and Reporting. CareSmartz360 gives you control over every aspect of your home care business. Developed by technology experts in collaboration with Home Care Agencies, CareSmartz360 automates business processes and improves your operational and financial success. 

CareSmartz is a home care technology company with the mission to improve ‘Aging in Place radically.’ We empower home care organizations to deliver quality care to seniors to live happier and healthier lives at home. We are software innovators, digital marketing geeks, e-learning experts, and we believe information technology can change the way the world ages.

CareSmartz is an entity of Netsmartz LLC, a CMMi3 & ISO 9001:2008 certified software development company that has been in existence for over 16 years. 

Key Roles and responsibilities:-

- Market Analysis, Product Strategies.
- Product management - Strategies, MRD/PRD, Release Planning, QBR & engineering.
- Managing Customer Community (Discussions/Ideas)
- Mapping Customer ideas from the community to Product features
- Mapping Customer support tickets to Product features
- Monitoring Product usage for each customer and creating new features for Coming releases
- Competitors research to identify new features
- Impact assessment on revenue for planned features
- Engineering Impact assessment for features
- Business stories in Product Management tool for Engineering teams
- Testing of features as per business
- Leading some of the POCs to understand the product and personas
- Leading Webinars for Product releases.
- Joining Customer success teams in sessions with customers

Stylam Industries Limited

Innovative, results-oriented project manager with years of experience and a passion for building relationships and exceeding client and management expectations. Proven success in the areas of project management, CRM/SFA, customer care centers, operations, software, and new product implementations, process re-engineering, and e-business solutions. Strong skills in team building, communication, presentation, inter-department and executive client relations, and account management. Playing a dual role of Marketing along with Project Management.

Digital Marketing Executive

Urban Company

Created local groups through social media and empowered people through content channel marketing practices. Succeeded in creating an active help community of 5 million active users worldwide helping each other. I was responsible for increasing our brand awareness, driving internet traffic, and reaching the maximum no. of members of the respective local groups around the world:

— Created and managed local social media groups, empowering users through strategic content channel marketing, resulting in an active global community of 5 million users.
— Increased brand awareness and drove internet traffic by expanding the reach of local groups worldwide, maximizing membership engagement.
— Leveraged social networks to strengthen client relationships and enhance brand impressions among potential customers.
— Generated consistent group activity, ensuring a steady flow of users seeking and receiving help, with prompt responses to their posts.

Community and Marketing Manager (Pro Bono)

INFOWIZ

— Managed company’s social media marketing along with recruitment processes, including the preparation and maintenance of candidate databases and records.
— Executed PPC and digital marketing strategies to reinforce brand visibility and achieve targeted marketing goals.
— Orchestrated a strategic content marketing initiative that produced over 100 blog posts, driving a 25% increase in organic search traffic and establishing the brand as an authoritative voice in the industry.
— Delivered impactful presentations and collaborated with executive teams to align marketing initiatives with business objectives.
— Implemented SEO best practices that improved website ranking on search engines, leading to a 40% increase in organic traffic and higher conversion rates.
— Developed and managed influencer marketing campaigns that enhanced brand credibility and expanded audience reach by 30%.
— Analyzed customer behavior and market trends to inform targeted marketing strategies, resulting in a 20% improvement in customer retention.
— Designed and launched email marketing campaigns with a focus on segmentation and personalization, achieving a 35% increase in open rates and a 25% boost in click-through rates.
— Spearheaded the rebranding of the company’s visual identity, which included a new logo, website redesign, and updated marketing materials, leading to a 50% improvement in brand recognition.
— Utilized A/B testing to optimize landing pages and ad creatives, resulting in a 15% increase in conversion rates.
— Coordinated cross-functional teams to execute product launch campaigns, achieving a 20% increase in first-month sales.
— Managed a team of content creators and designers to ensure consistent brand messaging across all marketing channels.
— Conducted competitive analysis to identify market opportunities and differentiate the brand, leading to a 10% increase in market share.

With over 12 years of experience in technology services marketing, I’ve built a reputation as a results-driven leader who transforms challenges into opportunities. As Associate Vice President of Marketing, I specialize in crafting strategies that amplify brand presence, accelerate revenue growth, and optimize customer engagement. My expertise lies in blending creativity with data-driven decision-making, ensuring every initiative delivers measurable impact.

What I Do Best
Strategic Growth: Designing and executing marketing strategies that outperform market expectations and drive sustainable revenue growth.

Brand Building: Creating authentic, impactful brand narratives that resonate with audiences and elevate market positioning.

Customer-Centric Innovation: Redefining the customer journey to foster engagement, loyalty, and long-term relationships.

Data Mastery: Leveraging analytics to uncover insights, optimize campaigns, and deliver measurable results.

Proven Impact

Revenue Growth: Delivered double-digit revenue growth through innovative marketing campaigns.

Customer Experience Transformation: Enhanced customer touchpoints, driving higher engagement and retention rates.

Integrated Marketing Excellence: Unified digital, social, and traditional platforms for cohesive, impactful brand messaging.

Thought Leadership: Shared insights at industry-leading events like Meet Magento NYC, establishing myself as a trusted voice in the marketing community.

Why I Stand Out

I’m not just a marketer—I’m a growth architect. My approach is rooted in collaboration, innovation, and a relentless pursuit of excellence. I believe in the power of storytelling, the importance of data, and the transformative potential of technology. My track record speaks for itself: I’ve consistently delivered results that exceed expectations, earning the trust of top industry professionals and the respect of my peers.

Let’s Connect

I’m passionate about helping businesses unlock their full potential through strategic marketing. Whether you’re looking to elevate your brand, optimize your customer journey, or drive sustainable growth, I’d love to explore how we can achieve extraordinary results together.

📩 Reach out to me at saysnidhi@gmail.com for speaking engagements, collaborations, or business inquiries.

Success isn’t just about reaching the destination—it’s about creating a journey that inspires and transforms. 🏆

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Macharayya G

Nidhi Arora

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