Lee Fuhr

Founder + CEO at Cozy

Most marketing agencies will happily take your money, run you through their "process," and hand you a website that looks like everyone else's. Bleh.

I work with manufacturers, construction companies, and industrial businesses. Mid-market companies ($2M-10M revenue) who know their website is costing them opportunities.

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WHAT YOU GET

A website that helps you win contracts. When procurement is comparing three bids and your site looks more credible than the competition, that matters. When you're trying to land your first Fortune 500 contract, every detail matters.

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HOW IT WORKS

→ I figure out your actual differentiators – the things that make you different that your competitors can't easily copy
→ I write copy that sounds like you talk to customers, using your language
→ I build it in Webflow… a fast site (under 2 seconds) that you can update yourself

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THE POSITIONING PLAYBOOK

A working document your team uses in sales conversations. What's in it:
• Clear positioning statement that differentiates you from category noise
• 3-5 differentiators with proof points sales can use
• Examples of how to talk about what you do in different contexts

Built for you after as little as 30 minutes together.

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THE RETAINER

After the initial 3-6 month build, we continue month-to-month.

What's included:
• Quarterly messaging reviews as your capabilities evolve
• Content updates when you add services or enter new markets
• Performance monitoring (speed, SEO, conversions)

When you land a new OEM contract and need to add that logo, it gets done. No waiting for quotes.

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WHAT THIS COSTS

Most projects: $15K-24K total, structured as a 3-6 month retainer.
Smaller option: Positioning playbook only, $2K, 2-3 weeks.
Monthly retainer: ~$4k/mo

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BACKGROUND

27 years in digital. Former agency owner (sold it). One-person shop. You work with me directly.

If your website could belong to any of your competitors, that's costing you work.

Tell me what you make and what your website isn't doing for you. I'll tell you in 10 minutes if we're a fit.

Founder + CEO

Community at Square | Maximizing ROI through strategic community building. | Writer, speaker, husband, brother, dog dad, and sometimes a DJ

Hi, I'm Max and it's great to connect!

My career journey hasn’t been linear (is anyone’s?), but I’m grateful it’s led me to what I care about most: helping people feel seen, supported, and like they belong.

I started out in marketing and advertising, working across music labels, agencies, and my own freelance practice. But during the early days of the pandemic, burnout and a deep craving for more meaningful work led me to community building, and I haven’t looked back since.

Since then, I’ve had the opportunity to build and support communities ranging from 300 to over 300,000 members, speak at 20+ events (including Creative Mornings and Talkbase in Prague), and collaborate with brands such as Square, SuperHi, and Origin.

Some people call me a “community cheerleader,” a nickname I wear proudly. My work is rooted in care, clarity, and connection. Whether I’m leading strategy, hosting an event, coaching a founder, or writing a newsletter, I’m always thinking about how to make people feel a little more human and a little less alone.

Outside of work, I’m an amateur DJ and playlist curator (music has been a lifelong passion), a writer, and a proud advocate for individuals with limb differences. I serve on the board of Design With Us and volunteer as a coach with Nubability.

Let’s connect if you:

- Want to jam on community ideas or swap career stories
- Are looking for a speaker or podcast guest
- Need help building a community or clarifying your messaging
- Just want to say hi (that’s cool too)

And if you want to follow along more regularly, I write about community, career, and self-worth in my newsletter: https://maxpete.substack.com

Max Pete

THE COMPARISON TRAP IS A LIE!! YOU ARE DOING GREAT.
:)

Writer, speaker, and real-life hype man. Exploring community, career growth & the courage to be yourself.

YOU ARE A HUMAN, NOT A ROBOT. STOP WORRYING ABOUT OUTPUT, AND JUST FOCUS ON WHAT YOU NEED TO DO TODAY.

Be nervous but do it anyway! 

We're piloting member-led meetups in the Sprout Community, and I'm proud that we brought this idea to reality in under a month! Big shout out to Erica Benton for bringing this idea to the team and for supporting everything and Laura Porcincula who has been an amazing teammate through this whole process! 

Also to our two members Anna Laura McGranahan and Melissa M. for trying something new and testing this pilot program with us :) 

If you're in Ferndale, MI or ATL, we'd love to see you at a meetup!

Open article: Introducing The Arboretum IRL (+ Our First 2 Meetups!) | the Arboretum by community.sproutsocial.com

Introducing The Arboretum IRL (+ Our First 2 Meetups!) | the Arboretum

The pressure to be extraordinary is just another way to keep us from enjoying the ordinary lives we already have. I hope you can find some time today to just be still and remember that your output is the least important thing about you. We’re doing just fine, exactly as we are.

Open article: You are more than enough by maxpete.substack.com

WAIT, CAN I JUST SHOUT SOME MORE ON HOW COOL MY WIFE IS FOR JUST DOING THE THINGS SHE SETS HER MIND TO?

1. STARTING A SUBSTACK AND SHARING HER JOURNEY. 
2. PREPPING A TON THESE PAST FEW WEEKS BECAUSE SHE IS IN The Philadelphia Flower Show THIS UPCOMING WEEK, WHICH IS A HUGE DEAL!! 

THAT'S ALL. 

SIGNED,
A PROUD HUSBAND.

Founder & Product Designer | A creative person with a knack for business

I started a Substack to document field notes on business and life. My freelance roots started from a coffee blog and it's nice to get back into writing.

https://lnkd.in/eMQrT39p

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I love talking about things outside of what I do for work. This was a fun one!

Marketing Consultant for DTC brands | ex-P&G, Native, Chairish, stasher

I am so excited to feature Max Pete in today’s issue of Younger Selves, an interview series exploring the connection between our past and present selves.

Through his work as community builder, writer, speaker, and as a Community Manager at Sprout Social, Inc., Max helps people feel seen, supported, and like they belong without needing to hustle for their worth.

In today’s issue of Younger Selves, Max talks about learning to have a more abundant mindset, trusting the process, making people laugh, and so much more.

Read the interview on Room to Grow: https://lnkd.in/gF3kVmPA

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The Battle

Lee Fuhr

Max Pete

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taplio

The Battle

Lee Fuhr

Max Pete

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Max Pete's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMax Pete's LinkedIn Performance