Lee Fuhr

Border

Creative Principal

Cozy

I’m the Founder & CEO of Cozy, a small creative services agency based in San Diego, CA. At Cozy, we execute on my strange self-loathing around design, computers, and agencies in service of providing our clients all the creative they need and none they don’t. 

The goal is to alleviate worry — the creeping doubt that comes from needing design and content to convince the world you’re as good as you are. We got you.

Founder + Design boss

San Diego Digital Designers

SLACK ROOM + MEETUPS = COMMUNITY! 🙌
Discuss design, get feedback, land jobs, find tools, hire designers, commiserate, celebrate…

Introvert- and extrovert-friendly. Conversation, not networking. We are the low-maintenance hum of connection and energy between the big fancy-pants industry events. 

We’re here for lone rangers who miss humanity and big-teamers who need to connect beyond their clan. C’mon in (as long as you are, in fact, a digital designer in San Diego).

Founder

leefurdesign

Freelance designer

Teradata

Interface Designer

Eventful, Inc.

Define, develop, and defend visual consistency/sophistication, the brand, and simple interactions.

• Assimilated input from executive, product, and engineering teams to carefully design user flows for our signature Demand product, increasing user acquisition by 300%
• Initiated and led discussions around a comprehensive re-branding and championed a user-centric experience in a tech-centric organization
• Acted as a thought leader and voice of reason amidst myriad empassioned opinions and conflicts to deliver experiences that redefined the face of the company to the tune of over five million new users
• Managed and mentored design team in day-to-day activities and project work

Creative Director / Senior Interaction Designer

Sapient Corp

SONY
Collaborate with client experts to successfully market Sony and its prodcuts.
• Massive, full site refreshes
• Product showcase mini-sites
• Platform migration involving deep content and interaction audits
• Internal sales materials

NEXTEL
Brought the new Nextel brand "Done." to an exciting, effective, differentiating shopping experience.
• Owned the shopping path, which boiled down to shopping for phones, plans, and accessories
• Provided a universally well-received design that met the needs of the business, the designers, and the engineers

Senior Associate, User Experience (consultant)

America Online

Consistently helped clients define their vision for myriad consumer-focused initiatives.
• Lead interaction designer for AOL Instant Messenger
• Dedicated to the Research & Learn and Entertainment channels 
• "September 11th Remembered" mini-site

User Interface Designer

Sapient

Created site concepts, site architecture, page specifications, and nomenclature guidelines.
• Harcourt Health Sciences – owned search tool design, collaborated on site concept and nomenclature; managed interaction with engineering
• Global Risk Exchange – worked with small team to develop organizational model, site map, and detailed wireframes
• Various sales pursuits and internal initiatives

Information Architect (consultant)

MAYA Design

Developed site architecture and page specifications for Fortune 500 client
• Three person IA team eliciting requirements from clients, along with graphic designers and engineering.

Information Architect

Founder + CEO at Cozy

With 25 years of experience in digital design, I’ve had the privilege of helping countless businesses — from startup to Fortune 50 —  navigate their design and marketing challenges.

On the SaaS product side, as a UX & UI design specialist, I’m particularly jazzed about making complex screens feel simple — even for expert users. I believe good design gets out of the way (for the user), but can be a powerful weapon (for sales).

On the marketing side, I focus on streamlining design as a vehicle for the real important stuff: content marketing and demand generation. I’ve seen how the right design can amplify a brand’s message and drive significant growth.

I’m the Founder & CEO of Cozy, a small creative services agency based in San Diego, CA. At Cozy, we execute on my strange self-loathing around design, computers, and agencies to provide our clients all the creative they need and none they don’t. 

The goal is to alleviate worry — the creeping doubt that comes from needing design and content to convince the world you’re as good as you are. We got you.

If you're interested in discussing UX/UI design, content marketing, demand generation, or anything in between, feel free to reach out. I’m always open to a good conversation.

Founder + CEO

Origin

Building community and better money habits.

Community Lead

Tightknit

Advising the best platform for businesses that run their communities on Slack.

Community Advisor

Community Strategy Academy

Learn how to create compelling programs to acknowledge and celebrate your members' contributions and achievements with my Member Recognition Programs course: https://communitystrategyacademy.com/p/member-recognition-programs

Guest Instructor

The Community Club

Helping make the community industry better for all.

Board Member

Square

RIF 2/21/25

I built and scaled engagement programs in the Square Community, which consisted of our new member onboarding program, gamification, and member recognition. Beyond my program work, I directly contributed to saving 8+ businesses with an average of $2 million in GPV from churning due to collaboration and relationship-building with Account Managers.

Highlights:
- Partnered with account managers to implement an early-warning customer engagement system, resulting in $2M saved in prevented business churn through timely intervention and support strategies.
- Developed and executed engagement strategies leading to 40% growth in overall engagement.
Implemented a revamped new member onboarding program, resulting in a 30% increase in retention rate among new members within the first six months.
- Spearheaded the creation of a community recognition series aimed at acknowledging member contributions and efforts, resulting in a 25% increase in active participation within the first three months.
- Established a comprehensive analytics dashboard tracking 15+ key performance indicators, enabling leadership to make strategic decisions that drove a 35% improvement in community health metrics and informed $50K in resource allocation.

Community Engagement Program Manager

Talkbase

Advisor

adplist.org

I mentor and learn from other community professionals.

Community Mentor

CreativeMornings/ San Diego

Creative Mornings is a breakfast and a short talk series that happens on the last Friday morning of every month.

Highlights:
- Achieved an 80% increase in secured funding for breakfast and event expenses through successful collaboration with sponsors, which directly contributed to an increase in event quality and attendance.
- Streamlined volunteer communication strategies, resulting in a 25% rise in volunteer engagement.
- Managed a team of 10 volunteers, ensuring a seamless execution of every Creative Mornings monthly event. This led to a 20% reduction in event planning and execution time.

Community Team Lead

SuperHi

RIF 8/16/23

Highlights:
- Boosted the community response rate by 20% year over year through effective communication and engagement strategies, ultimately leading to a significant improvement in customer satisfaction.
- Effectively managed and implemented community-driven programs, resulting in a 40% increase in community memberships, which directly drove overall growth in customer acquisition.
- Orchestrated a seamless Slack-to-Discord community migration, optimizing operational processes and ensuring a smooth transition.
- Implemented new processes resulting in a 25% increase in our CSAT score, indicating higher customer satisfaction levels, and a notable reduction in churn rate.
- Developed and executed a successful bi-weekly events strategy, achieving a 30% increase in attendance rates YoY. 
- Spearheaded the development and implementation of cross-functional communication initiatives, including community documentation and training programs, which led to an increase in team collaboration and an improvement in workflow efficiency.
- Successfully managed over 30 channels within the SuperHi community ecosystem, which resulted in a 25% decrease in ticket deflection, saving valuable customer support resources and improving the overall customer experience.

Senior Community + Customer Success Lead

Community + Customer Success Lead

Design With Us

Born Just Right’s mission is to build creative solutions that help kids with differences live a more enjoyable life. BJR believes giving kids design and STEM knowledge empowers them to create their own solutions.

Community at Square | Maximizing ROI through strategic community building. | Writer, speaker, husband, brother, dog dad, and sometimes a DJ

Hi, I'm Max and it's great to connect!

My career journey hasn’t been linear (is anyone’s?), but I’m grateful it’s led me to what I care about most: helping people feel seen, supported, and like they belong.

I started out in marketing and advertising, working across music labels, agencies, and my own freelance practice. But during the early days of the pandemic, burnout and a deep craving for more meaningful work led me to community building, and I haven’t looked back since.

Since then, I’ve had the opportunity to build and support communities ranging from 300 to over 300,000 members, speak at 20+ events (including Creative Mornings and Talkbase in Prague), and collaborate with brands such as Square, SuperHi, and Origin.

Some people call me a “community cheerleader,” a nickname I wear proudly. My work is rooted in care, clarity, and connection. Whether I’m leading strategy, hosting an event, coaching a founder, or writing a newsletter, I’m always thinking about how to make people feel a little more human and a little less alone.

Outside of work, I’m an amateur DJ and playlist curator (music has been a lifelong passion), a writer, and a proud advocate for individuals with limb differences. I serve on the board of Design With Us and volunteer as a coach with Nubability.

Let’s connect if you:

- Want to jam on community ideas or swap career stories
- Are looking for a speaker or podcast guest
- Need help building a community or clarifying your messaging
- Just want to say hi (that’s cool too)

And if you want to follow along more regularly, I write about community, career, and self-worth in my newsletter: https://maxpete.substack.com

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The Battle

Lee Fuhr

Max Pete

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