Lee Fuhr

Founder + CEO at Cozy

Most marketing agencies will happily take your money, run you through their "process," and hand you a website that looks like everyone else's. Bleh.

I work with manufacturers, construction companies, and industrial businesses. Mid-market companies ($2M-10M revenue) who know their website is costing them opportunities.

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WHAT YOU GET

A website that helps you win contracts. When procurement is comparing three bids and your site looks more credible than the competition, that matters. When you're trying to land your first Fortune 500 contract, every detail matters.

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HOW IT WORKS

→ I figure out your actual differentiators – the things that make you different that your competitors can't easily copy
→ I write copy that sounds like you talk to customers, using your language
→ I build it in Webflow… a fast site (under 2 seconds) that you can update yourself

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THE POSITIONING PLAYBOOK

A working document your team uses in sales conversations. What's in it:
• Clear positioning statement that differentiates you from category noise
• 3-5 differentiators with proof points sales can use
• Examples of how to talk about what you do in different contexts

Built for you after as little as 30 minutes together.

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THE RETAINER

After the initial 3-6 month build, we continue month-to-month.

What's included:
• Quarterly messaging reviews as your capabilities evolve
• Content updates when you add services or enter new markets
• Performance monitoring (speed, SEO, conversions)

When you land a new OEM contract and need to add that logo, it gets done. No waiting for quotes.

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WHAT THIS COSTS

Most projects: $15K-24K total, structured as a 3-6 month retainer.
Smaller option: Positioning playbook only, $2K, 2-3 weeks.
Monthly retainer: ~$4k/mo

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BACKGROUND

27 years in digital. Former agency owner (sold it). One-person shop. You work with me directly.

If your website could belong to any of your competitors, that's costing you work.

Tell me what you make and what your website isn't doing for you. I'll tell you in 10 minutes if we're a fit.

Founder + CEO

Community at Square | Maximizing ROI through strategic community building. | Writer, speaker, husband, brother, dog dad, and sometimes a DJ

Hi, I'm Max and it's great to connect!

My career journey hasn’t been linear (is anyone’s?), but I’m grateful it’s led me to what I care about most: helping people feel seen, supported, and like they belong.

I started out in marketing and advertising, working across music labels, agencies, and my own freelance practice. But during the early days of the pandemic, burnout and a deep craving for more meaningful work led me to community building, and I haven’t looked back since.

Since then, I’ve had the opportunity to build and support communities ranging from 300 to over 300,000 members, speak at 20+ events (including Creative Mornings and Talkbase in Prague), and collaborate with brands such as Square, SuperHi, and Origin.

Some people call me a “community cheerleader,” a nickname I wear proudly. My work is rooted in care, clarity, and connection. Whether I’m leading strategy, hosting an event, coaching a founder, or writing a newsletter, I’m always thinking about how to make people feel a little more human and a little less alone.

Outside of work, I’m an amateur DJ and playlist curator (music has been a lifelong passion), a writer, and a proud advocate for individuals with limb differences. I serve on the board of Design With Us and volunteer as a coach with Nubability.

Let’s connect if you:

- Want to jam on community ideas or swap career stories
- Are looking for a speaker or podcast guest
- Need help building a community or clarifying your messaging
- Just want to say hi (that’s cool too)

And if you want to follow along more regularly, I write about community, career, and self-worth in my newsletter: https://maxpete.substack.com

Max Pete

WE'RE BACK FOR THE FIRST ALL CAPS TUESDAY OF 2026!

ALSO DOING THIS ONE A LITTLE DIFFERENT BECAUSE TODAY IS MY FIRST DAY AT Sprout Social, Inc. AS THEIR NEW MARKETING MANAGER, COMMUNITY PROGRAMS.

I AM SO HECKIN STOKED FOR THIS ROLE AND TO BE A PART OF THIS TEAM. GOING TO LEARN FROM THE BEST Erica Benton, Laura Porcincula, Sunnie Niklaus, Dre Thomas, Melina Glackin 

ALSO, MAJOR SHOUT OUT TO Bridgette Flores FOR BEING SUCH AN AMAZING RECRUITING PARTNER DURING THIS WHOLE PROCESS. YOU DESERVE YOUR FLOWERS!

REMINDER TO MYSELF AND ANYONE DOING SOMETHING NEW THAT THESE MOMENTS CAN BRING A LOT AT ONCE. EXCITEMENT, NERVES, AND THAT LITTLE VOICE ASKING IF YOU’RE READY.

THAT FEELING THAT WAY USUALLY MEANS YOU CARE. TAKE IT ONE STEP AT A TIME. YOU’RE MORE PREPARED THAN YOU THINK.

LET'S GET IT!

Community @ Sprout Social 🌱 | Writer, speaker, real-life hype man | Exploring community, career growth & the courage to be yourself

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#blessed 

please no more followers and don't you dare unfollow

Hey everyone,

This has been my first week at Sprout Social, and I’m enjoying meeting the team and getting back into the swing of things! Onboarding has been a bit overwhelming with getting used to all of the new things, but I’m reminding myself that I can ease into it, too.

Also, had a few house issues with plumbing and electrical this week on top of starting a new job, so it was definitely a doozy. Here’s to more calm and centered ahead.

Let’s get into it:

1. Believe in yourself always.

2. Giving back fills up my cup. Super grateful to be able to get back into volunteering again.

3. Good onboarding is chef’s kiss, and I’m thankful that Sprout does it on point.

Pictured here is a beautiful day at the Art Museum

Read the rest of my Sunday Thoughts: https://lnkd.in/eqTjx5BH

HI HEY HELLO ITS ALL CAPS TUESDAY!

REMINDER: SOME PARTS OF LIFE GET BETTER WHEN YOU STOP TRYING TO OPTIMIZE THEM. NOT EVERYTHING NEEDS A SYSTEM, A HACK, OR A PLAN.

SOME THINGS JUST NEED YOUR ATTENTION AND A LITTLE PATIENCE.

I’ve been noticing a pattern in how I show up online, and it’s one I can’t ignore anymore.

I put immense pressure on myself to create content and always show up everywhere, all while being fast to react. That pressure has definitely helped me get my name out there for my career and my content journey in a relatively short amount of time, but it has also come at a cost that I don’t think I fully acknowledged until recently.

I spend way too much time on here, always trying to engage, create content, respond quickly, and be helpful like my life depends on it. Somewhere along the way, it started to feel like if I wasn’t constantly showing up, I would get left behind. Like if I slowed down, I’d miss an opportunity, fall out of people’s minds, or lose momentum in my career and relationships. That I’d somehow be forgotten and have to start over. I know that’s my scarcity mindset talking, and even though I can recognize it as not fully true, the cycle is still really hard to break.

Read more: https://lnkd.in/eMCQ4Yke

P.S. I get the irony of posting this here too 🙃

Open article: The pressure to always be on by maxpete.substack.com

Hey everyone,

There have been three big birthday celebrations this week in the Pete household, with my father-in-law’s on Tuesday, Deon’s on Thursday, and Celeste’s on Saturday! January is always a busy birthday month for us (my Mum and my birthday coming up next week).

Also had a great week 2 at Sprout and am feeling more settled, which is always a good feeling. Looking forward to an extra long weekend with Monday off work and will be celebrating by getting some extra steps in.

Let’s get into it:

1. A lot of life really is just relearning things you already knew but forgot to practice.

2. Tell your friends that you’re proud of them.

3. It’s so basic, but when I’m feeling anxious or in my head, the best things that work for me are exercise and journaling.

Pictured here is a cake that I helped design for Celete’s birthday 🎂

Read more of my Sunday Thoughts: https://lnkd.in/eV5Xs5jD

Hey everyone,

I hope that everyone has been having a great holiday break. It’s been pretty relaxing here. A lot of time with friends and family, and plenty of rest, which was much needed. This was my first holiday break without having to check in at work, maybe forever in my career, so I definitely took time to be checked out.

It’s the start of work for many of us this upcoming week, and a reminder to myself (and maybe y’all too) that we can take it slow. We don’t need to hit the ground running and burn ourselves out by the end of January.

Let’s get into it:

1. Most worries disappear once you breathe and move on.

2. Sometimes you just got to say some affirmations and remind yourself that you got this!

3. Instead of comparing what you have vs so and so, reflect on what you have now vs. you 1 year ago. We’re growing more than we think. We have more than we think.

Pictured here is Deon doing what he does best and that’s being a cute boi.

Read the rest of my Sunday Thoughts: https://lnkd.in/eNmGWSDx

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The Battle

Lee Fuhr

Max Pete

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taplio

The Battle

Lee Fuhr

Max Pete

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Max Pete's LinkedIn Performance

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