Lee Fuhr

Founder + CEO at Cozy

Most marketing agencies will happily take your money, run you through their "process," and hand you a website that looks like everyone else's. Bleh.

I work with manufacturers, construction companies, and industrial businesses. Mid-market companies ($2M-10M revenue) who know their website is costing them opportunities.

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WHAT YOU GET

A website that helps you win contracts. When procurement is comparing three bids and your site looks more credible than the competition, that matters. When you're trying to land your first Fortune 500 contract, every detail matters.

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HOW IT WORKS

→ I figure out your actual differentiators – the things that make you different that your competitors can't easily copy
→ I write copy that sounds like you talk to customers, using your language
→ I build it in Webflow… a fast site (under 2 seconds) that you can update yourself

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THE POSITIONING PLAYBOOK

A working document your team uses in sales conversations. What's in it:
• Clear positioning statement that differentiates you from category noise
• 3-5 differentiators with proof points sales can use
• Examples of how to talk about what you do in different contexts

Built for you after as little as 30 minutes together.

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THE RETAINER

After the initial 3-6 month build, we continue month-to-month.

What's included:
• Quarterly messaging reviews as your capabilities evolve
• Content updates when you add services or enter new markets
• Performance monitoring (speed, SEO, conversions)

When you land a new OEM contract and need to add that logo, it gets done. No waiting for quotes.

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WHAT THIS COSTS

Most projects: $15K-24K total, structured as a 3-6 month retainer.
Smaller option: Positioning playbook only, $2K, 2-3 weeks.
Monthly retainer: ~$4k/mo

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BACKGROUND

27 years in digital. Former agency owner (sold it). One-person shop. You work with me directly.

If your website could belong to any of your competitors, that's costing you work.

Tell me what you make and what your website isn't doing for you. I'll tell you in 10 minutes if we're a fit.

Founder + CEO

David Bates

My purpose for work is to help executives and founders move from where they are to where they want to be.

My path was different than most coaches. I became a coach as the Director of Technical Services at a $55M Series-A funded startup.

I didn't just abandon leadership and start "coaching" folks.
Instead, I practiced.
For decades.
In all kinds of operating roles including as COO & CEO.

I've been where my clients are. I know the highs and lows of sitting in the top leadership seats.

We probably share a deep understanding of challenges like these:

• feeling "lonely at the top";
• the struggle of being the single point of failure;
• fearing people will mistake questions for a lack of confidence;
• knowing people mean well but can't understand the role; &
• showing up (sometimes?) as, well, not the best version of myself

Though I've learned a lot, I'm not here to tell anybody what to do. I’m a firm believer in putting my feet on the ground *with* you. It's why my company is called Paravelle.

I show up with:

• challenging questions (like a co-founder who doesn't take 1/2 your equity);
• ideas that might not work but are amazing jumping-off points for your ideas; &
• pressure testing nudges to help you adjust.

I've brought 30+ years of actual operating experience to founders and executives in tech, services, & non-profits:

• startups creating things from scratch, attracting talent and funding;
• early stage teams building out products, services, and GTM strategy;
• growth stage teams scaling marketing, sales, and operational momentum; &
• enterprise teams that are scaling.

Years of operating leadership, consulting, and coaching directly at your disposal.

If you want it.

I'll help you sort out the biggest hurdles and greatest dreams so you can be more effective with your board, your leadership team, your customers, your partners, and suppliers.

If you want to know more about what consultatively augmented coaching is all about, let's chat. And, if you think it might not work, here are some things founders and executives have said about our collaboration:

❝You construct a very conducive space to explore ideas, allow them to collide, and go through the messy process of maturing...it's rare in working with executive coaches, consultants, and professionals.❞
— Matt Gartland. Co-Founder, SPI Media

❝You've changed my life...challenged me to reach my highest potential, and equipped me with tools I need.❞
— Kristi Overton Johnston, Founder & Executive Director

Will it work for you?

Probably.

But to be safe, DM me and let's find out.

Work directly with the LOFT's founding partners and owners to define strategy and tactics that will yield high growth in target markets. Accountable for leading a team through definition, refinement, and delivery of the company's primary value proposition. Lead, mentor, coach, and manage employees, contractors, and consultants across all company areas including marketing, sales, customer success, and engineering.

What a blatant lie. Most of us would fire somebody who tripled down on lying to our face while doing the work we hired them to do.

"...an overgeneralization of known high profile cases..."


If you're using AI as a research assistant (which is the only way I use it), *please* pay attention.

You *must* prosecute your AI within an inch of it's digital life. 
It's ok, I give you permission to badger the witness....

If you don't, you will end up creating 100% false claims in your work.

The only viable solution is to do exactly what we did in the old days.
You know, back when we went to the library...
and pulled microfiche...
and slid that silly thing around until we were motion sick...
and found the *actual* articles from decades gone by. 😳 

Always. Always. Always dig up the original, authoritative source material.
Always.

Your readers will thank you.
Your brain will be better.
And you'll be doing your part to stop the slop.

Thank you for coming to my TED talk.

Be careful out there folks....

Coach • Consultant • Executive • Author of “Engineering Wisdom: A Practical Guide To Building Leadership That Lasts”

Screenshot of an AI research exchange in which the user prompts the AI to provide original sources for it's claims. The AI does not produce then, admits they do not exist, but then defends the results on the basis of its generalization.

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The Battle

Lee Fuhr

David Bates

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taplio

The Battle

Lee Fuhr

David Bates

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Bates's LinkedIn Performance

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Performance ScoreDavid Bates's LinkedIn Performance