Lee Fuhr

Border

Creative Principal

Cozy

I’m the Founder & CEO of Cozy, a small creative services agency based in San Diego, CA. At Cozy, we execute on my strange self-loathing around design, computers, and agencies in service of providing our clients all the creative they need and none they don’t. 

The goal is to alleviate worry — the creeping doubt that comes from needing design and content to convince the world you’re as good as you are. We got you.

Founder + Design boss

San Diego Digital Designers

SLACK ROOM + MEETUPS = COMMUNITY! 🙌
Discuss design, get feedback, land jobs, find tools, hire designers, commiserate, celebrate…

Introvert- and extrovert-friendly. Conversation, not networking. We are the low-maintenance hum of connection and energy between the big fancy-pants industry events. 

We’re here for lone rangers who miss humanity and big-teamers who need to connect beyond their clan. C’mon in (as long as you are, in fact, a digital designer in San Diego).

Founder

leefurdesign

Freelance designer

Teradata

Interface Designer

Eventful, Inc.

Define, develop, and defend visual consistency/sophistication, the brand, and simple interactions.

• Assimilated input from executive, product, and engineering teams to carefully design user flows for our signature Demand product, increasing user acquisition by 300%
• Initiated and led discussions around a comprehensive re-branding and championed a user-centric experience in a tech-centric organization
• Acted as a thought leader and voice of reason amidst myriad empassioned opinions and conflicts to deliver experiences that redefined the face of the company to the tune of over five million new users
• Managed and mentored design team in day-to-day activities and project work

Creative Director / Senior Interaction Designer

Sapient Corp

SONY
Collaborate with client experts to successfully market Sony and its prodcuts.
• Massive, full site refreshes
• Product showcase mini-sites
• Platform migration involving deep content and interaction audits
• Internal sales materials

NEXTEL
Brought the new Nextel brand "Done." to an exciting, effective, differentiating shopping experience.
• Owned the shopping path, which boiled down to shopping for phones, plans, and accessories
• Provided a universally well-received design that met the needs of the business, the designers, and the engineers

Senior Associate, User Experience (consultant)

America Online

Consistently helped clients define their vision for myriad consumer-focused initiatives.
• Lead interaction designer for AOL Instant Messenger
• Dedicated to the Research & Learn and Entertainment channels 
• "September 11th Remembered" mini-site

User Interface Designer

Sapient

Created site concepts, site architecture, page specifications, and nomenclature guidelines.
• Harcourt Health Sciences – owned search tool design, collaborated on site concept and nomenclature; managed interaction with engineering
• Global Risk Exchange – worked with small team to develop organizational model, site map, and detailed wireframes
• Various sales pursuits and internal initiatives

Information Architect (consultant)

MAYA Design

Developed site architecture and page specifications for Fortune 500 client
• Three person IA team eliciting requirements from clients, along with graphic designers and engineering.

Information Architect

Founder + CEO at Cozy

With 25 years of experience in digital design, I’ve had the privilege of helping countless businesses — from startup to Fortune 50 —  navigate their design and marketing challenges.

On the SaaS product side, as a UX & UI design specialist, I’m particularly jazzed about making complex screens feel simple — even for expert users. I believe good design gets out of the way (for the user), but can be a powerful weapon (for sales).

On the marketing side, I focus on streamlining design as a vehicle for the real important stuff: content marketing and demand generation. I’ve seen how the right design can amplify a brand’s message and drive significant growth.

I’m the Founder & CEO of Cozy, a small creative services agency based in San Diego, CA. At Cozy, we execute on my strange self-loathing around design, computers, and agencies to provide our clients all the creative they need and none they don’t. 

The goal is to alleviate worry — the creeping doubt that comes from needing design and content to convince the world you’re as good as you are. We got you.

If you're interested in discussing UX/UI design, content marketing, demand generation, or anything in between, feel free to reach out. I’m always open to a good conversation.

Founder + CEO

AnitaB.org

Technical Project Manager

CDS Global Consulting Group LLC

Owner

We Be Giggin'™

Empowering the gig community to reimagine gig work as a gateway into greatness™.

Goodie Nation

Regional Ecosystem Builder- Los Angeles

Alumni Relations Portfolio Manager

Lyft

Winning the right to work as an independent contractor for hundreds of thousands of app-based drivers across California.

Community Organizer/ Director of Women's Outreach- Yes on Prop 22 Campaign

Corporate liaison between Lyft HQ and Lyft Drivers in the Pacific Region: California, Hawaii and Nevada.

Consulting with Lyft HQ to advise on driver concerns to amplify driver voice; 
Collaborating with Lyft department and company leaders to test new product features and weigh in on programs and policies that impact drivers;
Consulting with Lyft HQ team members on early stage projects and brand partnerships;
Hosting meet and greet events in various cities to provide drivers an interactive opportunity to share feedback and to be heard.

Optimizing the driver experience throughout the Pacific region was the goal.

Driver Advisory Council, Pacific Region

Driver

Resource Development Associates

Conducted qualitative analysis, strategic planning, managed research & reporting for program evaluation, and organizational development contracts with local governmental and non-profit entities. 

Representative Assignments:

	• Evaluation, Oakland Police Department Measure Z Policing Services Evaluation: Qualitative data collection as part of a process and outcome evaluation of Measure Z-funded CRO and CRT policing services to assess the implementation of their activities and their progress in meeting targeted objectives.
Role: Evaluator/Analyst

	• Evaluation, Sonoma County Community Corrections Partnership AB 109 Year 1 Evaluation Plan: Comprehensive examination of the implementation, effectiveness and costs associated with AB 109 services and system coordination.
Role: Evaluator/Analyst

	• Strategic Planning, Contra Costa County Office of Reentry and Justice: Conduct community needs assessment and guide stakeholders in developing a data-informed five-year strategic plan aimed at reducing recidivism by 50%.
Role: Evaluator/Analyst

	• Technical Assistance, Alameda County Behavioral Health Care Services: Assessment and capacity building of eight to ten Behavioral Health grassroots organizations that serve African-American clients to help them obtain program funding.
Role: Trainer and Facilitator

	• Evaluation, Alameda County Public Safety Realignment Evaluation: Conduct process evaluation to assess the extent to which Alameda County is implementing its AB 109 systems and services in alignment with local priorities and established best practices.
Role: Evaluator/Analyst

	• Evaluation, Sonoma County Community Corrections Partnership AB 109 Year 1 Evaluation Plan: Comprehensive examination of the implementation, effectiveness and costs associated with AB 109 services and system coordination.
Role: Evaluator/Analyst

Program Associate- Justice Systems

Real Options for City Kids (R.O.C.K.)

As Program Coordinator, I led the implementation and development of the Juvenile Alternatives to Suspension Program (JASP) at Visitacion Valley Middle School in San Francisco. In collaboration with multiple stakeholders: DCYF, San Francisco Unified School District, San Francisco Department of Juvenile Probation and Real Options for City Kids, the JASP program aimed to mitigate the school-to-prison pipeline among at-risk youth in one of San Francisco’s lowest performing middle schools.

Juvenile Alternatives to Suspension Program Coordinator

DOROTHY I HEIGHT COMMUNITY ACADEMY PUBLIC CHARTER SCHOOL INC

• Taught English as a Second Language to a caseload of 30+ multilingual early childhood students 
• Advanced one-third of students in caseload to full English proficiency (FEP) for 2013/2014 academic year 
• Analyzed student progress via needs assessment and monitored Student Implementation Plans (SIPs) 
• Established and co-facilitated introductory Spanish course for teachers and staff

Teacher of English as a Second Language

Cherida Smith is a trailblazer in the gig economy, with a multifaceted role as a community builder, gig worker advocate, and adviser. She has championed the rights of nearly 1 million gig workers through advocacy at Lyft and the Yes on Prop 22 campaign, spoken alongside Vice President Kamala Harris, and organized gig workers in California. As the founder of We Be Giggin', she connects independent contractors, freelancers, and creatives with startups. Additionally, she serves as a Future of Work strategist and adviser through her CDS Global Consulting Group, guiding startups and entrepreneur support communities. Cherida is recognized as an expert in the field by the University of California system.

taplio

The Battle

Lee Fuhr

Cherida D. Smith

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