Driverseat

Chief Operating Officer

Director of Franchise Support

PropertyGuys.com GTA

Formulated the business plan and secured investment. Led the successful launch of the location and implemented the marketing plan. Recruited 6 team members to deliver sales, logistics and admin functions. Built operational processes for client fulfillment, reducing onboarding time by 80%. Improved team close rates by 20%.

President and General Manager

PropertyGuys.com - Canada's Largest Private Sale Franchise Network

Collaborated with the executive team on Strategic Plan. 
Defined KPIs and created measurement systems.
Identified skill gaps to drive growth through training.
Managed projects from conception, to design, to implementation.
Coordinated 3 new product launches.
Developed a contact centre to centralize sales and service.
Created online training program, increasing field sales presence by 50%.
Implemented NPS program, increasing NPS score from 17 to 63.

Director of Program and Training Development

Increased national sales revenue by over 30% each year.
Coached franchisees on all elements of their business.

Business Development Manager

Created and delivered curriculum for franchisee training.
Managed vendor relationships and regulatory environment.
Secured, customized and built CRM system.
Provided technical and business support for franchisees.
Developed an online knowledge base and ticket system.
Built a process for upgrade and control of operations manual.

Franchise Support Manager

Spielo

Supported the marketing plan through coordination of the marketing team to produce marketing collateral and promotional events an international gaming company.

Marketing Manager

Rydan Customer Relationship Management

Expand operations from servicing 1 customer to 75 - including HR ramp up, process management and training.  Also secured over $2M in funding for growth.

VP Operations

Janssen Ortho Inc

Medical Sales Representative, Territory Manager and Sales Trainer

Field Sales Trainer

🦄      
I have ridden the entrepreneurial roller coaster long enough to know and appreciate the value of second opinions, mentorship, and accountability. I help entrepreneurs weather the lows, and ride the highs. I stand with them shoulder to shoulder as they navigate the weeds on the way to their dreams.

Leanne Shanks 🎯

Postmedia Network Inc.

Danielle is a results-driven marketing consultant specializing in strategic media planning, digital transformation, and performance-driven marketing solutions for enterprise and high-net-worth clients. With deep expertise in SEO, SEM, and omnichannel media investment, she develops data-backed strategies that drive growth, optimize ROI, and enhance brand authority.

She collaborates with industry leaders across healthcare, financial services, real estate development, and eCommerce, providing tailored insights that bridge the gap between digital innovation and business impact. From high-performance search marketing to integrated media strategies, Danielle ensures brands remain competitive while delivering measurable, lasting results.

Senior Account Executive

Utilizing a data-driven approach with a client-centric focus to deliver strategic marketing solutions that not only meet but exceed client expectations. Through innovation, collaboration, and a relentless pursuit of excellence, Dani builds strategic solutions that drive measurable results and help her clients succeed in an increasingly competitive marketplace.

The first Account Executive to surpass 100K in their first quarter. 
Added to specialized Search Engine Optimization team with advanced training.  
Relentlessly surpasses targets and cultivates client success through sales process.

Account Executive

Bazely Consulting

As a consultant, Danielle provides businesses with fractional leadership services encompassing marketing, management, and project work. She offers tailored solutions to companies seeking specialized expertise and support in areas where they may lack resources or experience.

In marketing, Danielle develops comprehensive strategies, oversees campaign execution, and optimizes performance to achieve desired outcomes. This includes conducting market analysis, guiding branding initiatives, and implementing digital marketing efforts to enhance brand visibility and drive customer engagement.

In management, Danielle serves as a trusted advisor, helping businesses navigate challenges, streamline operational tools, and foster growth. She provides guidance on organizational structure, facilitates team development, and implements effective management practices to improve efficiency and productivity.

In project work, Danielle leads and manages specific initiatives or ventures on behalf of businesses, such as launching new products, implementing technology solutions, or driving strategic initiatives for innovation and competitiveness.

Her role as a consultant offers businesses access to specialized skills and resources on a flexible basis, empowering them to overcome challenges, capitalize on opportunities, and achieve their business objectives effectively.

Consultant

Strategized and reported on all aspects of marketing and communication initiatives. Developed marketing plans and strategies that align with the company's overall goals and objectives. This included marketing and sales strategies and metrics for quarterly, annual, and long-term goals.

Conducted thorough market research to identify target audiences, analyze industry trends, and understand customer preferences for both the end client and potential franchisees. Targets based on ROI, CAC, CLTV, and overall Brand Awareness metrics.

Liaised with Franchise Development and Franchise Support leaders to build a seamless onboarding process for joining entrepreneurs and growing franchisees.

Held ongoing weekly consulting for internal entrepreneurs, including communication coaching for localized marketing, public relations efforts, and paid digital marketing strategy reviews. KPIs: Conversion Rate, CTR, CPL, Website Traffic, Engagement Rates, and CAC.

Spearheaded the Brand Re-Launch that provided this growing startup with a more modernized brand essence, an inclusive communication strategy, and a better franchisee recruitment approach.
Crafted compelling and consistent brand messaging that effectively communicated the company's values, mission, and offerings to both internal and external stakeholders.

Led and managed the five-day Annual Conference Event from ideation to implementation, directing all vendors, designers, and speakers for the annual project.

Developed full lifecycle Client Journey Mapping and strategy for six new service offerings with comprehensive communication strategies for each client stage.rand building, lead generation, digital marketing, and communication strategy.

Director of Marketing

Anytime Fitness

Provided extensive education and coaching to Sales Managers and Trainers, equipping them with the skills to develop on-brand social media content and excel in closing sales from initial contact to long-term retention.

Achieved a remarkable 300% year-over-year growth in lead generation while spearheading all aspects of marketing strategies, budgets, targets, and analysis.

Successfully recruited and managed a talented marketing team of six people, overseeing diverse initiatives such as digital advertising, email marketing campaigns, graphic design, POSM campaigns, photography and media development, as well as community events. 

Consistently surpassed monthly lead generation targets, fuelled by exceptional growth of over 250% in social media following and 180% increase in GMB actions YOY. Maintained an email marketing click-through rate (CTR) of 5%, indicating strong engagement.

Senior Marketing Manager

The Prohibition Warehouse

As a seasoned bartender and front of house specialist with extensive experience in the hospitality industry, I have had the privilege of serving clients at various prestigious bar and lounge locations. My expertise lies not only in mixing exceptional cocktails and curating delightful beverages but also in providing a heightened focus on both sales and ensuring an unparalleled client experience.

Sales Acumen: Over the years, I have honed my skills to become highly adept at sales within the bar and lounge environment. I excel in promoting and upselling menu items, creatively suggesting drink choices, and curating special offerings that boost sales and revenue. My ability to read and understand customer preferences enables me to tailor recommendations, leading to increased sales and client satisfaction.

Client-Centric Approach: My approach to bartending is centered around delivering an exceptional client experience. I prioritize understanding each client's preferences, creating a welcoming and engaging atmosphere, and providing personalized service. I strive to anticipate needs and preferences, ensuring that each client feels valued and receives a memorable experience.

Bartender

Wilfrid Laurier University

Laurier students who are engaged and aware of their role in an increasingly globalized society. As part of Laurier International, it is our responsibility in Global Engagement to plan, develop, implement and evaluate intercultural programming to meet Laurier’s goal. We believe students are at the core of what we do and we value their input to execute innovative ideas and support in the work we do.  Focusing on intercultural management and international networking, I work alongside other Laurier International staff to help international students succeed at WLU, as well as promote travel and intercultural studies and international careers to current and graduated Laurier students.

Global Engagement Student Ambassador

Developed and created localized digital marketing programs, hyper-focused on quality lead generation and engaged social media marketing. Built and executed digital ad campaigns across Facebook, Instagram, YouTube, GMB, and Google Ads. Designed creative materials. 

Measured on sales growth, NPS (Net Promoter Score), engagement rate, follower growth, and lead generation. Handled twenty-three social media profiles across five platforms.

Social Media Manager

Cultivated a vibrant club culture that prioritizes exceptional customer service and emphasizes sales growth with an unwavering motivation revolving around sustaining a positive, lively, and inclusive atmosphere for all members. 

A dedicated focus on addressing the unique requirements of each individual within the Anytime Fitness team, they have effectively upheld a pristine, joyful, and remarkable workout environment. Passionate about contributing significantly to fostering health and wellness throughout the community.

Measured on NPS (Net Promoter Score), retention, sales, and close rate.

Sales Manager

Sport Chek

Played a crucial role in providing exceptional customer service, driving sales growth, and contributing to the overall success of the store by creating a positive and informative shopping experience for customers.

Consistently excelled with top sales per customer and positive customer feedback.

Sales Associate

Business strategist with over eight years of experience in marketing, business development, and digital advertising. 

- Results driven marketing and sales professional with extensive experience in digital media, sales, and project execution.
- Specialties encompass integrated marketing, lifecycle marketing, analytics and insights, entrepreneurial coaching, and demand generation.
- Track record in leading, training, and motivating teams to consistently excel with SMART goals and key performance metrics.
- Strong background in digital strategies including social media, email marketing, SEM, SEO, and website optimization.
- Extensive experience in digital advertising, platforms including but not limited to Meta, Google, TikTok, X, and LinkedIn.
- Proficiency in key CRM and data analytics tools, including HubSpot, Salesforce, GA4, WordPress, Marketo, Braze, and more.
- Passionate in fostering corporate cultures and equitable environments that foster maximize success. authenticity, and productivity.
- Professionally educated in developing marketing campaigns and managing multiple stakeholder relationships.

taplio

The Battle

Leanne Shanks 🎯

Danielle Bazely, Chartered Marketer

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