Sales Psychology Strategist | Top 20 Women in Business 2023 | Use the power of Psychology & Neuroscience to unlock sticky sales in 90 days | Author | Harvard Graduate | Discover more in my FEATURED section below ⬇️

Hello, I'm Leanne Elich, a Behavioural Economist and Neuroscientist. Also known as a Leadership Advisor, Speaker, and unapologetic brain enthusiast. As CEO of Leanne Elich Consulting, I help businesses decode the rich intersection of neuroscience and behavioural science, turning human insight into commercial momentum. A powerful combination transforming businesses faster than thought possible.

I’m known as an unshakeable optimist. I believe in a brighter future, and in our ability to build it together. One brain at a time. My work uncovers the patterns behind how people think, choose and communicate, helping organisations operate at their highest level.

With a PhD in Cognitive Neuropsychology and a graduate of Harvard Business School and Harvard Medical School, I am considered a sought-after expert in bridging the gap between science and business.

In 2023, I was thrilled to be awarded the 2023 Top 20 Women in Business and in 2024, I was honoured with the title of Master Neuroplastician by the Institute of Organizational Neuroscience.
My mission is simple but profound: Changing business, one brain at a time.

My journey started at age 5 with the game Operation, and it somehow turned into a global career across medicine, oncology, commercial leadership and now business psychology. In 2018, I launched LEC to help leaders, teams and organisations transform how they sell, lead and grow.

Today, you’ll find me advising leaders, coaching teams, shaping strategy, speaking on stages and sharing insights across national media. I’m here to elevate thinking, expand possibilities and create meaningful impact in every room.

Let's connect and explore how we can build a brighter future together, one brain at a time.
*Click on the blue “Follow” button above.*

Dr Leanne Elich (PhD. C-IQ. GAICD)

Join me at the Sydney Build EXPO 2026 at ICC Sydney! 👷‍♀️
As a proud Mental Health in Construction Ambassador, I'll be attending Sydney Build to support mental health initiatives in construction and the trades.

Sadly, Australian construction workers are six times more likely to die from suicide than an accident at work, with young construction workers more than two times more likely to take their own lives than other young Australian men.

Let's get together to encourage and support Mental Health initiatives and ultimately save lives. ❤️

#sydneybuildexpo #mentalhealth #mentalhealthinconstruction #beyondblue

Dr Leanne Elich  (PhD. GAICD. M.npn)

No alternative text description for this image

The NeuroDesigner™ / Associate Neuroplastician® / I help business owners de-risk their business utilising design and neuroscience techniques. ⬇️

View Clint Nielsen (A.npn, F.npn)’s profile

Recording in the studio today. Exciting things ahead! Dr Leanne Elich  (PhD. GAICD. M.npn)  #thinkshift #neurodesign

Are you ready to dive into the February Edition of The Scoop? 🧠 
Learn about all things Behavioural Science and Psychology, and how to apply this superpower to your business. Here we go...

#thescoop #behaviouralscience #consumerpsychology #thinkoutsidethebox

View newsletter: The Scoop - Business Science

Big news. We’re launching a podcast. ThinkShift — a weekly, 25-minute conversation exploring the psychology behind decisions, influence, leadership an

Open article: The SCOOP - February Edition 2026 by Dr Leanne Elich  (PhD. GAICD. M.npn) • 2 min read

This year’s International Women’s Day theme is Give to Gain.
 
And it made me pause.
 
Women give to teams, to families, to communities, to businesses.
But here’s the question: What happens when we give without regulation?
 
We don’t lack ambition. 
We don’t lack resilience.
 
What we often lack is recovery.

So what if we turned this around?
 
This International Women’s Day, the Wonderlab Wellness Clinic is hosting a curated Give to Gain lunch at the Amora Hotel Jamison Sydney   focused on neurowellness and sustainable leadership.
 
And... I'll be there, speaking on how chronic stress reshapes the brain and how to regulate in real time.
Simon Yuen  will guide a practical 3-minute nervous system reset.
@JaneLangof will conduct a Q&A session on designing environments that energise rather than drain.
 
If this feels like you, come and JOIN US!

The one sentence that tripled conversions.
Growth does not always require a full strategic overhaul. Sometimes it is a single shift in language. 💬

Ever tried cancelling Spotify after a free trial? It feels harder than it should.

That is the Endowment Effect. The moment something feels like “mine”, giving it up feels like a loss. 😩

IKEA uses this brilliantly. Design your dream living room in their app and suddenly you are not browsing furniture. You are abandoning your space.

In banking and insurance, the shift is simple:

Not: “You can apply for a discount.”
Instead: “We have activated your discount.”

Not: “Earn 7% per year.”
Instead: “You will have $350,000 at retirement.”

Ownership does not require possession. It requires perception.

The brain protects what it believes it owns. 🧠
How can you use the Endowment Effect?

#consumerpsychology #behaviouralscience #thinkoutsidethebox

What happens when your customer no longer feels?
In this article, we explore the role of AI agents representing you and your customers, and it's happening now. 

AI agents can compare suppliers, renegotiate subscriptions, reorder essentials and evaluate performance metrics without human intervention. In some industries, they are already making purchasing decisions at scale!
Take a look 👀

What happens when your customer no longer feels? Artificial intelligence tools are increasingly moving from assistance to autonomy. AI agents can comp

Open article: When the Customer Isn’t Human.
The Psychology of Machine Buyers by Dr Leanne Elich  (PhD. GAICD. M.npn) • 4 min read

When the Customer Isn’t Human.
The Psychology of Machine Buyers

Today’s bite is about how painting a picture with words can actually boost your sales.
This is not a marketing trick. It’s a cognitive twist.
In 2022, researchers split a popular cookie brand's audience into two.
Half of the group saw descriptions given in weight.
The other half saw descriptions given in quantity.

Can you guess what happened?
Take a look 👀 

#brainybites

Today’s bite is about how painting a picture with words can actually boost your sales. This is not a marketing trick. It’s a cognitive twist. In 2022,

Open article: Concrete Phrases Effect by Dr Leanne Elich  (PhD. GAICD. M.npn) • 1 min read

FRIDAY FUN FACTS 🤡
Did you know... that we overestimate our customers' satisfaction by 31.6%?
In the boardroom, we're all smiles, convinced our customers are over the moon. But behind those grins lurk unspoken grumbles. Business leaders dream of repeat buyers, yet they often miss the silence from unsatisfied clients.

What happens? 🧠
This “Optimism Bias ” is dangerous. It creates a false sense of security, delays action, and quietly feeds churn. Your dashboards might look healthy, yet your customers have long gone.

What can you do? 🤔
The strategic takeaway is simple. Drop the gut instinct! Combine perception with proof. Use behavioural data, open feedback, and real customer signals to calibrate reality.

Because you cannot improve what you consistently overestimate.

Ready for a satisfactory Saturday and Sunday
Leanne

#fridayfunfacts #behaviouralscience #consumerpsychology #thinkoutsidethebox

FRIDAY FUN FACTS 🤡
Did you know...that increasing the saliency of a call to action will make it more persuasive and more likely to be clicked?

Attention is persuasive. Wouldn't you like to capture 100% of attention instead of a mere fraction?

How it works 🧠
Let's look at the graphic together. What did I do to make it more salient?

🔹 Visual Contrast: Desaturated the main image.
🔹 Single Action: Made the secondary action button less salient (e.g., transparent button).
🔹 Arrows: Be careful with images of people. Humans instinctively grab attention, so they can steal attention away from a CTA.
🔹 Hide Exit Links: Removed any header and footer links in a funnel sequence.
🔹 CTA on the Right: Most people are right-handed, so they prefer interacting with elements on the right side.

How can you make your CTAs more salient?

Giving the weekend my full attention
Leanne

FRIDAY FUN FACTS 🤡
Did you know... that using exclamation points in friendly emails makes you seem 13.5% more positive?
Have you ever typed “!” in an email, then deleted it because it felt… unprofessional? Here’s the twist. In the right context, that tiny mark makes you look warmer, friendlier, and more likable, with very little downside.

Research across five experiments and 2,000+ participants shows that when the topic is relational (think scheduling a call or following up), senders who used exclamation points were perceived as up to 21.3% warmer and 13.5% more positive.

Why it works 🧠
We read exclamation points the way we hear enthusiasm in speech. They signal emotion and sincerity. That lifts warmth and likeability. It also reduces perceived formality and assertiveness, which you don't want when setting deadlines or explaining data.

Punctuation is a psychological lever. Pull it when the goal is connection. Park it when the goal is control. Used well, you will be seen as warmer and just as competent.

“Looking forward to the weekend!"
Leanne

#fridayfunfacts #consumerpsychology #copypsychology  #thinkoutsidethebox

AI isn’t replacing writers. It’s replacing readers.  📚 And that’s the real disruption. AI tools now summarise books, condense articles, and answer questions so fluently that many people skip original content altogether. Readers are outsourcing comprehension to machines, turning depth into digestible snippets.

More than ever, content has become summaries of summaries. Tweets distil articles, articles distil podcasts, podcasts distil books, and we risk losing depth, nuance, and true comprehension in the process.

As AI accelerates this trend, the value won’t lie in who can generate content fastest. It lies in those who engage actual readers, provoke thought, and deliver nuance that can’t be reduced to bullet points. 🤖

How are you engaging your readers with meaningful content?

Can You Close More Sales With Video?
4 Week Series
There are plenty of subtle ways to influence your customers face-to-face. Can you do the same with video calls?

Let's look at 4 key areas that work.
Week 1: Your Background - don't blur it 🙅

Your background isn’t just a backdrop; it’s your canvas for connection. While a blank wall might scream “professional,” it often whispers “bland.”

Instead, let your surroundings sing your story! 🎸 Imagine your potential clients seeing a splash of your personality; a vibrant art piece, your cherished guitar, a shelf brimming with books or vinyls. Each item is a conversation starter, a peek into your world.

Why does this matter? Well, studies show that a touch of personality in the background lights up emotional elements, and suddenly, your service feels top-tier.

So, get ready to transform your space into a stage that reflects your unique brand. Stay tuned for next week's insight to ramp up your video sales game! 🌈✨

WOW! Well, how about this: being awarded Founding Fellow Status at npnInstitute of Applied and Organizational Neuroscience 
 
"Thank you, Dr Leanne Elich, for your loyalty, early belief, and meaningful contribution to the shared vision of the Npn Institute. Your commitment to advancing the Neuroplastician discipline and strengthening our professional community has been integral to our success."🧠

The Npn Institute is THE global leader in applied neuroscience. 
Such an honour, thank you.

💎 WellBeing Champion | ESG Leader | Business Connector | Linkedin Top 250 influencer |

Welcome, I'm Reena Strehle — a passionate advocate for workplace wellbeing, sustainable leadership, and purpose-driven business.

 My journey has been rooted in one guiding principle: when people and planet thrive, business does too.

As a WellBeing Workplace advocate, I support organisations in aligning their operations with the values of equity, sustainability, and human-centric leadership, risk management & ratings in the built environment. Such as NABERS, Greenstar & Well.

 I work hands-on with teams, leaders, and communities to spark real conversations and drive meaningful change from the inside out.

I help people optimise their long-term health by addressing inflammation at its source — a key factor in brain cognition, heart function, and immune resilience. Through evidence-based testing and personalised guidance, I work with executives, entrepreneurs, and anyone looking to maintain peak performance as they age. My focus is on measurable insights and sustainable strategies that support how you think, feel, and perform every day.

Recognised as a LinkedIn Top 300 Global Excellence Leader, I also use my platform to spotlight changemakers, share actionable insights that inspire better business practices.

And above all, I’m a connector at heart. With an extensive and diverse global network, I love bringing like-minded leaders, founders, and thinkers together — because the best ideas (and opportunities) are born from collaboration.

Wishing you a successful and productive day!

Looking forward to speaking to you real soon.

📅 Schedule a Discovery Call: https://calendly.com/reena-chat
✉️ Contact Via Email: reena@reenastrehle.com
📞 Make a Phone Call: +61 412 994 459

Reena Strehle

The Tangalooma Wrecks, Moreton Island 🌊

One of Queensland's most iconic and underrated spots — shipwrecks sitting in crystal clear water just 75 minutes from Brisbane. Hard to believe this is basically in our backyard.

📸 Mark Fitz Photography

#MoretonIsland #Tangalooma #Queensland

💎 WellBeing Workplace Advocate | Business Connector | Linkedin Top 300 Global Excellence Leader 2025|

Happy St Patrick's Day to everyone wearing green today and pretending they're a little bit Irish.

I've been thinking about luck.

We throw that word around a lot in business. "They got lucky." "Right place, right time." It's a comfortable story — especially when someone else is winning.

But honestly? 

The luckiest people I've worked with were just... better informed than everyone else in the room. 

They knew things. About their market, their numbers, their own blind spots. 
They weren't guessing and hoping. 

They were working with actual information.

Luck is just what it looks like from the outside.

Anyway. 

Go enjoy your Guinness. 

Just maybe don't leave your Q2 strategy to the leprechauns.

#StPatricksDay #Luck #Business

Today, Chuck Norris turns 85. 🥋

No slowing down. No stepping back. No apologies for still showing up.

Most people retire from life long before they retire from work.
Chuck never got that memo.

Age is not the enemy. Quitting is.

Happy Birthday, Chuck — still kicking. Literally. 😄

What's your excuse? 👇

#Longevity #Mindset #HighPerformance

Think about the people who changed your life.

Chances are — they have no idea they did.

The teacher who believed in you when you didn't believe in yourself. 

The stranger who said exactly the right thing at exactly the right time. 

The friend who asked one question that shifted everything.

They never got the thank you they deserved.

Today, reach out to one of them.
A message. 
A call. 
Two lines.

You have no idea what that one drop of gratitude could mean to them.

Who is that person for you? 👇

#Gratitude #Mentorship #Leadership


Pictured with Steven Bradbury OAM OLY BM, 2002 Australian Gold Medalist in the Winter Olympics

Some people shift your world and never know their part, 
a word, 
a room, 
a moment planted deep in heart.

No milestone needs to pass before you let them know. 

Tell them this week: it's them who helped you learn and grow.

Happy International Women’s Day!

#InternationalWomensDay #Leadership #Inspiration

People are reading. Nobody's buying.

The comments are coming in. The likes are there. Someone shared it last week and said it changed how they think.

The calendar is still empty.

Engagement is not the problem. Converting it is.

Most people assume the pipeline follows the audience. Post good content, build a following, clients appear. That's not how it works.

Attention without a path to purchase is just flattery.

The people reacting to your content aren't thinking about hiring you. They're consuming. Nodding along. Moving on. Unless something in the post makes them stop and think — that's me, I need that, what's next.

That moment doesn't happen by accident.

The post has to do three things. 
- Create recognition in the right person. 
- Make them feel the cost of staying where they are. 
- Give them an obvious next step.

Most content does the first one. Almost none do the second or third.

That's the gap between an audience and a pipeline.

Jack AM Austin and I built the Post System — a PDF and GPT that shows you exactly how to write posts that convert readers into conversations. 

Comment POST, and we'll send it over.

#Convertion #LeadGeneration #Marketing

Not every battle needs your name. 
Peace is the greatest game.
Not every argument deserves your energy. 
Not every opinion deserves your response. 
Not every room deserves your fire.

Knowing when to walk away isn't giving up. It's growing up.

Protect your peace this weekend. 💙

#Peace #Wisdom #MentalClarity

Pictured with Leigh Muirhead at #IHEA on the Gold Coast

I went to SeaWorld Gold Coast expecting to tick a box.

Left genuinely humbled.

There's something about being that close to a creature that has no interest in your job title, your inbox, or your opinion of itself. 

It just exists. Fully.

We could all learn something from that.

The Gold Coast doesn't lack for things to do — but this one actually stays with you.

When did you last do something that made you put your phone away? 👇

#GoldCoast #Mindfulness #DigitalDetox

You're impressive in person, but your profile isn't.

The conversation lands. They lean in. They want to know more.
Then they visit your profile and find someone who looks like everyone else on LinkedIn.

Vague headline. Generic about section. A list of credentials that tells them nothing about whether you can solve their specific problem.

The profile doesn't lie. It just doesn't do the work the conversation did.

Most people build their profile once and forget it. Meanwhile, every post they write sends people there - people who are warm, curious, ready to take the next step.

And the profile kills it.

Your content creates the interest. The profile has to close the gap between "this person is interesting" and "this is exactly who I need."

That means one specific problem in the headline. An about section written for the person you want to hire you, not for the people who already have. A featured section that makes the next step impossible to miss.

The conversation version of you needs to show up on the page.

Jack AM Austin and I built a GPT that grades your profile and shows you exactly where it's losing people. 

Comment PROFILE, and we'll send it over.

#LinkedInTips #OnlinePresence #Marketing

Your profile is lying to people.

Not deliberately. Just uselessly.

"Results-driven executive coach helping leaders reach their full potential."

Scroll ten profiles today. That sentence is on eight of them.

Nobody reads it. Nobody believes it. It registers as wallpaper and they're already gone.

The problem isn't that you're bad at what you do. The problem is your profile sounds exactly like someone who is.

Specific beats impressive every time.

"Helps CFOs prepare for board presentations they've been dreading for three months" lands differently than "empowering finance leaders to communicate with impact."

One is a mirror. The other is a brochure.

Most profiles are brochures. Credentials, certifications, years of experience, awards. Written for the person who already trusts you.

The person visiting doesn't trust you yet. They're deciding in five seconds whether you're worth reading.

Give them something to recognise, not something to admire.

One specific problem. One specific person.

Jack AM Austin and I built a GPT that grades your profile and shows you exactly what's costing you conversations. 

Comment PROFILE and we'll send it over.

#ProfileOptimisation #Marketing #Strategy

High performers optimise sleep, training and nutrition.


Most are completely ignoring the protein that holds their joints, gut and recovery together.

#Collagen production declines from your mid-20s. 
By the time performance dips — it's already been happening for years.

Here's what actually matters:
Type 1 collagen → skin integrity, bone density, tendon strength. The structural foundation.

Type 3 collagen → muscle recovery, soft tissue repair, organ support. 
The performance layer.

Most supplements contain one. Your body needs both.

Source matters too. 
Marine collagen has higher bioavailability than bovine — meaning more of it actually reaches the tissue that needs it.

This isn't a beauty conversation. 
It's a maintenance conversation.

Your car gets serviced before it breaks down. 
Your body deserves the same logic.
Men and women. 
Active or desk-bound. The biology is the same.

🔗 Link below — what I use

#Health #Wellbeing #Body

Your best-performing posts are liked by people who will never hire you.

Other founders. Consultants agreeing with your take. People in the same industry nodding along.

Feels good. Does nothing.

The audience you're building is full of people who understand what you do but don't need it done. They engage because they relate, not because they're buying.

That's a content positioning problem.

The posts resonating with peers are written from the inside.

Industry language, practitioner perspectives, problems that practitioners recognise.

Buyers aren't practitioners. They're sitting with a specific problem that's costing them time or money and they need someone to fix it.

They don't engage with content that sounds like it's written for the room they're not in.

Writing for buyers means starting with their problem, not your expertise. Their world, not your methodology. The cost of staying stuck, not the elegance of your solution.

The reaction you want isn't "so true." It's "this is me, what's next."

One audience fills your feed with validation. The other fills your calendar with calls.

Jack AM Austin and I built the Post System — a PDF and GPT that shows you exactly how to write posts that reach buyers, not just peers. 

Comment POST and we'll send it over.

#ContentPositioning #PostSystem #Strategy

taplio

The Battle

Dr Leanne Elich (PhD. C-IQ. GAICD)

Reena Strehle

Followers

Posts

Engagements

Likes

Performance ScoreDr Leanne Elich (PhD. C-IQ. GAICD)'s LinkedIn Performance

Performance ScoreReena Strehle's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dr Leanne Elich (PhD. C-IQ. GAICD)

Reena Strehle

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dr Leanne Elich (PhD. C-IQ. GAICD)'s LinkedIn Performance

Performance ScoreReena Strehle's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDr Leanne Elich (PhD. C-IQ. GAICD)'s LinkedIn Performance