Sales Psychology Strategist | Top 20 Women in Business 2023 | Use the power of Psychology & Neuroscience to unlock sticky sales in 90 days | Author | Harvard Graduate | Discover more in my FEATURED section below ⬇️

Hello, I'm Leanne Elich, a Behavioural Economist and Neuroscientist. Also known as a Leadership Advisor, Speaker, and unapologetic brain enthusiast. As CEO of Leanne Elich Consulting, I help businesses decode the rich intersection of neuroscience and behavioural science, turning human insight into commercial momentum. A powerful combination transforming businesses faster than thought possible.

I’m known as an unshakeable optimist. I believe in a brighter future, and in our ability to build it together. One brain at a time. My work uncovers the patterns behind how people think, choose and communicate, helping organisations operate at their highest level.

With a PhD in Cognitive Neuropsychology and a graduate of Harvard Business School and Harvard Medical School, I am considered a sought-after expert in bridging the gap between science and business.

In 2023, I was thrilled to be awarded the 2023 Top 20 Women in Business and in 2024, I was honoured with the title of Master Neuroplastician by the Institute of Organizational Neuroscience.
My mission is simple but profound: Changing business, one brain at a time.

My journey started at age 5 with the game Operation, and it somehow turned into a global career across medicine, oncology, commercial leadership and now business psychology. In 2018, I launched LEC to help leaders, teams and organisations transform how they sell, lead and grow.

Today, you’ll find me advising leaders, coaching teams, shaping strategy, speaking on stages and sharing insights across national media. I’m here to elevate thinking, expand possibilities and create meaningful impact in every room.

Let's connect and explore how we can build a brighter future together, one brain at a time.
*Click on the blue “Follow” button above.*

Dr Leanne Elich (PhD. C-IQ. GAICD)

Smarter Selling

I love selling and more than that, I love empowering others to sell. Watching each person acquire new skills, evolve, apply a simple structure for success and ultimately take responsibility for their output. On our programs (face to face | online| video conferencing)  we see confidence, productivity, accountability and therefore performance and results increase. (As we work on ‘Mindset’ the skills are immediate and lasting). 

Two factors are at play here:- 
1) 32 years high level sales experience (I’ve ‘walked the walk’)
2) My burning desire to empower others by running dynamic, interesting, engaging (and fun) programs where each persons development is at the heart of what we do. 
I'm also a Trainer of NLP (what's happening unconsciously during communication), Hypnotherapy (how to influence) and Time Line Therapy (mindset in sales)
As one very experienced attendee told me- ‘the light bulbs were going off, actually I was lit up like a Christmas tree’.
I’m here to assist CEO's, COO, MD's, L&D and Sales Directors with getting the very best out of themselves and their sales teams. (And Customer Service and other departments)!

So give me a call to discuss your needs. Let's find out what you need- your goal/ main focus areas- and what training best suits to exceed that goal.

Sales Expert 💥 High Performance Sales Trainer 🎤 International Speaker |📚 Author 

Keynote speaking

Keynote, Speaker, Expert Sales Pannellist, Presenter

The Center for Leadership Studies

Facilitate, train and deliver the content and programs of The Center for Leadership Studies, Situational Leadership®

Smarter Selling is a Trainer Partner of The Center for Leadership Studies and is able to deliver Situational Leadership® training.
This program is 20+ years and has help guide thousands of Leaders worldwide.
Designed to teach leaders at all levels how to adapt their leadership style based on the ability and willingness of a person they’re trying to influence to complete specific tasks, Situational Leadership® training builds trust, increases productivity and drives behaviour change.

Training Partner

Head Of Sales

Head of Sales is Australia's leading independent one stop shop and educational platform for sales professionals across Australia.
I am honoured to be a main contributor of content, insights and opinions on all matters sales and communications related.

Contributor & Mentor

Trucare Training

Trucare Training is a online learning tool for Pharmacists that want to engage more meaningfully with their customers.

Director

APN Outdoor

Strategy on getting the most revenue, market share and presence in the Outdoor Arena. Lead a team of 4 to achieve individual and team goals.

Group Sales Manager

Daily Telegraph

High paced, quick thinking trading floor with 3 high achieving teams all selling against the UK's biggest daily newspapers.  Constantly getting reasons to be in front of clients and making it all about them...

Account Manager

The National Magazine Company

Sell, knock on doors, create new ideas ... all to get in and see clients who were 'happy with what they had and didn't need a new magazine' called for creative solution based selling.

Senior Sales Executive

Trinity Mirror Group PLC

Find creative solutions to take a successful magazine to a even higher market share and better yield. Lead a team of 4 to bring in 20% more revenue every year than our target.

Sales Manager

Reed Elsevier

Responsible for the biggest target selling across daily and weekly titles. Fast paced and pressured this job required cold calling, ensuring that every sale was for multiple inserts and selling up on every opportunity. Needed creativity to have reasons to see clients.

💥Keynote | Motivate Empower and Inspire💥
Charmaine Keegan: Director, Speaker, Panellist, Trainer, Motivator, Sales Influencer, and Founder of Smarter Selling—is a leading sales expert who transforms how professionals and businesses approach modern sales.

A recognised thought leader in modern sales, communication, and mindset, with over 30 years' formidable international sales training experience, she redefines sales excellence so you stand out in today's marketplace. Modern techniques to create collaborative client partnerships cemented on authenticity and integrity as The Trusted Advisor, be the Authority in your field, be the Subject Matter Expert.

Charmaine's dynamic presentations are renowned to be catalytic. Blending proven methodologies with the latest in neuroscience, NLP, and psychology into advanced practical sales and communication strategies, she consistently inspires leaders and sales professionals to boost personal and team performance.

Topic Expertise Areas:
•	High-Performance Sales Psychology 
•	Advanced Communication Strategies
•	Mindset and Belief Transformation
•	Leadership Development
•	Interpersonal Dynamics

Signature Speaking Style:
•	Energizing and Inspirational
•	Practical and Actionable Insights
•	Motivational and Thought-Provoking Content
•	Interactive and Authentic
•	Transformational Learning Experiences

Distinctive Credentials:
•	Internationally acclaimed sales expert
•	Certified trainer in NLP, Hypnotherapy, Timeline Therapy
•	Accredited Myers-Briggs, Situational Leadership, and Extended DISC specialist
•	Author of 20+ eBooks
•	30+ years of hands-on, proven track record in sales and leadership


🏅 Sales Training | Create a dynamic, optimistic, proactive driven team 
Increase the performance of your sales people so they are empowered and motivated to succeed.

World class sales training programs providing sophisticated selling techniques, enhancing performance and embedding a commercial and success mindset for lasting results. 

Smarter Selling helps companies build high performance sales leaders and their teams that are: 
✔ Demonstrating the attitudes and behaviours for success
✔ Driving business constantly
✔ Commercially minded
✔ Motivated with a desire for improvement (growth mindset)
✔ Growth mentality (Business Growth)
✔ Always creating opportunities
✔ Accountable for their results.

Programs:- we create 3 - 5 year development pathways that ensure continuous growth. 
https://smarterselling.com.au/

Charmaine Keegan Keynote Sizzle Reel
https://www.youtube.com/watch?v=zQuTp3J4q3s&t=101s

taplio

The Battle

Dr Leanne Elich (PhD. C-IQ. GAICD)

Charmaine Keegan

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