Sales Psychology Strategist | Top 20 Women in Business 2023 | Use the power of Psychology & Neuroscience to unlock sticky sales in 90 days | Author | Harvard Graduate | Discover more in my FEATURED section below ⬇️

Hello, I'm Leanne Elich, a Behavioural Economist and Neuroscientist. Also known as a Leadership Advisor, Speaker, and unapologetic brain enthusiast. As CEO of Leanne Elich Consulting, I help businesses decode the rich intersection of neuroscience and behavioural science, turning human insight into commercial momentum. A powerful combination transforming businesses faster than thought possible.

I’m known as an unshakeable optimist. I believe in a brighter future, and in our ability to build it together. One brain at a time. My work uncovers the patterns behind how people think, choose and communicate, helping organisations operate at their highest level.

With a PhD in Cognitive Neuropsychology and a graduate of Harvard Business School and Harvard Medical School, I am considered a sought-after expert in bridging the gap between science and business.

In 2023, I was thrilled to be awarded the 2023 Top 20 Women in Business and in 2024, I was honoured with the title of Master Neuroplastician by the Institute of Organizational Neuroscience.
My mission is simple but profound: Changing business, one brain at a time.

My journey started at age 5 with the game Operation, and it somehow turned into a global career across medicine, oncology, commercial leadership and now business psychology. In 2018, I launched LEC to help leaders, teams and organisations transform how they sell, lead and grow.

Today, you’ll find me advising leaders, coaching teams, shaping strategy, speaking on stages and sharing insights across national media. I’m here to elevate thinking, expand possibilities and create meaningful impact in every room.

Let's connect and explore how we can build a brighter future together, one brain at a time.
*Click on the blue “Follow” button above.*

Dr Leanne Elich (PhD. C-IQ. GAICD)

Join me at the Sydney Build EXPO 2026 at ICC Sydney! 👷‍♀️
As a proud Mental Health in Construction Ambassador, I'll be attending Sydney Build to support mental health initiatives in construction and the trades.

Sadly, Australian construction workers are six times more likely to die from suicide than an accident at work, with young construction workers more than two times more likely to take their own lives than other young Australian men.

Let's get together to encourage and support Mental Health initiatives and ultimately save lives. ❤️

#sydneybuildexpo #mentalhealth #mentalhealthinconstruction #beyondblue

Dr Leanne Elich  (PhD. GAICD. M.npn)

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The NeuroDesigner™ / Associate Neuroplastician® / I help business owners de-risk their business utilising design and neuroscience techniques. ⬇️

View Clint Nielsen (A.npn, F.npn)’s profile

Recording in the studio today. Exciting things ahead! Dr Leanne Elich  (PhD. GAICD. M.npn)  #thinkshift #neurodesign

Are you ready to dive into the February Edition of The Scoop? 🧠 
Learn about all things Behavioural Science and Psychology, and how to apply this superpower to your business. Here we go...

#thescoop #behaviouralscience #consumerpsychology #thinkoutsidethebox

View newsletter: The Scoop - Business Science

Big news. We’re launching a podcast. ThinkShift — a weekly, 25-minute conversation exploring the psychology behind decisions, influence, leadership an

Open article: The SCOOP - February Edition 2026 by Dr Leanne Elich  (PhD. GAICD. M.npn) • 2 min read

This year’s International Women’s Day theme is Give to Gain.
 
And it made me pause.
 
Women give to teams, to families, to communities, to businesses.
But here’s the question: What happens when we give without regulation?
 
We don’t lack ambition. 
We don’t lack resilience.
 
What we often lack is recovery.

So what if we turned this around?
 
This International Women’s Day, the Wonderlab Wellness Clinic is hosting a curated Give to Gain lunch at the Amora Hotel Jamison Sydney   focused on neurowellness and sustainable leadership.
 
And... I'll be there, speaking on how chronic stress reshapes the brain and how to regulate in real time.
Simon Yuen  will guide a practical 3-minute nervous system reset.
@JaneLangof will conduct a Q&A session on designing environments that energise rather than drain.
 
If this feels like you, come and JOIN US!

The one sentence that tripled conversions.
Growth does not always require a full strategic overhaul. Sometimes it is a single shift in language. 💬

Ever tried cancelling Spotify after a free trial? It feels harder than it should.

That is the Endowment Effect. The moment something feels like “mine”, giving it up feels like a loss. 😩

IKEA uses this brilliantly. Design your dream living room in their app and suddenly you are not browsing furniture. You are abandoning your space.

In banking and insurance, the shift is simple:

Not: “You can apply for a discount.”
Instead: “We have activated your discount.”

Not: “Earn 7% per year.”
Instead: “You will have $350,000 at retirement.”

Ownership does not require possession. It requires perception.

The brain protects what it believes it owns. 🧠
How can you use the Endowment Effect?

#consumerpsychology #behaviouralscience #thinkoutsidethebox

What happens when your customer no longer feels?
In this article, we explore the role of AI agents representing you and your customers, and it's happening now. 

AI agents can compare suppliers, renegotiate subscriptions, reorder essentials and evaluate performance metrics without human intervention. In some industries, they are already making purchasing decisions at scale!
Take a look 👀

What happens when your customer no longer feels? Artificial intelligence tools are increasingly moving from assistance to autonomy. AI agents can comp

Open article: When the Customer Isn’t Human.
The Psychology of Machine Buyers by Dr Leanne Elich  (PhD. GAICD. M.npn) • 4 min read

When the Customer Isn’t Human.
The Psychology of Machine Buyers

Today’s bite is about how painting a picture with words can actually boost your sales.
This is not a marketing trick. It’s a cognitive twist.
In 2022, researchers split a popular cookie brand's audience into two.
Half of the group saw descriptions given in weight.
The other half saw descriptions given in quantity.

Can you guess what happened?
Take a look 👀 

#brainybites

Today’s bite is about how painting a picture with words can actually boost your sales. This is not a marketing trick. It’s a cognitive twist. In 2022,

Open article: Concrete Phrases Effect by Dr Leanne Elich  (PhD. GAICD. M.npn) • 1 min read

FRIDAY FUN FACTS 🤡
Did you know... that we overestimate our customers' satisfaction by 31.6%?
In the boardroom, we're all smiles, convinced our customers are over the moon. But behind those grins lurk unspoken grumbles. Business leaders dream of repeat buyers, yet they often miss the silence from unsatisfied clients.

What happens? 🧠
This “Optimism Bias ” is dangerous. It creates a false sense of security, delays action, and quietly feeds churn. Your dashboards might look healthy, yet your customers have long gone.

What can you do? 🤔
The strategic takeaway is simple. Drop the gut instinct! Combine perception with proof. Use behavioural data, open feedback, and real customer signals to calibrate reality.

Because you cannot improve what you consistently overestimate.

Ready for a satisfactory Saturday and Sunday
Leanne

#fridayfunfacts #behaviouralscience #consumerpsychology #thinkoutsidethebox

FRIDAY FUN FACTS 🤡
Did you know...that increasing the saliency of a call to action will make it more persuasive and more likely to be clicked?

Attention is persuasive. Wouldn't you like to capture 100% of attention instead of a mere fraction?

How it works 🧠
Let's look at the graphic together. What did I do to make it more salient?

🔹 Visual Contrast: Desaturated the main image.
🔹 Single Action: Made the secondary action button less salient (e.g., transparent button).
🔹 Arrows: Be careful with images of people. Humans instinctively grab attention, so they can steal attention away from a CTA.
🔹 Hide Exit Links: Removed any header and footer links in a funnel sequence.
🔹 CTA on the Right: Most people are right-handed, so they prefer interacting with elements on the right side.

How can you make your CTAs more salient?

Giving the weekend my full attention
Leanne

FRIDAY FUN FACTS 🤡
Did you know... that using exclamation points in friendly emails makes you seem 13.5% more positive?
Have you ever typed “!” in an email, then deleted it because it felt… unprofessional? Here’s the twist. In the right context, that tiny mark makes you look warmer, friendlier, and more likable, with very little downside.

Research across five experiments and 2,000+ participants shows that when the topic is relational (think scheduling a call or following up), senders who used exclamation points were perceived as up to 21.3% warmer and 13.5% more positive.

Why it works 🧠
We read exclamation points the way we hear enthusiasm in speech. They signal emotion and sincerity. That lifts warmth and likeability. It also reduces perceived formality and assertiveness, which you don't want when setting deadlines or explaining data.

Punctuation is a psychological lever. Pull it when the goal is connection. Park it when the goal is control. Used well, you will be seen as warmer and just as competent.

“Looking forward to the weekend!"
Leanne

#fridayfunfacts #consumerpsychology #copypsychology  #thinkoutsidethebox

AI isn’t replacing writers. It’s replacing readers.  📚 And that’s the real disruption. AI tools now summarise books, condense articles, and answer questions so fluently that many people skip original content altogether. Readers are outsourcing comprehension to machines, turning depth into digestible snippets.

More than ever, content has become summaries of summaries. Tweets distil articles, articles distil podcasts, podcasts distil books, and we risk losing depth, nuance, and true comprehension in the process.

As AI accelerates this trend, the value won’t lie in who can generate content fastest. It lies in those who engage actual readers, provoke thought, and deliver nuance that can’t be reduced to bullet points. 🤖

How are you engaging your readers with meaningful content?

Can You Close More Sales With Video?
4 Week Series
There are plenty of subtle ways to influence your customers face-to-face. Can you do the same with video calls?

Let's look at 4 key areas that work.
Week 1: Your Background - don't blur it 🙅

Your background isn’t just a backdrop; it’s your canvas for connection. While a blank wall might scream “professional,” it often whispers “bland.”

Instead, let your surroundings sing your story! 🎸 Imagine your potential clients seeing a splash of your personality; a vibrant art piece, your cherished guitar, a shelf brimming with books or vinyls. Each item is a conversation starter, a peek into your world.

Why does this matter? Well, studies show that a touch of personality in the background lights up emotional elements, and suddenly, your service feels top-tier.

So, get ready to transform your space into a stage that reflects your unique brand. Stay tuned for next week's insight to ramp up your video sales game! 🌈✨

WOW! Well, how about this: being awarded Founding Fellow Status at npnInstitute of Applied and Organizational Neuroscience 
 
"Thank you, Dr Leanne Elich, for your loyalty, early belief, and meaningful contribution to the shared vision of the Npn Institute. Your commitment to advancing the Neuroplastician discipline and strengthening our professional community has been integral to our success."🧠

The Npn Institute is THE global leader in applied neuroscience. 
Such an honour, thank you.

Auswide Buyers Agency

Property Research, Analysis, Buying, Negotiation, Acquisition, Development site acquisition, Property Portfolio Building Support and Advise, SMSF Property Purchases, Home Buying, Commercial Property Buying, Property Advise and Coaching.

Buyers Agent and Head of Growth

Commonwealth Bank

Institutional Banking, Business Banking, Commercial and Corporate Lending. Service Management, Contract Management, Vendor Management, Supplier Management, Governance, Auditing.

IT Service Manager, Business and Institutional Banking

Managing Releases, projects and Change Management for portfolios like Cloud, Identity and Access Management, Enterprise Services.

Change And Release Manager, Enterprise Services

Westpac Group

Westpac (Through Infosys)

ITIL related responsibilities, change, release and project management, team handling and mentor, Technical and Business Solutions, stakeholder and vendor management and executive reporting.

CRM Run/ Release Manager (Agile), Customer Service Hub

Hyundai Motor America

Operations/ Release Manager, Insurance and Lending

Ricoh Europe

Data Migration Consultant/ Business Analyst

Kraft Foods Group

Technical Support Lead

Nissan Motor Manufacturing Ltd.

Developer

Toll Group

Functional Analyst

💸 Get homebuyers/ investors training for FREE ↙️ | 🏆Message me “PROPERTY” to get support in your next home/ investment purchase 🚀| Father, husband, son, brother, coach, mentor

Ashish Malhotra | Buyers Agent | Director at Auswide Buyers Agency

Ashish Malhotra, founder of Auswide Buyers Agency, a trusted partner to secure dream homes and achieve financial freedom through strategic property investments. 

With over 10 years of Australian real estate experience and more than 16 years of corporate management roles in the financial and banking services sector, Ashish combines industry expertise with a client-first approach to deliver exceptional property solutions.

Throughout his career, Ashish has worked closely with C-level executives, building strong relationships and developing a deep understanding of the high expectations and strategic goals of high-net-worth investors. He specializes in sourcing premium commercial properties and unit blocks, tailoring solutions for clients looking to expand their portfolios with high-value, growth-oriented investments.

His qualifications include certifications in real estate, finance, mortgage broking, ITIL, and Prince2, equipping him with the tools to offer tailored, results-driven strategies.

As a Buyer’s Agent and Portfolio Advisor, Ashish offers:

Comprehensive Property Solutions: Guiding clients to purchase homes, investment properties, commercial assets, and unit blocks across Australia, tailored to their needs.
Property Mentorship & Advisory: Empowering clients and other Buyers Agents in the team with deep market insights, particularly in high-value and growth-focused property opportunities.
Wealth-Building Expertise: Assisting clients and team in building sustainable and diversified portfolios through meticulous planning and strategy.
A Budding Leader: Ashish is working to build an exceptional performing team that supports each other and clients in achieving consistent and excellent results.

A passionate property investor himself, Ashish understands the nuances of the property market and the complexities of ownership. His proven track record of delivering value in residential and commercial property markets makes him a trusted advisor for C-suite executives and investors alike.
Ashish has implemented various strategies and currently undertaking multiple land subdivisions.

Whether you're a first-time buyer or an experienced investor seeking premium opportunities, Ashish Malhotra’s expertise, professionalism, and commitment to excellence ensure a seamless and rewarding property journey.

Connect with Ashish Malhotra today to discover how he can help you achieve your property and wealth-building goals!
https://auswideba.zohobookings.com/#/discovery

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