CRO @ Redfish Technology || Providing Disruptive Tech Companies w/ Talent || 24k Followers || Forbes Next 1000 || Girl Mom

Forbes 2021 - Next 1000 Honoree


Chief Revenue Officer at Redfish Technology, where I lead with empathy, strategic insight, and a commitment to building strong relationships. 

As Viola Davis once said, "My dreams are bigger than my fears."

Our Work

Helped a new VP of Sales at an Enterprise AI Client hire the first 3 members of his Sales Team: Our team consulted with the VP to identify the profiles he needed, researched and built a list of target companies to source from, then reached out nationwide to over 350 AEs in our network, interviewed/screened over 70, submitted 30 to the VP for review, and he hired 3 - saving 100’s of man-hours in the process.

We've built out and engineering teams with the top 30 startups across the country.

Placed Director of Growth at a Fintech Startup: After hiring the Director of Growth, we were asked if we could help with two PM roles, they were struggling with filling. We did so in about 5 weeks for both a Platform PM and Mobile PM. This led to an introduction to their Design team, where we have helped them hire 3 Sr. Product Designers.

Leah Scarnegi

Everyone says they want a great DevOps engineer.

But many companies hire them by testing Kubernetes trivia, Terraform syntax, or obscure AWS details.

Tools matter — but they’re not the real value.

Great DevOps engineers understand systems. They remove friction from engineering teams, improve reliability, and make shipping software faster and safer.

When DevOps is done right, deployments are boring, outages are rare, and engineers can focus on building.

#devops #hiring #recruiting Redfish Technology

Leah Scarnegi 

CRO @ Redfish || Scaling Startups with the Right People || Blaine County Board of Education || Forbes 2021 - Next 1000 Honoree

Most companies aren’t bad at hiring Product Managers.

They’re bad at defining them.

There’s a huge difference between:
• 0→1 builders
• Growth optimizers
• Platform architects
• Roadmap coordinators

If you don’t calibrate that upfront, you’ll interview 15 “strong” candidates and still feel stuck.

Product hiring breaks down when:
– The mandate isn’t clear
– Success isn’t defined
– Stakeholder complexity is underestimated
– “Strategic” and “technical” get used interchangeably

The best PMs are elite problem framers.

They create clarity, drive alignment, and ship under ambiguity.

When we recruit for Product roles, we don’t start with resumes.
We start with calibration:
What does winning look like in 12 months?
Where has this role failed before?
Is this a builder or a scaler?

That clarity changes everything.

#product #hiring #recruiting

If you’re vetting a technical recruiting agency, here’s a question you should absolutely ask:

“How often do you train your recruiters on technology?”

Not on sales.
Not on closing.
On actual technology.

Because if your recruiter doesn’t understand what a vector database is... how are they evaluating an AI engineer?

At Redfish, we take this seriously.

Our Principal Recruiter, William Brewer, trains our team twice a month on real technical topics — not surface-level buzzwords.


Today we broke down:

* How embeddings work
* Why vector search matters for AI-native products
* When companies need Pinecone vs. pgvector vs. custom infra
* What signals to listen for in a candidate’s experience

If your recruiting partner can’t intelligently ask about RAG pipelines, embeddings, DSP, LLM orchestration, or distributed systems...

You’re not getting a true technical filter.
You’re getting keyword matching.

And in today’s market, that’s not enough.


#hiring #techrecruiter #redfishtechnology

If you’re paying attention to standout startups right now, StoreEase is one of them. It’s been one of the most impressive teams we’ve recruited for.

Founder & CEO StoreEase Virtual Management

I recently traveled to San Francisco to visit with the StoreEase Engineering team. Every billboard is about AI. Every conversation is about what's next and where it's going?

This team is developing the most advanced applied AI in the self-storage industry. Embedding intelligence directly into our workflows, hardware, and software to enhance operations and create a fundamentally better customer experience at scale. 

The Bay Area may have the most restaurants per capita, but it also has the highest concentration of engineering talent in the world. Grateful to experience both. 

Excited to continue to watch this team build.

DigiDaaS

• World-Class Software Engineering and AI Solutions. Built for Innovation, Security, and Scale.
• A premier on-shore software engineering firm specializing in AI-driven innovation and high-impact software solutions. Whether you need to adopt AI, develop secure enterprise software, or scale complex systems, DigiDaaS is your trusted partner in delivering cutting-edge solutions that redefine industries.
• We help businesses innovate, automate, and grow with expertise in MedTech, FinTech, LegalTech, and other highly regulated industries.

Head of Marketing and Sales (Interim)

Board of Advisors

PM Musings

Consulting on B2B and B2B2C software: Strategy, Pricing, Marketing, Product Management, Sales Support, Customer Engagement and more.

Consultant

tray.io

- Developed and implemented the first coordinated product launch process. Dramatically increased leverage for product enhancements by thematic messaging and enablement 
- Full go-to-market responsibility for Tray's flagship Universal Automation Cloud which empowers business, product, and IT teams with an AI-augmented, API-enabled, low-code solution for building integrations and automations for every use case.

Product Marketing

PRO Unlimited @ Facebook

Working on billing and financial services products for Facebook

Business Product Marketing

EdCast

- Account owner for 8 strategic enterprise LXP customers including renewals and upsell while providing best practices engagement consultation & technical enablement
- Led the effort to drive voice of customer prioritization from the CSM team to engineering backlog to ensure greater responsiveness to customer concerns
- Spearheaded process improvement efforts within CSM and Support teams to maximize our customer reliability

Sr. Director Customer Success

Led a combined team of 16 Product Management, UX and Customer Success professionals, for the HP CTO's - Common Web Platform which provides shared cloud services including:

• Unified identity management system
• Payment / e-commerce services
• Content storage cloud services
• Microservices for email, legal agreement management etc.

• Built Customer Success team in California and Brazil that provided 24x7 support in addition to direct service to partners to ensure that they are able to use our offerings effectively.
• Managed Product Management team supporting a globally distributed, Scaled Agile Framework (SAFe) development team in California, Colorado, Grenoble, Shanghai, and Brazil.
• User Experience team supporting the human interfaces of our services

In earlier phases of this team, I led the pivots to adapt the team's cloud technology to revised target markets.

- Helped build new business plans
- Developed new roadmap
- Led GTM planning and readiness

For HP Software Mobility:

• Mobile Device Management (MDM)
• App Catalog / Mobile Application Management
• Multinational payment systems
• Identity management systems (IDM)
• Mobile development platform for iOS, Android, web

As HP Web Services (Gram) we had two main product lines:

• HP Access Catalog: SaaS Catalog to curate and deliver applications and other digital content to end users' devices in a multi-platform (mobile, and web) SaaS catalog. White label commercial ecosystem catalog and enterprise app catalog / MDM uses. 

• Backend-as-a-Service(BaaS) offerings that enable organizations to utilize powerful cloud functions — including identity, payment, storage, digital distribution — without needing any expertise in writing Web services or having to make associated investments in infrastructure or operational staffing.

Director of Product Management, UX & Customer Success

CA Technologies (Nimsoft)

- Responsible for 6x increase of the customer base in the first year while doing product marketing for Nimsoft Service Desk 
- Led project to relaunch the acquired SaaS Nimsoft Service Desk & reposition Nimsoft as the IT Management as a Service (IT MaaS) market using data-driven, inside-sales focused marketing
- Drove messaging & programs around CA Technologies’ $60m Service Desk Manager product offering and emerging Change, Configuration & Release Management solution

Sr. Principal Product Marketing Manager

• Created a vision and message for the cross-product Change, Configuration and Release Management solution.  
• Responsible for messaging and market readiness for CA Service Desk Manager.

Questra Corporation

- Successfully defined and launched 5+ releases of Questra’s IDM Solution (Industrial IoT) including: 
   ► New product creation to include software and configuration management which became >30% of next year revenue
   ► New Enterprise Services / SOA based release to extend Questra’s market potential and partnerships
   ► Responsible for core messaging, pricing, product strategy
- Brought product management focus to a consulting and engineering driven product line
- Key player in developing Questra’s “Endorsed Business Solution” partnership with SAP. Built relationships within SAP to fulﬁll interest in the joint value proposition and eventual composite application which led to Questra being selected as the recommended solution for device connectivity in the SAP portfolio

Director, Product Management

- Responsible for ~$1.5m in professional services revenue which supported the core software license sale business
- Managed team of Solution Architects (SEs) and PS implementers to deliver pre- and post-sale technical services to provide a seamless, end-to-end success strategy for Questra’s customers

Director, Professional Services and Solution Architecture

BMC Software (Remedy)

- Helped division exceed goals by >300% while managing team to create and deliver new marketing programs for the ITSM division. Successfully positioned & launched new strategic products of Asset Management & Change Management
- Built and managed 13-person product management team for Remedy’s IT Service Management solutions. Full product life-cycle responsibilities for the core ITSM applications, internationalizations and integration products. Team was also responsible for management of “whole product” solutions of applications, services and partners
- Drove acquisition and integration of an ISV partner to provide greater market opportunity. Identiﬁed gap in company’s solution for a multi-tenant/MSP solution. Conducted and led build/buy analysis, due diligence and eventual integration process to position the new product as an MSP solution adjacent to the traditional applications

Sr. Manager, Product Management & Marketing

Product Management and Marketing Leader for B2B SaaS Solutions

I bring strong experience across traditional product management, product marketing, customer success, and services to provide a holistic view of the needs of the customer and business delivering product. I have experience with both large and small companies building process-oriented business software in the cloud and mobile. 

PRODUCT: Both in leadership and hands-on roles. I’ve delivered cloud-scale mobile solutions, SaaS and conventional IT management solutions, and patented IoT solutions. I believe that product management is more than just writing requirements, but a holistic view of the business: What best fits the company’s abilities and strategy. How it can make money. How customers and users get the product and ultimately get the best value from it.

CUSTOMER ENGAGEMENT: I love working with customers whether working with them to understand real needs for product change, or helping the marketing and sales process of matching their needs to our capabilities, or long term in a customer success approach to help maximize value.

BUSINESS SAVVY: I always approach things from the integrated business perspective. How to get customers to want the product we have and help us make money. I’ve done this in strategy, product management, marketing, business development, customer success and services roles.

DOMAINS

• SasS and cloud-scale solutions
• B2B / B2B2C / Enterprise Software
• API-based platforms including secure identity, storage, and payment services
• Cross-platform mobile apps
• Process management systems (ITSM, etc.)

Blog: http://www.pmmusings.com
Email: trochte@pmmusings.com
Book a meeting: https://bit.ly/BookTimeWithTim

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