CRO @ Redfish Technology || Providing Disruptive Tech Companies w/ Talent || 24k Followers || Forbes Next 1000 || Girl Mom

Forbes 2021 - Next 1000 Honoree


Chief Revenue Officer at Redfish Technology, where I lead with empathy, strategic insight, and a commitment to building strong relationships. 

As Viola Davis once said, "My dreams are bigger than my fears."

Our Work

Helped a new VP of Sales at an Enterprise AI Client hire the first 3 members of his Sales Team: Our team consulted with the VP to identify the profiles he needed, researched and built a list of target companies to source from, then reached out nationwide to over 350 AEs in our network, interviewed/screened over 70, submitted 30 to the VP for review, and he hired 3 - saving 100’s of man-hours in the process.

We've built out and engineering teams with the top 30 startups across the country.

Placed Director of Growth at a Fintech Startup: After hiring the Director of Growth, we were asked if we could help with two PM roles, they were struggling with filling. We did so in about 5 weeks for both a Platform PM and Mobile PM. This led to an introduction to their Design team, where we have helped them hire 3 Sr. Product Designers.

Leah Scarnegi

If you’re vetting a technical recruiting agency, here’s a question you should absolutely ask:

“How often do you train your recruiters on technology?”

Not on sales.
Not on closing.
On actual technology.

Because if your recruiter doesn’t understand what a vector database is... how are they evaluating an AI engineer?

At Redfish, we take this seriously.

Our Principal Recruiter, William Brewer, trains our team twice a month on real technical topics — not surface-level buzzwords.


Today we broke down:

* How embeddings work
* Why vector search matters for AI-native products
* When companies need Pinecone vs. pgvector vs. custom infra
* What signals to listen for in a candidate’s experience

If your recruiting partner can’t intelligently ask about RAG pipelines, embeddings, DSP, LLM orchestration, or distributed systems...

You’re not getting a true technical filter.
You’re getting keyword matching.

And in today’s market, that’s not enough.


#hiring #techrecruiter #redfishtechnology

Leah Scarnegi 

CRO @ Redfish || Scaling Startups with the Right People || Blaine County Board of Education || Forbes 2021 - Next 1000 Honoree

If you’re paying attention to standout startups right now, StoreEase is one of them. It’s been one of the most impressive teams we’ve recruited for.

Founder & CEO StoreEase Virtual Management

I recently traveled to San Francisco to visit with the StoreEase Engineering team. Every billboard is about AI. Every conversation is about what's next and where it's going?

This team is developing the most advanced applied AI in the self-storage industry. Embedding intelligence directly into our workflows, hardware, and software to enhance operations and create a fundamentally better customer experience at scale. 

The Bay Area may have the most restaurants per capita, but it also has the highest concentration of engineering talent in the world. Grateful to experience both. 

Excited to continue to watch this team build.

Most companies aren’t bad at hiring Product Managers.

They’re bad at defining them.

There’s a huge difference between:
• 0→1 builders
• Growth optimizers
• Platform architects
• Roadmap coordinators

If you don’t calibrate that upfront, you’ll interview 15 “strong” candidates and still feel stuck.

Product hiring breaks down when:
– The mandate isn’t clear
– Success isn’t defined
– Stakeholder complexity is underestimated
– “Strategic” and “technical” get used interchangeably

The best PMs are elite problem framers.

They create clarity, drive alignment, and ship under ambiguity.

When we recruit for Product roles, we don’t start with resumes.
We start with calibration:
What does winning look like in 12 months?
Where has this role failed before?
Is this a builder or a scaler?

That clarity changes everything.

#product #hiring #recruiting

ChannelCore started as a marketing agency, built to help brands scale profitably. But after working closely with both content creators and brands, it became clear there was a bigger opportunity, to build the infrastructure the creator economy truly needs.

That’s why ChannelCore evolved to a tech platform designed to help content creators operate and scale their business while giving brands a new way to run influencer marketing like a true performance driven channel.

My journey to this point has been anything but traditional. I started as a music teacher and later became a touring musician, where I learned the power of creativity, discipline, and connection. Those experiences taught me how to perform under pressure, adapt quickly, and lead with purpose.

When I transitioned into marketing, I quickly made an impact leading teams, driving revenue growth, and building scalable systems. I rose through the ranks to become a 2x CMO, leading marketing strategies that scaled brands from $1.5M to $6M, $16M to $31M, $64M to $200M, and even $750M to $1.2B. In 2024, I was recognized as a CMO to Watch by the CMO Alliance, a testament to the results-driven approach and leadership style that define my career.

Over the last 17 years, I’ve led, built, and scaled marketing teams of 30+, managed $75M+ in ad spend, and owned full P&L responsibility all focused on profitable, sustainable growth.

My work spans global brands and fast-growing startups, with results like:

• Luxury Fashion Brand: Scaled to a successful exit

• DTC Apparel: 4.5X ROAS while reducing CAC by 38%

• CPG Brand: Tripled new customer revenue, boosted LTV by 60%

• Fintech Startup: Increased lead conversion by 240%, reduced CPA by 45%

• Financial Services Firm: Built a scalable customer acquisition strategy that doubled inbound leads

Now, with ChannelCore’s evolution, we’re building something bigger designed for the next generation of content creators and brands ready to scale.

Learn more at: https://channelcore.io

Jeremy Grinacoff, MBA

I walked into our dev call this week completely burnt out.

I have been running on empty and barely holding it together.

I was about to fake the "let's go team!" energy, that rah-rah founder voice that everyone expects.

That was me.

But something different happened.

My team showed up with progress I wasn't expecting. The UI for one of our agentic models was way further along than I thought and they had a clear plan of action for what's coming next.

They didn't need me to carry the energy.. they brought their own.

And then it clicked:

I don't always have to be the one leading the charge.

As founders, we often feel our job is to be the constant source of motivation, the hype machine, and the one who sets the pace.

But sometimes the best thing you can do is trust your team. Take a step back and let them show you what they've got.

That call didn't drain me. It refueled me.

Not because I had to push through and turn on the performance, but because I let go.

If you're burnt out and trying to hold it all together, maybe you don't have to. Maybe your team is more ready than you think.

Creators. Brands. Performance. | Founder & CEO ChannelCore |

I've talked to hundreds of brands about influencer marketing and they all have the same problem.

They can't actually measure it.

Not like they measure paid media anyway. With paid you know exactly what you spent and what you got back. It's all connected.

With influencer marketing? Creator info is in one tool. Content calendar somewhere else. Spend in a spreadsheet. And outcomes... honestly most teams don't even know where that lives.

So when the CFO asks what the ROI was, everyone just kinda shrugs.

I've been doing this for 18 years. 2x CMO. Spent millions on creator campaigns. And I dealt with this same problem for most of my career.

The issue was never the creators or the content. The tools to actually track influencers like a real performance channel just didn't exist.

Creator, content, spend, outcome—all four need to be connected. If they're not, you're not measuring. You're guessing.

That's what needs to change.

Impressions don't equal ROI. Here's what does.

Your influencer campaign got 2M+ impressions. CMO is thrilled! 

But did it actually move the needle?

Nobody wants to ask that question because most teams don't have a real answer.

Impressions are easy to report. They look great in a deck. But they don't tell you if anyone actually bought something. It's a vanity metric dressed up as performance.

You can't take impressions to the bank is what I always say!

Here's where it gets tricky though.

A lot of influencer impact happens in the dark funnel. Someone sees a creator talk about your product. They don't click the link. They Google you a week later. Sign up after that. 

Nothing in place to connect the dots.

Most teams just throw their hands up... "Influencer is hard to measure." 

Nah. That's a cop out.

The real problem is they're not treating influencer campaigns with the same rigor as paid media. They're running it like a vibes-based partnership motion instead of a performance channel.

But it doesn't have to be that way.

Not everything converts immediately, but everything contributes. 

You just need the infrastructure to track it.

Creators should be your primary performance unit. Not just "who posted" but actual forecastable inputs with historical data, pricing benchmarks, audience patterns.

Every piece of content should tie back to a specific creator, campaign objective, and outcome signal. Not just "a post happened."

Spend should be mapped explicitly. Not "we spent $50k on creators" but "$X on Creator A producing Y content with Z outcome."

And you measure across layers. Direct response where you can. Platform signals like saves and shares. Lift over time. Creator patterns across campaigns.

Then you feed all of it back into the next decision.

That's how you stop guessing and start forecasting.

Influencer marketing can absolutely run like a true performance channel. 

The infrastructure exists now. Most teams just aren't using it yet...

Interested in learning more about this infrastructure? Send me a DM.

Influencer marketing doesn't scale for most brands.

And it's not because the channel doesn't work. It's because the process is a nightmare.

Think about what it actually takes to run one creator partnership:

Find them. DM them. Negotiate. Send a brief. Wait. Follow up. Review content. Request edits. Approve. Track performance in a spreadsheet. Repeat.

That's one creator.

Now try doing that 50 times. Or 200.

You're not running a marketing channel anymore. You're just... managing people. All day.

Most brands think their problem is finding the right creators or measuring ROI. And yeah, those are problems. But the real bottleneck is the process itself. It's all manual. Every partnership needs someone touching it at every step.

That works when you're doing a few campaigns a year. It completely falls apart when you try to scale.

I've been on both sides of this, running campaigns for brands and managing deals for creators. Influencer marketing works. I've seen it.

But until the way we run it changes, it's going to stay in "experimental budget" territory for most companies.

Which is frustrating.

"Best practices" are usually just a distraction.

I keep reading that as a startup, we need to be doing high-volume cold email outreach. 

Everyone says it’s a numbers game...just send more emails, hit more inboxes, and the growth will follow.

But every time I look at our data, the "high-volume" approach is a total waste of time. 

And I know, A LOT of companies have grown from cold email.

At ChannelCore, we’ve tried it. We've tested thousands and thousands of subject lines, personalization tactics...all the things. 

What I’ve realized is that sending 10,000+ emails is useless compared to having one actual conversation with a brand who is tired of their influencer marketing being a "best guess."

Cold outreach feels like spam because most of the time, it is. 

And now battling with spam filters is a pain in the ass. 

It’s trying to sell a solution to people who haven't even admitted they have a problem yet.

We’re pivoting. Instead of chasing volume, we’re focusing on the few brands and creators who actually care about the math behind their influencer marketing and their creator businesses.

I’d rather have 5 conversations that lead to a better product than 10,000 emails that lead to nothing but a high bounce rate and money wasted.

If you’re a brand owner and you’re actually looking at your Shopify analytics and wondering why the numbers don't match your influencer reports, I don't want to send you a 12-step email sequence.

I just want to show you the logic we built and see if it solves your problem. 

Drop a comment or shoot me a DM if you're open to a 10-minute chat.

If you can't tie your creator spend to revenue, you're running the same broken playbook I used to.

I've sat on both sides of this.

Brand side. Agency side. Trying to run influencer marketing like I ran paid media. Couldn't do it. No way to scale. No way to optimize. Just gut feel and spreadsheets and hoping the campaign "felt" successful.

Then I started working directly with creators. And I saw the other half of the problem.

They don't have the infrastructure either. No real tools to price their work. No systems to track what's actually driving results for the brands paying them. They're running businesses on DMs and Google Docs.

So brands are flying blind. Creators are flying blind. And somehow we're all surprised when the numbers don't add up.

It's 2026 and this is still how it works?

That's what frustrates me. Not that influencer marketing is hard to measure. It's that we've accepted "hard to measure" as an excuse instead of a problem to solve.

Brands deserve to know what they're getting for their spend. Creators deserve infrastructure that treats them like the businesses they are.

Both sides need the same thing. Tracking. Optimization. Control. Execution.

That's why we built ChannelCore.

I went from agency owner to tech founder.

Here's why I burned it down and started over.

I was running a performance marketing agency. Solo. 

Doing the work, closing clients, managing campaigns. It was working... until it wasn't.

I hit a ceiling I couldn't break through.

Client churn made revenue unpredictable and scaling meant hiring, but margins were already tight. 

Every conversation with other agency owners was the same: "How do you forecast when a client can leave any month?"

You don't. You just hope.

Then I started offering influencer marketing to clients. That's when everything changed.

I wasn't just working with brands anymore. I was working with creators.

Annnnnd it was a mess.

I remember sitting there at 11pm one night updating the google sheet template I created for a creator. 

Tracking their deals and helping them figure out what to charge. Not just by impressions, but actual performance metrics so the brand could justify the spend and land an easy 'yes.'

Negotiating rates over email. Managing multiple partnerships across tabs. Sending deliverables manually.

I looked at the screen and thought: "Why am I the one doing this? There has got to be a better way."

And the brand side? Same mess. Just from the other angle.

That's when it clicked.

Creators don't have the tools to operate like businesses. Brands don't have the infrastructure to manage creators at scale and actually track performance. 

Both sides are flying blind.

So I shut down the agency.

Walking away from actual revenue to build something that didn't exist yet was absolutely terrifying and there were days I thought "this is fucking crazy?"

Honestly, I still think that sometimes.

But I started building ChannelCore, Inc. anyway.

Some days I genuinely question whether I’m capable of pulling this off.

Not because I want to quit.
Because the responsibility is real.

The kind that follows you around while you’re making decisions.

From the outside, it probably looks like I’ve got it handled.
Like I know exactly where this is going.

I am 100% clear on the vision.

But building an early-stage company means making high-stakes decisions with incomplete information and living with them. It means choosing a direction when five paths all seem viable and none of them come with guarantees.

And the weight of that doesn’t stay at work.

There’s financial pressure. There’s speed pressure. There’s the responsibility of not letting the team feel the anxiety you’re managing in your own head.

Then there’s the part no one prepares you for...how much of this becomes mental.

Working remote. Sitting alone with your thoughts. Running scenarios over and over. Wondering if you’re about to make the wrong call. Wondering if this is the decision that sets you back six months.

And underneath all of it is the fear that it might not work.

Because people put their trust in you.

If ChannelCore failed tomorrow, that’s what would hurt.

The team.
My family.
The trust.

Here’s what I’m learning:

Clarity and certainty are not the same thing.

You can see the vision clearly and still wrestle with doubt.

Leadership isn’t about eliminating that doubt.

It’s about carrying it and moving forward anyway.

So here’s the thing…

These are the conversations we keep having with brands at ChannelCore, Inc. …

1) “I’m struggling to prove ROI”
2) “I can’t get more budget approved because of it”
3) “I’m still using spreadsheet to track campaign performance”
4) “I waste hours, if not days chasing creators for screenshots of post performance”

I totally get it! 

And I had the exact same issue as a 2x CMO spending millions upon millions of UNTRACKED dollars on influencer campaigns. 

So, I built ChannelCore, The modern infrastructure for the creator economy™️ 

Not only can brands run campaigns end to end in our platform but we turn influencer marketing into a TRUE performance channel.

Well, what the heck does that mean? 

It means that you can finally track, measure, optimize, and scale creator campaigns ..down to the creator level.. with the same rigor as other paid media channels. 

This allows you to double down on which creators are actually working (meaning you’re building more authenticity with your target audience) and cut the under performs. 

The “we still can’t prove ROI” conversation is over.

The influencer industry is now worth $200 billion, yet 73% of brands cannot prove ROI 💰

Impressions alone are useless when you need to prove the channel's value to your CFO. 

The Global Influencer Council came together to dissect the most common measurement challenges, sharing learnings from the perspective of brands that are driving ROI with Influencer Marketing. 

Brands should focus on metrics that show real commercial outcomes, like revenue impact and profitability. To do this, follow the 4 step process: 

1️⃣ Define your goal: Effective campaigns commit to a single, primary objective eg. Consideration (engagement, views), purchase (conversion, sales), or retention (traffic, repeat visits). 

2️⃣ Use performance metrics: Benchmark influencer campaigns against other channels (paid social, search) using financial metrics like Efficiency % of Ordered Sales, ROAS, CPA, and Conversion Rate.

3️⃣ Track robustly: Stop relying on discount codes for tracking. Implement UTM tags with a full cookie window and deep linking to accurately capture the creator's full-funnel value and attribution.

4️⃣ Optimize: Data will reveal where you need to work with the same creator again, whether your creative needs reviewing or if your customer journey is broken. 

We’ll be sharing more tips in our upcoming Forbes article – coming soon. 

In the meantime, catch up with our latest insights on the Global Influencer Marketing website: https://lnkd.in/eWMG3KC4

#influencermarketing #creatoreconomy #influencermeasurement #marketingmeasurement #ROI

Open article: News by globalinfluencercouncil.com

Guys, it’s 2026. Why are we still running multi-million dollar influencer campaigns out of spreadsheets?

I see it constantly. 

I’ll jump on a call with a brand or a creator team and they’re shuffling through five different browser tabs, screenshots, and manual Google Sheets just to show me their ROI.

Look, I’m not bashing spreadsheets here. 

I built the very first iteration of ChannelCore in a spreadsheet. It’s the easiest way to start when you're just trying to map out the logic.

But a spreadsheet isn't a system.

Eventually, things need to be automated, scaled, and organized in a way that doesn't rely on a founder or a manager manually updating cells at 11:00 PM on a Sunday. 

In my experience, there’s a hidden cost to these "temporary" workarounds that eventually catches up to the business:

Number one is wasted meeting time. If you spend half your meetings explaining why your manual sheet doesn't match your analytics, you aren't actually managing the campaign. You're just trying to figure out which number is right.

Second, you're missing the window to actually scale. If it takes three days to manually update a sheet just to see if an influencer hit their ROI, you’ve already lost three days where you could have been doubling down on a winner.

And third is human error. Manual entry is where mistakes happen. One wrong cell or a broken formula means your entire strategy for the next month is based on the wrong data.

At a certain scale, the goal shouldn't be to work harder on your tracking, it should be to have tracking that actually allows you to work.

The creator economy has outgrown the "duct-tape" phase. So, if you’re still in the weeds with manual sheets, it might be time to stop asking "how do we fix the spreadsheet?" and start asking "why are we still using one?"

Curious to hear from the builders and brand owners... at what point did your "temporary" spreadsheet start to feel like a liability for your business? 

Let me know what you think in the comments.

P.S. the screenshot attached is the OG version of ChannelCore 😂

We finally cracked a big one:

Tracking, optimizing, and scaling influencer marketing all on one platform.

Brands and creators no longer have to guess or stitch together disconnected data.

But here’s the reality about startups:

Some days feel like everything’s moving fast.

Other days, it’s slow. Like you’re waiting forever for the next milestone.

The key isn’t to sprint all the time.

It’s to keep making progress, even if it’s small, by sticking to the core problem you’re solving.

Building something new isn’t a straight line.

But when you focus on what matters, the progress adds up.

If you’re stuck grinding through the slow days right now, don’t confuse the pace with the direction. 

Keep solving the right problems. 

The momentum will come.

Startup reality check

Here's why creator marketing is at a turning point (and what it means for brands and creators)

Creator marketing is at a real inflection point right now.

Brands are investing more than ever, but measuring impact remains frustratingly inconsistent. 

In fact, 50% of marketers say they can't figure out ROI.

The data lives in too many places, making it almost impossible to get a clear picture of what’s truly driving results. 

Budgets are growing, but confidence isn’t keeping up.

Creators face their own struggles: lack of transparent reporting, delayed payments, and often little credit for their work.

These pain points have held creator marketing back from becoming the true performance channel it can be.

But that’s starting to change. The industry finally recognizes we need infrastructure built for transparency, real-time tracking, accurate attribution, and actionable insights.

Building this foundation isn’t easy. It takes systems thought through specifically for the unique challenges of creator marketing.

For me, helping build that infrastructure is more than a business. 

It’s a mission to empower brands and creators to unlock the full potential of this channel.

We’re seeing this shift unfold now, and how brands and creators navigate it will shape who thrives in the next era.

Creator marketing is evolving fast. Those who build on solid foundations will see real, measurable results.

There’s still a lot to figure out but the path forward is clear. And it’s happening right now.

If you’re a brand or creator navigating this space, I’d love to hear your perspective. What’s your biggest challenge? Let’s chat.

Creator marketing is at a turning point

I’ve been thinking a lot about the word “performance.”

We use it so loosely in marketing.

Every channel is “performance.”
Every campaign is “performance-driven.”
Every recap deck says it “performed.”

But most of it isn’t.

If you can’t tie revenue back to actual transactions…
If you can’t see what’s happening while money is still being spent…
If you can’t shift budget toward high performers in real time…
If every campaign feels like starting from scratch…

That’s not "performance."

And this is where most creator programs break.

The content can look great, it can have high engagement, and the team can feel busy.

But underneath it, there’s no operating layer holding it together.

Performance isn’t a vibe.
It’s attribution + visibility + budget control + repeatable systems.

Remove one and the whole thing collapses.

I broke this down in detail in a recent piece, what actually makes a channel “performance” and why most creator programs fail at visibility and repeatability.

If you’re trying to run creator programs like a real growth channel, not just a content line item, it’s worth the read.

Link in the comments below.

What makes a channel "performance?"

Copying your competitors is a trap.

At ChannelCore, we spent a lot of time looking at how everyone else handles influencer attribution. 

We studied the dashboards, the tracking links, the promo codes... the whole "industry standard."

But the more we looked at it, the more we realized the standard actually sucks.

Everyone is just polishing a broken model from ten years ago because "that's how it's done."

When we started building, we asked ourselves one question: "If we’re building this from scratch today, without all the legacy junk, how do we make it actually work for brands?"

We decided to ignore the "industry standard" entirely.

Instead of building another tool full of "best guess" data and messy workarounds, we focused on precision. 

We built something that looks nothing like the legacy tools because it’s designed to show you exactly where your money is going.

We aren't trying to be a 10% improvement on what’s already out there. 

We’re building the version that should have existed all along.

If you’re a brand owner tired of guessing which influencers are actually driving ROI, stop settling for "good enough" data.

I'm looking for 3 more brands to stress-test this new attribution model with us.

If you want to see the "non-standard" way we're doing things, drop a comment or shoot me a DM.

Most brands don't actually care about "influencer discovery."

I know that sounds a bit backward but after talking to a bunch of brands the last few weeks it's the truth.

Discovery is just the top of the funnel. It’s the easy part.

What they actually want to know is exactly how a $1,000 spend turned into $6,000 in sales.

Everything else is just a distraction.

The industry is obsessed with "finding" more creators but most brands are already working with amazing people. 

Their real problem isn't finding more creators. It's that they can't prove who is actually driving the bottom line.

They’re stuck looking at "impressions" and "reach" while trying to guess if that actually translated to real conversions.

I’ve been deep in the logic for how we track this at ChannelCore, Inc. and it's clear that if you’re just guessing on your attribution you aren't scaling. 

You’re just gambling.

You don't need a bigger database of influencers. 

You need a way to see which partnerships are profitable so you can double down on them immediately.

At a certain point the "cool" metrics stop mattering. If you can’t trace the dollar from the post to the purchase you’re just running an expensive experiment.

I’m curious. For the brands out there, is discovery still your biggest bottleneck or is it the "what happened after we paid them" part? 

Let me know in the comments. 

P.S. if you need a way to actually track attribution for your creator campaigns go check out ChannelCore for brands - https://lnkd.in/g6PibikX

Stop running creator revenue through screenshots and spreadsheets! 

At ChannelCore, Inc. we're turning creator spend into measurable, controllable revenue. 

You can see exactly which creators and campaigns are generating real revenue for your business and it only takes 20 minutes for us to identify the gap in your system. 

DM me to set this up!

If you’re asking creators for screenshots to understand performance, your reporting system is broken.

It’s 2026.

Revenue shouldn’t live in Google Sheets.

If you’re running multiple creators at once and still stitching reports together manually, you don’t actually know who’s driving revenue.

We’re opening up 10 Creator Performance Audits over the next two weeks.

20 minutes.
We review how you’re tracking revenue.
We show you exactly where visibility breaks.

If you can’t confidently answer “Which creators are actually making us money?”... this is for you.

Comment “Audit” or DM us.

Your influencer data lives in 4 different places. That's why you can't measure ROI.

I've lived this.

Emails with rate negotiations. Spreadsheets tracking who posted what. Screenshots of analytics DM'd from creators. Finance asking for a report and me spending half a day copy-pasting numbers into something that looked credible.

And after all that? The "performance data" was still just a guess.

Creator info disconnected from content. Content disconnected from spend. Spend disconnected from outcomes.

You can't optimize what you can't connect.

This is the real reason influencer marketing feels unmeasurable. 

It's not that the data doesn't exist, it's that it's scattered across tools that don't talk to each other.

So teams infer performance instead of measuring it. They say "this campaign felt good" instead of "this creator drove X outcome at Y cost."

The fix isn't more spreadsheets. It's a system where creator, content, spend, and outcome live in one place.

That's what we built with ChannelCore, Inc.

One view. Every data point connected. Performance you can actually measure, optimize, and scale.

No more guessing. No more stitching together screenshots at midnight.

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