Lea 🌈 Turner

If Carlsberg made LinkedIn Trainers | 1-1 & Company Training | Join 470+ solopreneurs & small business owners in my membership community, The HoLT (ask me how)

You've tried communities before but they never live up to the hype, do they? The founder only shows up for calls, the chat is dead or clique-y, they're either women only, or full of d*ck swinging sales bros pitch slapping you into oblivion, and you only get the *good stuff* if you pay for the upsells...and you're left feeling...deflated, womp womp. 

*clears throat, stretches out arms, JAZZ HANDS* until... The HoLT!

We have none of that malarkey. 

No upsells, no tiered memberships, and categorically, absolutely, without question... no knobs. 

"But LEA, what is The HoLT?" I hear you cry. It's an inclusive, vibrant, fun, affordable community of over 500 small business owners, freelancers, side hustlers and employees, coming together for weekly masterclasses from ACTUAL experts, teaching every business skill you could possibly need to improve how YOU do business, from copywriting to confidence building, AI to automation, PR to passive income. 

And unlike other communities, we record every masterclass, add it to the library, and no matter when you join, you get access to ALL of them (currently over 150!)

But there's so much more; weekly community calls for informal networking, content support, tech clinics to tackle your IT nightmares, in-person co-working days, online co-working, wellbeing sessions, LinkedIn clinics... I could go on but I'd ruin your surprise and delight when you join. 

And unlike most founders, I am in The HoLT every single day (in sickness and in health, til death do us part) because I genuinely care about the members, love connecting people, nurturing them and supporting them. 

I was sick of being a lonely solopreneur. I had no one to share my wins & failures with, who'd understand, not judge me, to ask for reliable advice when I needed it without making me feel stupid, to learn with, grow with, and make it fun along the way. So, I created a safe space for others who felt the same. It has grown and evolved over the past 3 years, to become a magical space full of the sorts of people you WANT on your side in business, cheering you on and encouraging you when sh*t gets tough. 

We open the doors to 25 new members every month, and we'd love you to be one of them (unless you're one of the aforementioned knobs). Check us out and get on the waiting list at www.the-holt.com or DM me if you want to know more, I promise I don't bite!

PS. If communities aren't your *thing* we have The Vault. Access 150+ masterclass recordings with new ones added weekly, for just £20/month, no contract or commitment.

Director

Providing bespoke 1:1 and group LinkedIn training, digital courses and in-person workshops for businesses. 

This goes out to all the parents doing it alone. 

It may be hard 
And sometimes lonely 
But it’s absolutely worth it

🩷🩷🩷

You can sit with us (unless you're a knob) | The-HoLT.com

This is how you can easily create a LinkedIn feed with NO ADS. 

No promoted posts. 
No “random person commented on another random person’s post”

It’s 90 seconds long. 

That’s all. 

Share it. Tag someone. Be helpful. Cos no one’s enjoying this feed that looks like corporate QVC. 

*skips off*

Tips like this plus my entire Making LinkedIn Simple course are all inside The HoLT community. Doors open next week https://the-holt.com/

I hoped I'd never have to write this post. But there comes a point where preventing harm to others is more important than my peace. 

Please read to the end, and DON'T send me DMs.

2 years ago I had the worst, most stressful week of my life, and the guilt & responsibility weighs heavy still.

I trusted the wrong person, and dozens of people lost a lot of money. 

I booked a trip to climb Kilimanjaro, 29 others booked to come with me and paid £2k+ each. On the day climbers started to arrive in Tanzania, we received an email to tell us the man we all trusted wasn’t coming, our trip hadn’t been paid for, and all the money was gone. 

I was on the motorway to Heathrow, my younger sister already in Tanzania when my phone exploded with panicked calls.

My PA share an urgent statement online so no one else would pay more money. Enough damage had been done. 

My phone was non-stop. Journalists, DMs, messages from other people who had lost money. My team spent days collating accusations & stories, speaking to police, all while helping raise cash for the charity we were climbing for, so we could actually do the climb.

What we discovered left us stunned.

- The guides in Tanzania hated him. Instead of climbing he'd stay at the hotel getting blind drunk all week then refuse to pay & blackmail the poor Tanzanian guides “If you don’t pay, I won’t bring you any more clients”.

- He had told us he summitted Kili multiple times a year, but the tour guides said he hadn't in 7 years. 

- He used high pressure sales tactics to get £2.5k from a solo mum on Universal Credit the night before our trip. Money loaned to her by her godmother with Parkinson's - which he knew.

- He’d bragged that his company made £180k in bookings that year. He’d not paid any tax OR VAT. 

- He took an additional £400 from Hope4 for tent hire hours before we received the email, which still hasn’t been repaid.

- We had MANY messages from other charities he'd screwed over.

These are just a few of the awful things we discovered. 

We tried taking legal action. After a year of investigations there wasn't ‘sufficient evidence’ to prosecute. But that doesn’t make the points above any less true. 

Why am I speaking out about this now?

Because he is back on LinkedIn, claiming to be a victim of a “social media witch hunt”.

And marketing himself as a ‘Business Mentor’. 

Wish I was making that up. 

I’m not going to name names but you can Google the story. 

Most of us still managed to climb Kili, thanks to the resourcefulness of the climbers already in Tanzania, and my team helping to raise an additional £20k - a lot of which was later recouped from insurance companies and sent to Hope4. We raised nearly £60k for them, despite the chaos. 

This was never a social media “witch hunt”. It was about safeguarding my network out of a sense of responsibility, guilt & respect. 

And it’s safe to say I am a LOT more discerning about people I trust now. That was a very hard-earned lesson.

Just made the biggest sale of my life. 

Goodbye, LinkedIn, I no longer need you 👋

I’ve been doing some ‘competitor’ research over the past few days and I am shook. 

- social media visibility memberships for £40/month
- video content memberships for £75/month 
- LinkedIn growth memberships for £100+/month

And for a second I thought “fk, I’m really under charging for The HoLT”. 

Because we offer trainings on all of that, but we also have a WHOLE lot more inside. 

Community calls, book club, wellbeing circles, speed networking, in-person meet-ups, massive discount library, and over 500 people actively helping and supporting one another every single day. 

For just £65/month 😬

Not one person in 3.5 years has ever said “it’s not worth the investment”. 

Logically, this means I could increase the price for new members this year. Especially as we’re adding even more features and opportunities (like another 4-week LinkedIn mastermind starting in 2 weeks). 

But… I’m not going to. 

Because I’ve got lots of other ideas for creating income within the business that don’t increase the costs for new or existing members. 

And because I *always* set out to make The HoLT an affordable resource for the people who need it most. 

So the price for The HoLT is NOT increasing this year. 
But I guarantee you, the value of it IS. 

Starting today, as we get ready to launch The HoLT Directory tomorrow 🩷

And you’re gonna love it!

(If The HoLT community is on your 2026 wish list, we’re opening the doors again very soon ➡️ https://the-holt.com )

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Hahahah oh holy fk. My head is spinning!

We launched The HoLT Directory on Tuesday, and since then have had... wait for it...

𝗧𝗛𝗜𝗥𝗧𝗬 𝗘𝗜𝗚𝗛𝗧 𝗧𝗛𝗢𝗨𝗦𝗔𝗡𝗗 𝗨𝗡𝗜𝗤𝗨𝗘 𝗦𝗜𝗧𝗘 𝗩𝗜𝗦𝗜𝗧𝗦

SEO ranking has gone through the roof.

Members in the directory are getting tens of profile views daily.

Dozens of bots have been trying to break it or scrape it (unsuccessfully 🤪).

Sneaky sausages have been trying to figure out how we've built it.

But we currently have a patent pending and if you 𝘳𝘦𝘢𝘭𝘭𝘺 want to recreate our directory, we'll be selling it as a white label product. 

If you want to be PART of The HoLT Directory, you need to join the community and be there for at least 3 months. Them's the rules!!

Selfie of me and my partner in crime for this brilliantly fun project Robyn MacMillan 

But don't ask her to create you one. She won't. Her loyalty to me is unwavering and I LOVE her for that! 

Now, back to coffee and world domination. 


Find the community and the directory here ➡️ https://the-holt.com

This is how I want to to take my business from £350k/year to £500k + in the next 2 years, WITHOUT relying on increasing member numbers:

🌈 White labelling The HoLT directory tech as a subscription for other communities to use
🌈 Selling sponsorship slots for The Directory web page as it's a highly visited site
🌈 Short courses and low-priced guides to support new business owners (sold on the website via ads)
🌈 More members in The Vault (all 200+ of The HoLT masterclass recordings for £20/month) using digital ads - check it out on the link above.
🌈 Speaking engagements (sparingly)
🌈 Consultancy for communities (I already do this, but again, sparingly because I don't want to go back to the time for money model that burned me out before)

I'm also considering the option to allow companies with relevant products/services the opportunity to present a masterclass/workshop to our 550+ HoLT members and 150+ Vault members... but I'm not sure how I feel about that yet. 

I am limiting the HoLT to 750 members, to maintain the quality and personal service members get inside. That's intentional, and non-negotiable. But that means limiting the income we can make directly from the member numbers (no, not increasing membership cost!). 

What would YOU do with a community with over 500 amazing members to further monetise the brand?

I'm always open to ideas!

When I first started my businesses, I needed so much help. And I got scammed or fooled by several people who claimed to be amazing, and turned out to be absolute knobs taking advantage of my naivety. 

I didn't have the time or energy to suss out everyone fully. 
They made big promises that sounded sexy and enticing...but the follow through was underwhelming. 

But inside The HoLT members are constantly collaborating. 
The feedback about each other's services is consistently positive. 
I, myself, haven't hired 𝘢𝘯𝘺𝘰𝘯𝘦 outside The HoLT for over three years, and not a single one has let me down. 

Every week I get dozens of messages:

"Lea, you know good people, who do you recommend for [insert the service they need]" and I respond with a selection of HoLT members I trust to do a good job. 

So, now there's somewhere YOU can go. 
To hire small business owners. 
To support YOUR business. 
Without worrying that they're going to be knobheads. 

Members of The HoLT pay a (very) low annual fee to cover the build and maintenance. 
And YOU can access it for free. 
Any time you need. 

Good people. Great services. No knobs. 

Check it out now https://lnkd.in/eXhGeA5Z

(And for all the sneaky fckers trying to scrape the data -we see you - good luck, it was built by our resident tech goblin Robyn MacMillan and she's prepared for your antics)

I'm hearing about a lot of communities shutting down lately.

And even more struggling to attract new members.

The HoLT continues to thrive, with over 55 new members joining this month, but our experience is NOT typical, and in most cases, not replicable, and here's why:

- I'm active on LinkedIn, Facebook, Threads and Instagram, with a combined following of over 200,000 people, and we get members from all of those places. I have a team of VAs and a social media manager supporting me with this. I could not manage it all alone.

- I pay Alex Thompson and his marvellous team a handsome sum each month to manage all the email marketing and launches. We would not achieve these numbers without them. 

- I had a pre-existing brand, authority, and online presence long BEFORE I started The HoLT, and we've been going for 3.5 years now. Most communities launching today won't hit the numbers we do, because there are now SO MANY communities to choose from. 

- The HoLT isn't just one thing for one type of person. There is something for everyone, at all stages of a business journey. We're for all online small biz owners (as well as some offline and some employees). Pretty much anyone can join us and find plenty of useful resources and contacts. That's fairly unique in the market.

- The HoLT is my full time job and has been for over a year now. It gets my full attention, so do the members. I'm in there watching, listening, and creating solutions for the problems I notice, because I have the time to do that as I'm not trying to also juggle other work commitments. 

The reality is, most people thinking of starting a community do not have these advantages (that I've worked hard for, but they're still advantages).

And I would hate to think people look at it and think 'That looks easy, I'll try that' and then be disappointed by their results.

That's not the reality of launching a community in 2026 for 95% of the people thinking about it.

Don't fall into the trap of comparing your journey to others further ahead than you. I've been there, I've done it, and it's miserable and disillusioning. 

Is it still possible to make a decent income from launching and running a community?

Yes. If you're willing to put in some serious graft, have a lot of good advice, and ample time to dedicate to it. But for the vast majority, who don't have the advantages I had, it's going to be a very tough uphill struggle. 

Just needed to get that off my chest, because I've been having some really heart wrenching conversations with people closing their communities, and I always want to be real with you.

There really is nothing like the sense of achievement as a business owner, when you figure out how to do something yourself. 

I'm a self-confessed technophobe. 

I really struggle because it's all process driven and you have to be accurate and organised, and my (AuDHD) brain just says NOPE!

But today I am patting myself on the back.

Because I've set up workflows, automations, tags, triggers and all those previously scary words inside HighLevel, and it is GLORIOUS. 

New blog submitted? They're directed to a thank you page and an email goes to the right team member to get it on the website. 

New masterclass application received? I'm alerted by email to review, the applicant gets sent to a nice little thank you page, and the spreadsheet is updated. 

No, I don't need to be doing these things myself. 
BUT, I just love the feeling of finally mastering a new skill. 
When it just clicks and you go "OH, I get it!"

Anyway, just thought I'd share this smug sense of achievement. We can DO HARD THINGS!

What hard things are you learning to do at the mo?

PS. Yes I am as tired as I look. Launching The HoLT Directory has been A LOT this week. 

PPS. If you wanna give High Level a try, I have a 30-day free trial (they usually only give 14 days) here ➡️  https://lnkd.in/erJvVnzj

In the most "Lea" move ever... today I launched The HoLT Directory to promote our amazing small business owners...

... and completely forgot to put myself in there. 

🙃  🤦‍♀️ 

Thanks to the eagle-eyed people who spotted that. 

Also, sorry not sorry if you've had The Directory ALL OVER YOUR FEED today. We want you to remember it!


https://lnkd.in/eXhGeA5Z

My favourite thing about today is that I got 100+ business ‘professionals’ to post the word KNOBS on their LinkedIn profile. 

*laughs herself into next week*

😂💁🏼‍♀️🍆

I was roused from peaceful slumber at 6am this morning by the sound of a blackbird…

…screeching for help from the jaws of my feral kitten, while my son yelled for help, and a chair crashed to the floor. 

There really is nothing like a frantic dawn animal rescue, in your PJs, to set you up for the week. 

Mr Blackbird was safely released away from the cats. 

Apologies to my neighbours that caught a glimpse of me in wellies and pyjama shorts on their dog walk 🙈

I think I’ll need an extra coffee before week 3 of the HoLT’s LinkedIn mastermind with Viktoria Jancurova this morning. 

If you spot a rogue feather in my hair, you’ll know why. 

Hope your morning has been less dramatic than mine 😵‍💫

It's been a VERY long time coming, but it's finally happening!

The man, the myth, the legend that is Richard van der Blom is joining me for a live Q&A inside The HoLT! 

Every year, Richard releases an algorithm report with hundreds of hours of research into what has changed, what works, what doesn't, and where we should be focusing our time and attention to remain visible on LinkedIn. 

And with some unsubtle flattery and shameless begging (kinda), he agreed to join me to answer mine and HoLT member's questions as part of our 4-week LinkedIn Mastermind. 

For those already inside, see you at 10am. 
For those not... well, it'll be available to watch back when you pull your finger out and join us. 

What an exceptionally good start to the week this will be!

Knowing where to turn for help as a solo or small business owner is tricky. 

But not when you’re in The HoLT. 

This is just a snapshot of the support I’ve personally seen inside the community app this past week. 

There’s far more that goes on (members feel free to share in the comments!)

Christine hosted her first speaking event, and several other members spoke at or attended it. 

Alex hosted a LinkedIn live with other men from the community about what it is to be a man in 2026. 

Andy had Simon on his podcast. 

Lea B interviewed me for her university course. 

…I could go on and on but you get the picture. 

Unrivalled support. No matter the issue. Everyone putting their skills together to ensure no one gets left behind. 

That’s what a real community does. 
And that’s exactly what we are. 
🩷🩷

graphical user interface, text, application, chat or text message

Behold, a selection box of Backdoor Barrys for the new HoLT Members' area.

All the helpful links for members to make the most of their community perks! 

Modelled by our resident security guard who keeps the knobs out. 

It should be illegal to have this much fun and call it work. 

(The HoLT is like no other community out there - we're serious about business, without taking ourselves too seriously https://the-holt.com/)

I had a very exciting call with Adam Jones today, because he's going to be hosting a HoLT 𝗠𝗨𝗥𝗗𝗘𝗥 𝗠𝗬𝗦𝗧𝗘𝗥𝗬 𝗡𝗜𝗚𝗛𝗧!! 

We'll be able to bring together members from 5 (or maybe 6?) continents for an evening of treacherously fun online networking. 

Date TBC
Fun guaranteed!! 

But who will I pick as the suspects?
And should I dye my hair black and cut a fringe for the occasion...?

There's a murder to be solved. 

And it's down to our Sherlock HoLTies to figure out whodunnit. 

Members from Australia, America, Spain, Portugal, Sweden, Scotland, Canada and more will come together in teams over Zoom to interview suspects, pour over evidence, and solve a grizzly murder on The Ashworth Estate. 

Thanks to Adam Jones and Cinderella Events, we're hosting a unique, spine chilling, and no doubt brilliantly fun networking event inside The HoLT Community in March.

But who will solve the murder?

I can't wait to find out!  

Wanna join in on the next one? You best get on The HoLT waiting list. Link below ⬇️

Geraldine Spurway

Head of Sales & Marketing

Building Top Tier Leaders & Accelerating Business Growth | Certified Breathwork & Executive Coach | 1:1 & Corporate Workshops

Scaling today isn’t about doing more.
It’s about having the capacity to hold more.

I partner with CEOs, founders, and leadership teams, to crystallise their vision, accelerate sales, and position them into brands people can’t stop buying from.

Most growth doesn’t stall because of a lack of strategy.
It stalls when leaders and teams haven’t expanded enough to hold their next level.

That’s where my work lives, at the intersection of brand, leadership, and performance.

How I help:

✘ Brand & Go-To-Market Strategy
Positioning, messaging, and narrative clarity that turns vision into commercial traction.

✘ Executive Communication & Influence
From LinkedIn to the stage: storytelling, presence, and visibility that builds trust and authority.

✘ Events Production & Retreats
Identity-level work through corporate wellness events and team building retreats that strengthens leadership, growth, and performance.

🏆 Workshops & events programmes are CPD Accredited.

What I believe:

Strategy builds businesses.
Personal Brands create movements.
When you master both, growth becomes inevitable.

Whether it’s a keynote, a corporate event, a strategic mandate, or 1:1 advisory, I help leaders rise sustainably.

📩 Message me when you’re ready.

geraldine@thespurway.com

See you on the feed 🥐




Founder | Brand Director

Stories that sell: copywriting, photoshoots and videos production for CEOs, Entrepreneurs & Busy Executives.

In English 🇬🇧 & French 🇫🇷

>>> Let's position you as the expert that you are.

The world doesn’t need another AI tool helping you post more content, faster.

It doesn’t need more output.
It doesn’t need more optimisation.

What it needs is women who are willing to say what they actually think.

To sit down.
Press record.
And have a real conversation.

(And if you’ve been telling yourself you can’t press record because you don’t have the perfect setup, the podcast studio, the right microphone… you’re missing the point.)

What you really need to leverage in 2026:

Content + Personality.

2026 content won’t be over-fabricated, over-curated, or AI-generated.

It will show personality.

Video will matter more than ever.
But video without a point of view is just noise.

→ What makes you different?
→ What is the backbone of your brand?

Show what you stand for!

The brands being seen ( and hired ) aren’t the most polished ones.

They’re the ones that feel real, show transformation, not performance.

People are craving human connection.

No one is investing $10k–$50k to fly around the world for in-person experiences, if your content doesn’t sound like you and doesn’t show who you are.

The future isn’t louder, it’s clearer.

And the brands that will last are the ones brave enough to let themselves be seen.

P.S: I could have made a video about this…thank you London GreenCity for having me.

Geraldine  Spurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Corporate Wellbeing Consultant | Speaker

2019: No one knew me
2026: Invited to do the front cover of one of my favourite magazine.

(still pinching myself)

What changed? Me.

→ From diluting my message to owning my gift

→ From people-pleasing to to not giving a sh*t what anyone thinks

→ From shrinking to leading with presence

New opportunities that came my way:

→ Speaking at conferences 
→ Building businesses that scale
→ Running events for tech companies
→ Mentoring Top Tiers Leaders in corporate

Blending strategy with energy, 
When everyone told me not to.

Every. Single. Day.

This is what happens when you stop hiding.

REAL difference.

P.S: Did you know that I am a Reiki master, Yin yoga teacher, sound healer and breathwork facilitator?

Geraldine  Spurway 

Hey Visionaries & Game Changers.

🌟 You: At the helm of innovation, craving to amplify your impact and sky-rocket your performance. Ready to be the go-to authority in your sphere.

🌈 Me: Your secret weapon. Think of me as your performance coach, energy alchemist, and catalyst for transformation. I empower CEOs, athletes, introverted entrepreneurs, and high-performing teams to transcend the ordinary and achieve extraordinary success through wellbeing.

🚀 Together, we will:

>Implement strategic, synergistic and well-being processes that supercharge sales and performance.
>Develop a thriving, resilient mindset that nurtures both success and mental health.
>Harness your online presence with confidence, transforming engagement into lasting connections.
>Carve out a personal brand that's not just heard but felt.
>Cultivate deep, meaningful connections with your audience, team, and clients.

✨ Our Transformative Toolkit:

> Team Performance Coaching
> Breathwork & Energy Activation Workshops
> Re:Sense Retreats
> Innovative Brand Building
> Content Strategy 
> Intuitive Creative Direction
> Empowering Storytelling
> Strategic Business Development
> Go to Market Strategies 
> Holistic Corporate Training (virtual & in-person)

🥐 Beyond Work: Catch me salsa dancing like I'm chasing sunsets, sprinting with my pup Lola like we're in a feel-good movie, or philosophizing in a café with a croissant in hand.

📩 Let’s Chat:  Excited to brainstorm, collaborate, and create some enchantment together! geraldine@thespurway.com

You can also follow me there sharing stories and celebrating my clients:

🔗https://www.instagram.com/geraldinespurway

🔗https://www.tiktok.com/@geraldinespurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Wellbeing Consultant | Speaker

Trust me when I say this↓

The move that you're so afraid to make 
is the one that’s going to change your life.


My greatest breakthroughs happened:

→ In times of chaos.

→ When nothing made sense.

→ When I doubted myself the most.

The one thing to do if you are wondering where to go next: 

SURRENDER.

→ Close your eyes.

→ Take a deep breathe in.

→ Visualise your dream future.

(This is what I have ALL my clients do.)

Neuroscience hack: your thoughts create your reality.

True Expansion requires for you to be on the edge. 

And to take aligned action. Duh 🙄 

P.S: Not everyone has their sh*t together…and that’s ok.

When I stopped crafting content for the algorithm and started being unavoidable, everything shifted.

I used to post daily.

Show up everywhere.

Optimize every caption.

And I still felt invisible to the clients I actually wanted.

Turns out, I was performing visibility instead of embodying it.

Here’s what I started doing instead (and yes, it felt unhinged at first):

✨ I stopped scrolling other “experts” content and gave myself 60 days of digital silence, so my voice could finally sound like me.

✨ I started treating my morning like a boardroom: no phone, just movement, breathwork, and visualisations. My energy shifted, and premium clients felt it.

✨ I stopped saying yes to misaligned opportunities, even when they looked “smart.” No more “let me save you” discounts.

✨ I deleted my content calendar and stopped forcing ideas. Now I write when I feel deeply connected, and it lands with the people it’s meant for.

✨ I softened my environment, repainted the walls, decluttered, swapped harsh lights for warm ones. The calmer the space, the clearer the message.

✨ And I decided my energy was a business asset…you attract who you are, not what you do. Let that sink…

The result? My visibility became magnetic because my energy became unshakeable. 

Premium clients don't want someone hustling for attention, they want someone so grounded in their authority that working together feels inevitable.

Your energy isn't separate from your business. It is your business strategy.

If your presence hasn’t been landing lately,
this is your sign to recalibrate. 

The version of you who attracts premium clients isn't louder, she's more embodied.

Comment the one you're working on first in 2026👇🏻

Brand Consultant | Growth Partner to CEOs & Leadership Teams | Business Development & Market Positioning | Public Speaker

I haven’t been ghosting… I’ve just been deeply immersed in my clients’ stories.

Running workshops.

Leading strategy sessions.

Launching something new that’s almost sold out, in under a week. Quietly. Intentionally.

I haven’t been showing up here… guilty.

But I’ve been showing up where it counts.

Mostly in Stories on Instagram.

They disappear in 24 hours. 

It’s messy. Valuable. REAL.

(I think we need a bit more real on LinkedIn…)

That’s where I share all the behind-the-scenes.

If you want to catch it, now’s the time.

How’s your week been? 🥂

If you’re afraid to sell it, don’t expect me to be excited to buy it.

A Tuesday morning.
Third call with a new client.
An ex-senior exec, sharp mind.
We’ve just launched her new business.

“I sent 60 emails,” she says. “No response.”

I smile.
I’m not surprised.

We look at her deck.
25 slides. 4 fonts.
Multiple colors.
Overwhelming. Soulless.

She asks me,
“How do you sell then?”

So I ask:
“Why do you WANT to do what you do?”

Her face hardens.

“I want to shift AI perception. But I hate selling…And messaging people feels like a waste of time.”

I pause. That’s the hick.

“Selling is caring”, I said.

“It’s solving a REAL problem for someone who don’t even know they need your help.”

🥁🥁🥁

If you’re not excited to talk about what you do…don’t expect your audience to care.

The energy shifts.
Something clicks.
She smiles.

“You don’t have to love selling.
But you do need to love HELPING.”

When your message is clear,
You don’t need a 25 slides deck.

Every piece of content you share
Should be an invitation to join your party 🥂

Do that - and thank me after 😎


P.S: Picture from my last workshop for 80+ sales leader in London. It’s all on Instagram. Even made a carroussel about it. Follow me there too or join my newsletter below.

📌 Join: https://lnkd.in/e-tTtUkh

Most content gets views.
Very little content creates buyers.🙄

And it’s rarely a visibility problem.

It’s because one of these three is missing.

1. They don’t feel seen.
If you can’t describe their pain better than they can…
they scroll.

2. You don’t show proof.
Testimonials are nice.
But real demonstration converts.

3. You don’t handle the objection inside the content.
The one I hear all the time?

“Breathwork is interesting… but we need performance.”

I used to believe performance came from pressure.
Push harder. Think more. Do more.

Then I watched the leaders who scaled fastest do the opposite:
regulate first → execute better.

That’s why I’m sharing this video.

Not to show an event.
To show you I can do what I say I do:

→ hold a room of leaders
→ shift the energy fast
→ perform on big stages

I don’t say: “Breathwork improves performance.”

→ I show what it takes to show up, even when your heart is racing.

That’s where trust is built.
And where buyers are made.✌🏻

P.S: Obsessed with this track. How good is it?

Here’s how to rebrand yourself so this happens…

🥂You feel at home in your leadership

🥂The room shifts when you walk in

🥂Your success finally feels like yours

You’ve scaled.
You’ve led.
You’ve won.

But deep down? You know…

You’ve outgrown how you’ve been showing up. And you are so tired of building from a version of you that no longer fits.

It just doesn’t feel right anymore.

It’s time to rebrand my friend…not the business, but YOU.

✨ Rebrand your identity

→ Anchor into who you’re becoming, not who built the last chapter

✨ Rebrand your confidence

→ No more negotiating with self-doubt before you hit “post”

✨ Rebrand your relationship with money

→ The real flex is knowing your worth before the number hits

✨ Rebrand your positioning

→ You’re not pitching. You’re holding a room.
Make it clear you’re the best to bet on.

✨ Rebrand your leadership team

→ If they can’t carry the next chapter, train them. Loyalty doesn’t scale. Alignment does.

✨ Rebrand your mentorship

→ $10M moves need $10M mirrors.
Invest like the version you’re becoming.

And when that shift lands?
Everything else compounds.

So if you’re in that moment…the quiet, uncomfortable edge between what’s working and what’s next…

DM me “ALPHA.”
You don’t need to explain. I’ll know.

Personal Brand Strategist | Growth Partner to CEOs & Leadership Teams | Corporate Consultant | Speaker

Some people can afford not to build a personal brand.

Most people can’t.

There’s a whole category of people who say:

“I don’t need a personal brand. My reputation speaks for itself.”

Often, it’s legacy talking.

The world is brutal right now.
AI flattened the playing field.
Anyone can launch a business in minutes.

So if you don’t have a clear personal brand, 
a felt edge…

no one knows why they should buy you.

And yes, this includes people who are “very established.”

This year, I stopped showing the real work I do.

The celebrities, politicians, big influencers I work with behind closed doors.
The impact that doesn’t always make it online.

I confused sharing with bragging. 
Got scared of being judged. Rejected.

(I just did a subconscious reprogramming and the lid is off now. ✨)

A client (big name) recently told me to delete half my LinkedIn and Instagram.

→ The retreats.
→ The breathwork.
→ The yoga pants.

The parts of me that don’t look “corporate enough.”

“Blend in,” he said.
“Don’t show your healing on LinkedIn.”

I refused. Why?

Anyone can build a brand now.

What’s rare, is helping someone walk into a room and feel different before they say a word.

THIS 👆🏻 is the core of my work.  
And that’s what makes me unforgettable.

So to the client who wanted beige:

“Thank you, but NO thank you “. 😉

If you didn’t know me yet?

Hey. I’m Géraldine.

I heal the sh*t out of your mind and body.
I’ll help you become so energetically clear that people trust you without knowing why.

If that makes me too much? Good.
I was never born to blend in.

—

PS: Not needing a personal brand is a privilege.

Everyone wants the spotlight, and yet…
No one wants to perform in the dark.

Most people think they need a big audience before they start showing up.

They say:

“I’ll be confident once people start paying attention.”

But it doesn’t work like that.

You don’t get on stage because you’re a rock star.

You become a rock star because you keep showing up before anyone cares.

→ I started writing when no one was reading.

→ I started speaking when no one was listening.

→ I started selling when no one was buying.

That’s how I went from invisible… to undeniable.

Confidence isn’t something you wait for.
It’s something you develop as you grow.

My advice to you:

Keep showing up before anyone cares, 
Because one day, everyone will. ✌🏻

P.S: Been told I don’t share enough “educational” content. Truth? I’d rather show than tell.

The 1 mistake that keeps people stuck at ‘Almost’.

Most people don’t fail because they’re bad.

They fail because they’re almost good enough.

In some industries, almost doesn’t cut it.

Fourth place at the Olympics?

→ No medal.

The startup that’s almost great?

→ No funding.

The business that’s almost working?

→ No revenue.

And that hurts.

But the difference between almost successful and wildly successful is often just a tiny edge.

That one shift in messaging.

That one tweak in delivery.

That one degree higher of excellence.

If you have been thinking of starting over?

Don’t. You just need to level up.

P.S: Ever tried to do an airport selfie without anyone in the background?

You want to be a highly successful speaker?

Here’s what not to do.

You’ve all seen those speakers.
The ones who walk on stage and it’s… 
death by PowerPoint.

Step one. Step two. Step three.

And a few hours later? 
Nothing stayed.
Not even their name.

But when someone comes up with no slides, no safety net, just presence, and speaks authentically, tells a story that touches your heart, makes you feel seen.

You don’t walk away with notes.

You walk away carrying something.

And you never forget.

People don’t remember steps.

They remember how you made them feel.

They remember the moment they recognised themselves in the story.

If you double down on being you,  
your story, your experience, 
you cannot compete with anyone.

So how do you become a great speaker?

You become an incredible storyteller.

Those who master storytelling and public speaking in 2026, hold the ultimate edge.

P.S: I coach TEDx Speakers, trust me on this 😎

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Lea 🌈 Turner

Geraldine Spurway

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taplio

The Battle

Lea 🌈 Turner

Geraldine Spurway

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lea 🌈 Turner's LinkedIn Performance

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