50 in 50 Challenge 

Building 50 projects in 50 weeks using only AI tools and vibe coding practices. Recording tutorials and creating resources for non tech founders to learn the fundamentals of Lovable, Supabase, Cursor and many other tools.

In first half of 2025 I've: 
- Built over 40 apps and publicly launched 17 of them, signing up more than 3,000 users
- Hosted dozens of bootcamps, a Hackathon, and did 4-5 AMA sessions on Vibe Coding
- Had over 500 students graduate a vibe coding course that I built with the help of Starter Story 
- Reached 100,000 views on my YouTube channel 

The second half of 2025 will be 100% focused on monetization of products and services, so stay tuned for my updates!

AI Vibe Coder

CitizenShipper

Mission: Work with the CEO to help oversee the company’s growing activities and operations while tackling all types of general operational initiatives and setting goals across the organization. Advise on employee performance, hiring, and termination, and help ensure that teams and projects run smoothly.

Goals:

- Monitor cross-company KPIs, and help the CEO manage the organization's operations
- Coordinate and collaborate with all departments and team members, communicating the CEO’s company vision across all levels
- Ensure the right strategy is constantly being executed - at the highest quality, and using actionable, data-driven insights
- Help CEO Manage business operations and set goals across the entire organization
- Coordinating and achieving goals, by selecting important tasks and administrative activities that employees must carry out within their departments. Developing strategic initiatives that can improve efficiency throughout business operations

Responsibilities: 

- Assist with the financial aspect of the business to make sure everything is running smoothly and recommend solutions that will improve profitability
- Collaborate very closely with C-level leadership to strategize and execute long-term plans that usher in new levels of productivity, efficiency, and success 
- Monitor and improve daily operations and address potential issues when they arise, proactively seek and capitalize on opportunities for operational improvements
- Measure the efficiency of systems and procedures
- Track business results, perform cost-benefit analyses, establish (production) KPIs, monitor them, and conduct quality assessments
- Ensure all systems operate smoothly 
- Coordinate with the People Operations department to ensure our hiring plans meet our business needs
- Take into account the needs of external and internal stakeholders and incorporate them into new strategic plans

VP of Business Operations

As Head of the Driver Team at CitizenShipper, my main objective is to ensure that drivers using our marketplace have the best possible support along their journey. We use multiple tools and techniques to achieve many of the results which I am proud of: 
- We grown our active driver community by over 5x in the last 2 years, with hundreds of drivers finding valuable work and generating income through CitizenShipper each month. 
- 6,000+ drivers completed our onboarding courses, resulting in over 30,000 completed shipments in the last 12 months
- We completed hundreds coaching calls to drivers with any sort of background and experience that resulted in creating full-time carriers, many of which can be read on our blog
- We have 3 driver onboarding dedicated communities with over 3,500 drivers being active members
- Drivers using our platform did over 1 million miles in the last 12 months, transporting pets and valuables across the US

Recently, I have taken upon myself to learn more about SEO and paid marketing with the help of my co-workers and our generous professional development stipend. I also look forward to our next video game night competition!

Head of Success

- Grew social media presence across multiple channels, increasing driver engagement.
- Established and managed driver communities, improving onboarding and job-winning rates, and reducing churn by 75%.
- Enhanced customer support efficiency, reducing response times by 50% and achieving a 97% response rate within 24 hours.

Social Media Community Manager

MARKET Protocol

MARKET Protocol allows users to trade the price of anything while leveraging the benefits of the blockchain. Trade stocks, cryptocurrencies, and traditional assets. You can currently experience the power of blockchain derivatives trading with MPX, our decentralized exchange (DEX) built on top of MARKET Protocol.

I have been a team member almost since its inception, with a priority focus on the marketing startegy and social media as well as community building and engagement. During my tenure, the founders have empowered me with a lot of knowledge on the derivatives industry and have had a lot of flexibility and acceptance for my ideas and initiatives, always being oriented towards testing and learning from our experiences. They have enabled me to grow as a person and a professional, and allowed me the freedom to represent our project in all the capacity I felt will best demonstrate the revolutionary idea we are working on. The biggest takeaway for me while working with the team was the quality of relationships we have established among ourselves despite the cultural, professional background and timezone differences. They have a great recipe of how to build a remote and distributed workplace.

Head of Marketing

White City Logistics

- Worked alongside the company owner to scale the logistics operations
- Fulfillment of over 1,000 trips with Amazon Inc. with excellent ratings

Fleet Manager

Centrotexnica 

- Led the procurement team, increasing procurement application efficiency by 300% through process optimization and supplier negotiations.
- Successfully managed contracts worth over $1 million, ensuring compliance with public procurement regulations.
- Implemented a new procurement management system.

Head of Procurement

- Former fleet, marketing and general manager, failed startup co-founder, currently a VP of Business Operations at CitizenShipper. 

- Nowadays I am on a mission alongside 40+ companions at CitizenShipper in building the future of long-distance pet, car, motorcycle, boat shipping and more! 

- Mastering AI before it masters me first. Successful graduate of the inaugural #100DaysOfAI challenge. 

- Currently building 50 Projects in 50 weeks using only AI tools. Watch my cringe demo videos here https://www.youtube.com/@50in50challenge

- Learning how to play golf! Happy to hear your tips on how to improve my driving distance!

Lazar Jovanovic

I'm starting to believe that we really need to rethink how we're build things. 

For example: 

- I don't think you need a CMS anymore, you can just build a blog on Lovable, clone and edit blog posts or landing pages in a single prompt, which is much faster than filling out text boxes. 

- Same goes for video editing and generation I guess - Whitney Menarcheck just showed us this is possible to do with Lovable too. 

- I built a chrome extension with Lovable recently even though it should not be technically possible. It just works.  

To those who say that the biggest bottleneck of development with AI tools will be hardware, memory, windows, models or anything else - I say that the biggest obstacle are actually our brains, which are hardwired to the old ways of thinking. 

Find a super bold and crazy idea, and try to build it. Who's to say it can't be done!

Slick! Amazing work Felix Haas Abey Thomas Joy Nad Chishtie Gustav Kjellin emil fagerholm Emil Ahlbäck Elliot Lindberg and everyone else in making this experience Lovable 😍

Digital Bauhaus!
Claymorphism?
Neumorphism...

And who can forget Glassmorphism 🔥  

I've been hearing of these and many more UI styles for a while now - but admit not always being sure what's the difference and how to replicate them. 

As usual, when I want to learn something new, I decide to build a Lovable project. 

And so, if you're like me, and you are not always sure that you know what these and many other mean or look like, or how to use them, my UI Style Guide is live! 

And yes, I included prompts that you can copy to apply any of these with ease 👀 

Like & Comment your favorite style and I will send you a link! 

Test it and let me know how I can improve it.

The designs!!! 😍 😍 🎁 

If you hesitated until now - you just have to try Lovable today!

Lovable now uses Claude Opus 4.5 as a core model for better designs. 

Early results show:
• 15% fewer mistakes
• 5% higher project success rate
• Noticeably better designs

All these upgrades come at no additional cost for Lovable users. Let us know what you think of it!

Read more here: https://lnkd.in/gtQnRHjJ

Vibe on the go from mobile for mobile is so underrated! 

One of my most productive build weekends in a while, I always love when I just vibe for the fun of it 😍 

Roast my builds please, tell me what to build next. 

And make sure to play around with Lovable next time while waiting for a bus, a meal, a friend!

Lovable users, we need your feedback! Please test and give my bro 🤖 Daniel Treviño Bergman some suggestions on how we can make this more Lovable ❤️ 

Ivan Zidov Marija Milosevic frattz ‎ Noan Borel Alex Cinovoj Erik Timm 🚀 André Teow Alexandre Messina

View 🤖 Daniel Treviño Bergman’s profile

Hello!

We’re testing new UX experiments for writing your first prompt.

This version gives you a live prompt score as you type:

 👉 https://lnkd.in/dmzrhcr5

I’d love your honest thoughts:
- What feels helpful?
- What feels confusing?
- What would make this genuinely useful?
- Anything else?

If you’d like to see other variations, I’m happy to book a quick 15-minute call to walk you through them. I’ll also send 50 Lovable credits as a thank you for your time and feedback.

Open article: Lovable - Prompt Score by promptscore.lovable.app

Everyone at Thanksgiving dinner watching football or TikTok, and all I want to do is vibe code. 

So grateful for what I get to do for a living 😍

For everyone in my network that want to hear me speak Italian (powered by AI of course), my course on Getting Started with Lovable in collaboration with Learnn is now available! 

https://lnkd.in/efyEvARt

Open article: Lovable & Vibe Coding by learnn.com

Another banger set of features drop on a Friday afternoon 😎 

This team never stops 🚢🚢🚢

Introducing Lovable Themes, Design View and AI Image Generation

1. Themes let you set brand standards and reuse them across your projects. You can create multiple themes and switch between them easily.

2. Improvements to visual edits. Select multiple elements and edit them together. Control margins, padding, fonts, and colors in the sidebar. Edit more text directly on the page. Adjust borders, shadows, and icons.

3. AI-powered image generation. Create and edit images with AI without leaving Lovable or hunting for stock photos. Describe the image you want and let Lovable create it for you.

You can find all these tools in a new design view that brings your visual editing tools into one place.

Now live for all Lovable users.

Every time I think I know it all, I get surprised. 

And I am starting to think that there's almost nothing left that Lovable cannot do. 

All you need is an idea. 

It just works!

Tech with a Heartbeat | Community @ Lovable

I just made an entire video with Lovable. I didn’t know this was possible…
I planned, created, and edited the whole thing using only Lovable!

Most people know Lovable as an AI app builder, but it’s quickly becoming a powerful way to create shareable content too—including videos. If you haven’t tried video creation in Lovable yet, consider this your sign.

SheBuilds on Lovable continues to surprise me in such great ways. The number of women applying, building, and shipping with confidence is rising fast! And with acceptances officially live and the countdown to the event underway, I put together this video to capture the latest stats and celebrate the momentum.

#SheBuildsOnLovable

Two massive milestones! 

So many reasons to be joyful today as this amazing team celebrates reaching its first anniversary and hitting $200M!!! 

Happy Birthday Lovable 😍 🔥

We launched Lovable one year ago, and today we hit $200M ARR.

Here's our story:

We started with a small team in Europe in a co-working space. Almost no one knew who we were, and we didn’t know what was coming.

But that changed quickly...

We transparently shared everything that happened on social media, including product updates, metrics, and new team members. 

Then, thousands of people started sharing what they built with Lovable.

Now, we have one of the most active communities in tech, with over 70 community-run events happening this week alone. People all over the world build 100,000+ new projects on Lovable every day.

It’s not just Lovable that’s grown fast: our users have too...

Lumoo, Quicktables, and Plinq are all products built entirely on Lovable with $10k-$100k in MRR just months after starting.

Designers, PMs, and even developers inside large companies have grown into an important customer group: HCA Healthcare now focuses less on mockups and more on patient care, and Klarna ships weekly instead of quarterly using Lovable.

Today, we’re releasing multiple product updates (read more on our blog):

1. MCP servers: Linear, Jira, Notion, Confluence, n8n
2. Themes: set brand standards across projects
3. Improved visual edits: multi-select components & image generation

MCPs are live today. Themes & visual edits rolling out this week.

We're also opening offices in Boston and San Francisco and building a world-class leadership team. Year one proved it works. Year two is about scale.

To thank you all for this year: For the next 7 days, if you refer someone to Lovable and they publish a project you'll both get 50 credits (that’s 5x more than usual!).

We're looking forward to many more Lovable years ❤️

The best vibe coding companion! 

I can't believe I am about to cross 400k words dictated - and mostly done on Lovable and any relevant app that I would use for project planning. 

Any other wispr-ers out there? Show me your stats!

Students from all over the world, this is your chance to join something life changing before your career even started! 

What would I give to be 19 again 😍 

Tagging a few young guns in my network, spread the word out there with your peers Noan Borel Konstantin Sagidullin Ebrahim Basrai David Geddam Rufus Wågert Patricia Tani ❤️

Leading Community @ Lovable | Ex-Scale | fka “Alex at Outlier”

Lovable is recruiting our first cohort of Campus Leaders from top universities around the world! 🎓 

This volunteer-led program is designed for students who want to bring Lovable to their campuses by supporting events, leading hackathons, and strengthening our presence within student communities and on campuses.

We're looking for students who are:
- Highly active in student orgs, tech communities, or entrepreneurial groups
- Proactive self-starters who create opportunities rather than wait for them
- Strong communicators with the desire and ability to inspire their peers

The Lovable Campus Leaders program is highly selective. Accepted candidates will gain access to a suite of exclusive perks designed to accelerate their growth: deeper access to Lovable, real-world experience, mentorship, and dedicated support for campus initiatives.

If you or someone you know is interested in helping shape the path of one of the fastest-growing companies in the world, apply today:

https://lnkd.in/gMRBGcRe

Just bought the best gift I could for Christmas to my best friend. 

To be able to give something so valuable as the power to build anything in just a few clicks feels like sorcery. 

But it's possible! 

Give the most Lovable present this holiday season to your loved ones :)

The single most underrated Lovable feature by far.

When you are in chat mode, Lovable reads your codebase, past messages, your prompt and assumes a role of a technical co-founder, much deeper than being an engineer executing your orders. 

I am not a developer, so I need someone to step in, and quite often too. And even if you are technical, who hasn't experienced a mental block at 10 PM after hours of building. 

It sets the course, writes the plan, all you have to do is click to implement and let it cook 🥧

Everything I learned about vibe coding comes as a result of being a chat first builder!

Announcing Claude Opus 4.5 is now powering Lovable's chat mode.

Our most successful users plan their builds with Lovable’s chat mode before making edits. Better planning means better builds, it’s that simple.

Opus 4.5’s frontier-level reasoning takes planning to another level.

It’s live in Lovable through December 5th.

Dear Lovable ladies - do not miss this opportunity to have the greatest holiday season ever, and instead of waiting for Santa, make your own dreams come true and give yourself the best gift yet!

SheBuilds on Lovable buildathon applications are open again!!! A buildathon created for women, by women. Will you be there!!?

SheBuilds on Lovable is for every woman who’s had a product idea strike while feeding the kids, between meetings, on a run, during school pickup, and thought, “if only I had the skills, time, or help.”

Good news: The time is *now*. And no coding skills are required!

You will join hundreds of other women, get 48 hours, build your idea, and we give you unlimited credits to make it happen. Together. We will support you. We will lift you up. YOU. WILL. SHIP!

I want women shipping apps that solve real problems they care about. Tools that help your community, your household, your kids, your parents, you business (and yea, make money). 

🔥 Because when women build, world gets better. 

Ladies, let's go build something nobody saw coming 💃 

Important deets:
1. 48 hour buildathon is Dec 15-17
2. applications close in 48 hours, on Nov 26th.

3. APPLY HERE: ➡️ https://lnkd.in/gpzsUR-R ⬅️ 
(if you've applied before, apply again!) 
-> you must have a Lovable account to apply

4. we’re selecting ~200 participants across 3 categories: business app, consumer app, and social impact 

5.  prizes: 5K lovable credits, mentorship from me, memories to last a lifetime, and a community that will absolutely change your trajectory

Season 1 was a blast. Season 2 is going to be even better. Don’t miss it!

P.S. Who runs the world???

#lovable #womenintech

Share the love with everyone you know and give them the most valuable gift this holiday season - ability to make their dream app/store/website/tool/project come to life! 

And you also get 50 credits each! 

Hurry up, only 3 days left 🎁

A few days left to join the Lovable Yearbook and get 50 credits per person you refer to Lovable!

Over 2,000 people have already participated. Here's how you can too:

1. Go to Lovable and click the gift icon to find your referral link
2. Add it to your Yearbook submission here: https://lnkd.in/dw9P2nvV
3. Share your Yearbook photo on social and get 50 referral credits anytime someone signs up and publishes a project through your link

The yearbook referral bonus runs through Tuesday, November 25th.

One of the coolest things I saw this Black Friday was Stripe City, and got knocked out of my chair seeing Lovable on the main square! 

Link to the video on how it was made in the comments 🙂

Favorite Sunday read 🤩 can't wait for the next update!

This is what we improved to Lovable last month:

1. Improved agent context so the AI understands projects and edits more reliably.
2. Shopify integration so you can build full online stores just by chatting with AI.
3. Added clearer controls for managing your Cloud & AI usage.
4. Smoother custom domain setup and management.
5. Choose a primary domain and automatically redirect all others to it.
6. Added domain ownership validation before a domain goes live.
7. Ability to request access when opening a private project you're not part of.
8. "Workspace-only" publishing to restrict access to your workspace members.
9. Option to disconnect a project from GitHub if you need to move it elsewhere.
10. Ability to send files or images only, without text, as prompt.
11. Desktop notifications when long-running builds finish.

BeneficCapital LLC

Benefic Capital is a private family office investment firm dedicated to building generational wealth by transforming business cash flow into long-term, income-producing assets.

My Role:

Lead investment strategy across small business acquisitions, real estate, and alternative assets.

Apply a “business-as-an-asset” framework to create scalable wealth beyond active income.

Partner with other entrepreneurs to design holistic wealth strategies that combine operating businesses with investment portfolios.

Document and share lessons learned to help other business owners think and act like investors.

Highlights & Results:

Structured investment vehicles that reinvest profits from coaching and marketing ventures into appreciating assets.

Expanded holdings into both operating companies and long-term real estate assets.

Developed frameworks for owners to turn their businesses into wealth-building engines rather than jobs they’re stuck in.

Founder & Managing Partner

ActionCOACH Central Texas

At ActionCOACH Central Texas, we help ambitious business owners scale beyond themselves, building companies that create freedom, profit, and long-term wealth.

My Role:

Lead strategy as Sr. Partner across coaching, operations, and growth initiatives.

Coach business owners directly on scaling systems, building high-performing teams, and driving profit.

Train and mentor other coaches within ActionCOACH, focusing on podcast hosting, storytelling, and engaging client communities.

Serve as CFO/CMO-level strategist for select clients, bringing a systems-first approach to marketing, finance, and operations.

Highlights & Results:

Supported multiple business owners in scaling from ~$1M to $5M+ revenue.

Helped owners regain 10+ hours per week through delegation and systemization.

Guided companies through successful exits and acquisitions, creating legacy wealth.

Recognized as a top ActionCOACH team worldwide for performance and impact.

Visit us online at https://actioncoachcentraltx.com/

Sr. Partner & Business Growth Strategist

The Business Spotlight Series

The Business Spotlight Series is one of the largest business owner driven education series in the world! Business Spotlight provides an outlet for business owners to speak about their journeys, their challenges and successes in order to drive brand awareness and help others learn.

Host - Business Spotlight Austin

Benefic Marketing

Benefic Marketing is a Client Acquisition Intelligence™ firm helping small businesses, franchises, and agencies turn chaos into clarity through CRM automation, dashboards, and strategic marketing systems.

My Role:

Design and implement scalable systems that give owners clarity on sales, marketing, and operations.

Lead product innovation for our SaaS dashboards and reporting platforms (BeneficIQ, Leadflux).

Oversee custom CRM builds, automation workflows, and lifecycle-based campaigns tailored to local businesses and franchises.

Partner with owners to shift decision-making from guesswork to data-driven growth strategies.

Highlights & Results:

Built fully automated dashboards that reveal which products, services, and campaigns actually drive profit.

Helped local business owners cut marketing waste by 20–40% through better attribution tracking.

Designed CRM systems that improved lead response times and increased conversion rates by up to 2–3x.

Developed white-labeled solutions for agencies, enabling them to scale client acquisition and retention.

Learn more at https://beneficmarketing.com/

Founder and CEO

ActionCOACH WilCo

*ActionCOACH WilCo is NOW OFFICIALLY ActionCOACH of Central Texas!* 

Award Winning Sr. Partner & Marketing Manager 🔹 Founder 🔹 Entrepreneur 🔹 Business Strategist 🔹 Speaker & Educator 🔹 Certified Business Coach

Co-Owner, Global Sr. Partner, & COO (Merged to ActionCOACH Central Texas)

Bank of America

Wealth Management Lending Officer - NMLS 1510701
tanner.obrien@bofa.com

https://mortgage.bankofamerica.com/tanner-o'brien

At Bank of America, I am responsible for assisting High Net Worth and Ultra High Net Worth families in the purchase of new homes, restructuring/refinancing current mortgage debt to access equity or improve cash flow.  Prime responsibilities include: engaging with clients and Merrill Advisors on topic of home loans, coaching team partners (bankers, financial advisors, and other associates of the firm) in recognizing home loan solutions for clients, loan origination, pipeline management, and achieving company targets.  In addition to my role within the firm, I own my part of the business and develop relationships with outside agents within the real estate sector.

VP - Wealth Management Lending Officer, NMLS 1510701

Mortgage Loan Officer - NMLS 1510701
tanner.obrien@bofa.com

https://mortgage.bankofamerica.com/tanner-o'brien

At Bank of America, I was responsible for mortgage loan sales within my assigned financial centers.  Prime responsibilities included: engaging with clients within financial centers on topic of home loans, coaching team partners (personal bankers, financial advisors, and other banking associates) in recognizing home loan solutions for clients, loan origination, pipeline management, and achieving company targets.  In addition to my role within the Financial Center, I owned my part of the business and develop relationships with outside agents within the real estate sector.

Mortgage Loan Officer, NMLS 1510701

CENT Credit Union

I was responsible for all mortgage loans: accepting applications, quoting rates, verifying credit, determining appropriate mortgage programs and originating loans, underwriting, processing, closing, funding, and all communication between borrower, buying and selling agents, appraisal companies, title companies and attorneys, insurance agents, and other representatives as needed.  I was also responsible for the management of all escrow accounts at CENT, managing a team of five employees, consumer lending (personal and auto loans), management of collection/delinquency, monthly reporting of Lending Department statistics, member service and front line transactions as needed, and other financial duties as assigned by the CEO.

Mortgage Loan Originator & Consumer Lender

Main Street Mason City

I was responsible for the development, conduct, coordination, and documentation of the Main Street Mason City Program. I served as the principal on-site individual coordinating Main Street Mason City activities that recognize historic preservation as an integral foundation for downtown economic development. 
As the Director, I was also responsible for grant writing, committee coordination, building and maintaining relationships with downtown businesses, managing the administrative tasks of the organization, volunteer coordination, and working with Mason City Chamber of Commerce, Economic Development Agencies, Mason City CVB, and the City of Mason City.

Executive Director

Mason City Chamber of Commerce

I was responsible for over 20 successful events and 4 new programs. My biggest success to date was the successful relocation of the North Iowa Band Festival to Downtown, Mason City.  I was the staff liaison to following standing committees: Agribusiness, Blue Zones Project Worksite, Business Resource, Events, and the North Iowa Band Festival, I was the Coordinator of the North Iowa Band Festival (Mason City's signature event) and all other programs/events hosted by the Chamber of Commerce, I was involved with fund-raising through events, sponsorship, and grant writing, my other duties include budget setting, media relations, volunteer coordination, and marketing for each of the Chamber events as well as the development of new programs and increasing profits of current events.  I was also responsible for implementing all policies and procedures necessary for the Chamber of Commerce to become a designated Blue Zones Project worksite.

Program Director

Life Time Fitness

Metabolic Specialist
 ◦	I provided technical leadership and training to Personal Training department, Metabolic Technicians, and members in the areas of metabolic testing, heart rate monitors and RiskPoint. Consistently provided metabolic testing and heart rate monitor services.  Managed inventory, new hire check list, implemented marketing and promotional strategies.  I also ensured our club hits revenue needs for the program.  
 
 Personal Trainer
 ◦	Worked with individuals of all ages and abilities to help them accomplish healthy way of life goals.  Provided clients with education, nutrition, and training to foster progress towards individual goals.  Responsible for customer service, sales, and member engagement of all members in the fitness club.  Track own business and strive to hit business goals set for myself.   Lead one on one training, small group, and classes of 12+ individuals.

Metabolic Specialist/Personal Trainer

Award Winning Sr. Partner at ActionCOACH Central Texas | Entrepreneur, Business Owner, & Coach | Host of 'Business Spotlight' Austin

Most business owners don’t fail because they lack drive.
They fail because they become the bottleneck.

They’re working harder than ever, yet the business still depends on them for every decision, every sale, every fire that needs putting out.

That was me, too. I left a high-paying career in banking to join my family business and quickly learned: success at scale doesn’t come from working more. It comes from building a business that works without you.

Over the last decade, I’ve:

Helped business owners replace chaos with clarity through scalable systems and dashboards.

Partnered with leaders to build teams who take ownership instead of adding more management layers.

Guided entrepreneurs through the messy middle of growth to unlock time freedom, financial clarity, and long-term wealth.

Today, I wear a few hats:

Sr. Partner at ActionCOACH Central Texas – leading one of the fastest-growing business coaching firms.

Founder of Benefic Marketing – building CRM, automation, and dashboard solutions for local businesses and franchises.

Investor at Benefic Capital – turning business cash flow into long-term, wealth-building assets.

But titles aside, here’s what matters:
I help ambitious business owners buy back their time, scale beyond themselves, and build lasting wealth and freedom.

If that’s the journey you’re on, follow me here.
Every week, I share frameworks, stories, and systems to help you move from operator… to owner.

— Tanner

Tanner O'Brien

Two years ago I was asked to help emcee 1MCups. Yesterday we wrapped the final event of 2025 — and the growth has been wild.

When I first stepped in, we averaged about 20–25 people each month.
Now we’re consistently seeing 50–60 entrepreneurs show up.

That matters.
Because every new person brings a new perspective, a new question, and a new insight that helps the presenter (and the room) get better.

Watching dozens of founders step up and share their businesses has been one of my favorite things this year. The energy, the honesty, the willingness to learn — it makes the whole community stronger.

Huge congrats to the Round Rock team for building something special.
And a big shoutout to Priscilla Luzader Pipho  for an awesome presentation yesterday.

Looking forward to an even bigger 2026.

Round Rock Chamber 
Adriana Nunez-Young 
Bill Combes 
Bryan Eisenberg

Building businesses that run without the owner through systems and AI-driven execution. | ActionCOACH | Benefic Marketing | Benefic Capital

No alternative text description for this image

Become Undeniable
Be the version of yourself that cannot be ignored.

Every day I remind myself of one rule:

You’re not competing with the world.
You’re competing with the guy you were yesterday.

And when I look back, the gap between old me and current me is clear.

Yesterday-Me (the real version):

Thought I knew a lot more than I did because I learned fast
Believed waking up at 5 AM was the only way to be successful
Filled downtime with music, TV, and stories
Worked because I had to pay the bills
Chased “work-life balance” like it was a finish line

Today-Me (the man I’m building):

Approaches everyone as someone I can learn from
Focuses more on what I do after waking up than the exact time
Chooses podcasts, YouTube, and skills that make me better
Works because I love what I’m building and who I’m building it with
Lives in work-life harmony, not work-life tug-of-war

None of this came from a dramatic moment.
It came from slow, steady upgrades in how I think and how I show up.

Here’s what I’ve learned:

Discipline compounds
Identity shifts quietly
The small reps shape the big outcomes

Most people wait for motivation.
But the people who become undeniable?
They stack tiny wins until the old version of themselves can’t keep up.

I’m not trying to be perfect.

I’m just trying to become a man my future self would point to and say:
“He kept going. He kept growing.”

Keep going. Your future self is watching.

Round Rock State of the Coty update. 

Great things in progress here in Round Rock!

Round Rock Chamber

Some parts of business look chaotic, even when the work is solid.
Marketing is one of them.

For years, I kept trying to “fix” my marketing.
New platform.
New ad.
New idea.
Same inconsistency.

Some weeks everything moved.
Other weeks…nothing.
And I’d find myself asking questions that weren’t helpful:

Is it the market?
The algorithm?
Me?

Here’s the part nobody tells you:

Most of the buyer’s journey happens where you can’t see it.
And that invisibility makes good owners doubt themselves.

It’s not that your marketing is broken.
It’s that you’re reacting to the final 10 percent of someone’s decision as if it’s the whole story.

When I finally understood that, the weight shifted.

I stopped expecting every lead to move the same way.
I stopped assuming slow weeks meant something was wrong.
And I stopped treating every inquiry like they were starting from zero.

Because they weren’t.

If you want a clearer view, try this:

Think of the last customer you closed and write three simple lines:
	•	TOF: Where they first came across you
	•	MOF: What they looked at before trusting you
	•	BOF: What pushed them to act

Then drop this into ChatGPT:

ROLE:
You are a small-business marketing strategist who explains things simply.

CONTEXT:
Here is the real path my last customer took:
TOF: [YOUR EXAMPLE]
MOF: [YOUR EXAMPLE]
BOF: [YOUR EXAMPLE]

COMMAND:
1. Show me how this funnel handles warm vs cold leads.
2. Identify the biggest blind spot in how I’m viewing my buyer.
3. Give me 3 improvements I can make this month.

FORMAT:
- Warm Lead Analysis
- Cold Lead Analysis
- My Blind Spot
- Top 3 Improvements


Seeing the whole path won’t magically remove the ups and downs.
But it will give you something far more valuable:
perspective.

And perspective is what turns stress into strategy.

What part of your buyer’s journey feels the most invisible to you right now?

“Happiness is seeing progress, not being perfect.”
That line stuck with me all week.

I had the honor of presenting at the Business Leader Series workshop the other week — 40+ entrepreneurs in the room.
We talked about how to reverse-engineer your 2026 Game Plan:
profit first, then activity, then action.

Afterward, a few people came up and said,
“That finally clicked for me.”
That’s the win. When something you’ve learned the hard way lands for someone else.

Between that, watching our team hit new milestones, and volunteering with the Round Rock Chamber…
I was reminded that fulfillment isn’t found in the “finish line.”
It’s in the motion. The little forward steps.

We’re now 13.8 months away from retiring my parents from our family business.
Every system built, every team member empowered, every client served — it all adds up.

If you’re building something big, don’t chase perfect.
Just make progress today.

What’s one small win you’re celebrating this week?

In business, in real estate, in life, the things that look like upgrades can often be traps.

I sold the house. I shouldn’t have. My first real estate win felt like a triumph. Bought a house for $68K. Fixed it up. Sold it for nearly $90K. Not b

Open article: The Lesson That Cost Me $50,000 by Tanner O'Brien • 1 min read

My dreams had been too small.

Not because I lacked ambition. But because I hadn’t seen enough examples of what was possible.

I held a gold bar in my hand… … and I didn’t feel successful. I felt surprised. Because I never expected to hold one. Not at this stage of life. Not i

Open article: Your Dream is Too Small by Tanner O'Brien • 1 min read

There’s no panic like checking your bank account and realizing your paycheck wasn’t really yours.

I was a psychology grad in a sales job. It didn’t go well. When I graduated, I didn’t want to go to grad school. So I became a personal trainer. The p

Open article: You Don't Need to Know Everything by Tanner O'Brien • 1 min read

13 months from now, my parents retire from our family business.

Not "someday." Not "when we're ready."
December 2026. Hard stop.

That deadline changed everything.

Here's what I realized:
Without a forcing function, I was building a business that could run without me.
With a deadline, I'm building a business that must run without them.

The difference? Urgency kills perfectionism.

This is what we've done in the last 90 days:
✅ Documented every role my parents currently fill
✅ Hired and trained 2 new team members to absorb their responsibilities
✅ Automated weekly reporting so leadership decisions don't require their input
✅ Built an AI training system so new hires onboard faster
✅ Systemized our sales process so it's duplicatable across future locations

The goal isn't to replace my parents.
The goal is to make the business an asset, not a job.

And here's the uncomfortable truth:
If your business can't run without you, you don't own a business.
You own a high-paying job with unlimited hours.

This deadline forced me to ask hard questions:

What decisions am I making that someone else could make?
What's in my head that should be in a system?
What am I doing that I'm not uniquely suited to do?

Every answer became a project.
Every project became a system.
Every system bought back time.
The best part?

We're tracking everything. Every system. Every hire. Every process.
Because if we can retire my parents in 13 months, we can help other owners do the same.

If you want to know if your systems actually work, give yourself a deadline.
Not "eventually." Not "in a few years."
A real date. Real stakes. Real accountability.
That's where theory meets execution.

13 months. Let's build.

Last Tuesday a franchise owner called me, frustrated.

"We've got 10 locations. We've automated everything. Why can't we scale?"
I pulled up his dashboard.

10 locations. 10 different CRMs. 10 different definitions of "qualified lead."

That's when I realized:
He didn't have automation. He had 10 expensive silos pretending to be a system.

Here's what I told him—
Automation ≠ Systemization

You can automate workflows all day.
But if every location defines "Marketing Qualified Lead" differently, your data is fractured.

You can't compare performance.
You can't deploy universal solutions.
You can't scale insights.

The real problem?

His general managers kept saying: "My location is different. I need custom systems."
And he kept nodding.

That's where scale dies.

Here's why customization kills leverage:
Different systems = different training

Now you need 10 onboarding programs instead of one.
Different naming = different reporting

Before you can analyze anything, you spend hours normalizing data.
Different processes = different support

Every location needs custom troubleshooting. Nothing is replicable.

Think about McDonald's.
They don't let franchises customize the Big Mac by location.
Why? Because sameness creates economies of scale.
Same menu. Same suppliers. Same systems.
That's how they went from 1 location to 40,000.

Here's what I see over and over:
Business owners confuse "flexibility" with "strength."
They think accommodating every location makes them supportive.
Actually? It makes them stuck.
One great system deployed 10 times = efficient.
10 custom systems = expensive nightmare.

If your general managers are all demanding customization, you have two choices:

Keep accommodating and stay stuck at 10 locations
Standardize the system and scale to 100

The companies that win don't have the most flexible systems.
They have the most duplicatable ones.
True systems are identical. Processes can flex.

McDonald's: Same burger. Different languages.
Amazon: Same warehouse system. Different products.
FedEx: Same routing software. Different cities.

Sameness at the foundation. Flexibility at the edges.

Most teams don’t need more meetings. They need better reflection loops.

Thanksgiving week slowed the business down, but it opened my brain up.
And I realized something: the biggest unlock for my team this year wasn’t a strategy…it was a simple AI-powered routine we installed inside ChatGPT.

Every day at 4 or 5p, my team now gets automatically prompted with:
• What did you actually accomplish today?
• What was the biggest win?
• What needs to happen tomorrow?
• What are you carrying mentally that needs to get out of your head?

They answer → ChatGPT formats → and, their Daily Activity Report is generated.
No friction. No chasing. No forgetting.

The outcome:
• More clarity.
• Better handoffs.
• Fewer “Oh shoot I forgot…” moments.
• Managers spend less time checking in.
• Team members feel in control of their day.

But the real win was this: it taught the team how to use AI as a personal operating system.
We even built role-specific instruction sets so ChatGPT knows their job and becomes a context-aware assistant.

This is what AI in small business should look like.
Not hype. Not magic.
Just consistency.
Just execution.

If you want your team to adopt AI…don’t start with big tools.
Start with one daily workflow that removes friction and gives them a win within 24 hours.

What’s one routine in your business that would be easier if AI just handled it for you?

Somewhere along the way, I discovered something that changed how I see business forever:

Most chaos is a systems problem.

Chaos is not a requirement for growth. For a while, I thought stress was just part of the game. The long hours. The mental juggling act. The late nigh

Open article: When I Fell in Love with Systems by Tanner O'Brien • 1 min read

When you see your business clearly, overwhelm fades.

Take 60 seconds and write down the three ways people actually find you today.

Not the five platforms you “should” be on.
Just the truth.

Then paste this into ChatGPT:

——

ROLE:
You are a small-business marketing analyst who explains things simply.

CONTEXT:
Here are the 3 ways people find my business today:
[PASTE YOUR LIST]

I want to understand which of these are warm vs cold, and what signals actually matter.

COMMAND:
1. Label each lead source as warm or cold.
2. List the top 3 buying-intent signals for each source.
3. Recommend one simple next step for each source to improve conversions.

FORMAT:
Lead Source | Warm/Cold | Intent Signals | Recommended Next Step

This week had everything — wins, chaos, and a few fires that reminded me just how unpredictable business can be.

We onboarded our 8th team member (welcome, William 👊), and for the first time, I didn’t feel buried by it. (yay - starting to fill the spaces in the office!)

Why? Because our systems, and my executive assistant, Taylor, made it feel easy.
That’s the unlock: when you finally build a business that doesn’t need you in every step.

Hiring someone new always exposes gaps. Missing videos. Unwritten SOPs. The steps you forgot existed.
But those gaps are gold, they show you exactly where to strengthen your systems.

My dad and I are sitting down next week to record the missing sales training videos.
Not glamorous, but that’s how we build the machine that will one day let him (and Mom) step out.

Progress over perfection. Every week, one more brick in the wall.

What’s one system in your business that still depends on you?

You are a culmination of the people you choose to surround yourself with…

This has been one of the most powerful pieces of advice I’ve received to date. 

Episode 4 is live on YouTube - a bit of fun on this journey to retire my parents from our business before the end of 2026. 

The week opened with a ride in a Lamborghini at Circuit of the Americas, thanks to a mentor who is living at a level I’m working toward. It was a reminder I needed: get around people who are further ahead, who think bigger, and who show you by example what’s possible.

From there, the week shifted into deep strategic work. We mapped out multiple pathways to hit the 13.5-month goal, challenged our assumptions, and clarified what the future business needs to look like if it’s going to run without me.

A big part of the vlog is the system buildout:
 • Real-time recorded trainings
 • Turning transcripts into SOPs
 • Rolling out full AI project folders
 • Custom GPTs for call reviews and call notes
 • Building an AI sales role-play bot
 • Setting tighter boundaries with scope creep

This wasn’t a “flashy” week. It was a systems week. The kind that compounds.

Why who you surround yourself with matters
https://lnkd.in/gwRnzgfG

Open video: Why who you surround yourself with matters on youtu.be

Why who you surround yourself with matters

I hate to break it to you, but your marketing isn’t underperforming…your offer is unclear.

That was a hard truth for me to swallow the first time I realized it.

I kept trying to fix things at the surface level.
New copy.
New graphics.
New ideas.
More posting.
More activity.

But the real issue wasn’t my marketing.
It was the way I was explaining the value behind what I did.

Here’s what I eventually learned:

People don’t buy activity.
They buy outcomes, clarity, and confidence.

And when your offer feels fuzzy to them, they don’t reject you —
they simply hesitate.

That alone can stall an entire business.

Once I understood that, I stopped chasing noise and got honest about my 4Ps:

Problem: Most owners feel stuck because nothing in their marketing feels predictable.
Promise: I help them build simple, clear systems that create visibility and consistent sales.
Path: We break it down one piece at a time — funnel, offer, CRM, follow-up, AI.
Proof: Real businesses using this approach reduce chaos and finally understand how growth works.

When I started speaking from that level of clarity, everything else aligned.
My content had direction.
My conversations got lighter.
People understood what I actually helped them achieve.

If you want to get clearer on your own offer, start with this:

Write these four words on a blank page:

Problem
Promise
Path
Proof

Fill them in honestly.
Right now.
No polishing.
No clever phrasing.
Just the truth about the real value you deliver.

If you want to refine it, drop this into ChatGPT:

ROLE:
You are a small-business offer strategist who keeps messaging simple and clear.

CONTEXT:
Here is my offer using the 4Ps:
Problem: [TEXT]
Promise: [TEXT]
Path: [TEXT]
Proof: [TEXT]

I serve [TYPE OF CUSTOMER] in [INDUSTRY/LOCATION].

COMMAND:
1. Point out anything vague, generic, or confusing.
2. Create two improved versions of my offer:
   - Version A: Simple and clear.
   - Version B: Bolder but still realistic.

FORMAT:
- Offer Audit
- Version A
- Version B


Clarity is the multiplier.
It’s what turns scattered effort into steady progress.

You’re not overwhelmed. You’re operating without the information you need to feel in control.

That’s the real truth behind most small-business marketing frustration.

You’re running a real company.
You’re serving real customers.
You’re already doing the work.

But without visibility, everything feels…noisier than it should.

So your business ends up in a loop:
	•	Busy
	•	Quiet
	•	Panic
	•	Random marketing
	•	Small bump
	•	Back to busy
	•	Stop marketing
	•	Repeat

And because nobody ever taught you the system underneath the chaos, you internalize it.

“Maybe I’m just not good at this.”
“Maybe other owners know something I don’t.”

No.
You’re not the problem.
The blind spots are.

Here’s the simplest way to get your sight back:

Take 60 seconds and write down the three ways people actually find you today.
Not your ideal plan.
Not the five platforms you “should” be on.
Just the truth.

Then paste this into ChatGPT:

——

ROLE:
You are a small-business marketing analyst who explains things simply.

CONTEXT:
Here are the 3 ways people find my business today:
[PASTE YOUR LIST]

I want to understand which of these are warm vs cold, and what signals actually matter.

COMMAND:
1. Label each lead source as warm or cold.
2. List the top 3 buying-intent signals for each source.
3. Recommend one simple next step for each source to improve conversions.

FORMAT:
Lead Source | Warm/Cold | Intent Signals | Recommended Next Step

———

When you see your business clearly, overwhelm fades.
You make cleaner decisions.
You stop reacting and start steering.

What’s one lead source you’ve been “feeling” your way through instead of measuring?

I’m convinced most businesses don’t have a lead-generation problem.
They have a lead capture consistency problem.

I used to walk out of networking events with 6–7 business cards…
…and then life would happen.
Calls. Kids. Meetings.
By the time I sat down to log everything, half the details were gone.

The other week, during some quiet Thanksgiving downtime, I finally built the tool I wish I had.

We’re calling it Prospect Voice (for now).

Here’s how it works:
• You leave an event.
• You tap one button.
• You talk through who you met, what was said, and any follow-ups.
• Hit stop.
• AI transcribes everything, pulls out each individual lead, fills in details, and creates cards automatically.

Then you can:
• Scan business cards to fill any missing data
• Add teammates as followers on shared leads
• See lead scoring + smart suggestions
• Store call transcripts and meeting notes in one place

No more “I’ll log this later.”
No more missed opportunities.
No more scattered notes.

If your growth depends on relationships, your follow-up system can’t rely on memory or motivation.
It has to be automatic.
It has to be immediate.
And it has to be easy enough that your team actually uses it.

If you want early access once it goes live, comment "Prospect Voice" and I’ll send the details.

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The Battle

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