The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

Universal Hip Hop Museum

Rob is an advisor to the Chairman and board.  He takes an active role in the development of the Universal Hip Hop Museum (UHHM) including leading the (UHHM) Bronx Point Development committee to ensure the museum physical home is established as part of an overall strategy. Rob is active across multiple initiatives to support funding and economic development. He is a firm supporter of innovation in the museum and non-profit space to enable non-profits to be less dependent on fundraising and more engaging with their communities.

The Universal Hip Hop Museum (UHHM)has become the cultural anchor point for the Bronx Point Development project recently announced by the NYC EDC and confirmed by the City Council.  The project is a a dynamic mixed-used development that will feature over two acres of world-class public open spaces with a waterfront esplanade, up to 1,000 units of housing, a permanent home for the Universal Hip-Hop Museum, a state-of-the-art multiplex theater, community space, educational programming, a neighborhood food hall and incubator and more. The Museum will be the cultural anchor of this transformative development project.

Board Of Advisors

Vistrada

Robert is a Partner and Managing Director at Vistrada.  He works with clients to define, plan and implement their vision.  Robert provides executive leadership to the firm and is responsible for its long-term growth and strategy.  

In this role, he has built several long term relationships with major bank holding companies including the premier bank and a major consumer financial services company. 

Robert has increased the breadth of Vistrada's capabilities and its activity in new ventures. Vistrada continues to operate with the highest level of client satisfaction.

Notable Client Projects
---------------------------------
* Goldman Sachs
* London Stock Exchange Group
* McCann/MRM
* American Express
* JP Morgan Chase/Bear Stearns

Establishment of a Governance function for the Technology division of a major bank.  Core functions included a formation of a risk committee, a regulatory and audit coordination function and the planning and roll-out of enterprise initiatives to implement risk and controls programs.

Built a SOX Program office across a division with 8000 technologists through evolving regulatory hurdles.  Subsequently built out multiple programs and teams to address key technology risk initiatives to address controls.

Led marketing data technology initiatives for McCann Relationship Marketing during the outsourcing of 2 major clients business to MRM.

Helped major consumer financial bank holding company establish a data warehouse strategy and solution for it’s new business venture.

Managing Director

Satori Consulting

Helped build the company as the first Principal from 3 Partners and 1 analyst to a profitable entity over three years increasing the revenue over 5-8x.

Managing Principal

Goldman Sachs

Led a global program for technology/IT risk and controls through the formation of a program office (PMO) to assist with the interpretation and implementation of IT controls.

Provided leadership of a program to address the highest risk/control through design, development, deployment and confirmation of the control through evolving regulations.  Managed program across BUs, internal and external auditors and technologists.

Program Manager

Katalyst Venture Partners

Worked with multiple over portfolio companies to help build out Technology, Operations and Sales across processes directly supporting P&L  

Interim VP of Sales for Eccord based in London.  Worked across continental Europe to market the MSP technology platform and to support the efforts to move the sales team from California to Europe.

Interim CTO for ERisk responsible for leading the design and development of the technology organization.  Sourced and managed IBM and multiple web development firms to build out the technology while building a permanent team to run the technology.

Principal

Andersen Consulting

Senior Manager

Robert is the founder and Managing Director of Vistrada, a management consultancy and venture firm helping clients across Process, Technology, Marketing and Venture initiatives.  Robert founded Vistrada in 2007 after a decade at Accenture/Andersen Consulting and several years in venture capital with Katalyst.  Vistrada's approach blends the best of management and operational consulting with the urgency and execution needed at early stage companies to accelerate clients'​ objectives. 

Robert leads with a diversified skill set and experiences gained from venture capital, consulting and operational management. He has led the design and delivery of multiple complex programs and solutions supporting early stage, rapidly growing and mature clients across financial service, telecommunications, software, healthcare and other industries.

With a strong blend of sales, implementation, delivery, program and management experience, Robert has developed revenue accounts exceeding $10M for both large and small firms.  He is a proven top performer and effective leader whose strong business acumen is complimented by an impeccable client service track record.  Robert is a decisive leader with strong team building, collaboration and personnel development skills.  

Robert is an adviser to the University of Albany (SUNYA)'s College of Engineering and Applied Sciences and the Chairman of the Universal Hip Hop Museum (UHHM) Bronx Point Development Committee.  

Core Skills

- Management Advisory/Delivery
- Business Strategy and Planning
- Technology and Operations Strategy and Planning
- Program Management & Implementation
- Vendor Governance, Management and Selection
- Technology Risk Management and Governance
- Web/Software Development and Integration
- Venture Development and Operations 


taplio

The Battle

Lavall Chichester

Robert Reid

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?