AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

My little startup turned 5 years old today. Her name is
Reyna Maya Chichester, named after Maya Angelou. 

Maya Angelou was a poet, dancer, singer, activist, scholar and a world-famous author. 

My daughter sings, dances, and fixes in justices on the play ground. 
When Reyna talks about the origins of her name, we want her to be able to connect with a strong black woman who made positive change for others in the world. 

Reyna Maya turned five to day and she reminded me that we have to use our skills for good. A woman stole packages from our building and Reyna recommended that we buy her, her own package, so she doesn’t have to steal.

Our children are born empathic even though they are growing up in a world that is losing it’s empathy. Most of us are masters of our craft and have the means to make change.

Be like Reyna Maya, let’s help others get the care and support they need, so the future can be proud of us.
#change #spreadlove #bethechange #careeradvice

AdAge 40 Under 40 - EVP, BarkleyOKRP & MissionOne Media - Search Engine Land SEO Innovation Landy Award Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

If you search January 6th or January 6th insurrection on Google.
The White House is using SEO & Content marketing to influence the search results. 💡 

The White House claims the top stories position for both terms. 📈 

Leaving politics aside, this is an example of how SEO & Content Marketing
can and is being used for reputation management, reframing a story, brand marketing and more. 🥋 

Anyone claiming SEO is dead, is not paying attention. ☠️ 

Here is why the page is ranking and will claim the top organic positions soon. 🎓 

Why?
-White House dot gov has high domain authority 
-The content mention January 6th 47 times
-The content uses entities relevant to the topic like Congress, specific congress people
-Meta titles & descriptions are optimized enough to matter
-The article contains words, images and multiple video which will make time on site higher
-They have a social media share bar that follows you making it easy to share
-They have a downloadable report
-They have gotten links from other websites

Results: 💸 
-They have the top stories position
-They rank for over 106 keywords in a day
- They will eventually rank on the front page for these words and more
-They have gotten hundreds of backlinks from other sites the page spreading the story and reinforcing the rankings
-People will find this and be influenced in one way or the other

ChatGPT & Perplexity have not yet been influenced.

Doesn’t matter, because according to SEMRUSH Google
search is 373x bigger than ChatGPT search. Meaning more
people use Google and find before it starts to rank on ChatGPT and the others.

SEO is more vital than ever to get your message in front of people.
SEO is so powerful it is actively being used to rewrite history.

I’d love your thoughts on this in the comments.

#seo #contentmarketing #growthmarketing #aio #searchengineoptimization

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Stop building content your audience doesn't want!
Watch this video to learn how I use SparkToro's new Take Action feature + Replit to build a fully functional interactive tool in 30 minutes. 💡 

Not 30 days. Not 30 hours. 30 minutes. ⚡ 

Here's what you'll learn: 🎓 
-How to use SparkToro's audience intelligence to generate content ideas that actually match what your target audience cares about
-How to take those AI-generated recommendations and prompt Replit's agent to build real, working tools
-How the agent literally QA tests your build for you (it takes the quiz itself to make sure everything works)

Why this is a must-watch: 🥋 

Google's AI Overviews are eating your traffic. Static content isn't cutting it anymore. And your competitors are still stuck in "let's write another blog post" mode while you could be shipping interactive experiences that convert.

The example I built? A personalized protein product finder for The Vitamin Shoppe that asks about fitness goals, diet preferences, and lifestyle, then recommends specific products. 💪 

Two things that made me laugh during this build: 😂 
I told the tool I was vegan and it recommended whey protein. Had to remind the AI that diet preferences should probably come before "let me sell you cow juice." 🐄 

Also, watching Replit's agent click through my quiz like an eager intern running QA was oddly satisfying. 

Shout out to Rand Fishkin Amanda Natividad Casey Henry for launching the new Take Action feature. I love it we are using it more and more for our clients.


#contentmarketing #seo #vibecoding #ai #aiskills #Replit #cursor #loveable #guides #sparktoro #audiencedata #audiencedevelopment 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

We are hiring an SEO & AI Optimization Supervisor. Come work with some of the best people in the world. Our clients are amazing and our SEO team is small but growing fast. Come join us from the ground up so you can impact our culture, process and product.

This is a dream job for anyone interested in:
-SEO, Content, AI etc
-Working at a large independent agency not a holding company
-Hybrid working experience (some in office) 
-Want to work with a great team
-Freedom to be creative at work
-Learning from the amazing people at BarkleyOKRP and MissionOne Media

#hiring #seoroles #seojobs #aioroles #aijobs #aiojobs #contentmarketingroles #contentmarketingjobs
____

🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Associate Director, Talent Acquisition | Hiring Media & Client Experience talent for BarkleyOKRP

Do you have a sixth sense for when Google is about to shake things up - and the technical chops to respond before anyone else does?

BarkleyOKRP and MissionOne Media need an SEO & AI Optimization Supervisor to join our innovative team.

You’ll own organic growth for key clients by blending technical SEO, AI-assisted search, and smart strategy across both traditional and generative channels. If you thrive on autonomy, love working alongside devs and content teams, and driving measurable impact by an agency that champions bold thinking, you should move fast.

Send your resume - or apply online!

#newyork #kansascity #seo #ai #movetheneedle #supervisor #pleaseshare

Open article: Supervisor, SEO & AI Optimization by job-boards.greenhouse.io

Rohit E.

iQuanti

Skills:
±SEO Strategy & management - On-Page, Authority, Technical and Local
±Paid Search Strategy & management - Google Ads, Bing Ads
±Experience Optimization/Landing Page Testing

Clients:
+Financial Services - Bank, Credit Cards, Wealth Management, Savings, Checking, Insurance.
+Health Services - Dental, Urgent Care & ER Services

Senior Director, Digital Strategy & Client Services

Recruited to a strategic leadership role within this data-led, full-service customer experience consulting startup to help drive to the next level. 
 
•	Drive and support a range of strategic initiatives, partnering with both business and technology stakeholders for financial service products. Orchestrated the integrated campaigns combining online and print campaigns to develop digital sales generating $50 million in yearly revenue. 

o	Develop and implement analytical frameworks to monitor and optimize the concrete impact our initiatives are having on key business results. 

o	Articulated best practice documentation for business-focused analytics for Ad Operation teams to help implement frameworks for other clients. 

•	Solved market penetration challenges in mass-market by spearheading an award-winning digital product offering to spearhead transformation, creating, and monetizing new opportunities at the intersection of technology and financial services which helped grow yearly revenue by 25%.

o	Crafted the strategic plan development and business plans: data-driven research, go-to-market plans, Service or product line development strategies, Operational plan development, user experience optimization. 

o	Administrated review of corporate governance, performance, and participation in the annual business planning cycle

Responsibilities & Achievements:
• Competently conduct complex work under minimal supervision and initiate judgment in handling and/or delegating responsibilities.
• Demonstrated application of several problem-solving methodologies, strategic planning techniques.
• Excellent relationship development, interpersonal and change management skills
• Point person for daily reporting to the executive/C-suite level of the business

Director, Digital Strategy & Client Services

Clients:
+Financial services
+Ecommerce
+Hospitality & Travel

Senior Manager, Digital Strategy & Client Services

Havas Media Group

Recruited to lead the transformation and innovation projects within this world-class award-winning consulting firm employing 10,000 team members worldwide.

•	Tapped as a key digital strategist for LVMH digital product brands help with evaluation of potential merger, acquisition, divestment, partnership, and joint venture opportunities with luxury e-commerce business requirements which helped us lay down the groundwork for the latest U.S. jeweler acquisition in record 6 months. 
•	Developed data-driven strategy for LVMH & Barcelo Hotel groups to help drive improved awareness by 50% through differentiated market messaging, accelerating customer demand with out-of-box marketing activities.

Digital Media Supervisor

MullenLowe Profero

Recruited to lead the #1 account within this world-class, full-service consulting firm to become a market challenger.

•	Grew revenue 150% while generating the account’s highest margin in 6 years. Oversaw group client growth, project delivery, operation structure, and management of capital expenditure projects.
•	Developed Western Union Quarterly’s end-to-end Business opportunity assessment and business model innovation to double its online base. Led digital engagements for New York Times, Mohegan Sun.

Manager, Strategy & Client Services

LexisNexis-Martindale Hubbell

Recruited to handle the existing accounts within this world-class, full-service legal consulting firm to increase customer retention.

•	Administrated Lexis Nexis clients Quarterly’s end-to-end data mining platforms through online portals, computer-assisted legal research, and information about vast swaths of consumers around the world to increase its retention by 200%.

Analyst, Strategy & Client Services

New York University

Designated at the Graduate Admissions Center of Polytechnic Institute of New York University

Responsible for handling prospective students right from giving them insights in to University to processing of their applications, setting up meeting with the academic advisors.

Team Lead, Graduate Admission Department

Affluent Page Magazine

Augmented on Search Engine Optimization, Reverse Search Engine Optimization 

Accomplished E- Marketing through Social Media Network, Blogs, others

Demonstrated knowledge of the Internet, online trends, and the use of the Internet for social networking using Famous Bog from Authors like David Mihm, Mike Bluemthals and PPC Blogs like Search Engine Land, Search Engine Watch & PPC Hero.

Social Listening: Track and analyze all relevant eCommerce metrics to improve traffic and conversions

SkillSet: Microsoft Office (Word and Excel), Hootsuite(Social Media Monitoring Tools), Google Adwords, Google Analytics & SEMRush.

Search Engine Marketing (SEM) Intern

Assigned at Management of Technology Department. Demonstrated Research on Photo Sharing using the main source as Flickr.com. Tools: Microsoft Excel, Microsoft Word

Research Business Analyst

Robert Bosch India

Selected to Work as Project Trainee in EGU(Engine Gasoline Unit) Section. Prepared Market Research and Company Research for Ford, BMW. Achieved the desired model for conversion for the respective company. Tools: AutoCad, Microsoft Word

Project Trainee at Engine Gasoline Unit Department

The Senior Director, responsible for global Paid search & SEO teams, strategy and direction across all business lines. In this role have been charged with building platform excellence for iQuanti portfolio of products and driving innovation and performance for the channel. As a growth driver, have set the agenda for testing, prioritization and the development of new AI based technologies and capabilities that fuel efficiency and growth. This role is a key leader and decision maker on the global media team, supporting over $130M in annual spend.

As the leader of a large and distributed global team, instrumental in setting vision and direction, motivating and influencing on multiple levels. Also, been responsible for partnering with cross-functional leaders in the organization and owning relationships with platform partners (Google and Microsoft).

Rohit has extensive experience in planning, strategy, tactics, data analysis and the optimization of online campaigns in SEM, SEO, Commerce, Programmatic, Email/CRM, Social and Affiliate marketing. His experience includes working with clients in the financial services(bank, mortgage, insurance, credit cards), legal, pharma, tech, CPG, retail, luxury, travel and telecom industries. #sem #seo #digitalmarketing #digitalstrategy

Certifications: 
• Google Ads & Search Ads 360
• SEMrush SEO Fundamentals & Local SEO Certification 
• TradeDesk Programmatic Certification

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