The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

Rohit E.

iQuanti

Skills:
±SEO Strategy & management - On-Page, Authority, Technical and Local
±Paid Search Strategy & management - Google Ads, Bing Ads
±Experience Optimization/Landing Page Testing

Clients:
+Financial Services - Bank, Credit Cards, Wealth Management, Savings, Checking, Insurance.
+Health Services - Dental, Urgent Care & ER Services

Senior Director, Digital Strategy & Client Services

Recruited to a strategic leadership role within this data-led, full-service customer experience consulting startup to help drive to the next level. 
 
•	Drive and support a range of strategic initiatives, partnering with both business and technology stakeholders for financial service products. Orchestrated the integrated campaigns combining online and print campaigns to develop digital sales generating $50 million in yearly revenue. 

o	Develop and implement analytical frameworks to monitor and optimize the concrete impact our initiatives are having on key business results. 

o	Articulated best practice documentation for business-focused analytics for Ad Operation teams to help implement frameworks for other clients. 

•	Solved market penetration challenges in mass-market by spearheading an award-winning digital product offering to spearhead transformation, creating, and monetizing new opportunities at the intersection of technology and financial services which helped grow yearly revenue by 25%.

o	Crafted the strategic plan development and business plans: data-driven research, go-to-market plans, Service or product line development strategies, Operational plan development, user experience optimization. 

o	Administrated review of corporate governance, performance, and participation in the annual business planning cycle

Responsibilities & Achievements:
• Competently conduct complex work under minimal supervision and initiate judgment in handling and/or delegating responsibilities.
• Demonstrated application of several problem-solving methodologies, strategic planning techniques.
• Excellent relationship development, interpersonal and change management skills
• Point person for daily reporting to the executive/C-suite level of the business

Director, Digital Strategy & Client Services

Clients:
+Financial services
+Ecommerce
+Hospitality & Travel

Senior Manager, Digital Strategy & Client Services

Havas Media Group

Recruited to lead the transformation and innovation projects within this world-class award-winning consulting firm employing 10,000 team members worldwide.

•	Tapped as a key digital strategist for LVMH digital product brands help with evaluation of potential merger, acquisition, divestment, partnership, and joint venture opportunities with luxury e-commerce business requirements which helped us lay down the groundwork for the latest U.S. jeweler acquisition in record 6 months. 
•	Developed data-driven strategy for LVMH & Barcelo Hotel groups to help drive improved awareness by 50% through differentiated market messaging, accelerating customer demand with out-of-box marketing activities.

Digital Media Supervisor

Recruited to lead the #1 account within this world-class, full-service consulting firm to become a market challenger.

•	Grew revenue 150% while generating the account’s highest margin in 6 years. Oversaw group client growth, project delivery, operation structure, and management of capital expenditure projects.
•	Developed Western Union Quarterly’s end-to-end Business opportunity assessment and business model innovation to double its online base. Led digital engagements for New York Times, Mohegan Sun.

Manager, Strategy & Client Services

LexisNexis-Martindale Hubbell

Recruited to handle the existing accounts within this world-class, full-service legal consulting firm to increase customer retention.

•	Administrated Lexis Nexis clients Quarterly’s end-to-end data mining platforms through online portals, computer-assisted legal research, and information about vast swaths of consumers around the world to increase its retention by 200%.

Analyst, Strategy & Client Services

New York University

Designated at the Graduate Admissions Center of Polytechnic Institute of New York University

Responsible for handling prospective students right from giving them insights in to University to processing of their applications, setting up meeting with the academic advisors.

Team Lead, Graduate Admission Department

Affluent Page Magazine

Augmented on Search Engine Optimization, Reverse Search Engine Optimization 

Accomplished E- Marketing through Social Media Network, Blogs, others

Demonstrated knowledge of the Internet, online trends, and the use of the Internet for social networking using Famous Bog from Authors like David Mihm, Mike Bluemthals and PPC Blogs like Search Engine Land, Search Engine Watch & PPC Hero.

Social Listening: Track and analyze all relevant eCommerce metrics to improve traffic and conversions

SkillSet: Microsoft Office (Word and Excel), Hootsuite(Social Media Monitoring Tools), Google Adwords, Google Analytics & SEMRush.

Search Engine Marketing (SEM) Intern

Assigned at Management of Technology Department. Demonstrated Research on Photo Sharing using the main source as Flickr.com. Tools: Microsoft Excel, Microsoft Word

Research Business Analyst

Robert Bosch India

Selected to Work as Project Trainee in EGU(Engine Gasoline Unit) Section. Prepared Market Research and Company Research for Ford, BMW. Achieved the desired model for conversion for the respective company. Tools: AutoCad, Microsoft Word

Project Trainee at Engine Gasoline Unit Department

The Senior Director, responsible for global Paid search & SEO teams, strategy and direction across all business lines. In this role have been charged with building platform excellence for iQuanti portfolio of products and driving innovation and performance for the channel. As a growth driver, have set the agenda for testing, prioritization and the development of new AI based technologies and capabilities that fuel efficiency and growth. This role is a key leader and decision maker on the global media team, supporting over $130M in annual spend.

As the leader of a large and distributed global team, instrumental in setting vision and direction, motivating and influencing on multiple levels. Also, been responsible for partnering with cross-functional leaders in the organization and owning relationships with platform partners (Google and Microsoft).

Rohit has extensive experience in planning, strategy, tactics, data analysis and the optimization of online campaigns in SEM, SEO, Commerce, Programmatic, Email/CRM, Social and Affiliate marketing. His experience includes working with clients in the financial services(bank, mortgage, insurance, credit cards), legal, pharma, tech, CPG, retail, luxury, travel and telecom industries. #sem #seo #digitalmarketing #digitalstrategy

Certifications: 
• Google Ads & Search Ads 360
• SEMrush SEO Fundamentals & Local SEO Certification 
• TradeDesk Programmatic Certification

taplio

The Battle

Lavall Chichester

Rohit E.

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