The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

Pedro Botti Carneiro

National Association of Community Health Centers (NACHC)

Clinical Data Scientist

Callen-Lorde Community Health Center

 Works with Federal and State initiatives and data reporting such as DSRIP, UDS, RSR, PCMH, eHIVQUAL
 In collaboration with key stakeholders, develops research protocols forms and data collection tools
 Ensures IRB and related submission of appropriate documentation and liaisons with Research partners
 Troubleshoot and implement solutions to issues that arise during the development, management and close out of clinical studies.
 Collaborates on articles for publication
 Represents Callen-Lorde in Conferences and Research forums to present and disseminate work
 Works with the Senior Director of Research & Education to create a yearly research plan Centralizes all data collection systems throughout the clinic, becoming the link between data dissemination and departmental/organizational operations
 Ensured validation of clinical data
 Manages data outside of Electronic Health Records, generating inventories and creating workflows for it to be structured within EHR.
 Coordinates data collection and the development of methods to assess program outcomes; analyzes data and makes recommendations.
 Aims to streamline all documentation process at Callen-Lorde

Director of Population Health

•	Provides clinic wide support for data collection and dissemination of information gathered by the Prevention and Outreach Department.
•	Collaborates with multi-disciplinary teams to create workflows aiming at increasing access to services for underserved communities.
•	Provides oversight of all prevention related processes- including HIV testing, HCV testing, STI screening, nPEP, PrEP and TasP initiatives.
•	Provides technical assistance for program development – most notably one of NY’s first PrEP programs.
•	Coordinates all programmatic prevention related research and development of abstracts, posters and presentations.
•	Performs program evaluation for funded programs and creates reports for key stake holders.
•	Sits and participates in several data-related committees at the state, local and federal levels.

Prevention Data Manager

• Organized and maintained all HIV prevention related data collection. 
• Developed all data collection tools.
• Provided oversight and quality assurance of all HIV preventive services.
• Report to city, state and federal agencies on the state of funded contracts
• Developed protocols and tools to enhance and to mainstream the data collection process

Data Analyst

Private consultancy: Situational Analysis of the MSM population of Sao Tome and Principe

 Reviewed and translated MSM sensitive questionnaires from English to Portuguese
 Created and Organized all data collection systems for a project inquiring about MSM behavior
and feelings
 Structured the recruitment of participants and collaborated in the recruitment materials.
 Provided technical assistance and training to United Nations local personnel, National and
International Consultants.

Data Technical Assistance

Center for HIV Educational Studies and Training (CHEST)

.Coordinate the collection of data, retention of participants, and all administrative procedures for NIH funded research projects
• Organized and performed the training of staff personnel; managed a team of 11 interns.
• Actively participated in the hiring of new employees, conducting interviews and selecting candidates.
• Provided analytical support and collaboration on the writing of manuscripts for publication and for conferences.
• Participated in the development of a first ever NIH funded empowerment trial for Transgender Women.

Project Coordinator

Shanghai Centers for Disease Control and Prevention (SCDC)

Projects: (1) Methadone Maintenance Therapy; (2) HIV Voluntary Counseling and Testing (VCT)
• Presented on the most current peer-reviewed state of the HIV epidemic in Shanghai.
• Worked with outreaching of marginalized communities (LGBT, FSW).
• Performed Research and Development of methodology for programs evaluation.
• Evaluated the main baseline survey conducted with patients attending the VCT clinic.
• Evaluated the efficacy of one of the Methadone Maintenance Therapy clinics in Shanghai.
• Presented the Board of Directors with policy implementation advice and evaluation of procedures.

Research Assistant

Experienced Clinical Data Scientist with a demonstrated history of working in the Social Epidemiology field. HIV prevention expertise. Expert in the field of Community Health, and the CHC program. Skilled in Nonprofit Organizations, Epidemiology, Statistical Data Analysis, Global Health, and Data Analysis. Strong healthcare services professional with a Master of Public Health (MPH) focused in Epidemiology from Columbia University in the City of New York, currently pursuing a Doctorate at CUNY school of Public Health

taplio

The Battle

Lavall Chichester

Pedro Botti Carneiro

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