AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

I'm speaking Digiday  Digiday Media Buying Summit Monday, March 2nd 2026.    My topic: Navigating the zero-click frontier towards an integrated search practice: 🎓 

In this session, we’ll unpack the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO). Discover what’s actually affecting sales and search performance, what to do about it, and how it might affect paid media.

I hope to meet you IRL there.

#aio #geo #aeo #seo #chatpt #cladue #perplexity #llms #searchengineoptimization #asnwerengineoptimization #ppc #googleads #digitalemdia

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🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
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AdAge 40 Under 40 - EVP, BarkleyOKRP & MissionOne Media - Search Engine Land SEO Innovation Landy Award Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

ChatGPT has invested heavily in SEO & Content Marketing. 💸 
I did an analysis for Search Engine Land of ChatGPTs SEO & Content marketing efforts and potential ROI. I showed how Perplexity and Claude are also using SEO, but not doing it as well as they could. ☠️ 

The Summary: 🎓 
-ChatGPT built a brand and amazing product. They cash in on that with 45 million searches for “ChatGPT” for their brand name.
-They built SEO into their user generated content creating content that drive traffic and conversions at scale
-Perplexity and Claude mess up basic SEO. Basic SEO works and should never be overlooked.

Read my article at the link below and watch the video in this post.

I hope you copy what ChatGPT is doing and take it to the bank. I’m rooting for you. 🥋 

#contentmarketing #seo #chatpt #cladue #perplexity #searchengineoptimization 

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🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

I made Claude, say”Holy Sh!t” out of excitement because of some results
from my short form video experiments on social. 📽️ 

I’ve been learning to tell short form stories using video on Instagram and TikTok. It’s a skill I think all marketers should know, so I’ve committed to learning it.

-I took a social media video course online 
-Applied what I learned
-Kept optimizing with length 6,12,30 and 60 second videos.

I write the concepts and scripts. Then use Claude to edit them to specific time.
Then readjust them to make sure that I can read them well. I’ll post one on LinkedIn tomorrow.

A few videos recently went wild with views, shares, comments, reposts and saves. I got over 200 new followers on Instagram in a few weeks. 📈 

I love SEO but this is way more fun. Making Claude curse is the cherry on top. 😂 

Follow me on TikTok and Instagram. @mrchichesterog let me know what you think of my experiments.

#socialmedia #videomarketing #instagram #tiktok #claude #contentmarketing #careergrowth 

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🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Great day one. Don’t burn your house down with AI. 🥋

”What I say about AI is, it's very much like fire – it can be used to cook food or to burn your house down," Chichester said onstage during the session. Digiday

The Digiday Media Buying Summit kicked off today in Nashville, TN 🤠 Here's a recap of Day One ... 

➡️ In our 'The view from the top' session, Ralph Pardo of Omnicom Media joined Michael Burgi to discuss how the media unit is moving forward armed with Acxiom, as well dealing with fee pressures, AI acceleration, consolidation and evolving client expectations.

"The pace requires us to constantly evaluate. The service will change; the models will change. We’re going to have to stay quite nimble for the next 18 months," Pardo said onstage during the session. 

➡️ In our 'Navigating the zero-click frontier towards an integrated search practice' session, Lavall Chichester of BarkleyOKRP & MissionOne Media chatted with Sam Bradley about the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO), as well as what’s actually affecting sales and search performance, what to do about it, and how it might affect paid media.

"What I say about AI is, it's very much like fire – it can be used to cook food or to burn your house down," Chichester said onstage during the session. 

➡️ In our 'Have we reached peak retail media?' session, Jared Belsky of Acadia examined whether we’ve seen the retail media wave crest, and what might hold back further investment growth in this area – and how agentic and AI developments might alter strategies.

"There is friction, but here's why I'm not negative. This is the shape of [retail media] today. This is a better friction than the old friction," Belsky said onstage during the session. 

➡️ In our 'Transparency and independent strategy' session, Kaitlyn Mcinnis of CROSSMEDIA joined James Cooper to discuss how to use AI for media orchestration without surrendering the transparency that independent agencies are built upon.

"I think as marketers, we're overestimating AI as a feature and underestimating the trust factor with consumers," Mcinnis said onstage during the session.

Here is one of the videos that has taken off on Instagram and TikTok via me learning a new skill with video testing. It’s me expressing the philosophy of Kyokushin Karate and why I’m excited to have started training in it again. It’s taught me more about life than it  has kicking and punching. Any success I’ve had in my career is because I learned about focus, discipline, sacrifice and hard work; in Kyokushin. 💪 

Some of the best people in business are Martial Artists and probably have a similar story. 🥋 

I often stay that I do Full Contact Search for my clients, because the mindset is very similar. The fighting in the SERPs is fierce, there are great competitors and you have to always level up your skills.

Any fellow martial artists out there? Let me know in the comments. Osu!

#contentmarketing #seo #careergrowth #martialarts #karate #kyokushin

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🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Most people sleep on Bing for website traffic and revenue. I highly recommend you change that. Bing Web Masters Tools even gives you customer service. They fix issues and actually reply. Google and Google Search Console has a lot to learn from them. My client had a problem, I summited the ticket, it got a reply and a fix. Fixed in under two weeks. Bravo. 👏 

#bing #google #bingvsgoogle #contentmarketing #seo 

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🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

As New Yorker, I must confess that I'm in love with the midwestern work ethic, mindset, and manners. The magic in the middle made Frontier Airlines stock jump. Let's go! 

#advertising #agency #advertisingagency #work #barkleyokrp #missiononemedia
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🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

CEO at BarkleyOKRP | recovering CCO | Mom

Everything about our industry is evolving. Including the belief that you have to be on one of the coasts to be one of the greats. 
At BarkleyOKRP, we call it "the magic in the Middle."
And that magic is featured in today's The Wall Street Journal.
Thank you Katie Deighton for including us in your story and for shedding light on the momentum in the Midwest.
Sean Corcoran Nathaniel Swift Brenda Vaske Donahue Chris Cardetti Brad Jones Stephanie Parker Rahul Roy Asad Husain Demian Brink Reshma Karnik Jason Parks Lindsey DeWitte
Check out the full story here:

Open article: Madison Avenue Is in Crisis. Midwestern Ad Agencies See an Opportunity. by wsj.com

Madison Avenue Is in Crisis. Midwestern Ad Agencies See an Opportunity.

I had the pleasure of speaking at Digiday Media Summit last week. The conference was amazing. I met some brilliant people. ❤️‍🔥 

My quote "AI, is like fire. It can be used to cook food, or burn your house down." Resonated with the audience because of how real it is. 🔥 

Three real examples of AI burning your brands house down: 🧑‍🚒 
- Media: You use AI to pump out creatives on social and AI granny shows up and creeps your customers out. You got off easy with 1st degree burns. But damage to your brand was done because people documented the sightings.
-GEO: You buy that shiny new GEO/AEO monitoring platform and you realize it's useless. Worse you chase synthetic prompts to rank for things on ChatGPT that still won't drive traffic and revenue to your site. AI gives you 2nd degree burns.
-SEO/Content: Use AI to write and pump out articles that work in the beginning but then tank your organic search performance and it takes a year at least to recover. AI gives you 3rd degree burns.

The most insightful thing I noticed at the conference was the AI fatigue. 
To a lot of the agency folks AI seemed to be this heavy blanket they were
carrying around in the middle of a desert. It get it. AI is every where and overwhleming.

However, now is the time to learn and embrace it beyond the simple prompting.
There are people vibe coding multi-million dollar SaaS products right now.
AI is a life changing gift and most of us are getting paid to learn it.

Shake it off. Get your reps in with the AI tools and do the work to level up.
In, a year you will be glad that you did. If you need help, reach out. I'm rooting for you. 👏 


#digidaymediasummit #business #careeradvice   #ai #seo #sem  
#contentmarketing #seo #chatpt #cladue #perplexity #searchengineoptimization 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Google’s Universal Commerce Protocol changes the game for e-commerce brands. Nelson Sarco who leads SEO and AI Optimization delivery for us explains it. Read his article on Search Engine Land and learn what brands need to do to use it. #seo #geo #ecommerce #google

Digital Marketing Leader 🔹 Collaborative Problem-Solver 🔹 Effective Player-Coach 🔹 Technology Enthusiast 🔹 Motivated Self-Starter

Most commerce leaders are still thinking in terms of channels.
Search. Paid media. Marketplaces. Owned channels.

Google’s Universal Commerce Protocol forces a different question: What happens when the “channel” is an AI agent making decisions on behalf of your customer?

If that question makes you pause, it should.

In my latest Search Engine Land article, I unpack what this shift means for enterprise growth, commerce, SEO, and AI leaders. Link below.

#AICommerce #UCP #AgenticCommerce #DigitalStrategy #SEO

Big On Social

Under Big On Social, I offer my consultancy services on a project basis, or as a Fractional Director of Social Media, for companies seeking continued support.

In the background I’m building phase two of BOS - a first-of-its-kind platform and peer network for social media professionals.

Founder & Consultant

HERE Technologies

Bringing strategic thinking to social media at HERE Technologies.
I use data and extensive experience to build out robust social strategies and implement guiding principles for the wider organisation.

Strategy Lead, Global Social Media

Managing Editor, HERE 360

Manager, Social Media

SocialMedia.org

SocialMedia.org is a U.S. based community for social media and digital leaders at the world's greatest brands.
As a Board Member, I represented HERE Technologies in  confidential discussions and meetings with other senior leaders at major organizations.

Board Member

POPSUGAR

For over two years I was working on a full-time freelance basis with Popsugar.
I worked as the Social Media Consultant and Online Editor for the German fashion section of the company. I was responsible for creating daily content, managing and updating all social platforms, writing articles in German (the language I studied at University) and providing monthly stat reports.

My role also involved attending Mercedes Benz Fashion Weeks as their Online Editor twice a year, and writing reports of the shows for their huge readership.

Online Editor & Social Media Consultant

Acer

Since 2013 I have been providing weekly creative content for Acer. The photographic content which is researched, sourced, styled and created by me is then posted globally on the technology giant’s various social platforms such as Facebook and Twitter, alongside text that I write to accompany the images.

I was also hired as the Strategist and initial Community Manager for the Acer Instagram account, in order to get their presence on the platform off the ground. Implementing that account was a huge success, with a large following gained in a very short period of time.

I also often provide copywriting services for the company; compiling engaging text for email, online and print campaigns.

Global Content Editor & Manager

Since 2012 I have been using my social media consultancy skills to work with Hewlett Packard as a member of their Global Influencer Advisory Board.

Alongside nineteen internationally recognised influencers from technology and creative fields, I have been working with hp to help them make informed and strategic decisions for product and communication.

Advisory Board Member

adidas

In January 2013 I was hired on a consultancy basis to give a Social Media presentation at the annual Adidas Global PR Conference in Munich.

My audience consisted of the heads of PR within Adidas teams from all over the world.

Social Media Consultant

I’m Michelle Gibbs-Kurme, founder of Big On Social & social media consultant to some of the world’s #1 brands.

With almost 20 years of industry experience, I spent most of the last decade working in-house at a billion dollar tech company, most recently in the role of Global Social Media Strategy Lead.

I recently jumped the corporate ship and realised it was exactly the right time to start sharing the deep expertise I’ve garnered over my career so far. 

While offering project-based consultancy services and longer term support as a Fractional Director of Social Media, I’m also building a first-of-its-kind platform & peer network for social media professionals.

Excited is an understatement! ✨

taplio

The Battle

Lavall Chichester

Michelle Gibbs-Kurme

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The Battle

Lavall Chichester

Michelle Gibbs-Kurme

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lavall Chichester's LinkedIn Performance

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