The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

Provalytics

Provalytics® is revolutionizing attribution and planning with AI-driven solutions tailored for a privacy-first world. Leveraging deep expertise in marketing attribution, our award-winning algorithm blends Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA) to deliver granular insights and validated, incremental results. This independent, cross-channel measurement maximizes the impact of every advertising dollar. Clients using Provalytics have consistently tripled their upper funnel investments, lowered acquisition costs, and achieved 2-3x higher returns on ad spend compared to GA4, Adobe, and last-click models. With a proven track record and cutting-edge technology, Provalytics leads the way in privacy-centric attribution. Learn more at www.provalytics.com.

Chief Executive Officer

InnerCircle

Innercircle leads the AI evolution of B2B sales, empowering executives with a modernized platform to automatically generate referrals.

Advisory Board Member

Suffolk University - Sawyer Business School

Marketing Advisory Council

WideOrbit

Recruited by the CEO to lead Buy Side strategy, sales, and product development.  

•Worked with Corporate Development analyzing potential acquisition targets.

•Built & led a team of 18 across marketing, sales & development.

•Created national & local TV ad monitoring platform able to detect TV ads within 10 seconds of airing and signal changes within Google Ads.

•Developed GTM & expansion strategy to Amazon, Facebook, Target, Walmart, Instacart, and to over 3000 stations.

SVP Buy Side

C3 Metrics

Created leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender.

•Led all technological innovations including real-time digital viewability, integrated linear and OTT TV measurement and the creation of a cookie-less identifier.

•Developed & led all GTM including the ‘Attribution After Dark’ conferences, ‘This Is Attribution’ podcast and the industry's first Attribution Certification program.

•Led the Media Ratings Council (MRC) accreditation process for viewability and started a process towards attribution accreditation.

•Recognized at the Market Research Council and named a ‘Star of Attribution’ by Sequent Partners.

•Grew to 55 employees with 171% growth.

•Named to Deloitte's 2018 Technology Fast 500.

COO & Co-Founder

1st Approach

Branded entertainment agency focused on convergence of technology and growth marketing.  Notable achievements include:  

•Creation of Verizon’s Effie award-winning ‘How Sweet The Sound’ an American Idol style competition for gospel choirs which dramatically accelerated both sales and market share for Verizon.

•Medicis Pharmaceutical's branded tour and online contest (which spawned the Real Housewives franchise) exceeded its goals by tripling the number of analysts covering the stock, increased sales, continued category dominance and a $500 million increase in market capitalization. 

•Relaunch of the Celexa online marketing initiative for Forest Laboratories - where sales increased $200+ million in a 12 month period.  

•LandWatch.com, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser. 

Other clients included:  GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, and more.

EVP & Founder

Position Solutions

SaaS Search Engine Optimization specializing in Real Estate and Legal services.
•Led technological innovations including automated creation of doorway pages utilizing unique domains and cloaking technologies.

•Featured in Entrepreneur as a ‘Wise Buy’.

CEO & Co-Founder

National Association for Campus Activities

Speaking and performing at hundreds of colleges and corporate events.   Self-taught coding and ability to build and manage a website.

Clients included:  Beckman Instruments, Barratt American, Black & Decker, Bullocks, Cabletron, Concept Media, Documentation Development, Financial Service Group, Fairchild Semiconductor, Friden Alcatel, Greenpages, Hilton, Koppers Company, Marriott, National Semiconductor, Old Dominion University, Paramount Builders, Rutgers University and W.R. Grace Company.

Motivational Speaker & Magician

Greenfield Family Chiropractic

Grew a Chiropractic clinic via word-of-mouth marketing by adopting a philosophy of treatment first, no one was turned away, regardless of ability to pay.  We would take patients no one else wanted - those without health insurance and those in very bad condition.

•Grew to 75 with 150% YOY growth

•GTM strategy detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

**Auto accident forced a shift away from patient treatment and into marketing.

CEO & Founder

The National Institutes of Health

Honored to have worked under Adair Hotchkiss, PH.D. before his move to Genetech.

Lab Internship

Cookieless Attribution for Marketers 📈 If you buy media, you need this. 🚀 CEO of Provalytics | Get Attribution Certified - Enroll for Free Now!

From Building MTA Platforms to Pioneering Privacy-First Attribution—My Journey Below 👇

Over the last two decades, I’ve had the privilege of creating marketing campaigns that have added 💰billions in value. But the path hasn’t been without its twists and turns.

In 2008, I discovered a massive flaw in how digital measurement relied on ‘last click.’ It was clear to me: there had to be a better way. So, I rolled up my sleeves and built one of the first multi-touch attribution (MTA) platforms.

In just a few months, our clients were seeing 15-25% ROI increases, and by 2019, we had:
✅ Served some of the world’s largest marketers.
✅ Achieved MRC Accreditation for measurement quality.
✅ Grown 171% YoY before my exit that year.

Then in 2021, everything changed again.

With privacy becoming a global priority:
💥 Apple’s iOS updates shook up Facebook and digital advertising.
💥 Google announced plans to eliminate third-party cookies.
💥 Privacy laws began spreading across the US.

Suddenly, the measurement systems I helped pioneer were becoming obsolete. Every MTA platform was on the verge of extinction.

But I saw an opportunity.

I hypothesized that AI-driven attribution could future-proof measurement without violating privacy.
So, in 2022, I launched Provalytics—a privacy-first attribution platform.

The results?
🎯 Clients are seeing the same 15-25% ROI growth, but without user-level data.
🔒 100% compliant with privacy-first standards.

What’s next?
We’re scaling Provalytics to help marketers prove their impact in this cookieless, privacy-centric world. With AI-driven insights and future-ready tools, we’re building a better way forward.

If you’re navigating today’s complex marketing landscape, check out our free resources:

📜 ATTRIBUTION CERTIFICATION
Learn to navigate today’s challenges and prepare for the cookieless future.
→ 🌐 https://provalytics.com/attribution-certification/

📘 THE ATTRIBUTION PLAYBOOK
The 2026 Attribution Playbook examines the past, present & future of attribution.
→ 🌐 https://provalytics.com/playbook

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Lavall Chichester

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