AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

My little startup turned 5 years old today. Her name is
Reyna Maya Chichester, named after Maya Angelou. 

Maya Angelou was a poet, dancer, singer, activist, scholar and a world-famous author. 

My daughter sings, dances, and fixes in justices on the play ground. 
When Reyna talks about the origins of her name, we want her to be able to connect with a strong black woman who made positive change for others in the world. 

Reyna Maya turned five to day and she reminded me that we have to use our skills for good. A woman stole packages from our building and Reyna recommended that we buy her, her own package, so she doesn’t have to steal.

Our children are born empathic even though they are growing up in a world that is losing it’s empathy. Most of us are masters of our craft and have the means to make change.

Be like Reyna Maya, let’s help others get the care and support they need, so the future can be proud of us.
#change #spreadlove #bethechange #careeradvice

AdAge 40 Under 40 - EVP, BarkleyOKRP & MissionOne Media - Search Engine Land SEO Innovation Landy Award Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

If you search January 6th or January 6th insurrection on Google.
The White House is using SEO & Content marketing to influence the search results. 💡 

The White House claims the top stories position for both terms. 📈 

Leaving politics aside, this is an example of how SEO & Content Marketing
can and is being used for reputation management, reframing a story, brand marketing and more. 🥋 

Anyone claiming SEO is dead, is not paying attention. ☠️ 

Here is why the page is ranking and will claim the top organic positions soon. 🎓 

Why?
-White House dot gov has high domain authority 
-The content mention January 6th 47 times
-The content uses entities relevant to the topic like Congress, specific congress people
-Meta titles & descriptions are optimized enough to matter
-The article contains words, images and multiple video which will make time on site higher
-They have a social media share bar that follows you making it easy to share
-They have a downloadable report
-They have gotten links from other websites

Results: 💸 
-They have the top stories position
-They rank for over 106 keywords in a day
- They will eventually rank on the front page for these words and more
-They have gotten hundreds of backlinks from other sites the page spreading the story and reinforcing the rankings
-People will find this and be influenced in one way or the other

ChatGPT & Perplexity have not yet been influenced.

Doesn’t matter, because according to SEMRUSH Google
search is 373x bigger than ChatGPT search. Meaning more
people use Google and find before it starts to rank on ChatGPT and the others.

SEO is more vital than ever to get your message in front of people.
SEO is so powerful it is actively being used to rewrite history.

I’d love your thoughts on this in the comments.

#seo #contentmarketing #growthmarketing #aio #searchengineoptimization

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Stop building content your audience doesn't want!
Watch this video to learn how I use SparkToro's new Take Action feature + Replit to build a fully functional interactive tool in 30 minutes. 💡 

Not 30 days. Not 30 hours. 30 minutes. ⚡ 

Here's what you'll learn: 🎓 
-How to use SparkToro's audience intelligence to generate content ideas that actually match what your target audience cares about
-How to take those AI-generated recommendations and prompt Replit's agent to build real, working tools
-How the agent literally QA tests your build for you (it takes the quiz itself to make sure everything works)

Why this is a must-watch: 🥋 

Google's AI Overviews are eating your traffic. Static content isn't cutting it anymore. And your competitors are still stuck in "let's write another blog post" mode while you could be shipping interactive experiences that convert.

The example I built? A personalized protein product finder for The Vitamin Shoppe that asks about fitness goals, diet preferences, and lifestyle, then recommends specific products. 💪 

Two things that made me laugh during this build: 😂 
I told the tool I was vegan and it recommended whey protein. Had to remind the AI that diet preferences should probably come before "let me sell you cow juice." 🐄 

Also, watching Replit's agent click through my quiz like an eager intern running QA was oddly satisfying. 

Shout out to Rand Fishkin Amanda Natividad Casey Henry for launching the new Take Action feature. I love it we are using it more and more for our clients.


#contentmarketing #seo #vibecoding #ai #aiskills #Replit #cursor #loveable #guides #sparktoro #audiencedata #audiencedevelopment 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

We are hiring an SEO & AI Optimization Supervisor. Come work with some of the best people in the world. Our clients are amazing and our SEO team is small but growing fast. Come join us from the ground up so you can impact our culture, process and product.

This is a dream job for anyone interested in:
-SEO, Content, AI etc
-Working at a large independent agency not a holding company
-Hybrid working experience (some in office) 
-Want to work with a great team
-Freedom to be creative at work
-Learning from the amazing people at BarkleyOKRP and MissionOne Media

#hiring #seoroles #seojobs #aioroles #aijobs #aiojobs #contentmarketingroles #contentmarketingjobs
____

🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Associate Director, Talent Acquisition | Hiring Media & Client Experience talent for BarkleyOKRP

Do you have a sixth sense for when Google is about to shake things up - and the technical chops to respond before anyone else does?

BarkleyOKRP and MissionOne Media need an SEO & AI Optimization Supervisor to join our innovative team.

You’ll own organic growth for key clients by blending technical SEO, AI-assisted search, and smart strategy across both traditional and generative channels. If you thrive on autonomy, love working alongside devs and content teams, and driving measurable impact by an agency that champions bold thinking, you should move fast.

Send your resume - or apply online!

#newyork #kansascity #seo #ai #movetheneedle #supervisor #pleaseshare

Open article: Supervisor, SEO & AI Optimization by job-boards.greenhouse.io

Valtech

Executive Director, Americas

Valtech NY is honored to be named a Certified Great Place to Work in the US.  94% of employees at Valtech say it is a great place to work compared to 57% of employees at a typical U.S.-based company.  Come join us and see why!

Recognized as a Leader by Forrester in the Digital Agency Wave report, Valtech is a global agency focused on business transformation.  We believe in the power of digital thinking at the core of solutions to provide massive utility to businesses, customers and consumers in the 21st century experience economy.  Valtech designs, builds, runs and optimizes technology-driven scalable engagements for our client portfolio of world-class brands and companies.

As the leader of our North American Headquarters in NYC, our Connected Experience center of excellence in San Diego and our Themed Entertainment Studio in Orlando,  I am focused on unleashing all of the power and potential that Valtech's combination of inspiring creativity, mastery of technology and unparalleled delivery can bring to bear in order to help accelerate outstanding business outcomes for our clients -- at whatever step they are on their digital transformation journey.  

As the owner of the P&L, I lead the business of Valtech including:
- setting the strategy for annual growth and delivery plans to keep us financially sound
- defining opportunities, focus and investments to ensure we stay ahead of competition
- establishing best practices in client service to drive client satisfaction
- accelerating business development to drive our scale and our profile in the market

We are Valtech.  Where experiences are engineered.

Senior Vice President & Managing Director, North America

MullenLowe Group

I led the successful launch of the MullenLowe Group in New York.  This involved integrating a legacy digital transformation agency with additional, stand-alone capabilities in traditional advertising, media planning and buying, CRM/shopper marketing and full-service public relations.  Over 16 months we created a new culture that became a magnet for talent, a springboard for award-winning work and a home for accolades from clients and the industry (Agency A List, Creative Media Agency of the Year, US Media Agency of the Year).  

The results of this successful integration (aka "hyperbundling") were massive organic revenue growth from existing clients, major new business wins across all capabilities, significant increase in the profile of the New York offering and headcount growth that doubled the size of the office.  Importantly, this growth was realized while keeping the existing ledger of client business stable meaning our new clients were thrilled to be working with us and our long-time clients were happy to be in even better company.

New York's momentum was fueled by wins including E*TRADE (advertising), PODS (media), Mount Gay Rum (global advertising), Remy-Cointreau (media), PaperSource (digital), SertaSimmons' TomorrowSleep (digital, media and advertising) as well as additional assignments from existing clients like Harley-Davidson (digital) and T. Marzetti (advertising, media).

Managing Director

360i

Directly responsible for the leadership and operations of the NY office, supporting a diverse client portfolio of digital, social, and integrated AOR accounts.

R/GA

Led the growth, development and implementation of the client services practice across the agency. 

In addition to running the department I was directly responsible for the agency's relationship with a number of key clients including E*TRADE, Jet.com, PwC, Volvo, and AARP's Life Reimagined.  

On behalf of our clients we developed functionally integrated ecosystems of value for the connected age: digital products, services and every form of communication to help clients eclipse their business objectives.

During my tenure I was very proud to contribute to the agency winning numerous accolades including Adweek's Agency of the Year, Advertising Age A-List and the 2015 Cannes Lions Agency of the Year.

Vice President, Head of Client Services

McCann Worldgroup

Oversaw global integrated consumer marketing activities for Johnson & Johnson's ACUVUE vision care brand.  Primary steward for the brand's first global strategy: "See What Could Be."  A key architect in the client's decision to consolidate all consumer, professional and digital marketing with IPG. 

Donated additional hours to lead pro-bono agency initiatives for The National Center on Addiction and Substance Abuse at Columbia University.

Founding member of agency's Executive Diversity Council committed to recruiting diverse talent into the agency as well as sourcing diverse suppliers on behalf of our clients.

Previously directed global integrated brand marketing and corporate reputation programs for Intel, the world's seventh most valuable brand.

Also previously managed global advertising and marketing activities for Johnson & Johnson's consumer product brands including Band-Aid, K-Y, Reach, Stayfree and Monistat.

SVP, Group Director & Global Brand Champion

Havas Worldwide (fka Euro RSCG)

Partnered with agency leadership across the worldwide network in an effort to build business through the acquisition of global and multinational clients.  Results include 60+ network wins totaling over $1.5B in worldwide billings from clients such as Coca-Cola, LG Electronics, Marriott, Mercedes-Benz, Reckitt-Benckiser and Red Bull

International New Business Director

Arnold Worldwide

Utilized proven prowess in CPG marketing to stabilize rocky relationships between Agency and two major clients -- Ocean Spray and Gillette.  Became the primary builder of brand architecture models for these two clients  which resulted in a consolidation of all brand strategy for the Ocean Spray brand at Arnold.  Along the way grew agency revenues on these two pieces of business over 500%.

During this wave of good fortune was asked to aid the agency's efforts to grow its business with The Goodyear Tire & Rubber Company beyond the small Dunlop tire brand.  The result of these efforts was the complete reassignment of the Goodyear brand to Arnold from longtime agency Goodby, Sliverstein without a review.  This led to foundational work in the Goodyear brand equity as well as significant increase in agency revenue though integrated marketing services offerings.

SVP, Group Account Director

Saatchi & Saatchi

Managed work for General Mills (Big G, Pillsbury, Yoplait), Procter & Gamble, Lego and the National Crime Prevention Council.

Developed lasting relationships built on razor sharp strategy and high levels of trust with General Mills/Yoplait that resulted in a reassignment of the entire business without a review from DDB Chicago to Saatchi & Saatchi.  The agency's remit on the business increased from overseeing kids' brands Go-Gurt & Trix Yogurt to taking on responsibility for the full Yoplait Brand portfolio.  This resulted in a ten-fold billings increase on the business from $10MM to nearly $100MM.

This growth came from a deep dedication to understanding the dynamics of a complicated packaged goods business while simultaneously pushing forward with new opportunities for the brand.  These opportunities included bringing new products to market such as Go-Gurt or finding new ways to market legacy brands such as Trix in entirely new ways.  For the Yoplait brand itself it meant creating an iconic campaign for the brand that allowed it to leapfrog Dannon and become the #1 yogurt brand in the US for the first time ever.

Also drove a kids-first approach to marketing for Pillsbury that drove client investment, grew baselines, and resulted in additional agency revenue.

Ongoing success in youth marketing attracted the attention of Procter & Gamble.  While engaging with P&G, pioneered a new approach to marketing based on a very different business model.  By repackaging of existent technologies with a wholly unique marketing plan we created an entirely new brand for P&G -- the highly successful Kandoo brand of personal care products designed to aid children in the development of their own self-sufficiency.

SVP, Management Director

Grey Group

Managed advertising for Hasbro, Panasonic, Seagram, Borden, General Mills, and Canon USA.

Management Supervisor

D'Arcy

Managed work for Royal Philips Electronics (Norelco and Regina)

Account Supervisor

Jonathan Goldmacher is a dynamic executive leader with a proven track record of success earned over an enviable career.  Jonathan's success is built on a foundation of collaboration, trust and transparency.  With experience managing significant P&Ls, overhauling agency operations, installing best-in-breed process models Jonathan has repeatedly led world-class teams to unprecedented achievement and prosperity.

As an executive who has been able to nimbly manage large, well-known organizations Jonathan is also recognized for his account management and new business prowess.  His approach to developing relationships – both with clients and internal teams – has resulted in massive revenue growth for his companies while also driving powerful and undeniable commercial success for his clients. 

Under Jonathan's leadership his teams have achieved a succession of awards, including Agency of the Year by Cannes, Adweek, OMMA and others while also repeating multiple times on Advertising Age’s Agency A-List and Best Places to Work lists.

Specialties: People, Culture, Leadership, Relationship Building, Collaboration, Financial Management, Operations, Innovation, Strategy, Marketing, Digital Marketing, Digital Ecosystems, Advertising, Communications, Product Development, Global Management, Data

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