The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

Valtech

Executive Director, Americas

Valtech NY is honored to be named a Certified Great Place to Work in the US.  94% of employees at Valtech say it is a great place to work compared to 57% of employees at a typical U.S.-based company.  Come join us and see why!

Recognized as a Leader by Forrester in the Digital Agency Wave report, Valtech is a global agency focused on business transformation.  We believe in the power of digital thinking at the core of solutions to provide massive utility to businesses, customers and consumers in the 21st century experience economy.  Valtech designs, builds, runs and optimizes technology-driven scalable engagements for our client portfolio of world-class brands and companies.

As the leader of our North American Headquarters in NYC, our Connected Experience center of excellence in San Diego and our Themed Entertainment Studio in Orlando,  I am focused on unleashing all of the power and potential that Valtech's combination of inspiring creativity, mastery of technology and unparalleled delivery can bring to bear in order to help accelerate outstanding business outcomes for our clients -- at whatever step they are on their digital transformation journey.  

As the owner of the P&L, I lead the business of Valtech including:
- setting the strategy for annual growth and delivery plans to keep us financially sound
- defining opportunities, focus and investments to ensure we stay ahead of competition
- establishing best practices in client service to drive client satisfaction
- accelerating business development to drive our scale and our profile in the market

We are Valtech.  Where experiences are engineered.

Senior Vice President & Managing Director, North America

MullenLowe Group

I led the successful launch of the MullenLowe Group in New York.  This involved integrating a legacy digital transformation agency with additional, stand-alone capabilities in traditional advertising, media planning and buying, CRM/shopper marketing and full-service public relations.  Over 16 months we created a new culture that became a magnet for talent, a springboard for award-winning work and a home for accolades from clients and the industry (Agency A List, Creative Media Agency of the Year, US Media Agency of the Year).  

The results of this successful integration (aka "hyperbundling") were massive organic revenue growth from existing clients, major new business wins across all capabilities, significant increase in the profile of the New York offering and headcount growth that doubled the size of the office.  Importantly, this growth was realized while keeping the existing ledger of client business stable meaning our new clients were thrilled to be working with us and our long-time clients were happy to be in even better company.

New York's momentum was fueled by wins including E*TRADE (advertising), PODS (media), Mount Gay Rum (global advertising), Remy-Cointreau (media), PaperSource (digital), SertaSimmons' TomorrowSleep (digital, media and advertising) as well as additional assignments from existing clients like Harley-Davidson (digital) and T. Marzetti (advertising, media).

Managing Director

360i

Directly responsible for the leadership and operations of the NY office, supporting a diverse client portfolio of digital, social, and integrated AOR accounts.

R/GA

Led the growth, development and implementation of the client services practice across the agency. 

In addition to running the department I was directly responsible for the agency's relationship with a number of key clients including E*TRADE, Jet.com, PwC, Volvo, and AARP's Life Reimagined.  

On behalf of our clients we developed functionally integrated ecosystems of value for the connected age: digital products, services and every form of communication to help clients eclipse their business objectives.

During my tenure I was very proud to contribute to the agency winning numerous accolades including Adweek's Agency of the Year, Advertising Age A-List and the 2015 Cannes Lions Agency of the Year.

Vice President, Head of Client Services

McCann Worldgroup

Oversaw global integrated consumer marketing activities for Johnson & Johnson's ACUVUE vision care brand.  Primary steward for the brand's first global strategy: "See What Could Be."  A key architect in the client's decision to consolidate all consumer, professional and digital marketing with IPG. 

Donated additional hours to lead pro-bono agency initiatives for The National Center on Addiction and Substance Abuse at Columbia University.

Founding member of agency's Executive Diversity Council committed to recruiting diverse talent into the agency as well as sourcing diverse suppliers on behalf of our clients.

Previously directed global integrated brand marketing and corporate reputation programs for Intel, the world's seventh most valuable brand.

Also previously managed global advertising and marketing activities for Johnson & Johnson's consumer product brands including Band-Aid, K-Y, Reach, Stayfree and Monistat.

SVP, Group Director & Global Brand Champion

Havas Worldwide (fka Euro RSCG)

Partnered with agency leadership across the worldwide network in an effort to build business through the acquisition of global and multinational clients.  Results include 60+ network wins totaling over $1.5B in worldwide billings from clients such as Coca-Cola, LG Electronics, Marriott, Mercedes-Benz, Reckitt-Benckiser and Red Bull

International New Business Director

Arnold Worldwide

Utilized proven prowess in CPG marketing to stabilize rocky relationships between Agency and two major clients -- Ocean Spray and Gillette.  Became the primary builder of brand architecture models for these two clients  which resulted in a consolidation of all brand strategy for the Ocean Spray brand at Arnold.  Along the way grew agency revenues on these two pieces of business over 500%.

During this wave of good fortune was asked to aid the agency's efforts to grow its business with The Goodyear Tire & Rubber Company beyond the small Dunlop tire brand.  The result of these efforts was the complete reassignment of the Goodyear brand to Arnold from longtime agency Goodby, Sliverstein without a review.  This led to foundational work in the Goodyear brand equity as well as significant increase in agency revenue though integrated marketing services offerings.

SVP, Group Account Director

Saatchi & Saatchi

Managed work for General Mills (Big G, Pillsbury, Yoplait), Procter & Gamble, Lego and the National Crime Prevention Council.

Developed lasting relationships built on razor sharp strategy and high levels of trust with General Mills/Yoplait that resulted in a reassignment of the entire business without a review from DDB Chicago to Saatchi & Saatchi.  The agency's remit on the business increased from overseeing kids' brands Go-Gurt & Trix Yogurt to taking on responsibility for the full Yoplait Brand portfolio.  This resulted in a ten-fold billings increase on the business from $10MM to nearly $100MM.

This growth came from a deep dedication to understanding the dynamics of a complicated packaged goods business while simultaneously pushing forward with new opportunities for the brand.  These opportunities included bringing new products to market such as Go-Gurt or finding new ways to market legacy brands such as Trix in entirely new ways.  For the Yoplait brand itself it meant creating an iconic campaign for the brand that allowed it to leapfrog Dannon and become the #1 yogurt brand in the US for the first time ever.

Also drove a kids-first approach to marketing for Pillsbury that drove client investment, grew baselines, and resulted in additional agency revenue.

Ongoing success in youth marketing attracted the attention of Procter & Gamble.  While engaging with P&G, pioneered a new approach to marketing based on a very different business model.  By repackaging of existent technologies with a wholly unique marketing plan we created an entirely new brand for P&G -- the highly successful Kandoo brand of personal care products designed to aid children in the development of their own self-sufficiency.

SVP, Management Director

Grey Group

Managed advertising for Hasbro, Panasonic, Seagram, Borden, General Mills, and Canon USA.

Management Supervisor

D'Arcy

Managed work for Royal Philips Electronics (Norelco and Regina)

Account Supervisor

Jonathan Goldmacher is a dynamic executive leader with a proven track record of success earned over an enviable career.  Jonathan's success is built on a foundation of collaboration, trust and transparency.  With experience managing significant P&Ls, overhauling agency operations, installing best-in-breed process models Jonathan has repeatedly led world-class teams to unprecedented achievement and prosperity.

As an executive who has been able to nimbly manage large, well-known organizations Jonathan is also recognized for his account management and new business prowess.  His approach to developing relationships – both with clients and internal teams – has resulted in massive revenue growth for his companies while also driving powerful and undeniable commercial success for his clients. 

Under Jonathan's leadership his teams have achieved a succession of awards, including Agency of the Year by Cannes, Adweek, OMMA and others while also repeating multiple times on Advertising Age’s Agency A-List and Best Places to Work lists.

Specialties: People, Culture, Leadership, Relationship Building, Collaboration, Financial Management, Operations, Innovation, Strategy, Marketing, Digital Marketing, Digital Ecosystems, Advertising, Communications, Product Development, Global Management, Data

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The Battle

Lavall Chichester

Jonathan Goldmacher

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