The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

workstrat

Where human-centered organizations go for best-in-class people practices, hiring, and leadership development. workstrat: make your people your competitive advantage. 

We serve as trusted advisors, fractional partners, battle-tested leaders, and change agents. Ready to plug into your team with unmatched rigor and care for your people and business. When your organization’s success relies on the success of your people, you partner with workstrat.

What's your strategy? Let's chat workstrat: https://www.workstrat.co/

Founder • Fractional People/Talent Partner

Divvy Homes

• HR Business Partner (HRBP) for 10+ business units, supporting a team of 50+ managers. Focused on driving performance via management coaching and resource development. Also led sensitive employee relations matters.
• Developed an organization-wide leveling guide with 5 anchors spanning 3 employee tracks (14 levels total). Created content to clearly define expectations and evolution through levels, while placing company values at core of framework.
• Supported VP in compensation strategy implementation. Responsible for building scalable compensation grids across all business units and access levels.
• Built a 90-day onboarding program. Created content to define the employer brand voice and executed via Asana. Program tailored to drive accelerated on-ramp via education and alignment across: mission/vision/values, business goals, performance expectations, individual/collective impact, and building community.
• Refreshed the Performance Improvement Plan and partnered with management on PIPs. Coached leaders on setting clear expectations and navigating tough performance conversations. 
• Coached managers on performance review delivery. Calibrated 40+ reviews, ensuring alignment across numeric score, supporting context, and performance.
• Built manager expectations guide to embed high-impact management practices across the organization. Created process for bridging performance gaps via ongoing performance management.
• Partnered with Design on written content for holiday materials, shaped brand voice across audiences (team, agents, and customers).
• Reconfigured HR information architecture in Confluence for greater accessibility.

HR Business Partner

Seer Interactive

• Leadership team member, influencing and driving organization-wide change, growth, and communication.
• HR Business Partner (HRBP) for 5 business units and 75+ team members spanning VPs through entry-level. Focused on strategy, change management, performance, operations, workforce planning, leadership coaching, and employee relations.
• Oversaw Talent Acquisition for a 200+ person digital agency, accountable for the success and evolution of this business function. Managed a high-performing Talent team of 7 reports: 4 direct reports and 3 indirect reports (former directs).
• Owned People Analytics and Center of Excellence (CoE) program development across team growth, retention, and talent acquisition.
• Worked alongside VP and PeopleOps Lead to stand up a market-driven compensation strategy for remote work in 2021 and beyond. Defined competitive sets and compensation grids to scale geographies across a hybrid team of 200+. Supported implementation of compensation technology, PayScale.
• Led an agency-wide resource management discovery exercise. Consulted with Finance, Sales, and divisional leaders to uncover gaps and propose scalable solutions for organizational success. Ran an all-day Executive offsite to present insights and drive alignment on next steps.

People Operations, Associate Director

• Human Resources Business Partner (HRBP) for 5 business units spanning VPs through entry-level; focused on strategy, change management, performance, operations, workforce planning, leadership coaching, and employee relations.
• Managed Talent Acquisition for a 200+ person digital marketing agency, growing and developing a team of 3+ Recruiters in addition to contractors and 3rd party agencies.
• Owned People Analytics and Center of Excellence (CoE) programs across team growth, retention, and talent acquisition.
• Developed a recruiting capacity model, operating at 80%+ accuracy. This enabled us to align recruitment and new business needs via tested, data-driven metrics.
• Launched a new framework for giving and receiving feedback across the organization. Increased feedback delivery by 500% in month one.

People Operations, Lead/Sr Lead

• Introduced People Analytics to the organization, creating 5+ Power BI dashboards that bridge employee, performance, compensation, engagement, and recruiting data to enable data-driven decision making.
• Transformed our internship program into a talent pipeline, driving a 200% increase in Intern to full-time hires year 1 and increasing our app-to-hire conversion rate by 700%.
• Hired 30+ candidates across 5+ divisions. This includes carrying net-new roles from ideation and development through full-cycle recruitment.
• Launched structured interviews across our 3 largest divisions. Connected our performance management framework and interviewing practices via consistent performance tenants.
• Led our Inclusion & Diversity (I&D) Group, rallying a taskforce of 10+ team members in crafting Seer's I&D roadmap. Presented to Exec Team and developed a business proposal for I&D Training.

People Operations, Manager/Sr Manager

• Hired 10 candidates in first 90 days, 80% proactively sourced. Introduced automation to outbound recruiting, rolling out multi-touchpoint nurture campaigns with an average response rate of 49%.

People Operations, Sr Associate

Hero Digital, LLC

• Owned full life cycle recruiting with a strong focus on the candidate journey and employee experience. Managed requirements gathering through recruiting and onboarding for 16+ hires.
• Acted as a strategic business partner to hiring managers and senior leadership. Consulted on hiring needs, providing recruiting data and industry trends to guide our strategy.
• Established and nurtured candidate pipelines across all role levels for 8+ departments. Grew our talent CRM from 0 to 2K+ qualified leads with tailored outreach driven by automation.
• Launched structured interviews, enabling data-driven hiring while promoting diverse and inclusive interview practices. Developed all content, training, and rolled out across 4+ divisions.
• Crafted all job descriptions with brand voice consistency, leveraging Texio for inclusivity.
• Managed our monthly career newsletter for ongoing engagement with our talent community. Developed all recruitment-based content and curated industry content relevant for readers.
• Attended career fairs, networking events, and industry meet-ups to deepen community relationships. Made 2 hires from industry networking events.
• Supported business units: Project Management, Client Services, Web Development, Creative, UX Design & Research, Digital Marketing, Analytics, & Operations

Talent Acquisition Specialist

Lyneer Search Group

• Grew from Researcher to Full-Desk Recruiter, responsible for high-touch candidate and client relationships in a full-time direct search capacity.
• Placed 12+ candidates in first year, from entry-level through senior management.
• Industry Focus: Accounting, Finance, Tax, Investment Management, & Advertising

Recruiter

People have always been my thing. As the youngest of four, I was battle-tested in navigating complex dynamics, personalities, and a house full of chaos. Fast-forward a lifetime, I built a career on what I know and love most: people.

Today, I'm a strategist living in the world of people and talent. Building, retaining, and growing great teams across a portfolio of incredible clients. I’m results-oriented, analytical, and relentless – leading with a strong balance of logic and heart.

As CEO/Founder of workstrat– I'm your go-to advisor, the fractional ace up your sleeve, and the strategic consultant running alongside you. I partner with businesses smart enough to get that when their people win, they win. And together we stack Ws.

Let’s chat workstrat: https://workstrat.co

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⚡️ Functional Expertise: People Operations • Talent Acquisition • HR Business Partnership (HRBP) • People Analytics & Insights • DEI&B • Organizational Design • Employee Experience • Leadership Development • Performance Management • Compensation Design • Change Management • Learning & Development (L&D)

⚡️ Tech Stack: BambooHR • Justworks • Sequoia • Ashby • Greenhouse ATS • Lever ATS • Lever Nurture • Gem • Teamable • Leapsome • Small Improvements • Lattice • Power BI • Excel • Monday.com • Asana • Guru • Confluence • Slack

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The Battle

Lavall Chichester

Emily Meekins, SPHR, PHR

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