AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

My little startup turned 5 years old today. Her name is
Reyna Maya Chichester, named after Maya Angelou. 

Maya Angelou was a poet, dancer, singer, activist, scholar and a world-famous author. 

My daughter sings, dances, and fixes in justices on the play ground. 
When Reyna talks about the origins of her name, we want her to be able to connect with a strong black woman who made positive change for others in the world. 

Reyna Maya turned five to day and she reminded me that we have to use our skills for good. A woman stole packages from our building and Reyna recommended that we buy her, her own package, so she doesn’t have to steal.

Our children are born empathic even though they are growing up in a world that is losing it’s empathy. Most of us are masters of our craft and have the means to make change.

Be like Reyna Maya, let’s help others get the care and support they need, so the future can be proud of us.
#change #spreadlove #bethechange #careeradvice

AdAge 40 Under 40 - EVP, BarkleyOKRP & MissionOne Media - Search Engine Land SEO Innovation Landy Award Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

If you search January 6th or January 6th insurrection on Google.
The White House is using SEO & Content marketing to influence the search results. 💡 

The White House claims the top stories position for both terms. 📈 

Leaving politics aside, this is an example of how SEO & Content Marketing
can and is being used for reputation management, reframing a story, brand marketing and more. 🥋 

Anyone claiming SEO is dead, is not paying attention. ☠️ 

Here is why the page is ranking and will claim the top organic positions soon. 🎓 

Why?
-White House dot gov has high domain authority 
-The content mention January 6th 47 times
-The content uses entities relevant to the topic like Congress, specific congress people
-Meta titles & descriptions are optimized enough to matter
-The article contains words, images and multiple video which will make time on site higher
-They have a social media share bar that follows you making it easy to share
-They have a downloadable report
-They have gotten links from other websites

Results: 💸 
-They have the top stories position
-They rank for over 106 keywords in a day
- They will eventually rank on the front page for these words and more
-They have gotten hundreds of backlinks from other sites the page spreading the story and reinforcing the rankings
-People will find this and be influenced in one way or the other

ChatGPT & Perplexity have not yet been influenced.

Doesn’t matter, because according to SEMRUSH Google
search is 373x bigger than ChatGPT search. Meaning more
people use Google and find before it starts to rank on ChatGPT and the others.

SEO is more vital than ever to get your message in front of people.
SEO is so powerful it is actively being used to rewrite history.

I’d love your thoughts on this in the comments.

#seo #contentmarketing #growthmarketing #aio #searchengineoptimization

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Stop building content your audience doesn't want!
Watch this video to learn how I use SparkToro's new Take Action feature + Replit to build a fully functional interactive tool in 30 minutes. 💡 

Not 30 days. Not 30 hours. 30 minutes. ⚡ 

Here's what you'll learn: 🎓 
-How to use SparkToro's audience intelligence to generate content ideas that actually match what your target audience cares about
-How to take those AI-generated recommendations and prompt Replit's agent to build real, working tools
-How the agent literally QA tests your build for you (it takes the quiz itself to make sure everything works)

Why this is a must-watch: 🥋 

Google's AI Overviews are eating your traffic. Static content isn't cutting it anymore. And your competitors are still stuck in "let's write another blog post" mode while you could be shipping interactive experiences that convert.

The example I built? A personalized protein product finder for The Vitamin Shoppe that asks about fitness goals, diet preferences, and lifestyle, then recommends specific products. 💪 

Two things that made me laugh during this build: 😂 
I told the tool I was vegan and it recommended whey protein. Had to remind the AI that diet preferences should probably come before "let me sell you cow juice." 🐄 

Also, watching Replit's agent click through my quiz like an eager intern running QA was oddly satisfying. 

Shout out to Rand Fishkin Amanda Natividad Casey Henry for launching the new Take Action feature. I love it we are using it more and more for our clients.


#contentmarketing #seo #vibecoding #ai #aiskills #Replit #cursor #loveable #guides #sparktoro #audiencedata #audiencedevelopment 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

We are hiring an SEO & AI Optimization Supervisor. Come work with some of the best people in the world. Our clients are amazing and our SEO team is small but growing fast. Come join us from the ground up so you can impact our culture, process and product.

This is a dream job for anyone interested in:
-SEO, Content, AI etc
-Working at a large independent agency not a holding company
-Hybrid working experience (some in office) 
-Want to work with a great team
-Freedom to be creative at work
-Learning from the amazing people at BarkleyOKRP and MissionOne Media

#hiring #seoroles #seojobs #aioroles #aijobs #aiojobs #contentmarketingroles #contentmarketingjobs
____

🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Associate Director, Talent Acquisition | Hiring Media & Client Experience talent for BarkleyOKRP

Do you have a sixth sense for when Google is about to shake things up - and the technical chops to respond before anyone else does?

BarkleyOKRP and MissionOne Media need an SEO & AI Optimization Supervisor to join our innovative team.

You’ll own organic growth for key clients by blending technical SEO, AI-assisted search, and smart strategy across both traditional and generative channels. If you thrive on autonomy, love working alongside devs and content teams, and driving measurable impact by an agency that champions bold thinking, you should move fast.

Send your resume - or apply online!

#newyork #kansascity #seo #ai #movetheneedle #supervisor #pleaseshare

Open article: Supervisor, SEO & AI Optimization by job-boards.greenhouse.io

workstrat

Where human-centered organizations go for best-in-class people practices, hiring, and leadership development. workstrat: make your people your competitive advantage. 

We serve as trusted advisors, fractional partners, battle-tested leaders, and change agents. Ready to plug into your team with unmatched rigor and care for your people and business. When your organization’s success relies on the success of your people, you partner with workstrat.

What's your strategy? Let's chat workstrat: https://www.workstrat.co/

Founder • Fractional People/Talent Partner

Divvy Homes

• HR Business Partner (HRBP) for 10+ business units, supporting a team of 50+ managers. Focused on driving performance via management coaching and resource development. Also led sensitive employee relations matters.
• Developed an organization-wide leveling guide with 5 anchors spanning 3 employee tracks (14 levels total). Created content to clearly define expectations and evolution through levels, while placing company values at core of framework.
• Supported VP in compensation strategy implementation. Responsible for building scalable compensation grids across all business units and access levels.
• Built a 90-day onboarding program. Created content to define the employer brand voice and executed via Asana. Program tailored to drive accelerated on-ramp via education and alignment across: mission/vision/values, business goals, performance expectations, individual/collective impact, and building community.
• Refreshed the Performance Improvement Plan and partnered with management on PIPs. Coached leaders on setting clear expectations and navigating tough performance conversations. 
• Coached managers on performance review delivery. Calibrated 40+ reviews, ensuring alignment across numeric score, supporting context, and performance.
• Built manager expectations guide to embed high-impact management practices across the organization. Created process for bridging performance gaps via ongoing performance management.
• Partnered with Design on written content for holiday materials, shaped brand voice across audiences (team, agents, and customers).
• Reconfigured HR information architecture in Confluence for greater accessibility.

HR Business Partner

Seer Interactive

• Leadership team member, influencing and driving organization-wide change, growth, and communication.
• HR Business Partner (HRBP) for 5 business units and 75+ team members spanning VPs through entry-level. Focused on strategy, change management, performance, operations, workforce planning, leadership coaching, and employee relations.
• Oversaw Talent Acquisition for a 200+ person digital agency, accountable for the success and evolution of this business function. Managed a high-performing Talent team of 7 reports: 4 direct reports and 3 indirect reports (former directs).
• Owned People Analytics and Center of Excellence (CoE) program development across team growth, retention, and talent acquisition.
• Worked alongside VP and PeopleOps Lead to stand up a market-driven compensation strategy for remote work in 2021 and beyond. Defined competitive sets and compensation grids to scale geographies across a hybrid team of 200+. Supported implementation of compensation technology, PayScale.
• Led an agency-wide resource management discovery exercise. Consulted with Finance, Sales, and divisional leaders to uncover gaps and propose scalable solutions for organizational success. Ran an all-day Executive offsite to present insights and drive alignment on next steps.

People Operations, Associate Director

• Human Resources Business Partner (HRBP) for 5 business units spanning VPs through entry-level; focused on strategy, change management, performance, operations, workforce planning, leadership coaching, and employee relations.
• Managed Talent Acquisition for a 200+ person digital marketing agency, growing and developing a team of 3+ Recruiters in addition to contractors and 3rd party agencies.
• Owned People Analytics and Center of Excellence (CoE) programs across team growth, retention, and talent acquisition.
• Developed a recruiting capacity model, operating at 80%+ accuracy. This enabled us to align recruitment and new business needs via tested, data-driven metrics.
• Launched a new framework for giving and receiving feedback across the organization. Increased feedback delivery by 500% in month one.

People Operations, Lead/Sr Lead

• Introduced People Analytics to the organization, creating 5+ Power BI dashboards that bridge employee, performance, compensation, engagement, and recruiting data to enable data-driven decision making.
• Transformed our internship program into a talent pipeline, driving a 200% increase in Intern to full-time hires year 1 and increasing our app-to-hire conversion rate by 700%.
• Hired 30+ candidates across 5+ divisions. This includes carrying net-new roles from ideation and development through full-cycle recruitment.
• Launched structured interviews across our 3 largest divisions. Connected our performance management framework and interviewing practices via consistent performance tenants.
• Led our Inclusion & Diversity (I&D) Group, rallying a taskforce of 10+ team members in crafting Seer's I&D roadmap. Presented to Exec Team and developed a business proposal for I&D Training.

People Operations, Manager/Sr Manager

• Hired 10 candidates in first 90 days, 80% proactively sourced. Introduced automation to outbound recruiting, rolling out multi-touchpoint nurture campaigns with an average response rate of 49%.

People Operations, Sr Associate

Hero Digital, LLC

• Owned full life cycle recruiting with a strong focus on the candidate journey and employee experience. Managed requirements gathering through recruiting and onboarding for 16+ hires.
• Acted as a strategic business partner to hiring managers and senior leadership. Consulted on hiring needs, providing recruiting data and industry trends to guide our strategy.
• Established and nurtured candidate pipelines across all role levels for 8+ departments. Grew our talent CRM from 0 to 2K+ qualified leads with tailored outreach driven by automation.
• Launched structured interviews, enabling data-driven hiring while promoting diverse and inclusive interview practices. Developed all content, training, and rolled out across 4+ divisions.
• Crafted all job descriptions with brand voice consistency, leveraging Texio for inclusivity.
• Managed our monthly career newsletter for ongoing engagement with our talent community. Developed all recruitment-based content and curated industry content relevant for readers.
• Attended career fairs, networking events, and industry meet-ups to deepen community relationships. Made 2 hires from industry networking events.
• Supported business units: Project Management, Client Services, Web Development, Creative, UX Design & Research, Digital Marketing, Analytics, & Operations

Talent Acquisition Specialist

Lyneer Search Group

• Grew from Researcher to Full-Desk Recruiter, responsible for high-touch candidate and client relationships in a full-time direct search capacity.
• Placed 12+ candidates in first year, from entry-level through senior management.
• Industry Focus: Accounting, Finance, Tax, Investment Management, & Advertising

Recruiter

People have always been my thing. As the youngest of four, I was battle-tested in navigating complex dynamics, personalities, and a house full of chaos. Fast-forward a lifetime, I built a career on what I know and love most: people.

Today, I'm a strategist living in the world of people and talent. Building, retaining, and growing great teams across a portfolio of incredible clients. I’m results-oriented, analytical, and relentless – leading with a strong balance of logic and heart.

As CEO/Founder of workstrat– I'm your go-to advisor, the fractional ace up your sleeve, and the strategic consultant running alongside you. I partner with businesses smart enough to get that when their people win, they win. And together we stack Ws.

Let’s chat workstrat: https://workstrat.co

––
⚡️ Functional Expertise: People Operations • Talent Acquisition • HR Business Partnership (HRBP) • People Analytics & Insights • DEI&B • Organizational Design • Employee Experience • Leadership Development • Performance Management • Compensation Design • Change Management • Learning & Development (L&D)

⚡️ Tech Stack: BambooHR • Justworks • Sequoia • Ashby • Greenhouse ATS • Lever ATS • Lever Nurture • Gem • Teamable • Leapsome • Small Improvements • Lattice • Power BI • Excel • Monday.com • Asana • Guru • Confluence • Slack

taplio

The Battle

Lavall Chichester

Emily Meekins, SPHR, PHR

Followers

Posts

Engagements

Likes

Performance ScoreLavall Chichester's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lavall Chichester

Emily Meekins, SPHR, PHR

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lavall Chichester's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLavall Chichester's LinkedIn Performance