The Hip Hop Museum

Advising the Hip Hop Museum (THHM) on all things digital.

Advisor 

Growth Skills

Growth Skills is a Growth Marketing consultancy. Our learning platform teaches members sales and digital marketing skills to help them grow their careers and businesses. We allow members to earn coins, badges, certificates, and paid projects as they learn. If they take learning seriously and become an Apprentice we help them find a job.

Founder, CEO

Seamless.AI

Head of SEO & Content

MoneyLion

VP, SEO & Editorial Content

Head Of Content

JumpCrew

Chief Marketing Officer

MullenLowe Profero

Grow the search and content marketing group.

Global SVP, Search and Content Marketing

Responsible for growing and managing the search and content team. Developing the Search and Content Marketing Product.

Head of Search and Content Marketing

Director of Search and Content Marketing

• Develop SEO audits, technical recommendations and optimization for global brands (Western Union, Smirnoff, TRESemme, and others)
* Create and manage the delivery of SEO Products (Local SEO, PR SEO, Youtube SEO and more)
*Manage and train a team of 3 SEO Analysts

Senior SEO Manager

MullenLowe Mediahub Global

Build, develop and grow the search and content marketing group.

Run the Mediahub Search and content marketing team.

LocalVox

• Create and manage overall SEO and Local SEO strategies for the company and clients. Redesign & optimize blog for both SEO and Social Media in order to increase rankings and social sharing. Use video as part of the main SEO strategy by Skype interviewing top SEO experts like Rand Fishkin CEO of SEOMOZ to associate LocalVox with industry leaders to increase brand awareness and authority in the SEO field.The Rand Fishkin video got 86 Facebook likes, 76 Tweets including Tweets from him and other SEO experts and drove 1,000+ people to the blog in 1 day. Increased website traffic by 15% in 4 months and is still the most popular post on the website with 3,000+ views to date
• Hire, manage and train a staff of 6 SEO analysts who did local SEO for 200+ local businesses nationally like Chelsea Piers, New York Burger Co, Sushi Samba, Dramatics Hair Salon, and more. Covering verticals like real estate, law firms, restaurants, gyms, retail outlets and more. Rank clients Google+ Local page garnering #1 for “burger nyc” for New York Burger Co, driving 642 clicks to Dramatics 34th st location in 30days and creating 46,000+ impressions for Calle Ocho in 30 days
• Develop the companies core Local SEO product. Create call scripts, local SEO best practices,reporting templates, client website optimization and ensured that the Local SEO product increased local SEO rankings for our 200+ national clients 
• Managed company Meetup.com group and filmed, organized and helped run monthly online marketing events for local businesses.Helped grow the Meet Up group to 500+ members and drove 50 - 75 leads in the door, which averaged 1-5 new clients an event (approx. $1,000-$5,000) a month. Assist sales teams on sales calls and meetings to close deal increasing sales of Local SEO product
• Execute company wide SEO education creating documentation and teaching SEO best practices to clients, writers, sales team, and executives.

SEO Manager | Local SEO Product Developer

Tulip Pack Plastic LLC

• Create and execute SEO, SEM, Social Media , Blogging and Community building strategies
• Responsible for acquisition and maintenances of position 1-3 rankings on Google for numerous keywords in the highly competitive restaurant supply industry like cupcake containers, baking containers, muffin containers, disposable plastic containers, plastic cupcake boxes and more
• Boosted organic keyword rankings from 467 to 1060 (in 3 months) via keyword research to find long tail search terms, low competition keywords and high search volume keywords that are not being targeted. Monitored keyword rankings using various third party programs like SEMRush.com, Google Webmasters Tools, and SEO Quake Tool bar 
• Managed website Magento rebuild to maintain SEO rankings using 301 redirects, onsite page optimization, creating Google site maps, robot.txt file, H tag optimization, and Google Webmaster tools setup to insure quick indexing
• Create ads, landing page optimization, and manage $2,000 daily Google PPC campaign spend to increase conversions 
• Built and optimized the blog and using it to garner high quality back links from baking related websites which increased rankings

SEO Manager | Online Marketing Director

Philo Media Corporation

• Create and execute all aspects of online marketing strategies including Social Media Marketing, SEO, Email Marketing, Pay Per Click Management, Blogging and Community Development; to create brand awareness, drive website traffic and increase website membership. Resulted in 25% website increase in 4 months
• Create strategic partnership with popular TV show fansites and blogs to drive traffic and increase website membership and traffic. Resulted in about 75,000 unique visitors in a 4 months through this method alone
• Manage a team of three interns to fix the previously chaotic prize fulfillment process. Streamlined the process in two weeks and shipped hundreds of prizes from our network partners to sweepstake winners in various parts of the US
• Design, develop and manage social media footprint including the Blog, Twitter, Facebook Fan Page, You Tube, Digg, Quora, and StumbleUpon. Create digital content including blog posts and videos to promote PHILO. Resulted in 856% Facebook Like increase in 4 months (Facebook insight stats available upon request)
• Create and manage company mascot called PHILO Man, whom members fell in love with. He was a major part of community building and chatted with members on Twitter, Facebook and on the PHILO website. 
• Acted as Account Executive to brands, celebrities and networks, like Nickelodeon, BBC, and Shaq who wanted to utilize PHILO to create unique marketing initiatives for their fans.

SEO Manager | Social Media Marketing Director

AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

OMNICOLOS

Marketing & Digital Experience Director

Breakin' Bread

Breaking Bread is a community-focused platform dedicated to empowering Black and Brown creatives and entrepreneurs to rise, flourish, and thrive through meaningful collaboration and sustainable economic growth. More coming soon.

Co-Founder & CEO

Heart, Body & Soul, Inc.

• Lead omni-channel marketing and communication strategies to increase brand awareness and brand engagement, including but not limited to social, digital, print, web, press, email, SMS, and more.
• Collaborate with global, national, and local community partners to create innovative programming and events to improve Black men’s health.
• Safeguard the brand’s identity and voice by ensuring all marketing materials, communications, and content are aligned with the organization’s mission and values, maintaining consistency across all HBS platforms.

Marketing & Communications Director

10:19 Productions

10:19 Productions is dedicated to transforming the entertainment industry one story at a time.

Marketing Lead

Anscia Terelle — Freelance

I work with scaling Black and women-owned businesses with their brand marketing needs, including services such as brand marketing strategy, consumer marketing, Squarespace web design, event production, social media management, creative, and more.

Learn more about my services here: https://www.ansciaterelle.com/services

Fractional Brand Marketer

The Gathering Spot

NYC Community Board Member

NYC Founding Member

ForbesBLK

Member

• Manage and own social media channels for Growth Skills, Urban Income, and Mr. Chichester.
• Produce owned and operated podcasts, Urban Income and Ranking & Revenue.

Brand Manager

• Owned and managed the NASCAR Program with Michael Jordan and Denny Hamlin's team, 23XI, featuring No. 23 Bubba Wallace, No. 45 Kurt Busch, and Ty Gibbs. Garnered over 16M impressions in the first year of the sponsorship. 
• Developed go-to-market plans with an omnichannel approach to launch large-scale brand marketing campaigns, including at-track activations, influencer programs, marketing communications, product launches, product marketing, merchandising, OOH, and CTV/OTT campaigns, garnering $12.2M+ in earned media.
• Owned and managed all brand marketing collateral for a successful IPO launch, which included commercials, social media, digital event materials, and more.
• Executed and activated in-person events and notable digital integrations with top podcasts, including All the Smoke, Hotboxin', Unwaxed, KG Certified, and The Crew Has It. Achieved CPEs as low as $0.21 through various activations.
• Worked cross-functionally across various internal and external functions, such as social, lifecycle, legal, compliance, product marketing, integrated marketing teams, media buying agencies, public relations agencies, and talent to brand manage and execute small and large-scale marketing campaigns.

Partnerships: Team Penske, 23XI, dfree, and Play Like a Girl

• Owned and managed the NASCAR Program with Team Penske, featuring No. 22 Joey Logano, No. 22 Austin Cindric, No. 12 Ryan Blaney, and No. 2 Brad Keselowski
• Created the second ERG, AfroLion, dedicated to creating a safe space for employees from the African Diaspora, which created events surrounding Black History Month, and more
• Provided social media marketing plans for go-to-market plans with a 360 marketing approach to successfully launch large-scale brand marketing campaigns, such as influencer programs, product launches, online marketing, and more
• Worked cross-functionally across various internal and external functions, such as social, lifecycle, legal, compliance, media buying agencies, and public relations, to execute small and large-scale marketing campaigns
• Owned and managed all brand marketing collateral for a successful IPO launch, which included commercials, social media, digital event materials, brand management, and more 
•Successfully launched Women Who Roar, a national women’s initiative partnering with Paretta Autosport, Play Like a Girl, and IndyCar during the Indy500, which garnered 5M+ views across social media, e-commerce, and broadcast television.
• Owned, managed, and developed social media strategies for MoneyLion, MoneyLion Racing, Ask MoneyLion, and MoneyLion Investor Relations social media channels. Delivered increased annual follower growth by 20%.
• Curated content calendars across all O&O social media accounts and increased social media engagement by 30% YoY.

Partnerships: Team Penske, dfree, and Play Like a Girl

Social Platforms: Facebook, Instagram, Twitter, YouTube, Reddit, Glassdoor, Pinterest, Google Business, Google Analytics, and Comparably

Social Media Management Platforms: Falcon.io, Later, Buffer, and SproutSocial

Other Platforms: Google Analytics, Jira, Figma, Iterable, Canva, Photoshop, WordPress, AppsFlyer, Branch.io, and Contentful

Social Media Manager

• Owned, managed, and developed social media and content management systems for MoneyLion’s social, blog and mobile app. Delivered increased annual follower growth by 15%.
• Executed content marketing campaigns via social channels and email
• Delivered quality short written copy for social and podcast commercial spots
• Managed a social media support team
• Managed company's Comparably, Glassdoor, LinkedIn and My Google Business profiles
• Organized and managed the timely delivery of assets needed for various projects for the Content Marketing team
• Collaborated on partnerships with Team Penske (NASCAR), dfree, Semper Fi Fund, and influencers
• Optimized YouTube and other social media channels with keyword strategies to increase viewership by 10%.
• Community managed 12,000+ members in the MoneyLion ecosystem to ensure the brand voice is consistent, thus driving more engagement through social media giveaways and promotions.
• Collaborated with the Lifecycle, Legal and Operations team to ensure brand messaging and strategy is consistent and we continue to reach our quarterly and annual KPIs
• Executed social media paid performance campaigns with organic content
• Retrieved and analyzed weekly social media data to track customer and press sentiment along with analyzing best performing content on a week by weekly basis

Social Platforms: Facebook, Instagram, Twitter, YouTube, Reddit, Glassdoor, Pinterest, Google Business, Google Analytics, and Comparably

Social Media Management Platforms: Falcon.io, Later, Buffer, and SproutSocial

Other Platforms: Google Analytics, Jira, Figma, Iterable, Canva, Photoshop, WordPress, AppsFlyer, Branch.io, and Contentful

Social Media Marketing Associate

EVERFI

• Maintained and generated content for EVERFI's social platforms, such as Facebook, LinkedIn, Twitter and their company website
• Managed a mailing list with over 7,000 clients using Salesforce and Marketo
• Published a lead generating blog entitled ‘The Importance of Financial Digital Marketing’

Demand Generation - Financial Education Marketing Intern

I live by the motto that “everything is always bigger than you.” I’ve always been able to see the bigger picture – how the small choices, connections, and steps contribute to results in the long term. 

It’s what makes me such an impactful multi-hyphenate brand marketing professional. 

It’s why when most 13-year-olds were hanging out at the mall or making their AOL accounts, I spent my summers working with the DC Summer Youth Employment Program to increase my corporate skillset and work in different industries, like the humanities, performing arts, government, and public service.

While at St. John’s University, I passed over partying to place 4th in the country for the National Student Advertising Competition while securing my Bachelor of Science and MBA in Marketing in just five years.

But my insatiable thirst for knowledge and my gift of seeing the 100,000-foot view have not only been beneficial for me – they have been my most outstanding contribution to the spaces around me. 

They’re how I entered my position at MoneyLion and worked my way from Social Media Manager handling their end-to-end content strategy to Brand Manager coordinating their IPO branding, integrated marketing, media buys, national commercial development, and creative & PR agency collaboration in less than six years. 

They’re how I was able to connect the threads of Fintech to various industries and community initiatives, from sports marketing partnerships with Team Penske, Paretta Autosport, and 23XI, to integrated marketing with podcasts from All the Smoke, Unwaxed, The Crew Has It, KG Certified, and Hotboxin’, and community partnerships with dfree and Play Like a Girl.

But most of all, my ability to understand how one impacts the many is what makes me a huge advocate for grassroot efforts. It’s why I’m a champion for creating community and culture with purpose – truly building and fostering a brand.

And it’s why I intentionally give every opportunity my all. Community, culture, and collaboration make up the secret sauce to building a brand, and I use that as my north star every day. So if you’re looking for a brand marketer ready to think outside the box, Anscia Terelle Brown is the right person for the job.

A Recipe for a Powerful Multi-Hyphenate Brand Marketer

Ingredients:
8 years of experience in multicultural marketing, integrated marketing, OOH advertising, community impact, and sports marketing
6 years in NYC
3 years in the Bay 
2 Degrees in marketing 
1 Incredible passion for impacting brands for the greater good
Bonus: 1 adorable rescue pup named Langston!

taplio

The Battle

Lavall Chichester

Anscia Brown, MBA

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