AdAge 40 Under 40 - CEO at Growth Skills - Fractional CMO - Search Engine Land SEO Innovation Landy Award Winner - 2022 U.S Search Best Campaign Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

I’m a performance driven Growth Marketing expert. I help brands acquire customers and increase their value over time. I have a deep speciality in SEO & Content Marketing. I made AdAge's 40 under 40 for innovating in these areas. I'm a self taught marketer so I can talk theory but also do hands on execution. 

Philosophy: There are only two relationships in Nature. Symbiotic and parasitic. Humans and corporations can chose to be either. I’ve chosen to grow and nurture symbiotic relationships with friends, family, coworkers and clients. I also help connect people who I know would thrive together. 

Kyokushin Karate: I’m a bare knuckle Kyokushin Karate champion. I equate bare knuckle Karate to growing a start up. You have to embrace the suck, be fearless and stare the problem in front of you right in the eyes and solve it. I’ve learned that martial arts has very little to do with kicking and punching but everything to do with life.

Specialties: Business and Team Growth, SEO Management, SEO, Search Engine Optimization, Search Engine Marketing, SEO Product Development, Social Media Marketing, PPC, Website Development, Video Editing, Video Production, Project Management, Partnerships, Negotiation, Sales, Content Marketing, Email Marketing, PR, Brand Building, Brand Positioning

Lavall Chichester

My little startup turned 5 years old today. Her name is
Reyna Maya Chichester, named after Maya Angelou. 

Maya Angelou was a poet, dancer, singer, activist, scholar and a world-famous author. 

My daughter sings, dances, and fixes in justices on the play ground. 
When Reyna talks about the origins of her name, we want her to be able to connect with a strong black woman who made positive change for others in the world. 

Reyna Maya turned five to day and she reminded me that we have to use our skills for good. A woman stole packages from our building and Reyna recommended that we buy her, her own package, so she doesn’t have to steal.

Our children are born empathic even though they are growing up in a world that is losing it’s empathy. Most of us are masters of our craft and have the means to make change.

Be like Reyna Maya, let’s help others get the care and support they need, so the future can be proud of us.
#change #spreadlove #bethechange #careeradvice

AdAge 40 Under 40 - EVP, BarkleyOKRP & MissionOne Media - Search Engine Land SEO Innovation Landy Award Winner - 2nd Degree Black Belt - Bare Knuckle Karate Champion

If you search January 6th or January 6th insurrection on Google.
The White House is using SEO & Content marketing to influence the search results. 💡 

The White House claims the top stories position for both terms. 📈 

Leaving politics aside, this is an example of how SEO & Content Marketing
can and is being used for reputation management, reframing a story, brand marketing and more. 🥋 

Anyone claiming SEO is dead, is not paying attention. ☠️ 

Here is why the page is ranking and will claim the top organic positions soon. 🎓 

Why?
-White House dot gov has high domain authority 
-The content mention January 6th 47 times
-The content uses entities relevant to the topic like Congress, specific congress people
-Meta titles & descriptions are optimized enough to matter
-The article contains words, images and multiple video which will make time on site higher
-They have a social media share bar that follows you making it easy to share
-They have a downloadable report
-They have gotten links from other websites

Results: 💸 
-They have the top stories position
-They rank for over 106 keywords in a day
- They will eventually rank on the front page for these words and more
-They have gotten hundreds of backlinks from other sites the page spreading the story and reinforcing the rankings
-People will find this and be influenced in one way or the other

ChatGPT & Perplexity have not yet been influenced.

Doesn’t matter, because according to SEMRUSH Google
search is 373x bigger than ChatGPT search. Meaning more
people use Google and find before it starts to rank on ChatGPT and the others.

SEO is more vital than ever to get your message in front of people.
SEO is so powerful it is actively being used to rewrite history.

I’d love your thoughts on this in the comments.

#seo #contentmarketing #growthmarketing #aio #searchengineoptimization

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Stop building content your audience doesn't want!
Watch this video to learn how I use SparkToro's new Take Action feature + Replit to build a fully functional interactive tool in 30 minutes. 💡 

Not 30 days. Not 30 hours. 30 minutes. ⚡ 

Here's what you'll learn: 🎓 
-How to use SparkToro's audience intelligence to generate content ideas that actually match what your target audience cares about
-How to take those AI-generated recommendations and prompt Replit's agent to build real, working tools
-How the agent literally QA tests your build for you (it takes the quiz itself to make sure everything works)

Why this is a must-watch: 🥋 

Google's AI Overviews are eating your traffic. Static content isn't cutting it anymore. And your competitors are still stuck in "let's write another blog post" mode while you could be shipping interactive experiences that convert.

The example I built? A personalized protein product finder for The Vitamin Shoppe that asks about fitness goals, diet preferences, and lifestyle, then recommends specific products. 💪 

Two things that made me laugh during this build: 😂 
I told the tool I was vegan and it recommended whey protein. Had to remind the AI that diet preferences should probably come before "let me sell you cow juice." 🐄 

Also, watching Replit's agent click through my quiz like an eager intern running QA was oddly satisfying. 

Shout out to Rand Fishkin Amanda Natividad Casey Henry for launching the new Take Action feature. I love it we are using it more and more for our clients.


#contentmarketing #seo #vibecoding #ai #aiskills #Replit #cursor #loveable #guides #sparktoro #audiencedata #audiencedevelopment 

——————————
🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

We are hiring an SEO & AI Optimization Supervisor. Come work with some of the best people in the world. Our clients are amazing and our SEO team is small but growing fast. Come join us from the ground up so you can impact our culture, process and product.

This is a dream job for anyone interested in:
-SEO, Content, AI etc
-Working at a large independent agency not a holding company
-Hybrid working experience (some in office) 
-Want to work with a great team
-Freedom to be creative at work
-Learning from the amazing people at BarkleyOKRP and MissionOne Media

#hiring #seoroles #seojobs #aioroles #aijobs #aiojobs #contentmarketingroles #contentmarketingjobs
____

🥋 I'm Lavall EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media. 
I’m a second degree Black Belt, Bareknuckle Karate Champion and do Full Contact Growth Marketing for my clients.
💰 My posts will help you increase search rankings, brand awareness and revenue using Growth Marketing. 
🎓 My posts will help you Learn How to Learn to grow your career and business.

Liked this post? Want to see more?
🔔 Ring it on my Profile
🔝 Connect with me

Associate Director, Talent Acquisition | Hiring Media & Client Experience talent for BarkleyOKRP

Do you have a sixth sense for when Google is about to shake things up - and the technical chops to respond before anyone else does?

BarkleyOKRP and MissionOne Media need an SEO & AI Optimization Supervisor to join our innovative team.

You’ll own organic growth for key clients by blending technical SEO, AI-assisted search, and smart strategy across both traditional and generative channels. If you thrive on autonomy, love working alongside devs and content teams, and driving measurable impact by an agency that champions bold thinking, you should move fast.

Send your resume - or apply online!

#newyork #kansascity #seo #ai #movetheneedle #supervisor #pleaseshare

Open article: Supervisor, SEO & AI Optimization by job-boards.greenhouse.io

OMNICOLOS

Marketing & Digital Experience Director

Breakin' Bread

Breaking Bread is a community-focused platform dedicated to empowering Black and Brown creatives and entrepreneurs to rise, flourish, and thrive through meaningful collaboration and sustainable economic growth. More coming soon.

Co-Founder & CEO

Heart, Body & Soul, Inc.

• Lead omni-channel marketing and communication strategies to increase brand awareness and brand engagement, including but not limited to social, digital, print, web, press, email, SMS, and more.
• Collaborate with global, national, and local community partners to create innovative programming and events to improve Black men’s health.
• Safeguard the brand’s identity and voice by ensuring all marketing materials, communications, and content are aligned with the organization’s mission and values, maintaining consistency across all HBS platforms.

Marketing & Communications Director

10:19 Productions

10:19 Productions is dedicated to transforming the entertainment industry one story at a time.

Marketing Lead

Anscia Terelle — Freelance

I work with scaling Black and women-owned businesses with their brand marketing needs, including services such as brand marketing strategy, consumer marketing, Squarespace web design, event production, social media management, creative, and more.

Learn more about my services here: https://www.ansciaterelle.com/services

Fractional Brand Marketer

The Gathering Spot

NYC Community Board Member

NYC Founding Member

ForbesBLK

Member

Growth Skills

• Manage and own social media channels for Growth Skills, Urban Income, and Mr. Chichester.
• Produce owned and operated podcasts, Urban Income and Ranking & Revenue.

Brand Manager

MoneyLion

• Owned and managed the NASCAR Program with Michael Jordan and Denny Hamlin's team, 23XI, featuring No. 23 Bubba Wallace, No. 45 Kurt Busch, and Ty Gibbs. Garnered over 16M impressions in the first year of the sponsorship. 
• Developed go-to-market plans with an omnichannel approach to launch large-scale brand marketing campaigns, including at-track activations, influencer programs, marketing communications, product launches, product marketing, merchandising, OOH, and CTV/OTT campaigns, garnering $12.2M+ in earned media.
• Owned and managed all brand marketing collateral for a successful IPO launch, which included commercials, social media, digital event materials, and more.
• Executed and activated in-person events and notable digital integrations with top podcasts, including All the Smoke, Hotboxin', Unwaxed, KG Certified, and The Crew Has It. Achieved CPEs as low as $0.21 through various activations.
• Worked cross-functionally across various internal and external functions, such as social, lifecycle, legal, compliance, product marketing, integrated marketing teams, media buying agencies, public relations agencies, and talent to brand manage and execute small and large-scale marketing campaigns.

Partnerships: Team Penske, 23XI, dfree, and Play Like a Girl

• Owned and managed the NASCAR Program with Team Penske, featuring No. 22 Joey Logano, No. 22 Austin Cindric, No. 12 Ryan Blaney, and No. 2 Brad Keselowski
• Created the second ERG, AfroLion, dedicated to creating a safe space for employees from the African Diaspora, which created events surrounding Black History Month, and more
• Provided social media marketing plans for go-to-market plans with a 360 marketing approach to successfully launch large-scale brand marketing campaigns, such as influencer programs, product launches, online marketing, and more
• Worked cross-functionally across various internal and external functions, such as social, lifecycle, legal, compliance, media buying agencies, and public relations, to execute small and large-scale marketing campaigns
• Owned and managed all brand marketing collateral for a successful IPO launch, which included commercials, social media, digital event materials, brand management, and more 
•Successfully launched Women Who Roar, a national women’s initiative partnering with Paretta Autosport, Play Like a Girl, and IndyCar during the Indy500, which garnered 5M+ views across social media, e-commerce, and broadcast television.
• Owned, managed, and developed social media strategies for MoneyLion, MoneyLion Racing, Ask MoneyLion, and MoneyLion Investor Relations social media channels. Delivered increased annual follower growth by 20%.
• Curated content calendars across all O&O social media accounts and increased social media engagement by 30% YoY.

Partnerships: Team Penske, dfree, and Play Like a Girl

Social Platforms: Facebook, Instagram, Twitter, YouTube, Reddit, Glassdoor, Pinterest, Google Business, Google Analytics, and Comparably

Social Media Management Platforms: Falcon.io, Later, Buffer, and SproutSocial

Other Platforms: Google Analytics, Jira, Figma, Iterable, Canva, Photoshop, WordPress, AppsFlyer, Branch.io, and Contentful

Social Media Manager

• Owned, managed, and developed social media and content management systems for MoneyLion’s social, blog and mobile app. Delivered increased annual follower growth by 15%.
• Executed content marketing campaigns via social channels and email
• Delivered quality short written copy for social and podcast commercial spots
• Managed a social media support team
• Managed company's Comparably, Glassdoor, LinkedIn and My Google Business profiles
• Organized and managed the timely delivery of assets needed for various projects for the Content Marketing team
• Collaborated on partnerships with Team Penske (NASCAR), dfree, Semper Fi Fund, and influencers
• Optimized YouTube and other social media channels with keyword strategies to increase viewership by 10%.
• Community managed 12,000+ members in the MoneyLion ecosystem to ensure the brand voice is consistent, thus driving more engagement through social media giveaways and promotions.
• Collaborated with the Lifecycle, Legal and Operations team to ensure brand messaging and strategy is consistent and we continue to reach our quarterly and annual KPIs
• Executed social media paid performance campaigns with organic content
• Retrieved and analyzed weekly social media data to track customer and press sentiment along with analyzing best performing content on a week by weekly basis

Social Platforms: Facebook, Instagram, Twitter, YouTube, Reddit, Glassdoor, Pinterest, Google Business, Google Analytics, and Comparably

Social Media Management Platforms: Falcon.io, Later, Buffer, and SproutSocial

Other Platforms: Google Analytics, Jira, Figma, Iterable, Canva, Photoshop, WordPress, AppsFlyer, Branch.io, and Contentful

Social Media Marketing Associate

EVERFI

• Maintained and generated content for EVERFI's social platforms, such as Facebook, LinkedIn, Twitter and their company website
• Managed a mailing list with over 7,000 clients using Salesforce and Marketo
• Published a lead generating blog entitled ‘The Importance of Financial Digital Marketing’

Demand Generation - Financial Education Marketing Intern

I live by the motto that “everything is always bigger than you.” I’ve always been able to see the bigger picture – how the small choices, connections, and steps contribute to results in the long term. 

It’s what makes me such an impactful multi-hyphenate brand marketing professional. 

It’s why when most 13-year-olds were hanging out at the mall or making their AOL accounts, I spent my summers working with the DC Summer Youth Employment Program to increase my corporate skillset and work in different industries, like the humanities, performing arts, government, and public service.

While at St. John’s University, I passed over partying to place 4th in the country for the National Student Advertising Competition while securing my Bachelor of Science and MBA in Marketing in just five years.

But my insatiable thirst for knowledge and my gift of seeing the 100,000-foot view have not only been beneficial for me – they have been my most outstanding contribution to the spaces around me. 

They’re how I entered my position at MoneyLion and worked my way from Social Media Manager handling their end-to-end content strategy to Brand Manager coordinating their IPO branding, integrated marketing, media buys, national commercial development, and creative & PR agency collaboration in less than six years. 

They’re how I was able to connect the threads of Fintech to various industries and community initiatives, from sports marketing partnerships with Team Penske, Paretta Autosport, and 23XI, to integrated marketing with podcasts from All the Smoke, Unwaxed, The Crew Has It, KG Certified, and Hotboxin’, and community partnerships with dfree and Play Like a Girl.

But most of all, my ability to understand how one impacts the many is what makes me a huge advocate for grassroot efforts. It’s why I’m a champion for creating community and culture with purpose – truly building and fostering a brand.

And it’s why I intentionally give every opportunity my all. Community, culture, and collaboration make up the secret sauce to building a brand, and I use that as my north star every day. So if you’re looking for a brand marketer ready to think outside the box, Anscia Terelle Brown is the right person for the job.

A Recipe for a Powerful Multi-Hyphenate Brand Marketer

Ingredients:
8 years of experience in multicultural marketing, integrated marketing, OOH advertising, community impact, and sports marketing
6 years in NYC
3 years in the Bay 
2 Degrees in marketing 
1 Incredible passion for impacting brands for the greater good
Bonus: 1 adorable rescue pup named Langston!

taplio

The Battle

Lavall Chichester

Anscia Brown, MBA

Followers

Posts

Engagements

Likes

Performance ScoreLavall Chichester's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lavall Chichester

Anscia Brown, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lavall Chichester's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLavall Chichester's LinkedIn Performance