You champion everyone but yourself. Because no one ever taught you to find the words for your own impact. When the opportunities present, you're valued in words but invisible in decisions.

You've led teams through impossible situations. Held things together when it mattered most. Put your people first and delivered exceptionally under real pressure, quietly and consistently.

But when someone asks what YOU do, you go blank. 

You deflect to what the team delivered. 
You undersell your role in the results. 
The words don't come for yourself.

In every meeting.
In every review.
In every discussion.

For scope.
For growth.
For promotion.
For new roles that come along....

And the opportunity either passes or you scramble through it knowing you left so much of yourself on the table. Humble and kind - always. Part of the decisions - never.

You feel burnt. 
The pressure is compounding. 
The support has evaporated. 
The frustration is overwhelming.


I know because I lived it.


15 years in oncology, leader and clinical (on the ground) educator had already taught me that putting people first is what delivers results in high stakes environments. 

In corporate, that approach didn't fit their traditional definition. So none of it existed.

And it finally broke me.


So I built a system founded on what I experienced first hand in oncology. 

The focus is to sustain and support senior corporate leaders to advocate for who they already are - with clarity.

This isn't a CV. This is helping you build the strength and confidence that only you can build for yourself.


Translate - deeply understand and acknowledge what you do and its value.

Advocate - with clarity from that validating belief, and feel the weight of external validation lift.

Decide - with peace, when opportunities present, that serve who you are.


Once you have those words, they don't leave. They advocate for you in every room you walk into. This is a flywheel that keeps building.

Clarity - Recognition - Confidence - Opportunity.

Without becoming someone you're not.


Oncology-trained. Corporate-tested.

DM me "CLARITY". Let me help you be the change you need.

Laurie Banfi

I coach senior leaders to build leadership that holds under pressure—strengthening trust, decision clarity, and delivery that scales through others. I work with leaders who are successful on the outside, but paying a quiet internal price for that success.Most executive coaching focuses on what you do. I focus on the leader behind the role. My work is based on psychosynthesis with 30 years in senior leadership roles to help you transform your inner operating system—the beliefs, patterns, and inner conflicts that shape every decision you make.If you are a senior executive today, you already feel the shift. The strategies that got you here—rigorous planning, operational excellence, and command-and-control—are no longer enough. You have the strategy and the skills, but you may find yourself:​→ Doubting good decisions because the data is overwhelming→ Avoiding difficult conversations or feeling paralysed by complexity→ Sacrificing well-being to keep the “machine” running, leading to quiet burnoutThe gap isn’t in your skillset. It’s in your internal operating system.I spent 30 years in the corporate trenches, serving as Global Head of Excellence at Linde, Managing Director at Johnson Matthey, and Lean Six Sigma Master Black Belt at 3M and as a consultant, running business excellence programmes on five continents. My formal training includes an Psychology, MBA, Chartered Marketer, and executive program at Said Oxford.​Along the way I authored four books on leadership and complexity, capturing what I learned about leading in non-linear, uncertain environments. I learned a hard truth: you cannot solve non-linear problems with linear thinking. The most effective leaders don’t just improve their technique; they transform who they are.Today, I bridge the gap between “hard” business excellence and “soft” conscious leadership. Using psychosynthesis and other depth methods, I help you:​→ Navigate complexity: replace reactive stress with calm, steady awareness→ Lead with presence: develop an authenticity that naturally builds trust without force→ Decide with wisdom: access conscious will to make clear decisions without internal noise​This is not typical coaching on “how to lead.” It is transformational work on who you are as a leader. I work with a small number of senior executives in 3–6+ month partnerships, in Munich and internationally, in English.​Ready to lead with clarity in complex times? Book a discovery session with me here → https://calendar.app.google/byJ2nC9AwGURdeAa8S

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The Battle

Laurie Banfi

Pietro Pazzi

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